LinkedIn Ads Specialist | B2B Youtuber/Blogger | Rooftop Cinema Owner

I've been running B2B ads for 9 years, diving deep into LinkedIn Ads in 2020—that’s 5 years of laser-focused expertise on the platform. Since then, I’ve managed millions in ad spend for 150+ clients, helping businesses scale their demand generation, lead gen, and revenue strategies.

💡 What I do:
👉 I run Kiin, a niche LinkedIn Ads agency working with budgets up to $100K/month
👉 I help B2B companies own their demand, lower CPLs, and convert more pipeline
👉 I design and execute high-performing LinkedIn campaigns that drive real ROI

🔹 Want to scale your LinkedIn Ads profitably? Let’s chat. Book a call: https://calendly.com/phil-kiin/30min
🔹 Learn more at www.kiin.co

Philip Ilic

Excited to be back. Generic post, I know.

But genuinely, I was a little nervous coming back, but now that I am getting started I am more excited than ever to get our 2026 plans underway.

We have some very big growth plans this year.

One of the main metrics Omar Aboushady (head of ops) and I look at is churn. 
We want this down to close to 0%.

Our plan to make this happen:

1) Just get real ridiculously good results for our clients. None of the other sh£t matters if we don’t get this right.

Late last year, we launched our full LinkedIn ads + GTM outbound motion for sales-led B2B SaaS.

This is by far the best go-to-market motion we know for sales-led B2B SaaS (or any sales-led B2B to be fair).

I will be releasing a ton of content around this in the coming days/weeks.

But it heavily leans on LinkedIn ads (thought leader ads specifically) and signal-based outbound / warm outbound.

The results we are getting for our clients are really insane. 

Send me a dm if you want me to walk you through this. 

2) Go above and beyond. This means if they expect something done in a few days, get it done quicker.

Make them feel we actually we give a sh*t. Which we do.

Luckily for me, I have a ridiculously amazing team who really do care.

We need more LinkedIn ads pros or demand gen managers to join our team as soon as possible.

DM me if you are interested.

3) Keep testing strategies. 
Test, test, test. 
It is an essential part of what I do. 

We run so many mini experiments and from that we come up with new playbooks.

It is clear that most people just run the same safe playbook over and over. 

I think things are changing so fast we need to keep testing and amending how we deliver the strategies.

Excited to get moving 😉

p.s. Photo in Thailand with my partner Daniela Gali, flying back to Bangkok. Miss the islands so much :)

LinkedIn Ads Specialist | Dm Me To Access My full LinkedIn Ads Playbooks👇 | Rooftop Cinema Owner🍿

I had a client last year where they pushed me really hard to run 80k a month on lead gen ads.

To my surprise, it worked really well… until it didn’t.

The pressure to keep performance meant I was always testing and pushing new audiences.

I could see the quality dropping and costs spiralling, until they eventually said LinkedIn ads stopped working.

My recommendation to them, pretty much every single week (in our weekly meetings), was that we needed to re-distribute budget heavily into the middle of funnel, especially thought leader ads.

We needed more budget on demand gen, not just capture.

One reason this worked so well for so long was that we went heavy on incentive ads.

But it ended badly in the end.
This is actually quite normal.

I often like to start with this kind of strategy where we mine for in-market leads.

But it always spikes… and then flatlines without investing in the middle.

The big issue, and the reason why companies don’t redistribute budget into content distribution/demand gen with thought leader ads, is that it’s super hard to measure.

This was before I started using Fibbler.
(we are now rolling this out for all our clients)

What Fibbler does really well is reporting on influenced pipeline (among other things).

This is super useful, as now we can show and tell a compelling story on how the LinkedIn ads, many of which are designed for zero click, or just content consumption natively, are impacting your pipeline. 

LinkedIn is an amazing content distribution channel.

It often does the heavy lifting, using LinkedIn ads a content distribution channel...communicating:
– who you are
– what you do
– your social proof

This is often done with thought leader ads (which, in my opinion, is the best way to deliver this content).

Then the lead comes in later, either through branded search, direct, unknown (or your lead gen ads)

What’s cool with Fibbler is that we can now see how much influenced pipeline and revenue came from the ads.

Having this clarity makes it much easier, not only for me to sell this strategy to clients, but also for the people I work with inside these companies to show it to their superiors.

It’s honestly a major win.

If you’re running mostly lead gen ads, I think you’ll win for a while, but in the long run it’s a losing battle.

You’ll burn through all your in-market buyers, and then one day you’ll be left scratching your head wondering why the ads stopped working.

Investing in middle-of-funnel content distribution and a proper demand gen strategy is key for long-term success.

p.s. This is why I started using Fibbler. If you want to see how LinkedIn Ads influence pipeline and revenue, you can try it free for 30 days at www.fibbler.co

We are hiring again 🥳

We’re hiring a Senior LinkedIn Ads Specialist with deep, hands-on experience on the platform.

This role is primarily focused on planning, running, and optimising LinkedIn Ads for B2B SaaS clients. You’ll work directly with clients, lead calls, explain performance, and build strong, trusted relationships.

Over time, we’ll train you to operate more like a demand gen / revenue partner, managing both LinkedIn Ads and the wider GTM motion alongside our team.

You must be fluent in English and confident in communicating with founders and senior marketers.

Please send an email to veneta@kiin.co

Thanks 🙏🏼

Super excited to be part of this amazing lineup👇

If you’re thinking of starting LinkedIn ABM in 2026 and waiting for a sign, this is it! 

I’m excited to be part of this great lineup for the LinkedIn ABM Bootcamp 2026, put together by ZenABM: 

💛 Tim Davidson - with Thought Leader Ads for ABM
💛 Patrick Spychalski- ABM with Clay
💛 Gabriel Ehrlich - Live Q&A: LinkedIn Ads for ABM
💛 Ali Yildirim🌲- Multi-Channel ABM: How to Combine Paid Media + GTM Engineering
💛 Philip Ilic (me🙌)- LinkedIn Ads + Signal-Based Outbound Strategy
💛 Tas Bober- Why Your ABM Campaigns Deserve Better Landing Pages
💛 Maximilian Herczeg - Campaign Setup & Avoiding Mistakes That Kill ABM Performance
💛 Kamil Rextin - Enterprise GTM Systems
💛 Casper Emil Sciuto Rouchmann - ABM in 2026: The Ups and Downs of the Old Dog
💛 Katya Tarapovskaia - From Segmentation to Signal: AI + ABM Workflows to Win Target Accounts Faster
💛 Emilia Korczynska - Building your first ABM Strategy - lessons from 7-figure B2B SaaS ABM program

The cohort consists of a hands-on core program of classes & workshops, supplemented with guest lectures on adjacent ABM topics.

🚀 Core sessions will walk you through:
 
👉 Target Account List Building Workshop
👉Campaign Strategy & Plan (LinkedIn Ads) - Building your first LinkedIn ABM Strategy without overthinking
👉Automatic Follow-Up Sequences for Most-Engaged Accounts
👉LinkedIn Ad Campaign Setup Review & Launch
👉Live Workshop: Your ABM Ads Teardown

📅 Cohort start: 26 January 2026

Seats are limited - 40% are already gone so hurry up!
 
 🙌Don’t wait to sign up. 🔗 in the comments!

I’ve been building out a framework and SOPs/ playbooks for LinkedIn ads + a GTM outbound motion.

It is in my opinion the best GTM strategy for sales-led SaaS.

It combines LinkedIn ads with warmbound, signals-based outbound + cold outbound.

Watch the full deep-dive playbook video here:
https://lnkd.in/eAVnmQxE

LinkedIn ads warm up a list of prospects.

Outbound converts them.

Signals such as…
+ website visitors
+ thought leader ad engagement
+ topic listening
...help massively with the timing of the outbound message.

LinkedIn ads + warmbound is a major part of this system.

Outbound is an amazing way to reach in-market buyers, but when done cold, reply rates are often very low.

With LinkedIn, we mostly use thought leader ads to warm up a list of prospects, increase penetration rate, and get frequency high enough, then go outbound to those same people.

This is warmbound.

We also have other sources of warm audience, such as the Companies tab on LinkedIn, which shows engaged companies, both organic and paid.

All of this combined creates a much more efficient, more predictable outbound motion.

I’m releasing a deep dive video on this, likely tomorrow, where I’ll break the whole system down step by step.

Watch out for tomorrow’s post 🙌

p.s. if you want to watch the deep dive playbook video, you can do so here: https://lnkd.in/eAVnmQxE

Pretty solid early results for a LinkedIn Thought Leader Ad Engagement →Trigify.io → Clay → HeyReach.io

Just getting started really and will post way more of this as we get results in. 
Also launching this all internally and AB testing a bunch of things. 

Here, we are gathering all the commenters/engagers on our thought leader ads, then connecting with them and sending a message. 

It goes via clay to check if it is ICP or not. 
Then only ICP goes to automation. 

52% connection acceptance rate
27.3% reply rate

I am pretty happy with these results. 

The difficulty I have at the moment is scaling out the volume of engagement/comments on a post. 

So far the cost per engagement/ comment from thought leader ads is quite high. 

If you are running them anyway i would have this automation set up eitherway. but stay tuned as I am determined to figure out how to get the cost per engagement way down so we can scale this out. 

---
P.S. This is exactly how we build LinkedIn Ads + GTM outbound systems for our clients.
If you want to explore a hybrid setup like this for your b2b SaaS, feel free to reach out.

7 out of 10 of my scheduled calls this month came from our internal LinkedIn ads. 

The total cost per call is roughly $300
(well the results are still coming in)

Here is exactly how i run these ads...

+ Thought Leader ad driving to a landing page (clear CTA with link)
+ High-converting opt-in page, converting at 40%+
+ 6-email follow-up sequence sent to all leads, averaging ~52% open rates
+ All leads pushed into Clay for enrichment and qualification
+ Automated LinkedIn connection requests + helpful follow-up messages, focused on sharing relevant content (no hard sell)
+ Sales-led email with a soft CTA, 'if you need help, book a call'

I’ll be sharing the full breakdown in the next few days, including exact CPCs, conversion rates, and end-to-end funnel metrics for the month

I think running LinkedIn ads to gated content is gonna have a massive comeback. Here is why:

The main reason ppl don’t like gated content (or gated asset) lead gen is that 97% of those leads are not “in market”…

…so sales waste a ton of time trying to convert them into a demo.

But with an automated GTM outbound motion, we remove this friction:

We now flow all asset or content leads via Clay and then into HeyReach + Instantly for automated outbound messages.

The idea here is not to convert more than 3–5 out of 100 (3%–5%) into demos / sales calls.

But because it’s mostly automated, it makes a ton of sense now.

Whereas before, sales would get super frustrated because they’d get so few replies back.

Then they’d stop taking these leads seriously. This is why it failed.

Now with automated outbound, the numbers start making a lot more sense.

We personally get sales calls at about $300 per call from this flow (which, for us, makes a lot of sense as a business).

But what’s even better is that the other 97 out of 100 go into a nurture flow, and I have direct access to email them.

48% of these ppl read at least 6 follow-up emails, which warms them up to me, our brand, and what we do.

Some of these convert months down the line, so that $300 per sales call is just the directly attributable ones.

If I included the ones that convert later, this number would drop considerably.

Personally, we’re going hard internally on content lead gen, as we collect contact info at a much more affordable price than just running demo ads.

I think owning direct access to your ICP via email is really important. 
You never know when LinkedIn changes its algorithm, or ads stop working or something else changes. 

If you have a solid email marketing or newsletter follow-up, then collecting low-ish intent but super high-value leads makes a ton of sense. 

to me at least. 

----
p.s. if you'd like me to look at your LinkedIn ads + GTM strategy for 2026 then hit me up. Happy to walk you through how we run this for our clients.

Here is the signals-based outbound flows we are building on top of our LinkedIn ads...👇

Background:
With LinkedIn ads and especially thought leader ads, we create a ton of signals, which could be a signal that someone is 'in market' for your service or product. 

We have found that these automations have increased the performance of outbound + squeezed out more juice by lowering the CPA from our ads. 

LinkedIn ads + outbound should work hand in hand in our opinion. 

Here’s what we are doing at Kiin.

1️⃣ Social Engagement → Outbound
Tools: Triggify → Clay → HeyReach/Aimfox → Instantly

What happens:
Your thought leader ads get a steady stream of reactions and comments (e.g. we got 38 this month just from one).

We’ll automatically collect all engagement via Trigify.

Clay will filter these people by ICP.

ICP contacts will be sent into HeyReach for a small connection + follow-up sequence.

If they don’t accept, they’ll receive a short email via Instantly.
Goal: Turn warm social signals into conversations.

2️⃣ LinkedIn Demo Request Leads → Fast Follow-Up
Tools: Clay/ HeyReach + Instantly
What happens:
Both “content download” leads and “demo request” leads require fast but slightly different messaging.

Each lead type will enter a tailored HeyReach sequence including:

LinkedIn connection request

InMail

Follow-up email via Instantly

All messaging will stay conversational, short, and friendly.
Goal: Increase reply rates and move leads into real conversations quickly.

3️⃣ Content leads → automated warm touch
 Content downloads aren’t dead, they just got misused.
 We don’t throw these to sales.
 We warm them up first.
 Auto-connect on LinkedIn.
 Send them more useful content.
 Follow up with a helpful email.
 3-5%+ conversion to call from this alone.

4️⃣ Website Visitors → Warm Outbound
Tools: Dreamdata → Instantly + HeyReach
What happens:
Anyone visiting your website (via your tracking tools) will go into:

A warm email sequence

A LinkedIn connection sequence
Goal: Capture intent from people already looking at the product.

5️⃣ Topic listening → signal-based cold

 Use Trigify to track people engaging with posts about your niche (e.g.,LinkedIn Ads).
If they’re liking/commenting on similar stuff, add to a list.
Outbound with relevance (not “I saw you liked…” BS).
Not warm. But not cold either.

----
p.s. if you want me to send you a link to the doc in the video comment asking for it below 🥳

I recently got told that I seem to be everywhere.

Cool thing is they are a new client.

They said, we want to be everywhere like you.

The truth is I am pretty much nowhere, but it feels like everywhere to a small group of people.

Here is how I make people feel like I am everywhere….

1 ) I invest significantly in retargeting on LinkedIn.

I make sure my thought leader ad posts hit anyone who has been…
 a ) on my website
 b ) engaged with any of my organic or paid posts (with exclusions)
 c ) been on my company page
 etc

2 ) I push lead gen to both cold + RTG audiences.

This collects emails.

Then I have a super strong follow-up email nurture sequence.

Email is underrated. 

Around 48% of the people who give me their email on average read all 6 emails over the course of 6 days.

They are just full of helpful content. No sales.

3 ) I go outbound to people who engage with me or give me their email.

Again, this is just with super helpful content.

Normally a longer Loom video, which is one of our playbooks.

So if you sign up for my lead magnet…

+ you end up getting retargeted with thought leader ads
+ you get a bunch of super deep-dive, helpful emails
+ you get sent a personal message from me linking to a deep-dive playbook video

So after a week or so, you feel like I am everywhere.

Also, retargeting people well, with enough content on LinkedIn, makes you feel everywhere, as every time someone logs in they see your post.

All of this is very marketing-led. I just bombard people with as much helpful content as possible.

Genuinely helpful. I do not hide how we run things. I am super transparent.

p.s. if you would like me to have a look at your LinkedIn ads, i run free LinkedIn ad audits for key accounts 🙏🏼

Account-based targeting on LinkedIn should be approached totally differently to bigger ICPs.

If you have a small, defined account list, think 500 to 1,000 companies, this is not a classic top, middle, bottom funnel game.

Example:
1,000 target accounts × 4 job titles = ~4,000 people.

With a list this small, the classic strategy doesn't make as much sense. 
Instead, with the list you go straight to the middle content delivery part.

For me, the middle is normally a 180-day retargeting and nurture layer where the goal is simple:

Get your ICP to...
+ know who you are
+ what you do
+ how you’re different
+ old way vs new way
+ you vs alternatives.
+ Social Proof

If you have a small ICP, you almost always have:
 • High ACV
 • Long sales cycles
 • Multiple stakeholders

That means it’s more important than ever to be consistently in front of the same people with a lot of content.

This strategy is about content delivery, not just lead capture.

The main metrics I care about here are very different:

+ Frequency
 Every piece of content should hit 5–10 impressions per person over time.

+ Penetration rate
 How much of the total account list are we actually reaching?

+ Engagement signals
 Engagement rate, clicks to site, landing page CPC, dwell time.

The goal isn’t immediate conversion.
The goal is familiarity.

Then, and only then, you layer on demand capture:
 • GTM outbound
 • Sales-led ads
 • Bottom-funnel offers
---
PS. I’m doing a few free LinkedIn Ads + GTM outbound audits.
If you want a straight-up breakdown of your ads and GTM motion with clear, actionable feedback, DM me.

I know email is boring, but this is actually one of our most important client acquisition channels we run.

Kiin.co - Linkedin Ads Agency now has 3,450 email subs 
(as if i check this 5 times a day…don’t judge me 🙄) 

I am talking about email follow-ups + our newsletter when i say email (not cold/warm outbound).

Here are some current stats:
+ 54% of people who sign up read at least the next 6 emails, sent daily over 6 days
+ This is up from 48% just a couple of months ago (updated the content)
+ We then send 1 email per week for the next 4 weeks (gonna grow this for the next 6 months)
+ Those emails still get 45–50% open rates
+ Nearly 50% of people are still reading email #10, almost 5 weeks later

Every email is packed with our best content, literally i try to pack it with our best, most useful, actionable content. 

You are only as good as your last email . 
so no bullSh%t emails. 
Each one has gotta be good. 

Each email also has a p.s. at the end which is the CTA (speak to me if xyz type thing). 
This is a soft CTA, not in our face. 

We get leads at $18/lead (vps of marketing/demand gen/growth roles in B2B Saas companies). 
Planning on scaling this out. 

I speak to B2B SaaS companies every day and their email follow-ups are either all sales or sales emails disguised as marketing. 
And they wonder why noone is opening the second and third email. 

i love email, because you acquire a sub once and then you have access to them for free for months after that. 

Also i don't trust LinkedIn or the social media platforms not to suddenly change the algorithm, and make my organic reach drop again. 

Or ad platgforms (looking at you linkedin) to keep increasing the CPMs year on year. 

Gotta own your own media not rent it as they say...

——
p.s. if you need some eyes on your Go-To-Market strategy, dm me. happy to help.

LinkedIn Lead gen forms can be a really powerful way to capture existing demand in your market. 

but there is a fall off from ppl submitting a form to actually booking into the calendar. 

Even with the Calendly integration, the conversion here can sometimes be low. 

The key difference i have found which gets this high is a really solid fast follow-up. 

This both means speed, and multiple channels (email/LinkedIn + maybe a cold call). 

We have had a couple of clients where this conversion rate was super low. 

Turns out they had quite a slow follow-up. And we all know a fast follow-up is super important here.

today we can just automate it in a super easy way. So this shouldn't never be an issue ever again.

Here is how we do it:

+ Demo Lead comes in but doesn’t book the calendar
+ Lead gets pushed into Clay, enriched, and checked for ICP fit
+ If it’s a fit, Clay pushes them into LinkedIn for an auto connection request
+ In parallel, they get a sales-led email with the booking link
+ If no reply, they get an InMail a couple of days later, plus one final follow-up, all automated

p.s. we are building out GTM motions for sales-led SaaS companies, which include LinkedIn ads with warm / signal-based outbound. If this is of interest, feel free to DM me.

Why is it when I upload a new list to my existing LinkedIn ads I get a flood of new sign ups?!

This has happened a couple times now. 

The list is super similar to the one that was there before. Massive overlap. 

Feels like just refreshing it gives gives it a little boost for a few weeks. 🧐

I've been using a list I got from Crunchbase as my main targeting for my LinkedIn ads recently

All I do is put some super helpful content in front of these ppl.
100% thought leader ads

basically a couple video posts. 
Mostly text posts. 
One or two image ones.

What is important for us as our budget is still pretty small (about 5k now/month) is that we do not have too big of a list. 

The list needs to match our budget. 

This is important to make sure we not only get max penetration rates but to make sure we get each bit of content hitting as many ppl as possible with at least 5 impressions. 

I normally work from about 5 bits of content times 5 impressions each at a minimum. 

the content is usually product-led, or for use how we help ppl, our specific systems etc. Some social proof. 

Once i see these accounts have reached a significant penetration rate/ enough impressions on each bit of content we then go outbound. 

a LinkedIn connection and then message + cold email. 

this been really effective to get some high reply rates. 

ppl know who i am when i reach out to them. 

and outbound is an amazing conversion channel. 

Will share deeper results and specific numbers to my newsletter subs first. 

will drop a link below, subscribe to get all my LinkedIn ad and GTM experiments before everyone else :)

p.s. Subscribe to the newsletter here to get deep dive breakdowns on all the tests i am running for both LinkedIn ads + GTM outbound :) 
https://lnkd.in/dxdn_zE8

B2B SEO & Web Design For Revenue Not Vanity | DM To Discuss | Host @ Business Growth Show (Top 10 B2B Marketing Podcast, Cognism)

Your website struggling to drive a steady flow of qualified demos/leads?
Tired of losing leads to competitors ranking higher on Google/AI?
Frustrated your current agency isn't delivering results?

WE CAN FIX THAT.

OUR GROWTH STRATEGIES:

→ SEO to get top of Google & LLMs, bringing revenue-focused traffic and leads
→ Start driving pipeline from AI and Google organic as fast as 90 days
→ Web design that builds trust and drives leads and sales

BREAKING B2B - B2B MARKETING & DEMAND GENERATION PODCAST

Grow your b2b/SaaS company without the BS. Weekly top 2.5% podcast with actionable marketing tips to grow your revenue: www.breakingb2b.com

STILL NOT CONVINCED?

→ See our work, client results & starting rates here: www.breakingb2b.com

BOOK A CALL:

💻: www.breakingb2b.com
📧: Connect & DM Me
✉️: sam@samdunning.org

CORE SERVICES:

→ B2B SEO strategy and execution
→ Content marketing
→ Digital marketing for SaaS

WHY BREAKING B2B?

→ We focus on revenue, not vanity metrics
→ Our strategies are data-driven and results-oriented
→ We have a proven track record with B2B and SaaS companies
→ Our podcast (Breaking B2B) gives you free, valuable insights into B2B marketing

About time your website became your best (24/7) salesperson?
Get in touch today, and let's start growing your business.

P.S.
Agencies: We offer white-label SEO to help you deliver results on time and within budget.

Sam Dunning

0-$6.7M ARR under 2yrs. Fully boostrapped. Adam Robinson leaked his full SaaS growth framework in 34mins. Now its yours:

Adam and I don’t do fluff.

You’re about to learn: 

- The secrets to building epic products
- RB2B weird insane strategy for growth 
- Where Adam took inspiration from
- The framework so you can copy it
- How he’s diversifying to hit 10M ARR+ 

SaaS marketers and founders, hit 2026 with a bang.

Watch the 34-minute masterclass: https://lnkd.in/eHdqi3uD

Founder @ Breaking B2B | B2B SEO For Revenue Not Vanity | SaaS & B2B Teams Hire Us To Scale Organic Pipeline From Google & AI Search | DM To Discuss | Host @ Breaking B2B (Top 2.5% B2B Marketing Podcast)

No alternative text description for this image

Breaking B2B podcast just turned 6yrs old...I’ve interviewed 471 marketing leaders & founders. Here’s my 8 biggest takeaways:

1. Customer research before anything.

Before content, ads, or messaging, talk to customers. Interview recently won and churned clients. Ask what they struggled with, what problem cost them money, what competitors they looked at, and what made them choose you. Record the calls. GPT the transcripts for patterns and common replies. Use their exact words in your website, ads, and sales calls so you stop guessing.

2. Organic growth is a must.

Ads keep getting more expensive. SEO and AEO build long-term moats. Go after buyers who are ready now. Create pages for searches like competitor alternatives, pricing, and best software for a niche. Build better pages than what already ranks. These pages drive pipeline quick as 90 days.

3. Show pricing.

Hiding pricing brings poor-fit leads. People want to know cost before a demo. SaaS companies should show clear tiers. Service companies should show ranges. Pricing pages can also answer common questions, video testimonials and speed up sales cycles. You get fewer leads but better buyers.

4. Track the full funnel.

Leads do not equal revenue. Follow deals from first call to closed won. Look at which channels create real sales, not just signups. Double down on what closes and cut what does not (after a fair test).

5. Product-led content wins.

Most content never shows the product. Revenue driving content does. Be useful and show how your product fixes the problem. Use examples, screenshots, and real use cases. Teach, then show the solution. Ahrefs are masters here. Check their blog.

6. Build a media engine. 

At Breaking B2B most of our long form linked posts and breakdowns fuel long form YouTube scripts. We then chop up and distribute on LinkedIn and the newsletter.

7. Founder brand.

Build in public. Share what is working and what is not. Share wins and mistakes. This builds trust fast and attracts buyers who already believe in you. SEO / YouTube / LinkedIn is working as a deadly trio for us at Breaking B2B to drive pre-sold inbounds atm. 

8. Speed beats slow giants. 

Big companies move slow. I’m talking months to approve and publish content at the enterprise level. Small teams move fast. Publish faster. Test faster. Act on customer research. Speed helps you steadily steal market share for underserved segments. Especially in SEO/AEO.

___

This was massively simplified to keep in word count.

Watch my full 16-minute breakdown video: https://lnkd.in/eY6Vsvk6

Fibbler got recommended by AI search just weeks after we started SEO/AEO. Now Adam has prospects mentioning it on demo calls. Here’s how we did it:

SEO doesn’t have to take 12 months.

There's money to be made in 90 days.  

Competitor content is one of many winner for quick AI and organic search impact, sign-ups and demos.

This is one of the first places we start on a program. 

These terms are low difficulty and can rank super fast.

List out the competitors your customers often evaluate, or move over to you from.

Then look at terms like:

[competitor] alternatives
[competitor] reviews
[competitor] pricing
[competitor 1] vs [competitor 2] vs [you]

Right now, listicle based articles rank exceptionally well on google and AI search.

Position your solution as the top choice (backed by customer research), showing your product in action + social proof along with where you're a strong/poor fit. 

Then a fair comparison of other vendors.

Not only can you get fast bottom funnel visibility.

You can control the narrative in LLMs and Google.

And drive pipeline from high intent prospects frustrated with their current vendor or evaluating options.

PS. grab my 90 days to revenue SEO/AEO playbook and video course: https://lnkd.in/et7yce7s

RB2B nearly hit $7M ARR. We run their SEO/AEO engine at Breaking B2B. Next up $10M ARR. Here's our January battle-plan for Adam Robinson SaaS:

HIGH LEVEL OVERVIEW.

The mission? Drive high intent sign-ups as quick as humanly possible from google organic and AI searches.

This month we've found more competitor-focused pricing page opportunities with healthy search volume. 

For example, “Instantly pricing” generates 3,000+ monthly high-intent searches, showing prospects actively evaluating costs and purchase options. Third-party pricing pages (in addition to Instantly’s own site) are already capturing a meaningful share of this traffic, which signals clear opportunity to compete and drive inbound with a well-optimized pricing page.

And a bunch of other pricing-related pages with consistent search demand, strong buyer intent. Solid for organic acquisition.

We’re crafting a product listicle for “Cognism alternatives.” This keyword attracts solid monthly traffic and has low difficulty, with strong opportunity to rank and capture users who are in the consideration stage and actively comparing software.

NET NEW CONTENT.

pricing articles:
- Instantly pricing (3.1k searches/mo)
- Cognism pricing (1.2k/mo)
- Clearbit pricing (1k/mo)
- Uplead pricing (500/mo)
- Leadinfo pricing (400/mo)

these pages review the software pricing, share user feedback, breakdown of costs and share where RB2B is differentiated and why customers choose them. plus they often rank well within 90 days.

alternative listicle:
- Cognism alternatives (400/mo)

aq quick summary and intro, why listen to us, what is cognism, why look into alternatives (based on what prospects say e.g. on G2), list of 12 alternatives, RB2B at #1 with why customers choose them, show product in action, pricing and feature info, where they are good + poor fit then list of 11 other options below with fair summary + conclusion and FAQs.

listicle and alternative/competitor content on your own site is solid for being cited and recommend in AI search and enables you to control the narrative with dream clients on ChatGPT and google ai overviews.

EARN BACKLINKS (DA50+).

- free b2b lead generation software
- lusha vs zoominfo
- zoominfo vs uplead

EXTERNAL LISTICLE PLACEMENTS.

- best data enrichment tools x 3 
top 3 placements in 3 niche relevant external listicle articles.

solid to ramp AI search visibility and mentions.
plus can get direct inbound.
and the backlink.

___

Wanna see if we can scale demos quick as 90 days for your B2B/SaaS?

Visit the Breaking B2B site to check our results, pricing and grab a call.

Watch my 34-minute SEO/AEO breakdown video for RB2B below 👇

Proposify had good SEO before partnering with Breaking B2B. We crafted a strategy and execution taking demos, AI and organic visibility to the next level 👇 

#1 for "quoting software" in the USA - Top organic position for this money keyword, appearing above competitors in standard results and AI Overview.

#1 for "proposal software" in the USA - Top organic position for another critical solution keyword.

68% more clicks from competitor pages (prospects comparing vendors or looking to switch).

AI search visitors up by 91%
Engaged sessions up by 20%

Longer term conversions are stable, starting to see big spikes in organic demo requests on shorter timelines:

Last 1 weeks demos vs previous period: +115%.
Last 2 weeks demos vs previous period: +72%.

___

Cheers to Kyle Racki and Jennifer Faulkner for the review.

See our results, pricing and book a call: https://lnkd.in/eT_F8zZB

You're being lied to about SEO & AEO
(The myth: SEO traffic is down 25%+)
Juicy research hot off the press.
Per similarweb and graphite 👇 

You've probably seen the headlines claiming organic traffic has dropped anywhere from 25% to 60%.

These numbers are based on flawed research methods, mostly surveys and often small sample sizes of 10-20 websites.

The problem with surveys is that human memory is unreliable, and people who respond to surveys about AI adoption tend to be early adopters who use LLMs more than average.

So the data gets skewed.

___

Here's what the actual numbers show

Graphite partnered with Similarweb to analyze over 40,000 of the largest sites in the US.

Here's what the analysis revealed...

SEO traffic is down only 2.5% year over year, not 25%.

That's an overestimation by 1,000% in a lot of the studies floating around
And this aligns with what Google themselves said in August 2025, that overall organic click volume has been "relatively stable year-over-year".

Visits to search engines actually increased in 2025.

Traffic to search engines went up 6.9% from 2019 to 2020

Decreased slightly in 2022 by about 1.5%

And has been relatively flat since 2023

In fact, traffic increased slightly in 2025 to both Google at plus 0.8% and search engines as a whole at plus 0.4%

Visitors to Google grew by 1.35% comparing Q4 2025 versus Q4 2024

___

Google is still a demand capture beast

Per earlier research from Datos and Sparktoro, Google processes over 14 billion searches every day.

ChatGPT handles about 37.5 million search-like prompts daily

That means Google receives 373 times more searches than ChatGPT

Even if you combined the daily prompts across ChatGPT, Perplexity, Claude, Copilot, and Gemini, the total would still be under 2% of the search market
Google maintains a 93.57% market share of search.

___

Dropping the report along with my 90 days to revenue SEO/AEO playbook & video course below 👇

If I joined as CMO for a SaaS with $20k+ ACV I’d triple down on this deadly trio to scale demos this year: 

- SEO/AEO.
- YouTube.
- LinkedIn (founder brand & paid).

I’m yet to see a more powerful trio.

Especially when your offer is $10k+ ACV and involves multiple stakeholders.

Yet many SaaS still sleep on this deadly trio.

1. SEO/AEO.

Craft a program to show top of Google organic and AI search when dream cleints need your solution now, are comparing options, are annoyed with their current vendor or have an expensive problem you solve.

Why bother? Control the narrative with ICPs. Get into you into the consideration set and capture active demand for 5% of your dream clients in-market today.

2. YouTube.

This is not throwing old webinars and hoping for results. 

Crafting searchable videos that share every aspect of your playbook / approach / strategies / product / problems you solve.

Going in with a YouTube first approach.

Solid packaging, hook, story, CTAs and pacing.

Painfully focused on your dream client.

Just like SEO not going for traffic or views at all costs…going for the right type of folks with intent.

Giving away so much your ICP can copy then do it in house OR trusts you so much they buy into your offering.

3. LinkedIn founder brand & paid.

Daily founder or execs posting organically to become a trusted voice for ICPs and your niche.

I tend to play on edutainment with memes, videos and breakdown posts.

Then using ads a mix of helpful, trustworthy and social proof organic posts as thought leader ads to retarget site traffic from all above channels plus serve ads to a tight list of cold ICPs.

These 3 channels working together are cooking demos for us right now at Breaking B2B with many others.

RB2B are on the road to $10M ARR. 6mos ago we fired up their SEO/AEO engine. How did Adam Robinson describe working w/ Breaking B2B? BANANAS. Full breakdown below:

———

90-day non-branded clicks up 43% (4,270 vs 2,980) on 1.36m total impressions … which were only up 8%. 

So, SEO is driving LOTS of clicks

———

Engaged sessions are up from 33k to 62k (+90%) … on total sessions only rising 11%, from 77k to 86k.. 

So, SEO is driving LOTS of engagement.

———

We’re winning on 164 high-value keywords (+270%), whereas we were only winning on 44 when we started. 

So, SEO is driving LOTS of targeted pageviews.

———

Traffic is up 50% from keywords that both rank well AND drive signups: 

- website visitor identification
- website visitor tracking
- identify b2b website visitors
- b2b website visitor tracking
- b2b website visitor tracking software
- leadfeeder alternatives
- clearbit alternatives
- many more

———

And for icing on the cake, organic traffic hitting the signup page is +201% of the past 3mo, and 27-35% of those visitors are signing up for RB2B. 

———

Check our pricing, results or grab a call: https://lnkd.in/e7XuM6au
 
Watch my full RB2B SEO strategy breakdown vid: https://lnkd.in/eiZfaXXq

Breaking B2B was invisible on AI search 120 days ago. Now we’re often top. Stop giving SaaS competitors a free lunch on ChatGPT & Google. Here’s the fix:

QUICK WINS.

Start where you win already (commercial bottom funnel pages typically listicle articles, landing pages, comparison pages, competitor content etc) update these, making them best in class to blow the competition out the water at every angle.

BUILD THE MOAT.

Build a moat like no other on your site. (cover all pages across industries, product, features, pricing, documentation, competitors, use cases etc. each covering all ICPs jobs to be done, Qs etc).

Craft and improve with add unique stats, data, research, social proof and date updates on blog articles.

AEO/SEO CHEATCODE.

The cheat code for LLMs (listicles) build all relevant “best X software/platform/tools” listicle article on your own site.

Then outreach or leverage partners to get your brand featured on well ranking niche relevant  external site listicles in top 3 placements.

This was a huge part of how we got Breaking B2B mentioned regularly in AI searches (and classic google organic rankings for pipeline driving keywords).

LEVERAGE PAST MEDIA.

Leverage past media such as your founders appearances on podcasts, interviews, press and more. Head to - ahrefs > backlinks on media/pages that only point to an execs linkedin profile, ask the author of the page for a brand mention and backlink.

CONTROL THE NARRATIVE.

Ecosystem marketing FTW. Based on where you have resource. Control the narrative where folks search around your niche and compare options.

Redddit, YouTube and beyond.

Right now, SEO/youtube/linkedin is a killer trio working together to drive booked calls for us at Breaking B2B.

SPEED BEATS GIANTS.

Enterprise orgs move slow, they have layers of approvals and a lot of red tape.

This is your advantage as a fast moving mid or startup company.

Publishing and doing above at speed can steal market share over time, especially in undeserved niches.

___

Grab my free 90 days to revenue SEO/AEO video course: https://lnkd.in/et7yce7s

I’m 35 today.

So here’s a list you didn’t ask for: 

1. Family > all

2. Don’t wait until new year to start something

3. Hard work still goes a long way

4. Putting some pressure on isn’t always bad

5. Take time out to enjoy w/ fam and friends

6. Most emails that say urgent aren’t

7. Don’t need to start emails w/ hope you're well

8. Transparency wins

9. A website is your best or worst salesperson

10. Many companies still underestimate SEO/AEO

11. Bootstrapping a co. is tough but fun

12. Daily habits & activities are a winner for biz

13. Podcasts while driving = free university

14. Build something on the side and get paid 

15. Learn from those who’ve actually done it

16. Learn to sell, then learn to market

17. Fitness is medicine for the mind

18. I’m not for everyone

19. Some will, some won’t, so what, next.

20. Outbound is alive

21. SEO died in 1973. JK it's alive in b2b.

22. Everyone talks a good game on LinkedIn

23. Personal brand is great but not everything

24. Don’t rely on one marketing channel

25. Experimentation FTW in marketing

26. Have marketing channels you own and rent

27. Hire people smarter than you 

28. Don’t be tight 

29. Likes and shares don’t pay bills

30. It ain’t sold until cash hits the bank

31. Stay humble 

32. Lists are dead

33. God is good

34. Cheers 🍺

35. Your B2B/SaaS struggling to drive pipeline from SEO & AI search? I hear Breaking B2B are decent.

I just told a $1M ARR SaaS founder not to invest in SEO yet.

He was ready to spend $20k with us and already trusted us as had been following the Breaking B2B newsletter for years. 

Weirdly on paper their solution looked great for SEO & AI search.

Prospects were searching for their solution.

There is active demand to capture with search.

Quick wins from competitor focused content that could drive demos as fast as 90 days.

This issue?

Up to now they’d grown from outbound sales and proven that model works for their $60k+ ACV.

They’d never done SEO before.

And didn’t have the runway to keep SEO running with us for 6 months plus.

So I recommended they kept ramping the outbound model until they have runway to make SEO a longer term bet with us 

Rather than a couple months and chasing us for results and everyone getting frustrated.

And we’ll likely chat again in a few months when the timing makes sense.

___

join 1,910+ legends enjoying my 90 days to revenue free SEO/AEO video course and playbook: https://lnkd.in/et7yce7s

AEO “experts”: Chunk up your content
Leader at Google: Don’t do it mate. 

___

From Googles Danny Sullivan last week:

“One of the things I keep seeing over and over in some of the advice and guidance and people are trying to figure out what do we do with the LLMs or whatever, is that turn your content into bite-sized chunks, because LLMs like things that are really bite size, right?
So we don't want you to do that. I was talking to some engineers about that. We don't want you to do that. We really don't. We don't want people to have to be crafting anything for Search specifically. That's never been where we've been at and we still continue to be that way. We really don't want you to think you need to be doing that or produce two versions of your content, one for the LLM and one for the net.”

“…So you've gone through all this effort. You've made all these things that you did specifically for a ranking system, not for a human, being because you were trying to be more successful in the ranking system, not staying focused on the human being. And then the systems improve, probably the way the systems always try to improve, to reward content written for humans. All that stuff that you did to please this LLM system that may or may not have worked, may not carry through for the long term.”

___

I even got sucked into it when AI search first started rolling out. 

Thinking putting content into bitesize sections and over optimising for AI agents to read easily was the play.

Then remembered most of our B2B/SaaS clients are selling complex products with long sales cycles to multiple stakeholders.

Which is why we place huge emphasis on researching dream clients, their struggling moments, jobs to be done, motivations, competitors they evaluate, why they choose you, differentiators in the market place and beyond.

To not just rank and be mentioned & cited in Google organic and AI searches but resonate with target buyers. 

If you don’t resonate you won’t convert.

___

Grab my 90 days to revenue SEO/AEO free playbook & video course: https://lnkd.in/et7yce7s

Gurus love screaming SEOs dead and AEOs a brand new playbook. It’s not. Here’s 10 steps to drive demos in 90 days (share with your CMO):

1. Nail your MONEY keywords.

Map out every way a dream client could search for your solution when ready to speak to sales now.

At a high level in SaaS that’s:

“best X software/tools/platform”
“X for industry”
“competitor alternatives/pricing/reviews”
“competitor a vs competitor b (vs you)”

And a variety of others.

Ignore the top funnel traffic trap.

Prioritise lower search volume and low difficulty at the bottom of the sales funnel.

This is gonna rank and drive leads fast when done right.

We have ranked competitor fast as 4 days top of Google and AI search. 

2. Build & upgrade your money pages. 

Search your money keywords on Google & LLMs and see what kind of content shows up or gets cited.

Is it a listicle article, landing page, jobs to be done article, or something else.

See if you have pages ranking page 1 but not top for a quick win with a refresh.

3. Blow ‘em out the water. 

Once you’ve researched what top-ranking pages are doing, figure out how to blow them out of the water. 

Leverage customer research, sales call Qs, plenty of social proof and feature ypur product as the painkiller and solution.

LLMs love fresh content and unique research. Keep your commercial, money pages up to date.

4. Most technical SEO is BS.

(Until you get to having 1000s of pages).

Sort any massive technical issues, but don’t obsess over technical SEO. Get your focus keyword in URL, meta data, H1 and sort some internal links. Sort structured data. Not a tonne more needed. 

And you of course want quick loading times.

5. Brand mentions and links at $0 FTW.

Build quality backlinks & brand mentions for $0. 

Get featured in podcasts and articles, and make sure they link back to your website. 

Earn/trade top 3 placements & brand mentions from “Best X software” listicles for your category.

This gives you an insane boost in LLMs and the backlink helps classic organic search.

6. Speed is your advantage.

Quality matters, but speed is a competitive advantage. This is your superpower over the slow moving giants in your niche. 

7. Craft pages to convert. 

Design and UX backed by customer researched copy to resonate with ICPs makes a big difference. 

8. Great SEO is knowing good b2b marketing.

Leverage sales calls, CS calls, and customer research to make your content as relevant as possible to dream clients jobs to be done.

9. Keep improving. 

Publish fast, and revisit your content 3 months later to make improvements. 

10. B2B is an ecosystem.

Keep improving all your marketing efforts: YouTube, LinkedIn, Reddit etc. all improvements in brand awareness will lead to more successful SEO. Ecosystem thinking is the b2b winner. 

___

We run this playbook for 35+ SaaS client right now at Breaking B2B.

grab my 90 days to revenue SEO/AEO playbook & free video course: https://lnkd.in/et7yce7s

I GRILLED Adam Robinson on how he bootstrapped RB2B from 0-$6.7M in 2yrs with 3 FTEs. Here's my 7 biggest takeaways:

1. Use a proven concept and find the gap.

RB2B did not start from a blank page. Retention started as a feature inside another company. Nobody wanted the full product. Everybody wanted the feature. That feature became the company. The same thing happened again. While selling into the Shopify space Adam identified there was no person level website visitor identity for B2B. This was the gap to hit. We did the same  at Breaking B2B after constantly hearing B2B/SaaS marketers and founders get frustrated with vanity metrics and lack of pipeline from SEO.

2. Create for your market.

Adam posted content to reach eCom stores. About 25 percent of his posts were about his SaaS journey. Those posts got 10X better engagement. So the content changed. Only B2B SaaS. The engagement stayed high. The audience was clear. That audience needed a product.

3. Speak to prospects before building.

There were Zoom calls. A big waitlist. A lot of discovery before launch. The idea was simple. B2B needs person level visitor identity. Some people hated it. Some people said it was crazy. Some people said it was transformational.

4. Prove people will pay for it.

V1 of RB2B was super basic. People got a spreadsheet every day with personal emails of B2B visitors. That did not work. Then business emails. Slightly better. People still paid. If people pay for something basic, it's a clear signal to keep pushing forwards.

5. Change the experience, not the data.

The same data was sent in a new way. First, a fake Slack profile showing real people with headshots and LinkedIn URLs as they visit your site. People had never seen anything like it. It was a hit. Same information. New delivery.

6. Start on a no-brainer channel.

LinkedIn was already working for engagement with ICP and growing fast. That leverage made it worth building the product. An okay product plus huge awareness becomes a good business.

7. Say the same thing over and over.

Be known for something. In Adams case, Bootstrapped. Build in public. Radical transparency. Say the same few ideas in many ways. In my case, SaaS SEO and building in public. This is how RB2B got to $6.7M ARR in under two years.

PS. watch our full 34-minute masterclass: https://lnkd.in/eHdqi3uD

#1 on AI and organic search in 4 days for MONEY keywords. SEO/AEO doesn't need to take 12 months to drive pipeline & revenue:

First off, yes some super competitive terms can take 6-12 months.

But there's plenty of ways to drive inbounds 90 days from publishing content for your B2B/SaaS.

It all starts with customer research.

Knowing:

- crisp and expensive problems of your icp
- your icps motivations & jobs to be done
- what they hate most about your sector
- why they choose you over others
- why/when they move over to you
- competitors they evaluate
- your differentiators 

Then crafting an SEO/AEO strategy focused on dream clients ready to speak to sales.

AKA. 

Looking for your specific solution, comparing vendors, looking to move form the incumbent, needing an integration or struggling with a specific problem you solve.

- competitor content
- integration for X pages
- alternatives/pricing/reviews
- best software for [niche] listicles
- how to [job to be done] with your product

I break this down in my 90 days to revenue SEO/AEO playbook & free video course: https://lnkd.in/et7yce7s

$5.34 = avg B2B Google ads CPC (per dreamdata research). SaaS CAC is up 60% last 5yrs. Outbound response rates are getting lower and lower...so what's the answer for sustainable growth?

THE PROBLEM W/ RELYING ON ADS & OUTBOUND

- Every month your CAC payback period extends
- You're essentially renting traffic instead of owning it
- When your next funding round gets delayed or doesn't happen, paid growth becomes unsustainable
- It’s essentially a ticking time bomb

SHOULD YOUR SAAS CONSIDER SEO/AEO?

- Build assets that generate pipeline and mindshare month after month without the rising ads costs
- Unlike ads, your organic rankings and AI visibility can compound and get stronger over time
- You're not competing in expensive bidding wars with better-funded competitors
- Creates a sustainable foundation that doesn't disappear when budgets get tight
- Your buyers aren't stupid: they place trust in organic results 
- Builds brand and mindshare

TAP INTO THE 5% OF MARKET READY TO BUY

- While 95% of your market isn't ready to purchase, around 5% is actively searching for solutions right now
- These prospects are typing your competitors' names looking for alternatives
- They're searching for industry-specific solutions in your exact niche
- They're comparing vendors and ready to book demos - if they can find you first

GROW BRAND SHARE OF VOICE

- When prospects consistently see you at the top of AI & search results, it helps position you as the category leader
- This brand authority creates a multiplier effect across everything you do
Helps you stay top of mind
- Increases brand recall
- Results in higher conversions across all your other marketing channels
- People are more likely to click your ads when they recognize your brand from organic search
- Sales cycles shorten because prospects already trust you before the first sales call
- Most importantly for founders/mktg & rev leaders - this sustainable organic growth makes raising funding easier when investors see you're not dependent on paid acquisition

BUT DOESN'T SEO TAKE 12 MONTHS MIN?

- With the right strategy, many of our clients at Breaking B2B see qualified leads within 90 days of publishing content
- We've helped clients rank clients top of AI and organic search fast as 30 days for MONEY keywords
- Every month you wait is a month your competitors eat your lunch

PS. grab my 90 days to revenue SEO playbook and video course: https://lnkd.in/et7yce7s

A SaaS marketing leader asked me how long it takes to get results with SEO. Here’s my exact reply (and I didn't say "it depends): 

___

There's massive bottlenecks to SEO, and they can be on the agency side or the contractor side, and they can also be on the client side.

And the crux of good SEO, at least in my opinion, is working out, starting with a strategy like in your case, what you've told me about the problems you solve, that could be a good in.

Let's work out what a target client actually searches for when they need your solution, rather than messing around with the 95% that aren't in buying mode.

Let's focus on those 5% that are actively searching for a solution like yours, and what are they specifically looking for.

And it might be that there's not tons of volume, but they're low-volume searches, but they're very specific, and they're likely to attract decent leads.

So we want to start there. Now, I don't know how competitive waitlist-based terms would be. I know for a fact anything [redacted their industry type] is hard, but the more specific the better.

So the more we can narrow down to your niche, the better. What can also work well, like if you're trying to rank for [industry + offer] terms, you're looking like six months plus.

And specific listicles around your core niche and offers.

What will rank the fastest is going after competitors. So I don't know, like [competitor] alternatives 

Or [competitor] reviews, pricing or similar.

Like those are the quickest possible. Those can rank. We often see those ranked like top three organic within 30 days of publishing.

And those can drive demos because if you're telling me things like people are moving away from some of these because of the poor customer success, then why don't we create a piece of an article that evaluates the top 10 [competitor] alternatives.

Positions you as number one and doubles down on customer success and then leverages the G2 reviews on [competitor] for their listing.

So that kind of stuff can rank like 30 to 90 days from publishing and can drive demos.

Also gets solid visibility for your brand in AI search.

___

Try my free 90 days to revenue SEO video course & playbook below 👇

1st February 2024, 9PM. I'm heads down at my PC listening to D&B making a list of marketing leaders to cold call the next morning. This was the start of Breaking B2B: 

PC.
List.
Dialler.
Pen and paper.

Ripping 1-200 dials before lunch.

Sweating away with a tonne of rejection.

Getting maybe 1 appt and a couple follow ups and sign-ups for the Breaking B2B newsletter most days.

Leading with the problem we solve for SaaS around competitors outranking on Google/AI search when dream clients are hunting for your solution. Stealing mindshare, traffic and inbounds.

This is how we got our first couple clients.

Meanwhile I was...

Positing daily on LI.
Building partnerships.
Cranking our SEO engine.
Starting to take YouTube seriously.

Steadily getting clients.

Me and a team of trusted contractors.

Cold calling thankfully ended as year 2 started.

We ramped up inbound and demand efforts with LinkedIn ads.

Partnered with some niche industry founders to build their SEO/AEO in public.  

Now nearly all our sales calls mention a mix of:

LinkedIn.
SEO/AI search.
Seeing others share our results.
Watching our YouTube breakdowns.

Big focus this year is repeatable systems.

Going at least 5% above and beyond for every client, every week.

Striving to be at the top of our game for SaaS SEO/AEO.

Meeting more clients in person.

Still being the weirdest guy & memorable brand in our niche.

And helping team members hit their biz and personal goals.

Next rev milestone is $300k MRR (125k to go).

Cheers to all who’ve been involved so far. 

Onwards!

They followed the Breaking B2B newsletter for 3yrs before booking a call.

Prospects buy on their timeline, not ours.

We can only educate, entertain and keep top of mind for when timing is right :)

graphical user interface, text, application

I’ve learnt most things the hard way.

Tried to sell websites, SEO, ads, support to anyone and everyone.

Was tough AF.

Eventually stumbled on SEO for B2B/SaaS

Laser focused on that.

Got easier.

Started my podcast interviewing everyone and anyone.

Entrepreneurs, founders, marketers, sales leaders and more.

Learnt a tonne.

But never drove any business.

Tightened to interview B2B/SaaS marketing leaders and foudners

Solo episodes specifically on SEO/AEO & SaaS marketing.

Started driving inbounds and business.

There’s a lesson there somewhere.

taplio

The Battle

Philip Ilic

Sam Dunning

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The Battle

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