van Wingen Coaching

Coach

Hitachi Energy

Sales Excellence Manager

Global Pricing Manager

Jr. Global Product Manager

With a background in high-performance environments, my mission is to help individuals unlock their potential and thrive. My approach combines empathy with a deep understanding of the challenges in striving for excellence.

Having experienced burnout myself, I offer a unique perspective in coaching. I emphasise the importance of achieving success in a sustainable way that also priorities well-being. My background with global teams and an international career brings a broad perspective to our coaching sessions.

In my professional journey, I've learned how to effectively communicate value, allowing us to use what is already there, your unique skills.

Are you ready to take control and create an extraordinary life?

Join me on a transformative journey towards living a life driven by your values. 
A life where you become the best version of yourself.

Peter van Wingen

Founder @ Shaynly | AI Automation | Building Brands | SEO | AEO |

As the Founder of Shaynly, I leverage over five years of experience in AI-driven brand marketing strategies to deliver innovative solutions that empower businesses. By implementing advanced SEO practices, our team has achieved a 50% increase in brand visibility while optimizing marketing campaign efficiency by 30%.  

Shaynly specializes in aligning AI-powered technologies with tailored marketing strategies to drive impactful results for clients. We are dedicated to providing data-centric solutions that enhance market presence and help organizations achieve sustainable growth.

Sivanandan N.

The One Question That Tells the Whole Truth

We love numbers.
Metrics. KPIs. Dashboards. Postmortems.

But there’s a better measure I keep coming back to—
one that cuts through all the noise.

It’s just one word:

Again?

You can run detailed performance reviews…
Or you can ask:
👉 Knowing what we know now, would we hire this person again?

You can schedule endless retrospectives…
Or you can ask:
👉 Would we do this project again?

You can rationalize a decision that “made sense on paper”…
Or you can ask:
👉 Would I make that decision again?

I ask it everywhere:

Would I work with this team again?
Would I work at this company again?
Would I build this product again?
Would I take this path again?

And what’s powerful about “Again?” is this:

It doesn’t just measure outcomes.
It measures experience.

Something can look like a failure on paper
…and still be a yes.

Because it taught you something.
Because it opened doors.
Because it was worth it in ways numbers can’t capture.

And something can look like a huge success
…and still be a no.

Because it drained you.
Because it cost more than it gave.
Because you wouldn’t choose it twice.

Both answers are valid.
Both are honest.

“Again?” tells the truth metrics never will.

It captures results and reality.
Wins and wear-and-tear.
Growth and cost.

If you’re stuck, overwhelmed, or evaluating a big decision—
try asking just that one word.

You’ll know the answer faster than any spreadsheet will tell you.

What’s one decision in your life or career that became clear when you asked yourself “Again?” 👇


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---------------------------------
#Leadership #DecisionMaking #CompanyCulture #GrowthMindset #BusinessStrategy #Shanly

Sivanandan N

The One Question That Tells the Whole Truth

We love numbers.
Metrics. KPIs. Dashboards. Postmortems.

But there’s a better measure I keep coming back to—
one that cuts through all the noise.

It’s just one word:

Again?

You can run detailed performance reviews…
Or you can ask:
👉 Knowing what we know now, would we hire this person again?

You can schedule endless retrospectives…
Or you can ask:
👉 Would we do this project again?

You can rationalize a decision that “made sense on paper”…
Or you can ask:
👉 Would I make that decision again?

I ask it everywhere:

Would I work with this team again?
Would I work at this company again?
Would I build this product again?
Would I take this path again?

And what’s powerful about “Again?” is this:

It doesn’t just measure outcomes.
It measures experience.

Something can look like a failure on paper
…and still be a yes.

Because it taught you something.
Because it opened doors.
Because it was worth it in ways numbers can’t capture.



What are you actually waiting for?

Permission?
Perfect timing?
Someone to finally say, “Yes, you’re ready now”?

Here’s the uncomfortable truth:
That moment isn’t coming.

The biggest thing standing between you and what you want isn’t lack of skill, luck, or opportunity.
It’s belief.

Or more accurately—the lack of it.

Most people don’t fail because they can’t.
They fail because, deep down, they don’t think they’re allowed to try.

They’ve absorbed:

Other people’s doubts
Old labels
Past failures

Loud opinions that were never theirs to begin with
And over time, those voices become their own.

But here’s the part we forget:

🧠 Belief is not fixed.
It’s a decision.

You can change your mind.
You can stop outsourcing confidence.
You can decide—today—that you’re done playing small.

Fear feels real.
But most of it is imagined, recycled, and rehearsed.

And every day you wait, fear gets louder…
Not because it’s right—but because it’s unchallenged.

So consider this your nudge.
Your sign.
Your quiet (or not-so-quiet) reminder.

You don’t need to see the whole path.
You just need to take the jump.

Messy is fine.
Imperfect is normal.
Doubt can come along—but it doesn’t get to drive.

Sometimes the bravest move isn’t confidence.
It’s saying, “I’m scared… and I’m doing it anyway.”

💬 What’s one thing you’ve been waiting too long to start?
♻️ Repost if someone in your network needs this push today.

Follow Sivanandan N.


------------------------
#MindsetMatters #PersonalGrowth #Leadership #CareerAdvice #Management #Shaynly

What are you actually waiting for?

Permission?
Perfect timing?
Someone to finally say, “Yes, you’re ready now”?

Here’s the uncomfortable truth:
That moment isn’t coming.

The biggest thing standing between you and what you want isn’t lack of skill, luck, or opportunity.
It’s belief.

Or more accurately—the lack of it.

Most people don’t fail because they can’t.
They fail because, deep down, they don’t think they’re allowed to try.

They’ve absorbed:

Other people’s doubts

Old labels

Past failures

Loud opinions that were never theirs to begin with

And over time, those voices become their own.

But here’s the part we forget:

🧠 Belief is not fixed.
It’s a decision.

You can change your mind.
You can stop outsourcing confidence.
You can decide—today—that you’re done playing small.

Fear feels real.
But most of it is imagined, recycled, and rehearsed.

And every day you wait, fear gets louder…
Not because it’s right—but because it’s unchallenged.

So consider this your nudge.


Is your website quietly hurting your sales? 🌐

Not because it looks bad.
Not because traffic is down.

But because the internet itself is changing.

We’re moving from the “crawlable web” to “queryable commerce.”
And that shift changes everything.

Here’s the simple version 👇

For years, success meant:
→ Get users to visit your site
→ Rank with keywords
→ Hope they click “Buy”

That era is fading.

What’s actually changing?

1. Your website may no longer be the storefront
AI agents will soon:

Find products

Check real-time inventory

Compare prices

Complete purchases

All without ever visiting your website.

No clicks.
No sessions.
No landing pages.

2. AI won’t scrape anymore. It will ask.
Instead of guessing from HTML, AI systems will query your data directly via APIs.

If your systems can’t answer clearly?
You don’t get shown.

3. SEO is being rewritten (quietly).
The new winners won’t be those with:
❌ The best copy
❌ The most backlinks

They’ll be the ones with:
✅ Clean product data
✅ Structured information
✅ API-ready systems

Search visibility becomes data visibility.

The uncomfortable question

Are you building:
🧾 A digital brochure…
or
🤖 A system machines can understand, trust, and transact with?

Because hoping customers “visit your site” is starting to look like leaving flyers on a table and wishing someone picks one up.

The real takeaway

For unprepared brands, this is an existential risk.
For prepared ones, it’s a massive advantage.

The future won’t ask:

“How good is your website?”

It will ask:

“Can your systems answer clearly, instantly, and reliably?”

💬 Curious how ready your product data actually is?
♻️ Repost if this changed how you think about ecommerce.

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----------------------------------
#AgenticCommerce #AIinRetail #DigitalTransformation #EcommerceStrategy #FutureOfCommerce #Shaynly

Agentic_Commerce The Data Decisive Shift - By Shaynly

SEO as you know it is quietly dying.

Not announced.
Not tweeted.
Just… replaced.

And most businesses didn’t even notice.

Here’s the uncomfortable truth 👇
You’re still optimizing for humans who click
while Google is optimizing for agents that don’t.

We’ve entered the era of Agentic Search.

Google isn’t waiting for you to submit data anymore.
It’s observing you.

Watching your socials.
Scraping your videos.
Calling your business.
Comparing what you say with what you do.

If there’s friction, confusion, or inconsistency—
you disappear.

Why this breaks the old SEO playbook

Updating meta tags.
Polishing your Google Business Profile.
Chasing rankings.

That game already ended.

Today’s search engines don’t reward optimization.
They reward clarity, speed, and certainty.

Welcome to the zero-click reality.

The 3 rules to survive what’s coming

1. The “Lazy AI” rule
AI agents have limits.
If your pricing or services are buried three clicks deep, they won’t dig.
They’ll move on.

👉 Make critical info one click away—everywhere.

2. Design doesn’t impress machines. Data does.
Humans admire your layout.
AI sees bloated code and confusion.

If it can’t extract answers instantly, your trust score drops.

👉 Clean structure beats beautiful design.

3. Google is already testing you
AI now plays secret shopper.

If someone asks your team for a price and hears uncertainty?
Your business becomes “unknown.”

Unknown = invisible.

👉 Train for precision. Confidence is data.

The real shift most people are missing

Google is no longer asking:
“Who optimized best?”

It’s asking:
“Who can I trust without clicking?”

That’s a massive difference.

So ask yourself:

Are you still building a digital brochure
for a world that no longer browses?

Or are you building a data pipeline
that machines can query, verify, and act on?

Because the future of search won’t reward effort.
It will reward machine-readable truth.

💬 Are you preparing for agentic search—or still playing the old SEO game?

Follow Sivanandan N.

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#SEO #AgenticSearch #AI #DigitalMarketing #GoogleGemini #BusinessGrowth #ZeroClick #Shaynly

Google AI has Hijacked local search - Shaynly

Stop Guessing. Start Engineering Your Reach.

Most growth advice sounds like this:
“Post more.”
“Be consistent.”
“Add value.”

All true.
All vague.

But here’s the shift most creators miss:
👉 Growth today isn’t creative intuition. It’s system design.

When you look at the X algorithm through an engineering lens, the fog clears fast.

The first truth that changes everything

Not all engagement is equal. Not even close.

A like feels good.
A reply changes your distribution destiny.

Here’s how the system actually thinks:

• Likes = background noise
• Retweets = mild signal
• Profile clicks = intent
• Replies = relevance
• Replies you engage with = authority

One meaningful reply you respond to can outweigh hundreds of passive likes.

📌 Translation:
If you’re chasing likes, you’re optimizing the wrong outcome.
If you’re building conversations, you’re playing the real game.

The second uncomfortable truth

Posting more can hurt you.

High-frequency posting doesn’t signal value.
It signals spam.

Each post you drop in the same day quietly reduces the reach potential of the next one.

The algorithm prefers:
→ One clear signal
→ Over many weak ones

📌 Translation:
One strong post > five average ones.

Why most posts never go viral

Virality doesn’t start globally.
It starts locally.

Your followers are the gatekeepers.

If they don’t engage early, the algorithm doesn’t trust your content enough to release it wider.

📌 Translation:
If you can’t move your own audience, the platform won’t move strangers.

Two paths, depending on where you are

If you’re early-stage:
You don’t have leverage yet. Borrow it.
Thoughtful replies on relevant posts teach the algorithm who you are and who you belong next to.

If you’re established:
Your job isn’t just posting—it’s staying present.
The first hour matters.
Your replies multiply your own reach.

The metric no one talks about enough

Time.

Not impressions.
Not likes.

Time.

The longer someone stays with your content, the more valuable it becomes to the system.

📌 Translation:
Depth beats speed.
Threads beat throwaways.
Substance beats loops.

The real takeaway

Growth isn’t a mystery anymore.
It’s a set of signals, weights, and behaviors.

Creators who win aren’t louder.
They’re clearer.

They don’t post more.
They post with intent.

💬 What surprised you most about how distribution actually works?


Follow Sivanandan N.

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#XAlgorithm #SocialMediaStrategy #GrowthHacking #DataDrivenMarketing #ContentStrategy #Shaynly #Linkedin

taplio

The Battle

Peter van Wingen

Sivanandan N.

Followers

Posts

Engagements

Likes

Performance ScoreSivanandan N.'s LinkedIn Performance

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taplio

The Battle

Peter van Wingen

Sivanandan N.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sivanandan N.'s LinkedIn Performance

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Performance ScoreSivanandan N.'s LinkedIn Performance