van Wingen Coaching

Coach

Hitachi Energy

Sales Excellence Manager

Global Pricing Manager

Jr. Global Product Manager

With a background in high-performance environments, my mission is to help individuals unlock their potential and thrive. My approach combines empathy with a deep understanding of the challenges in striving for excellence.

Having experienced burnout myself, I offer a unique perspective in coaching. I emphasise the importance of achieving success in a sustainable way that also priorities well-being. My background with global teams and an international career brings a broad perspective to our coaching sessions.

In my professional journey, I've learned how to effectively communicate value, allowing us to use what is already there, your unique skills.

Are you ready to take control and create an extraordinary life?

Join me on a transformative journey towards living a life driven by your values. 
A life where you become the best version of yourself.

Peter van Wingen

Vapi

Technical Product Marketing Manager

Jobright.ai

Product Marketing Manager

RAFA AI

When I joined RAFA.AI, an AI-powered investment research app, it was just starting out with no users. 

My first big project was leading the launch on Product Hunt. Within 30 days, we went live and topped the AI, investing, and finance categories, gathering over 1,600 upvotes. 

This launch brought in 7,000 users globally, marking a strong start.

To better understand our users, I made it a point to speak with 10 customers every week. 

These weren’t just casual conversations—I focused on learning about their investment processes, the tools they used, and the information they relied on. This feedback helped shape our marketing message, refine our channel strategy, and guide the product roadmap with features users truly needed. 

Even as we grew to $180k ARR with an 11% monthly growth rate, I continued speaking with users regularly to stay aligned with their needs.

I also built a community of 20 power users who provided feedback on beta features before wider releases. This group became a key part of our development process, ensuring we were always improving based on direct input.

These efforts, combined with strategic product positioning, led to a 300% increase in customer acquisition and a 210% jump in paid subscribers. 

We also earned organic features in top AI publications like Rundown AI, Superhuman AI, and AI Tool Report, reaching a combined audience of 2 million subscribers—all without paid media. 

In just 9 months, we grew from 0 to $180k ARR.

Senior Product Marketing Manager

Microsoft

As a Product Marketing Manager Intern within the Microsoft Plus team, I contributed to the team's mission of creating a unified ecosystem for Microsoft. 

My primary project was to redefine the positioning of the Microsoft Account (MSA), a critical element that integrates across numerous Microsoft products and services.

To achieve this, I spearheaded a comprehensive research and analysis effort, collaborating closely with 13 product teams, including both Product Managers and Product Marketing Managers. 

This involved in-depth customer research through surveys and user interviews to identify unmet needs and pain points related to account management and cross-product usage. 

I also conducted an extensive competitive analysis, evaluating the strengths and weaknesses of competitor account experiences, focusing on key players like Google and Apple, to identify opportunities for differentiation.

These insights were instrumental in shaping a new, data-driven MSA positioning that focused on enhancing user value and simplifying the overall account experience. 

I translated these findings into actionable recommendations that directly influenced product roadmap changes, resulting in improved user satisfaction and a more streamlined cross-product experience.

Product Marketing Manager Intern

Purdue University

My team and I collaborated with Minecraft to understand how their new neurodiversity inclusion policy affected players. We focused on measuring changes in how players felt about the game and how they interacted within it.

To get a real sense of player experiences, we dove into over 10,000 comments from Reddit and YouTube, collected throughout 2021 and 2022. 

We used advanced language analysis tools to pick up on subtle emotional cues related to safety and feeling included. 

This approach allowed us to uncover deeper insights than we could have through surveys or interviews alone, giving us a more detailed picture of player reactions.

The good news was that our analysis showed the initiatives were working. 

We saw a 35% jump in positive comments about safety and inclusivity from neurodivergent players after the policy was introduced—a clear sign that the changes were making a difference.

Based on these positive findings, we worked with Minecraft to develop practical solutions. 

This included suggesting new in-game moderation tools designed specifically with neurodivergent players in mind, as well as creating dedicated community spaces where players could support each other. 

The goal was to make the game even safer and more welcoming for everyone.

Graduate Researcher

Purdue University Online

Marketing QA tester 

ravkoo Health™

At Ravkoo Health, my main focus was developing and launching a go-to-market strategy to grow Ravkoo’s presence in the telehealth industry.

A key part of this was getting to know our audience—patients, providers, and healthcare systems—and creating messages that connected with each group.

We took a comprehensive approach. For healthcare systems, we produced detailed content like blog posts and white papers.

To engage patients, we built a strong social media presence on platforms such as Facebook and Instagram.

For healthcare providers, we ran targeted LinkedIn ad campaigns that highlighted Ravkoo’s ease of use and efficiency.

This strategy, supported by ongoing A/B testing and performance analysis, delivered strong results.

We achieved a 25% increase in website traffic, a 30% rise in qualified leads from digital channels, and a 15% boost in conversion rates.

Revenue grew by 18%—from $500,000 to $590,000—in just 3 months.

I also worked closely with the sales team, equipping them with the tools they needed to succeed.

We developed a range of sales enablement materials—presentations, case studies, and competitive analyses—that helped them clearly communicate Ravkoo’s value and address customer concerns.

This collaboration led to an 18% improvement in lead conversion rates, from 10% to 11.8%, and a significant 20% reduction in the sales cycle—from 60 days down to 48.

These improvements, combined with the increased flow of qualified leads from marketing, boosted the average deal size by 15% and drove a 22% overall increase in sales revenue, directly tied to the enhanced sales process.

Product Marketing Specialist

Egen

At Egen, a company focused on digital transformation through cloud, data, and AI, I worked to change how we engaged with Fortune 500 clients. 

Initially, these large enterprises didn’t see us as a provider of enterprise-grade solutions. 
My goal was to shift that perception. 

I led efforts to reposition our technology services, highlighting how we use AI and cloud technologies to deliver scalable solutions. 
This included creating messaging that addressed their needs and developing content to showcase our expertise, particularly in areas like generative AI.

I collaborated closely with the sales team to refine our pitch and create materials that clearly communicated our value for large-scale digital transformations. 

To reach Fortune 500 leaders, I designed and executed targeted Account-Based Marketing (ABM) campaigns. 
These campaigns combined personalized LinkedIn outreach, focused email sequences, and strategic direct mail, all customized to address the specific challenges of each account.

The results were significant. 

These campaigns generated $455,000 in revenue and consistently delivered an average of 105 qualified leads per campaign, surpassing our goals. 

We also saw a 20% increase in our average deal size, indicating that we were attracting larger, more strategic clients. 

This effort helped reshape how Egen was viewed in the market, driving significant revenue growth in the enterprise segment and establishing us as a trusted partner for digital transformation.

I founded a marketing and growth consultancy based in Dubai, working with a diverse range of clients—from ambitious pre-seed startups to established corporations like Volkswagen Dubai. 

My services involved designing and executing strategies tailored to each client’s needs, with a focus on performance marketing, go-to-market (GTM) planning, product marketing, and growth acceleration. Below are some key highlights of my work:

Carasti (Pre-Series A Car Rental Startup): I developed a paid advertising strategy aimed at precision-targeted user acquisition, achieving over 31,900 app installs in just 60 days. 
The cost per install was an efficient $8, delivering an impressive 6.1X return on investment.

SandDollar (Luxury Bikini E-commerce): I led the creation and execution of a cross-platform marketing campaign that blended paid advertising with innovative growth hacking techniques. 
This initiative generated $138,628 in revenue within three months, yielding a 4.3X ROI.

Volkswagen Dubai: I managed a €12,000 monthly budget for Facebook ads, delivering 318 qualified leads at a cost of €30 per lead. 
This outcome exceeded campaign expectations through a methodical approach involving audience segmentation, A/B testing of creatives, and ongoing optimization.

Amaya Hair Perfumes (Pre-Seed Startup): For this emerging brand, I crafted and launched a comprehensive go-to-market strategy covering brand positioning, messaging, and channel planning. The launch in the Egyptian market gained early traction, including endorsements from A-list celebrities.

Through these experiences, I've developed a taste of entrepreneurship, a knack for understanding market trends, spotting untapped opportunities, and crafting strategies that don't just look good on paper, but actually drive growth.

Marketing and Growth Consultant

Shortlist Professionals

Shortlist was on a mission to make hiring easier and more efficient for companies, and I was excited to help them achieve that by leading the performance marketing efforts. 

I focused on using data to create effective campaigns, and in one year, I boosted the company revenue by 13%, adding $318,000 to the bottom line.

To achieve this, I built and ran targeted advertising campaigns. I didn't just stick to the usual playbook, either. 

I was always looking for new channels and tactics to reach our target audience. 
I reached potential customers wherever they were – through search engine ads on Google and LinkedIn, on social media both organically and with paid promotions, and through email outreach. 

I used marketing automation tools and analytics to keep a close eye on how our campaigns were performing. 

This meant I could make regular improvements and adjustments to get the best results. 

In the first 6 months, my marketing efforts brought in 562 qualified leads, which played a big part in the company's revenue growth.

For example, I noticed that our LinkedIn ads targeting HR managers were getting a lot of clicks but not many conversions. 

So, I tested different ad copy and landing pages, focusing on the specific pain points I knew HR managers faced. 

This change alone resulted in a significant jump in qualified leads from LinkedIn.

My approach was all about testing and measuring what worked. 

I constantly ran A/B tests and analyzed the data. 
I increased lead conversion by 25%, shortened sales cycles by 15%, and tripled our return on ad spend for paid campaigns.

A key part of my role was working closely with the sales team. 

I made sure leads were passed on smoothly and that we were all working together to convert them into customers.

Performance Marketing Manager

Ex Microsoft PMM intern| Ms in Marketing (STEM) at Purdue University | Performance Marketing, Product Marketing and Growth

Product marketing sits at the intersection of technology, creativity, and analytics. 
And that intersection is my happy place. 

Over the last 6 years, I've helped brands small and large find growth through product marketing. 
Like when I:

- Increased Microsoft Account signups by 20% by analyzing customer journeys and enhancing the value prop.

- Drove 18% revenue growth at Ravkoo Health with targeted digital campaigns. 

- Increased an Egyptian e-commerce startup's conversion rate by 50% by optimizing its ad funnel.

-  Started a digital marketing consultancy and helped over 10 startups from 3 continents refine their funnels and messaging to supercharge their growth.

With each interaction, campaign and product, my mission was the same - To dig deep for insights, craft compelling narratives, and create experiences that make people go "Whoa, I gotta have that!" I live for those "Aha!" moments, those "Why didn't I think of that?" epiphanies, and those A/B tests that prove it all works.

If you need a product marketing hustler focused on boosting engagement and revenue, let's connect! 

I'm confident we can achieve some remarkable growth together.

taplio

The Battle

Peter van Wingen

Abhishek Sharma

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