van Wingen Coaching

Coach

Hitachi Energy

Sales Excellence Manager

Global Pricing Manager

Jr. Global Product Manager

With a background in high-performance environments, my mission is to help individuals unlock their potential and thrive. My approach combines empathy with a deep understanding of the challenges in striving for excellence.

Having experienced burnout myself, I offer a unique perspective in coaching. I emphasise the importance of achieving success in a sustainable way that also priorities well-being. My background with global teams and an international career brings a broad perspective to our coaching sessions.

In my professional journey, I've learned how to effectively communicate value, allowing us to use what is already there, your unique skills.

Are you ready to take control and create an extraordinary life?

Join me on a transformative journey towards living a life driven by your values. 
A life where you become the best version of yourself.

Peter van Wingen

Founder @ Shaynly | AI Automation | Building Brands | SEO | AEO |

As the Founder of Shaynly, I have dedicated over five years to revolutionizing brand marketing through AI-driven strategies. By implementing advanced SEO practices and integrating cutting-edge AI technologies, our team successfully achieved a 50% boost in brand visibility and enhanced campaign efficiency by 30%. My focus remains on delivering innovative solutions tailored to optimize marketing efforts and elevate brand presence in competitive markets.  My prior leadership experience as Global Marketing Director at Shaynly and Head of Business Strategy at Ferticare has honed my strategic planning and process optimization skills, including the application of lean six sigma methodologies. These roles enabled the development of impactful strategies that drove business growth, enhanced operational efficiency, and strengthened market presence. At Shaynly, I continue to align technology with marketing to empower brands in achieving sustainable expansion.

Sivanandan N.

In 2023, I lost my biggest client.
50% of revenue. Gone in one email.

I had two choices:
→ Panic and scramble for quick wins
→ Rebuild smarter, not just faster

I chose the latter.

Here's what that "setback" actually set up:

What I Lost:
1 large retainer client
Predictable monthly revenue
The comfort of "having it figured out"

What I Gained:
Time to build systems that scale
Clarity on the clients I ACTUALLY want to work with
An automated SEO workflow that now serves 10+ brands
50%+ visibility growth for our portfolio

The truth nobody tells you about setbacks:

They expose the cracks in your foundation.

That client leaving? It showed me I had:
❌ No diversification strategy
❌ Manual processes that didn't scale
❌ A business built on dependency, not systems

The comeback wasn't about replacing what I lost.
It was about building something that couldn't be lost the same way again.

Three things I did differently:

1️⃣ Automated what drained me
Invested in AI tools and workflows. Now I spend 70% less time on repetitive SEO tasks.
2️⃣ Built entity-first, not keyword-first
Stopped chasing rankings. Started building brand authority that Google can't ignore.
3️⃣ Chose quality over quantity
Fewer clients. Better fit. Deeper impact. More sustainable growth.

Today, Shaynly serves more clients than ever.
But more importantly—we're resilient.

If you're facing a setback right now, ask yourself:

"What is this forcing me to fix?"

Because the comeback isn't about bouncing back to where you were.
It's about bouncing forward to where you're meant to be.

follow Sivanandan N.


-------------------
#Entrepreneurship #GrowthMindset #Leadership #SEO #DigitalMarketing

Sivanandan N

taplio

The Battle

Peter van Wingen

Sivanandan N.

Followers

Posts

Engagements

Likes

Performance ScoreSivanandan N.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Peter van Wingen

Sivanandan N.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sivanandan N.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSivanandan N.'s LinkedIn Performance