Remoteli

Fractional Social Media Director

OSSAI

Founder and CEO

Restore Digital

Establish a social presence for Restore Digital & Restore Plc create engaging content for various platforms

Social Media Executive

Wauve (Musician)

Boosted online fanbase by 37.5% in 3 months and led creative marketing campaign that reached UK music chart success

Head Of Marketing / Creative Director

Officially Urban

Designed and created content with an aesthetic appealing to millennials with an affinity to urban music culture and entertainment.

Co-founded original content series ‘Chips and Gravy’. In charge of directing, editing the series, which average 50K views over 15 episodes.

Managed and updated social media account with over 215K followers

Marketing Executive

TRIPLE B CLOTHING LIMITED

Designed and created social media content with an aesthetic appealing to millennials with an affinity to streetwear culture

Maintain and update company blogs and social media pages, averaging a 50K weekly reach.

Led creative sessions for project kick-offs, managing multiple complex projects from concept through completion, using specialist software (Adobe Photoshop, InDesign, Premiere Pro etc.)

Worked with a strict marketing budget that averaged a marketing ROI of 1:10 over 5 years

We build personal brands for Black/Diverse Founders and CEOs 🗣 | CEO & Founder of OSSAI

Hey I'm Phil! 👋🏿

I’m Phil, a food & football-loving northern lad based in Manchester, UK. 

I also run OSSAI agency, a personal branding agency for founders and CEOS

For the last 7 years, I’ve been helping brands and founders, especially from underrepresented backgrounds, by building their communities on various social platforms, most specifically LinkedIn, TikTok & Instagram. All with the aim to create opportunities to improve their businesses and careers 🚀

I do this through LinkedIn personal branding management & social media strategy (LinkedIn, TikTok & Instagram).

Over the years I’ve helped my clients receive 👇🏿

⭐ Millions of followers

⭐ Hundreds of viral posts

⭐ Millions of reactions & engagement

But most importantly

🤑 £100,000s of pounds in opportunities and business

If you’re looking for additional support with your personal branding and LinkedIn Strategy then I’d love to jump on a FREE strategy call with you. 

Let's chat 👉🏿 https://calendly.com/philipossai/personal-branding-discovery-chat

Grab a copy of my LinkedIn Mini Playbook 👉🏿 https://linkedinminiplaybook.ck.page/mpb

Phil Ossai

If I were Lando Norris’ personal brand manager, here's what I'd do to grow his LinkedIn:

(For anyone unaware, Lando just delivered a masterclass in Abu Dhabi, FINALLY becoming Formula 1 World Champion after 6 years of being told he wasn't "championship material")

My 3-step playbook for Lando's LinkedIn:

1) I'd own the 'authenticity over aggression' narrative

→ His championship proves nice guys don't finish last in high-performance environments
→ Share how he stayed true to his personality while developing killer instinct
→ Position this as lessons in sustainable high performance without burning bridges
→ Connect F1 teamwork to business collaboration

Execution: Weekly posts breaking down what Lando’s “authenticity code” is, sharing the mantra as a series.

2) Create 'pressure and patience' content series

→ Document how he handled 6 years of "nearly there" moments without losing his mind
→ Show the mental preparation behind staying consistent when everyone expected explosions
→ Frame it around long-term thinking in a short-term world
→ This builds credibility that translates perfectly to founder audiences

(I'm sure Zak Brown, Netflix and the McLaren team are already onto this!)

Execution: Behind-the-scenes content about playing the long game in competitive industries

3) Share the lessons from his strategic evolution

→ His racecraft completely evolved from the kid who used to overdrive the car
→ Talk about calculated risk-taking versus reckless ambition
→ Connect race strategy to business pivoting and market timing
→ This positions him as someone who learns systematically from setbacks

Execution: Monthly breakdowns of how patience and preparation beat panic and pressure. 

—-

Lando's proven he can:

Stay true to himself under extreme pressure
Turn criticism into fuel without changing who he is
Deliver when it matters most

✌🏿

I build LinkedIn Personal Brands for public figures and founders with OSSAI Agency & Pesora AI

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If I were Conor Benn's personal brand manager, here's what I'd do to grow his LinkedIn:

(For anyone unaware, Conor just delivered a masterclass against Chris Eubank Jr this weekend, FINALLY ending the 35-year Benn-Eubank rivalry)

Here's my 3-step playbook for Connor's LinkedIn:

1) I'd own the 'comeback through preparation' narrative

→ His win shows what happens when you turn criticism into fuel 
→ Share the mental and strategic preparation that led to those two knockdowns in round 12 → Position this as lessons in long-term thinking and execution 
→ Connect boxing preparation to business strategy

(Fun fact: our most successful athlete client, Mary Earps MBE, talks about process, not just results)

Execution: Weekly posts breaking down how elite preparation translates to business success

2) Create 'pressure makes diamonds' content series

→ Document how he handled the weight of family legacy and rivalry (I'm sure Eddie Hearn and the Matchroom Boxing team are already onto this!)
→ Show the emotional intelligence behind his post-fight comments about ending the saga 
→ Frame it around leadership under pressure 
→ This builds credibility that can easily translate into the world of LinkedIn

Execution: Behind-the-scenes content about handling generational expectations

3) Share the lessons from his tactical evolution

→ His boxing IQ completely outclassed Eubank Jr this time around 
→ Talk about adapting strategy based on previous failures 
→ Connect ring psychology to entrepreneurial pivoting 
→ This positions him as someone who learns and improves systematically

(The LinkedIn audience respects strategic thinking more than raw talent)

Execution: Monthly breakdowns of how setbacks inform better strategies

Connor's proven he can:

Turn family pressure into motivation
Adapt and evolve after defeat
Deliver when everything's on the line

In a world where boxers just post training clips to go viral...

Sometimes the most powerful brand strategy is showing people what winning the long game actually looks like.

🤞🏿

I build personal brands for public figures and founders with OSSAI Agency & Pesora AI

Esy Writes

I get it.

You are a busy professional with a business to run.

So you have no/less time to:
- Write your LinkedIn posts
- Create a good content strategy
- Overall, build a profitable online presence on LinkedIn. 

There’s where I come in.

Here's how I help;

●Optimizing your profile to attract views and DMs.
●Creating carousel designs for your brand.
●Creating an effective content strategy.
●Writing your LinkedIn posts for you.
●Engaging on your posts for you.

Let's work together to grow your business on LinkedIn. 

Send a DM or book a call. Let's chat.

LinkedIn Ghostwriter 

Self Employed

LinkedIn Personal Branding Strategist 

ZeaHomes

I met Benaiah Rawlings, the CEO of Zeahomes, a Ghanaian real estate agent, on Facebook. 

Turns out we went to the same high school but life took us in different directions.

When we met on Facebook, I was a content writer. 

I wrote social media posts and shared them in my feed and Facebook groups. 

He needed a content writer for his blog and he liked my posts. So I got an offer and a job.

The role was to write and publish 2- 3 articles weekly.

It was my first official job as a content writer.
I had never done any real research before.

I took up the challenge.

🎯I watched YouTube videos to learn how to improve my content-writing skill.

🎯Spent hours reading blog posts online for inspiration.

🎯Gathered industry insights and ideas from Ben.

🎯Scoured the internet and used tools for content ideas.

The result of my hard work was evident. He was impressed and hired me full-time.

I wrote, edited, and published 20+ articles on his blog during my time working for Zeahomes. 

This job harnessed my storytelling, research, and writing skills.

Skills that helped me on LinkedIn as a Personal Branding Strategist.

The same skills are currently helping me as a LinkedIn Ghostwriter.

Content Writer/ Editor

Value Dispenser (VD)

Writing on Meta allowed me to organize free and paid classes for individuals who wanted to improve their content writing skills.

But that didn't happen overnight. 

I shared content weekly on my feed and in Facebook groups. 

It took a while to get some real recognition.

But when it happened, people began to reach out to me to teach them content writing.

So I organized free and paid classes. 

I taught them,

🎯The nitty-gritty of content writing.

🎯Organized projects and assignments for the students.

🎯Prepared resources and e-books to aid learning.

🎯Organized a question and answer section to clarify each student and ensure equal participation.

The massive positive reviews told me I had done a good job in assisting these individuals.

Two of my students began writing consistently on Facebook and one of them is still writing till date.

I've always had a thing for teaching. 

And organizing these classes sharpened my teaching and imparting skills.

Now when someone on LinkedIn messages me about how insightful my posts have been, I feel elated.

The goal of every creator must be to give value to clients and audience at large.

That's how you stay memorable.

Content Writing Trainer

Get LinkedIn done for you | Ghostwriter for busy B2B Founders and Solopreneurs | I write & review your LinkedIn posts.

There are 2 valid ways to grow on LinkedIn:



1. Give your LinkedIn 100%.

2. Hire a ghostwriter to help you give your LinkedIn 100%.

The former takes time and effort and If you are a busy Founder or CEO (Or both) you probably:

●Have no time to write LinkedIn posts.
●Not sure what to write.
●Hate writing LinkedIn posts.
●Have no clue how to use LinkedIn well.

That’s where I come in.

I help busy Founders and CEOs like you build a LinkedIn presence without sacrificing your time. 

But why does it all matter?

LinkedIn’s wave is getting bigger and more profitable.

An online presence on LinkedIn sets you up for success namely:

○High-quality leads
○Increased revenue
○Increased brand awareness and collaborations
○A door of endless opportunities

But I get it, you've got a lot on your plate so you don't have time for LinkedIn.

Don’t lose hope. I got you.

Here’s how:

●Optimizing your profile to attract views and DMs.
●Creating an effective content strategy for you.
●Writing your LinkedIn posts for you.
●Creating stunning visuals to communicate your message. 
●Engaging on your posts for you.

Sounds interesting?

Let’s make your LinkedIn more interesting together!

Send a DM. Let’s chat.

Esther Mecha

LinkedIn isn’t working for me.

My personal brand is in a dry spell.

Is this you right now?

You are:
~Watching others grow faster while you feel stuck at the same spot.

~Posting consistently but hearing crickets.

~Implementing proven strategies but it isn't clicking yet.

~Tweaking your hooks, CTAs, and formats.
And still no major traction.

~Believing the algorithm has a personal beef with you.

~Quietly wondering, “Is this even working?”

~Thinking maybe it’s too late for you.


But, here's the truth👇:


It's a phase. A silent season.

And every creator you admire has fought silent seasons too.

The silence isn't a stop sign.

It's a test.

A test of your resilience, your patience, and your belief in what you are building.

If you keep showing up, adapting, learning, and staying true to your voice, momentum will find you.

Your work will compound.

Not overnight, but in time.

And when it does, you’ll realize the dry season wasn't punishment after all.

It was preparation for great opportunities. 

Don't give up because it's quiet now❤️.


P.S. What's the biggest lesson you learned during a dry spell?

Esther Mecha DVM

Helping busy B2B founders and CEOs build 2x visibility & authority by planning, writing, & systemizing their LinkedIn content/Dms.

October- Didn’t sign a single client. 

November- Signed a high-paying client in 3 days.

Here's what I did:

1) Built in public. 
I used to sceptical about this.

Infact, I remember cringing when I made that post early November.

But it works. It keeps you accountable because people are watching.


2) Sent DMs 
6 months ago, I was terrified of sending DMs.

Now, I don’t miss it.

If you want to land clients faster, get it in Dms.


3) Get comfortable with rejection. 

Embrace them, fail and learn faster.

With every No I got, I refined my DMs and offer until I got a solid Yes!


4) Nail your positioning.

A strong positioning answers the questions:
~Who do you help?
(Get specific)
~What services do you offer?
(How you help)
~What is the outcome?
(Results/Benefits)

Once you get this, write content that reflects your positioning. 

I have a full post on this in the comments.👇


5. Fix your LinkedIn profile.

Once you nail you positioning, optimise your profile around it so it hits.

Not sure where to start? 
Give Victor Agbo a follow. 


Last but not least, be disciplined.

Your next client could one less doomscroll away.

Heck, he could one less Netflix away.


Hope this helps.



P.S. If you a busy Founder/CEO seeking to nail your positioning, build authority and get seen on LinkedIn in 2026, DM me "Positioning".

taplio

The Battle

Phil Ossai

Esther Mecha

Followers

Posts

Engagements

Likes

Performance ScorePhil Ossai's LinkedIn Performance

Performance ScoreEsther Mecha's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Phil Ossai

Esther Mecha

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Phil Ossai's LinkedIn Performance

Performance ScoreEsther Mecha's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePhil Ossai's LinkedIn Performance