Remoteli

Fractional Social Media Director

OSSAI

Founder and CEO

Restore Digital

Establish a social presence for Restore Digital & Restore Plc create engaging content for various platforms

Social Media Executive

Wauve (Musician)

Boosted online fanbase by 37.5% in 3 months and led creative marketing campaign that reached UK music chart success

Head Of Marketing / Creative Director

Officially Urban

Designed and created content with an aesthetic appealing to millennials with an affinity to urban music culture and entertainment.

Co-founded original content series ‘Chips and Gravy’. In charge of directing, editing the series, which average 50K views over 15 episodes.

Managed and updated social media account with over 215K followers

Marketing Executive

TRIPLE B CLOTHING LIMITED

Designed and created social media content with an aesthetic appealing to millennials with an affinity to streetwear culture

Maintain and update company blogs and social media pages, averaging a 50K weekly reach.

Led creative sessions for project kick-offs, managing multiple complex projects from concept through completion, using specialist software (Adobe Photoshop, InDesign, Premiere Pro etc.)

Worked with a strict marketing budget that averaged a marketing ROI of 1:10 over 5 years

We build personal brands for Black/Diverse Founders and CEOs 🗣 | CEO & Founder of OSSAI

Hey I'm Phil! 👋🏿

I’m Phil, a food & football-loving northern lad based in Manchester, UK. 

I also run OSSAI agency, a personal branding agency for founders and CEOS

For the last 7 years, I’ve been helping brands and founders, especially from underrepresented backgrounds, by building their communities on various social platforms, most specifically LinkedIn, TikTok & Instagram. All with the aim to create opportunities to improve their businesses and careers 🚀

I do this through LinkedIn personal branding management & social media strategy (LinkedIn, TikTok & Instagram).

Over the years I’ve helped my clients receive 👇🏿

⭐ Millions of followers

⭐ Hundreds of viral posts

⭐ Millions of reactions & engagement

But most importantly

🤑 £100,000s of pounds in opportunities and business

If you’re looking for additional support with your personal branding and LinkedIn Strategy then I’d love to jump on a FREE strategy call with you. 

Let's chat 👉🏿 https://calendly.com/philipossai/personal-branding-discovery-chat

Grab a copy of my LinkedIn Mini Playbook 👉🏿 https://linkedinminiplaybook.ck.page/mpb

Phil Ossai

If I were Lando Norris’ personal brand manager, here's what I'd do to grow his LinkedIn:

(For anyone unaware, Lando just delivered a masterclass in Abu Dhabi, FINALLY becoming Formula 1 World Champion after 6 years of being told he wasn't "championship material")

My 3-step playbook for Lando's LinkedIn:

1) I'd own the 'authenticity over aggression' narrative

→ His championship proves nice guys don't finish last in high-performance environments
→ Share how he stayed true to his personality while developing killer instinct
→ Position this as lessons in sustainable high performance without burning bridges
→ Connect F1 teamwork to business collaboration

Execution: Weekly posts breaking down what Lando’s “authenticity code” is, sharing the mantra as a series.

2) Create 'pressure and patience' content series

→ Document how he handled 6 years of "nearly there" moments without losing his mind
→ Show the mental preparation behind staying consistent when everyone expected explosions
→ Frame it around long-term thinking in a short-term world
→ This builds credibility that translates perfectly to founder audiences

(I'm sure Zak Brown, Netflix and the McLaren team are already onto this!)

Execution: Behind-the-scenes content about playing the long game in competitive industries

3) Share the lessons from his strategic evolution

→ His racecraft completely evolved from the kid who used to overdrive the car
→ Talk about calculated risk-taking versus reckless ambition
→ Connect race strategy to business pivoting and market timing
→ This positions him as someone who learns systematically from setbacks

Execution: Monthly breakdowns of how patience and preparation beat panic and pressure. 

—-

Lando's proven he can:

Stay true to himself under extreme pressure
Turn criticism into fuel without changing who he is
Deliver when it matters most

✌🏿

I build LinkedIn Personal Brands for public figures and founders with OSSAI Agency & Pesora AI

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If I were Conor Benn's personal brand manager, here's what I'd do to grow his LinkedIn:

(For anyone unaware, Conor just delivered a masterclass against Chris Eubank Jr this weekend, FINALLY ending the 35-year Benn-Eubank rivalry)

Here's my 3-step playbook for Connor's LinkedIn:

1) I'd own the 'comeback through preparation' narrative

→ His win shows what happens when you turn criticism into fuel 
→ Share the mental and strategic preparation that led to those two knockdowns in round 12 → Position this as lessons in long-term thinking and execution 
→ Connect boxing preparation to business strategy

(Fun fact: our most successful athlete client, Mary Earps MBE, talks about process, not just results)

Execution: Weekly posts breaking down how elite preparation translates to business success

2) Create 'pressure makes diamonds' content series

→ Document how he handled the weight of family legacy and rivalry (I'm sure Eddie Hearn and the Matchroom Boxing team are already onto this!)
→ Show the emotional intelligence behind his post-fight comments about ending the saga 
→ Frame it around leadership under pressure 
→ This builds credibility that can easily translate into the world of LinkedIn

Execution: Behind-the-scenes content about handling generational expectations

3) Share the lessons from his tactical evolution

→ His boxing IQ completely outclassed Eubank Jr this time around 
→ Talk about adapting strategy based on previous failures 
→ Connect ring psychology to entrepreneurial pivoting 
→ This positions him as someone who learns and improves systematically

(The LinkedIn audience respects strategic thinking more than raw talent)

Execution: Monthly breakdowns of how setbacks inform better strategies

Connor's proven he can:

Turn family pressure into motivation
Adapt and evolve after defeat
Deliver when everything's on the line

In a world where boxers just post training clips to go viral...

Sometimes the most powerful brand strategy is showing people what winning the long game actually looks like.

🤞🏿

I build personal brands for public figures and founders with OSSAI Agency & Pesora AI

Isobel Cowell

Tropic Skincare

Leading the social media strategy (Instagram, TikTok, Pinterest, TikTok, LinkedIn, YouTube) for a large UK based skincare brand 

Strategy, content creation, reporting, event content management

Social Media Manager

LinkedIn

Invited by LinkedIn UK to be part of their creator management programme.

Working with the team to provide feedback on the platform (plus testing out some of their beta features!).

I also get updated with the newest insights into trends on the platform and any upcoming key events.

Creator Management Programme

Luxe Collective Fashion

Leading the strategy, content creation and community management across TikTok, Instagram, LinkedIn and Pinterest for an audience of over 2million followers

Social Media Lead

Kurogo

Overseeing all content and strategy for our 50+ personal branding clients at Kurogo.

Head of Social

Curating personal brand strategies and content for CEOs and founders to increase lead generation and revenue for their business.

Personal Brand Manager

Dear Future Marketer

An Instagram page teaching you how to grow your personal brands and LinkedIn accounts

Founder

Lightbox Digital

• Management of multiple client accounts to create organic social media content based on the desired goals of their business.
• Completed social media account audits to produce strategised changes to increase engagement, working with Instagram, LinkedIn, Facebook and Twitter.
• Produced design briefs and copy for paid social ads, creating ad sets relating to both lead and traffic generation as well as conversion campaigns.
• Researched, proposed and wrote blog and website copy for both general traffic generation and SEO purposes.

Content/Marketing Executive

Pretty Little Marketer

Creating brand strategies and initiatives to increase engagement within social platforms.
Content creation (copy and graphics)

Community Manager

University of Birmingham

Leading tours, speaking at UCAS fairs, aiding coordination of open days 
• Individually guiding tours of up to 30 people of the university campus
• Answering questions about the university experience and courses to prospective students, up to 200 different students in one day

Student ambassador

Glamour

Worked alongside editorial and social media team, sourcing imagery for social platforms and pitching and producing articles with 24 hour turnover

Editorial and Social Media Intern

Avado

Fast Futures Business and Marketing Internship

Head of Social @Kurogo | Creating Thought Leaders Through Personal Branding | Founder of Dear Future Marketer | LinkedIn Top Voice: Next Gen

Building engaged communities in-house at fashion and beauty brands.

Hi, I'm Isobel, Social Media Manager at Tropic Skincare.

At 21, I joined a personal branding start-up as 1 of 3 full-time employees. 6 months in, we'd grown to 8 and I was quickly promoted to Head of Social, growing our clients brands whilst managing my incredible team of content writers and account managers.

But as much as I loved start-up life, fashion and beauty was my calling.

I joined a growing luxury fashion reseller as Social Media Lead, leading the strategy and content for an audience of over 2 million on TikTok, and 600K on Instagram, averaging 1 million views on TikTok weekly. I also assisted in the launch of the #1 TikTok Live Shop in the UK, hosting and moderating shows weekly.

I now work at a growing luxury beauty brand, leading the strategy on all social platforms, working amongst an incredible brand team of 25 to bring the brand vision to life.

So follow along for all things career growth, and fashion and beauty marketing insights.

taplio

The Battle

Phil Ossai

Isobel Cowell

Followers

Posts

Engagements

Likes

Performance ScorePhil Ossai's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Phil Ossai

Isobel Cowell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Phil Ossai's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePhil Ossai's LinkedIn Performance