Nooks

Nooks is the fastest-growing AI dialing & prospecting platform trusted by the world’s best sales teams. The reps of the future will have superpowers and will be 10x as productive. We’re building these superpowers today!

Vice President Marketing

21Senses

Supporting 21Senses as they build their vision for multi-gas sensing solutions that support the Hydrogen economy.

Advisory Board, Marketing

SetSail (acquired by ZoomInfo)

Worked with a world-class team of marketers and revenue experts to deliver SetSail's AI-powered sales solution. Partnered with the marketing organization, executives, and external agencies to:

* Craft messaging strategy to focus on industry-first Artificial Intelligence (AI) capabilities with a video-first approach to content
* Reposition brand from a technical story to a mission-critical business pitch focused on our true budget owner
* Implement an ABM approach that tripled SQLs in our target market

Spreedly

I hired and partnered with a professional, dedicated, and innovative group of content, events, digital, and sales development professionals that have:
* Built a comprehensive, full-lifecycle marketing strategy -- from brand development through demand generation and customer marketing -- including deep partner and ecosystem marketing.
* Led and executed marketing programs that drive 85%+ of pipeline; significantly increased overall revenue; 45% increase in GMV YoY for 4 years in a row
* Developed customer journey and messaging framework, including full brand management refresh and revamp of messaging to an enterprise focus
* Established our position as market pioneer and clear industry leader through market research, content, awareness programs, Search Engine Optimization, online marketing, and a massive industry community -- including an annual conference with over 1,450 registrants in 2020 and 2,500 in 2021 with speakers from Netflix, Disney, Uber, Groupon, Walmart, HBO, and more.
* Leveraged Social Media Marketing, Marketing Communications, and Email Marketing to deliver a constant drumbeat of visibility in the e-commerce / payments space

Senior Vice President Marketing

Vice President of Marketing

SAVO Group

* Retained post acquisition to manage transition of KnowledgeTree’s go-to-market; supported unified messaging of newly expanded product portfolio

Vice President of Marketing (via acquisition)

KnowledgeTree Inc.

* First marketing hire; built marketing organization from ground-up into a high-functioning team of inbound, digital, and outbound professionals
* Executed marketing programs as “player-coach”, tripling volume of inbound leads and delivering high quality pipeline via content, press, and analyst programs
* Built, trained, and managed outbound team of 6 SDRs and ISRs with strong esprit de corps; generated consistently high volume of quality opportunities
* Led product marketing and supported fundraising; transforming niche player to recognized market leader; pivoted and grew from $0 to acquisition

Vice President of Marketing and interim Vice President of Sales

Micro Focus

* Retained post-acquisition to lead product marketing for acquired product
* Promoted to manage six senior product marketers; managed product marketing across $200M+ business unit
* Focused positioning of diverse, acquired product lines in complex, mature market 
* Pioneered “sales-first” enablement, consistently sought out by global sales teams

Head of Product Marketing, AMQ

I led product marketing for Application Portfolio Management solution area.  Positioned and promoted product line as key enabler of all application modernization and development activities.  This includes a broad range of analyst, pipeline development, press, and thought leadership activities.

Director of Product Marketing (via acquisition)

Relativity Technologies

* Hired as first and only full-time marketer 
* Developed a portfolio of low/no cost marketing programs that were a core reason for acquisition; acquiring company described Relativity as “punching above its weight” in the market
* Led content and awareness strategy that massively increased company exposure
* Built sales enablement assets, identified as sales team’s “best friend”

Director of Marketing

Togethersoft

* Coordinated competitive take-out program

Product Marketing Consultant

HAHT Commerce

* Created and executed multiple integrated marketing campaigns 
* Developed a broad range of sales-centric white papers and content

Marketing Manager (via acquisition)

CMO @ SetSail | AI that Helps Sales Get on Track

As the VP of Marketing at Nooks, I support a world-class team of marketers and GTM experts. 

From my start in B2B tech as a Netscape intern, I have a proven track record of building and executing full-lifecycle marketing strategies that drive revenue, brand love, and customer loyalty.

Peter Mollins

8 Rivers

Leading global marketing strategy at unicorn climate tech firm, developing enterprise partnerships with Fortune 50 energy companies and industrials.

- Built integrated marketing programs supporting multibillion-dollar project development across North America, Asia, Europe, and Middle East
- Led complete brand transformation and messaging framework for complex technology portfolio  
- Managed integrated communications strategy spanning global speaking engagements and media coverage

OpenMinds, Inc.

Advisor

ICE Mortgage Technology

Led product marketing strategy for enterprise SaaS division of $100B global fintech company (NYSE: ICE).

- Directed go-to-market strategies for enterprise product launches
- Developed customer research framework to validate product positioning
- Collaborated with Product and Analytics teams on growth initiatives

Sr. Product Marketing Manager

MQL Stack

Delivered brand and growth strategy to early-stage SaaS, wellness, and healthcare startups during a stint as a digital nomad.

- Launched new tech products with GTM strategy support
- Built websites, optimized SEO, and launched campaigns for clients navigating pandemic pivots
- Collaborated with founders to sharpen brand strategy, improve user experience, and test low-cost
demand generation channels

Marketing Consultant

Dropsource

Founding marketing leader at venture-backed B2B SaaS platform developing AI-powered mobile development tools.

- Built brand identity and go-to-market strategy for enterprise AI product
- Scaled customer acquisition from zero to enterprise accounts, including Fortune 500 companies
- Led analyst relations, resulting in Forrester Wave recognition
- Managed business development team and partnerships with the sales organization

Head of Marketing

The Mount Sinai Hospital

Led marketing and communications team at major NYC medical center.

- Managed integrated marketing campaigns and digital strategy
- Produced content strategy resulting in significantly increased engagement

Marketing Director

The Kro's Nest (乌巢) Beijing Restaurants

Co-founded and scaled restaurant venture in Beijing, leading marketing and business development.

- Secured initial funding and led expansion across multiple locations (18 across China today)
- Built marketing strategy for hospitality startup in an emerging market

Marketing Manager / Partner

I help tech companies scale from startup to billion-dollar projects. Having led marketing at venture-backed firms across energy, fintech, and SaaS, I combine technical storytelling with expertise in digital and channel growth strategy. Fun Facts: Short stint on Chinese TV and radio. Spent 7 months in a van in New Zealand. Scuba diver with 100+ dives & 10+ skydives. Audiobook junkie.

taplio

The Battle

Peter Mollins

Will Bernholz

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?