Peter Rota

SEO Specialist

Elite SEO Specialist Boosting Revenue for Businesses of All Sizes | Get Your Free Consultation Today

Are you fed up with SEOs who don’t deliver results, waste your budget, and overpromise only to underdeliver?

I'm going to change that.  

My name is Peter Rota, and I have 14+ years of experience working with companies anywhere from local businesses to S&P 500 brands, helping them improve their Search Engine Optimization (SEO) rankings, traffic, and bottom lines.

I currently work as a full time inhouse Senior Tech SEO manager. On the side I do freelance SEO and share what I've learned on LinkedIn. 

I have a no-B.S. approach with my methods and my communications with my clients. 

I specialize in the following:

✔️ Technical SEO
✔️ JavaScript (JS SEO)  
✔️ SEO Audits: On-page, off-page, technical SEO, and Google My Business
✔️ Local SEO
✔️ E-Commerce SEO
✔️ Shopify SEO
✔️ On-Page SEO

Here’s what real SEO results look like:

🔥 Increased a Shopify e-commerce client’s non-branded SEO traffic by 442% YoY and boosted total sales by 25% through full-site technical and on-page optimization.

🔥 Boosted a national men’s health site’s organic traffic 170% month-over-month (209K → 565K visits) after a comprehensive SEO audit and technical/on-page improvements.

🔥 Increased non-branded organic traffic for 20 BuySellAds websites by 92.5% YoY through advanced multi-site SEO audits and optimization workflows.

🔥 Drove a 36% uplift in traffic and keyword rankings for Analog Devices by restructuring business unit and sub-category architecture.

🔥 Generated a 30% YoY traffic increase for Citizens Bank through ongoing content optimization and implementation of semantic search (TF-IDF, topical relevance) strategies.

What People Are Saying About My Work:

"Peter is awesome. If you ever need someone that will have your back, Peter Rota SEO is the company. We've worked together on a few projects and they have always done a great job. They are highly recommended."

"Peter did a wonderful job auditing a website for us. His attention to detail and SEO knowledge was impressive. His audit process was very detailed. I liked how he organized his notes in a description/solution model. It was easy to understand and make changes based on his recommendations. We will definitely reach out to Peter again for future SEO projects and audits."

Don't wait any longer and take back the traffic that’s rightfully yours while driving real growth to your bottom line. 

Contact me today via LinkedIn or at peter@peterrotaseo.com

Senior Technical SEO Manager

SEO that actually works isn’t sexy.

I keep seeing people sell:

 “Look at my n8 automation hack”.
 “Look at this AI trick”.
 “I tried this once and traffic spiked”.

Some of it works temporarily.

Most of it falls apart later.

SEO that works short-term and long-term looks boring:

→ Actually doing the fundamentals (80/20 SEO) 
→ Good optimized content 
→ Strong internal linking 
→ One page, one topic 
→ Strong backlinks 
→ Good tech SEO 
→ Good UX

But those things don’t go viral and don't feel exciting 

So people chase shiny objects and hope AI fixes everything.

You don’t need more hacks.

You don’t need more tools.

You need SEO that actually works and keeps working.

Do the opinions shared on this platform shape how you do work with your clients?

Elite Tech & On-Page SEO Specialist | Boosting Revenue for Businesses of All Sizes | Get Your Free SEO Video Audit Today!

Folder Depth ≠ Crawl Depth:

I continue to see some SEOs think that because a URL is four folders deep for example that they assume this is always the crawl depth.

That is 100% wrong.

Folder depth refers to the number of subfolders (or subdirectories) in a URL's path, indicating the hierarchical structure of a website.

On the other hand, Crawl depth refers to the number of clicks that a search engine must travel from the start page (homepage)

So, it is technically possible for you to have the same crawl depth/ folder depth. But, do not assume just because something is four folders deep it also has the same crawl depth.

Credit to Semrush for the graphic, since Chatgpt can't create one that's accurate.

When I started SEO in 2011, there was fewer sources to learn SEO:

Today, the problem is filtering the noise.

→ Thousands of SEO blogs
 → AI pumping out endless SEO slop
 → Everyone claiming they’re an “expert”
 → YouTube videos, threads, courses
 → SEO advice all over social media

And honestly?

It’s overwhelming and I’ve been doing this for almost 16 years.

I can’t imagine what it feels like for someone just getting started.

Here’s what I’d do if I were learning SEO today and wanted to avoid information overload:

1. Pick a few trusted blogs sources:

You don’t need read every SEO blog. 

Most people are just repeating the same ideas anyway. 

Some of my favs are:

https://lnkd.in/eF8zyHVb

https://lnkd.in/erzHva7Y

I read both every morning.

2. Get a basic understanding of SEO:

You can learn a great deal of about SEO in a month, but you won’t become a master in that time. 

I still don’t call myself a a master at it. 

Focus on learning the fundamentals and building your foundation from there. 

3. Build something:
 
A small site and even some random web 2.0 will teach you more than 100 blog posts ever will.
 
4. Ignore shiny objects and “hacks.”

If it sounds too easy or too fast, it probably doesn’t work long-term. 

Make sure you look for things like conversions and real ROI. 

Anyone can create traffic and rank at this point.

5. Measure learning by results, not knowledge.
 
If you can’t explain why something worked (or didn’t), you’re just consuming content.

SEO didn’t get harder because there’s more information.

It got harder because it’s easier to get distracted.

Less consuming.

More doing.

If you’re newer to SEO, what part feels the most overwhelming right now?

Possibly the worst take on LinkedIn of all time:

"LinkedIn does nothing for your business; you are totally fine without it" .

As someone that made $80k from LinkedIn last year working part-time between sponsored posts, freelance and whitelabeling for other SEOs, I can say this is the worst advice i've ever heard.

There's  many ways to leverage LinkedIn.

If you're just posting and not dming or expect clients to come to you, I could see that.

But, if you're being intentional and doing the right things, you will see success on this platform. 

Every platform works, you just need to know how to do it correctly.

What are your thoughts on this?

Cognism

Achievements:
- Overall traffic increased from 6k to 172k 
- Overall traffic value increased from 90k to 480k
- DR increased from 60 to 75
- $1.6m in pipeline from first-touch conversions over a year-long period (competitor pages)

Key Responsibilities:
- Content audit
- Competitor pages
- On-page SEO conversion strategies 
- Technical SEO
- Off-page SEO

SEO and Content Manager

Achievements:
- Flagship SEO page has grown by 1080%
- 79.4% of pages rank on page 1 of Google
- Average visibility 7.21% UK 6.60% US
- Highest-rated author on SmartOcto in 2022, with a CPI score of 853. (Blogs flagged as excellent for bringing back returning readers)

Key Responsibilities:
- Content writing for SEO
- On-page SEO strategies 
- Technical SEO
- Optimising pages to rank #1, grabbing the featured snippet, and increasing page traffic
- Backlink building
- Mentoring

Senior SEO & Content Executive

Achievements:
- Improved US keyword rank by 85% & 55% in the UK, in my first month.
- Improved page traffic by 83%, lowered bounce rate by 7% and increased read rate by 54%, in my first month.

Key Responsibilities:
- Content writing 
- On-page SEO strategies 
- Technical SEO
- Optimising pages to rank #1, grabbing the featured snippet and increasing page traffic

SEO & Content Executive

Achievements:
- Increased Instagram followers by 80.8% and engagement by 1819.4% in 7 months. 

Key Responsibilities: 
- Sales cadences
- Content writing for SEO and blogs
- White papers
- Demandism newsletter
- Management of Instagram

Copywriter

Menzies Media

Achievements:
- Increased client website traffic by 84%
- Created campaigns generating 72% more leads every month
- Increased client Instagram followers by 30% monthly
- Increased client Twitter followers by 25% monthly

Key Responsibilities: 
- All forms of copy and content writing
- Web copy optimised for SEO
- Google Ads
- Campaign management 
- Supervising junior staff
- Basic design work

Mid-weight Copywriter

U&G Fabrics

Achievements:
- Implemented and optimised processes and cutting system

Key Responsibilities: 
- Client consultations
- Conceptualising decor schemes
- Showroom administration
- Staff management 

Reason for leaving: 
- On the verge of a promotion to showroom manager, I was asked to join a digital agency for a chance to grow my SEO and content writing career.

Interior Decor Consultant

Black Fabrics

Achievements:
- Implemented and improved cuttings system
- Enhanced showroom layout for a better and more accessible customer experience

Key Responsibilities: 
- Client consultations
- Conceptualising decor schemes
- Showroom administration

Essex - Made to Measure

Achievements:
- Retained a solid customer base 
- +100 succesful installations

Key Responsibilities: 
- Client consultations
- Conceptualising decor schemes
- Online marketing
- Staff management

SEO Jedi | B2B Sales & Marketing | Published Author

As an accomplished author, I’ve been invited to speak about writing on numerous panels, including Icon Comic and Games Convention and Comic Con Africa. My writing skills, ability to handle tight deadlines, and desire to learn and grow have earned me the role of SEO and Content Manager at Cognism, a leading globally compliant prospecting solution.

My creative journey started in the vibrant and exciting world of Interior Design, where my passion for creativity and knowledge motivated me to learn everything I could about textiles, trends, space planning and how to best implement them in conjunction with my clients’ approved design.

While writing creative stories and novels, I assisted my employers with their marketing, SEO, and Google Ads before committing to completing a BA in Languages and Literature while working full-time. 

This challenge was accomplished with perseverance and ease, and it is an experience that stands testament to my project management and organisational skills.

In the years since my passion for knowledge hasn’t swayed - I’ve completed numerous SEO courses and a Pilates and Sports Nutrition Certification with Trifocus Sports Academy with over 100 hours of mentorship training.

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Peter Rota

Ilse V Rensburg

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taplio

The Battle

Peter Rota

Ilse V Rensburg

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter Rota's LinkedIn Performance

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