Fuzzy Sequence (Iterative S23)

Co-Founder and CTO

ey skin & wellness

Co-Owner, Advisor

Base58

Co-Founder and CPO

UiPath

AI for work (Automation Cloud). Worked on: Google Suite Automation - Google Slides, Google Docs.

Senior Technical Product Manager

Grab

Blitzscaled and raised $30M in Series A (valued at $150M), secured the first e-scooter permit in APAC amidst COVID-19

Co-Founder, Country Head of GrabWheels

Launched micro-mobility in the 4th largest market in the world

Launcher, Grab Ventures

Internal Product Team. Introduced RPA to Grab to enable blitzscaling. Driver-partner retention for SG. Founding team for on-demand delivery, GrabExpress.

Product Manager, Automation

Halliburton

Introduced RPA to Supply Chain business center via SAP

Regional Supply Chain Manager

Leadership with a cross-functional team of 30 across South East Asia + Japan

Area Demand Planning Manager

Leadership with a cross-functional team of 15 across Thailand

Country Materials Manager 

Supply Chain Management Program (SCMP)

Co-Founder at Nuflow | Mass payouts for marketplaces

Pete Vejanurug 🦾

Hey, I'm Obaid 👋🏼

Here's my journey, so far:

☎️ started off in sales, scaled a content writing company from $1.7M ARR to $7.2M ARR in 2 years (this was also my intro to content writing/SEO)

🎭 bootstrapped a 5-person content & animation team to $35k MRR, and edited 3,000+ blog posts, grew 6 websites to 150k+ in monthly search traffic, trained 40+ content marketers, wrote and directed 15 animated explainer videos, and closed $1M in sales along the way

💤 got bored of that side of content marketing (I didn't it find it challenging anymore nor was I learning anything new), so I moved on from running an agency in late 2021, gradually quit all my writing gigs, and began transitioning to demand gen

🎨 started posting more on LinkedIn in March 2022, began exploring new marketing concepts, and creating a variety of content (marketing music, marketing/gaming content, skits, etc.) that got some traction

📚 created a framework that grew a marketing agency's LinkedIn presence (872% increase in views, 917% increase in likes, 104% increase in shares, 64% increase in followers, and $274k in new MRR) in 4 months

🎮 started a podcast called Cheat Codes (which became one of the top 20% most-shared podcasts in the world) and co-created The Easy Mode Framework, which helps B2B SaaS companies turn their in-house marketing team into creators & establish a content engine built on their company's goals, narrative, product, and audience

🎯 implemented the Easy Mode framework at Cognism over a 4-month period, helping them craft a strategic narrative, ideate and create a wide variety of content, and refine their content engine (Alice de Courcy, their CMO, wrote a book and talked about me in it, FTW)

🔮 started 2023 tired of jumping around from place to place all of 2022 (and having stumbled upon something I really enjoyed doing with the Easy Mode framework), I took a break from job hunting, deciding I'd choose what kind of work I did and which companies I worked with from that point on

🐐 after a 3-month break and passing on a few companies, I was convinced by Emir Atli to join HockeyStack as their first full-time marketer in March 2023, and it's been the perfect place for me to learn, experiment, and make an impact

I'm a life-long fan of music, anime, the Philadelphia Eagles, and my wife and kids.

Feel free to connect if you want to talk about HockeyStack, The Flow, marketing, design, consultation, video games, or space. ✌🏼

Obaid Durrani

Founder & Creative Director

Clay

Influencer Marketing

Conceptualizing, writing, and editing video content with influencers

Creator Content

HockeyStack

Marketing

Side Quest Gaming

Founder

As a solo marketer, I built HockeyStack's media engine from scratch and drove over $15M in inbound pipeline, helping grow the company from 0 to 7 figures in 9 months + I made 'The Flow,' one of the first 3 B2B streaming platforms, and over 20 of B2B's first episodic shows, turning HockeyStack into one of the most talked-about brands in SaaS.

Head of Brand & Content

First and only marketer -- building the first brand of its kind in B2B.

I created the company's initial positioning & messaging, strategic narrative, content strategy, influencer strategy, social media presence, and inbound pipeline.

I also co-created HockeyStack Academy with our CRO, grew our LinkedIn company page by tens of thousands of followers, and made 100+ videos, driving millions of engagements and millions in qualified inbound pipeline.

Head of Content

Easy Mode

Easy Mode is an 8-part marketing framework being used by over 25 B2B SaaS companies, including Meta, Cognism, Directus, and more.

Co-creator

KlientBoost

I created a framework that any team member could use to establish and grow a personal brand. In four months, this framework resulted in an 872% increase in views, 917% increase in likes, 104% increase in shares, and a 64% increase in followers. It also led to $274k in new MRR.

Head of Organic Social

Refine Labs

As the first ACD, I was responsible for coming up with strategies for ad campaigns, overseeing design and copy production for all ad creative, creating playbooks and frameworks for the creative department, improving the overall creative process, working with the Brand team to grow our YT channel, and more.

I also managed three Art Directors, who each managed four Senior Copywriters and six Senior Graphic Designers. 

And I'd get on calls with upset CMOs, hear them out, then come up with creative strategies on the spot that would make them happy (it was dope).

Associate Creative Director

Helping B2B SaaS companies increase ARR through strategic media engines

Hey, I'm Obaid 👋🏼

Here's my journey, so far:

☎️ started off in sales, scaled a content writing company from $1.7M ARR to $7.2M ARR in 2 years (this was also my intro to content writing/SEO)

🎭 bootstrapped a 5-person content & animation team to $35k MRR, and edited 3,000+ blog posts, grew 10+ websites to 150k+ in monthly search traffic, trained 40+ content marketers, wrote and directed 30 animated explainer videos, and closed $1M in sales along the way

💤 COVID hit, the world changed, so I moved on from running an agency in late 2021, gradually quit all my writing gigs, and began focusing on learning B2B GTM 

🎨 started posting more on LinkedIn in March 2022, began exploring new marketing concepts, and creating a variety of content (marketing music, marketing/gaming content, skits, etc.) that got some traction

📚 created a framework that grew a marketing agency's LinkedIn presence (872% increase in views, 917% increase in likes, 104% increase in shares, 64% increase in followers, and $274k in new MRR) in 4 months

🎮 started a podcast called Cheat Codes (which became one of the top 20% most-shared podcasts in the world) and co-created The Easy Mode Framework, which helps B2B SaaS companies turn their in-house marketing team into creators & establish a content engine built on their company's goals, narrative, product, and audience

🎯 implemented the Easy Mode framework at Cognism (their CMO Alice de Courcy wrote two books and talked about me in them, FTW), and parts of the framework at Meta. The Easy Mode Framework is now being used by 20+ B2B SaaS companies, such as Intercom, Directus, and more

🔮 started 2023 tired of jumping around from place to place all of 2022 (and having stumbled upon something I really enjoyed doing with the Easy Mode framework), I took a break from job hunting, deciding I'd choose what kind of work I did and which companies I worked with from that point on

🚀 after a 3-month break and passing on a few companies, I joined HockeyStack as their first and only marketer in March 2023. I created a media engine from scratch that drove millions in pipeline and resulted in the company growing from 0 to 7 figures by December 2023

✈️ in Dec 2023, I moved back to the US and in March 2023, moved on from my role at HockeyStack

🏔 after taking some time off and settling down in Colorado, I joined Clay to help build out their influencer marketing program

I'm a life-long fan of music, anime, the Philadelphia Eagles, and my wife and kids.

Feel free to connect if you want to talk marketing, video games, or space. ✌🏼

taplio

The Battle

Pete Vejanurug 🦾

Obaid Durrani

Followers

Posts

Engagements

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