Remoteli

Fractional Social Media Director

OSSAI

Founder and CEO

Restore Digital

Establish a social presence for Restore Digital & Restore Plc create engaging content for various platforms

Social Media Executive

Wauve (Musician)

Boosted online fanbase by 37.5% in 3 months and led creative marketing campaign that reached UK music chart success

Head Of Marketing / Creative Director

Officially Urban

Designed and created content with an aesthetic appealing to millennials with an affinity to urban music culture and entertainment.

Co-founded original content series ‘Chips and Gravy’. In charge of directing, editing the series, which average 50K views over 15 episodes.

Managed and updated social media account with over 215K followers

Marketing Executive

TRIPLE B CLOTHING LIMITED

Designed and created social media content with an aesthetic appealing to millennials with an affinity to streetwear culture

Maintain and update company blogs and social media pages, averaging a 50K weekly reach.

Led creative sessions for project kick-offs, managing multiple complex projects from concept through completion, using specialist software (Adobe Photoshop, InDesign, Premiere Pro etc.)

Worked with a strict marketing budget that averaged a marketing ROI of 1:10 over 5 years

We build personal brands for Black/Diverse Founders and CEOs 🗣 | CEO & Founder of OSSAI

Hey I'm Phil! 👋🏿

I’m Phil, a food & football-loving northern lad based in Manchester, UK. 

I also run OSSAI agency, a personal branding agency for founders and CEOS

For the last 7 years, I’ve been helping brands and founders, especially from underrepresented backgrounds, by building their communities on various social platforms, most specifically LinkedIn, TikTok & Instagram. All with the aim to create opportunities to improve their businesses and careers 🚀

I do this through LinkedIn personal branding management & social media strategy (LinkedIn, TikTok & Instagram).

Over the years I’ve helped my clients receive 👇🏿

⭐ Millions of followers

⭐ Hundreds of viral posts

⭐ Millions of reactions & engagement

But most importantly

🤑 £100,000s of pounds in opportunities and business

If you’re looking for additional support with your personal branding and LinkedIn Strategy then I’d love to jump on a FREE strategy call with you. 

Let's chat 👉🏿 https://calendly.com/philipossai/personal-branding-discovery-chat

Grab a copy of my LinkedIn Mini Playbook 👉🏿 https://linkedinminiplaybook.ck.page/mpb

Phil Ossai

If I were Lando Norris’ personal brand manager, here's what I'd do to grow his LinkedIn:

(For anyone unaware, Lando just delivered a masterclass in Abu Dhabi, FINALLY becoming Formula 1 World Champion after 6 years of being told he wasn't "championship material")

My 3-step playbook for Lando's LinkedIn:

1) I'd own the 'authenticity over aggression' narrative

→ His championship proves nice guys don't finish last in high-performance environments
→ Share how he stayed true to his personality while developing killer instinct
→ Position this as lessons in sustainable high performance without burning bridges
→ Connect F1 teamwork to business collaboration

Execution: Weekly posts breaking down what Lando’s “authenticity code” is, sharing the mantra as a series.

2) Create 'pressure and patience' content series

→ Document how he handled 6 years of "nearly there" moments without losing his mind
→ Show the mental preparation behind staying consistent when everyone expected explosions
→ Frame it around long-term thinking in a short-term world
→ This builds credibility that translates perfectly to founder audiences

(I'm sure Zak Brown, Netflix and the McLaren team are already onto this!)

Execution: Behind-the-scenes content about playing the long game in competitive industries

3) Share the lessons from his strategic evolution

→ His racecraft completely evolved from the kid who used to overdrive the car
→ Talk about calculated risk-taking versus reckless ambition
→ Connect race strategy to business pivoting and market timing
→ This positions him as someone who learns systematically from setbacks

Execution: Monthly breakdowns of how patience and preparation beat panic and pressure. 

—-

Lando's proven he can:

Stay true to himself under extreme pressure
Turn criticism into fuel without changing who he is
Deliver when it matters most

✌🏿

I build LinkedIn Personal Brands for public figures and founders with OSSAI Agency & Pesora AI

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If I were Conor Benn's personal brand manager, here's what I'd do to grow his LinkedIn:

(For anyone unaware, Conor just delivered a masterclass against Chris Eubank Jr this weekend, FINALLY ending the 35-year Benn-Eubank rivalry)

Here's my 3-step playbook for Connor's LinkedIn:

1) I'd own the 'comeback through preparation' narrative

→ His win shows what happens when you turn criticism into fuel 
→ Share the mental and strategic preparation that led to those two knockdowns in round 12 → Position this as lessons in long-term thinking and execution 
→ Connect boxing preparation to business strategy

(Fun fact: our most successful athlete client, Mary Earps MBE, talks about process, not just results)

Execution: Weekly posts breaking down how elite preparation translates to business success

2) Create 'pressure makes diamonds' content series

→ Document how he handled the weight of family legacy and rivalry (I'm sure Eddie Hearn and the Matchroom Boxing team are already onto this!)
→ Show the emotional intelligence behind his post-fight comments about ending the saga 
→ Frame it around leadership under pressure 
→ This builds credibility that can easily translate into the world of LinkedIn

Execution: Behind-the-scenes content about handling generational expectations

3) Share the lessons from his tactical evolution

→ His boxing IQ completely outclassed Eubank Jr this time around 
→ Talk about adapting strategy based on previous failures 
→ Connect ring psychology to entrepreneurial pivoting 
→ This positions him as someone who learns and improves systematically

(The LinkedIn audience respects strategic thinking more than raw talent)

Execution: Monthly breakdowns of how setbacks inform better strategies

Connor's proven he can:

Turn family pressure into motivation
Adapt and evolve after defeat
Deliver when everything's on the line

In a world where boxers just post training clips to go viral...

Sometimes the most powerful brand strategy is showing people what winning the long game actually looks like.

🤞🏿

I build personal brands for public figures and founders with OSSAI Agency & Pesora AI

I grow brands on Insta, TikTok + Pinterest 📈 reaching over 67 MILLION impressions every MONTH for my clients 🔥 Track Record of Scaling Brands on Social | Not just your average marketer 💅

I don’t do trends. I do traction.

You won’t find me pushing hacks, follower goals, or 30-day content calendars.

I work with brands who care more about consistency than chaos - and want their marketing to mean something.

🔹 Fractional CMO (by application only)
For brands ready to grow sustainably, with systems that don’t fall apart in 3 months.
I guide the strategy. Your team executes. Together we scale - cleanly and profitably.

🔹 In-House Marketing Consulting/Management
I coach + run internal teams to run like agencies - without burning out or drowning in busywork.
Structure. Clarity. Direction. All data-driven to your store's backend to optimise for revenue growth.

📌 I’ve helped brands hit 7 figures without paid ads
📌 Generated 1B+ organic impressions across client accounts.
📌 I build systems that do the heavy lifting - so your team doesn’t have to.

Right now, I’m quietly building something new. Stay tuned 👀

Danielle Theobald 🍪

From refuge to 7 figures at 23

Sounds like a LinkedIn dream story, right?

Plot twist: I was miserable 💀

The culprit? WhatsApp.

(bear with me, this gets good)

2023: Banking my first million, but pinging 24/7 with clients in US, UK, Dubai

My personal WhatsApp = my work

WhatsApp = my mental breakdown waiting to happen

Every notification could be:
- mum asking about Sunday lunch
- our freelancers needing file access asap
- bestie sending memes
- Dubai client at 3am needing 'urgent' changes

The constant context switching was literally killing brain cells

Bought a work phone thinking I was smart

(spoiler: carrying 2 phones everywhere isn't the flex you think it is)

Then I found Zenzap  

ONE app with an OFF switch

Now I have:

- personal WhatsApp for actual humans I like
- work comms app that I can literally switch OFF (and hide my number if needed)
- my sanity back (priceless tbh)

The best part? 

Clients have had the same issues with their WhatsApp/Slack comms, and also prefer this new system

I just... stop existing after 6pm

Then, I thrive ✨

Because guess what happens when you're not available 24/7?

You become better at what you do x

Danielle Theobald

I guarantee 1M+ impressions in 90 days 💰 Scaling health + wellness brands to 7 figs with strategy that sells on Instagram + Pinterest 🧬 BSc in Biochemistry with Hons

Nike opened a SOUP stall for runners in China

Not another bore fest billboard. A SOUP STALL!

They're serving traditional Cantonese recovery soups to runners on Ersha Island

with Nike-branded spoons??

That's it. That's the campaign.

While everyone's throwing £millions at 'immersive experiences', Nike partnered with Olympic sprinter Su Bingtian to serve... soup.

location: where runners ACTUALLY run (spoiler alert: not Times Square)
product: what runners actually NEED (recovery, not another tracker app)
branding: Subtle AF (just a weird spoon, not a billboard)

meanwhile Nike's competitors are fighting for BFCM CPMs on Meta 😂

(be like Nike, not everyone else x)

90% of brands will fail in 2026

(save this - you'll need it)

2026 social trends everyone's missing:

AI + short-form video = obvious
but that's basic, everyone knows this

the REAL money moves:

 • micro-communities (1k engaged > 100k ghosts)
 • ugly authentic content (your iPhone selfie > $5k photoshoot)
 • social commerce built-in (stop sending people off-platform ffs)
 • employee advocacy (your team IS your marketing dept!!)

what this actually means:

• vanity metrics rly need to go in the bin now
• PLEASE let your employees post messy BTS content
• sell where people already are scrolling (+ check out Gary Vaynerchuk for social selling tips he's a ledge)
• build 1000 true fans, not 1M followers

brands still scheduling motivational quotes for Q1?

bestie that's embarrassingggg 💀

the winners in 2026 won't have the biggest following

they'll have the tightest community

(and they're already building it while you're reading trend reports)

wake up x

4 things working on Pinterest right now:

(you’ll get 1m impressions in 90 days)

1. long chain keywords - get super specific about what keywords you’re adding to your pins

2. recommended searches - Pinterest is pushing this for users

3. listipins (think clean, readable checklist and list content for your niche) 

4. Insta feed linking - link ur insta feed besties!! This content is getting SO much traction

Pinterest is making my clients 5-figures per month, within 6 months of management

(it’s not hard, you can do it for yourself easily) 

wake up besties x

Babe are you okay? 

ur losing thousands of £ every month x

60 days of Pinterest management for a SPANKING new client

full transparency:

my retainer = £750/month
their profit = £1.55k

sooo they're already in profit?

AFTER 60 DAYS ON THE LONGEST FORM PLATFORM!!!

and that's with their bang average lander which as you can see has a poor conversion rate 

(dw it's being updated soon!)

by the end of Q1 2026, this client will be on £15k/month rev from Pinterest

it's written in the contract, and if I don't hit that they get their money back

(but we all know that won't happen when I'm in charge 💅)

anyways that's the tweet x

because sometimes it's important to stop and give yourself a big pat on the back 🫶

POV: You're still asking clients to print contracts in 2025

bestie what is this, the stone age?

My client yesterday:
‘Can you send it as a PDF? I need to print, sign, scan, and send back’

Me: 👁️👄👁️

You're telling me...
- You have an eCom store making 200k/month
- You have 3 monitors on your desk
- You have GEMMA COLLINS as an influencer

But you're making people find a PRINTER?

The math isn't mathing.

Documents by Readdle said let me fix your life:

✍️ Sign with your finger
📱 Send from your phone
⚡ Done in 30 seconds
🏝️ From literally anywhere

Last week's wins:
- £5k contract signed at a cafe
- New corporate client onboarded
- Fractional CMO proposal edited and sent

While you're saying ‘I'll send it when I'm at my desk’...

I'm closing deals from the back of my motorbike 💅

Your clients don't have printers.
They have phones.
Act accordingly.

Documents is FREE and has a 7-day premium trial

(and yes, it can do so much more than just edit PDFs!)

stop making business hard.

(ps - if you're still converting PDFs on sketchy websites, we need to talk)

https://lnkd.in/e-syPjVV

Pinterest is not Instagram.

No followers needed. Just a system:

1. Keyword-targeted pins
2. Bold vertical graphics
3. 2+ posts/day
4. Funnel link in every post
5. Boards named like search queries
6. Analyse saves vs clicks
7. Optimise weekly

Follow these steps and by the end of Q1 2026 you'll be making at LEAST 5-fig monthly from Pinterest

I promise x

taplio

The Battle

Phil Ossai

Danielle Theobald 🍪

Followers

Posts

Engagements

Likes

Performance ScorePhil Ossai's LinkedIn Performance

Performance ScoreDanielle Theobald 🍪's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Phil Ossai

Danielle Theobald 🍪

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Phil Ossai's LinkedIn Performance

Performance ScoreDanielle Theobald 🍪's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePhil Ossai's LinkedIn Performance