Nooks

Nooks is the fastest-growing AI dialing & prospecting platform trusted by the world’s best sales teams. The reps of the future will have superpowers and will be 10x as productive. We’re building these superpowers today!

Vice President Marketing

21Senses

Supporting 21Senses as they build their vision for multi-gas sensing solutions that support the Hydrogen economy.

Advisory Board, Marketing

SetSail (acquired by ZoomInfo)

Worked with a world-class team of marketers and revenue experts to deliver SetSail's AI-powered sales solution. Partnered with the marketing organization, executives, and external agencies to:

* Craft messaging strategy to focus on industry-first Artificial Intelligence (AI) capabilities with a video-first approach to content
* Reposition brand from a technical story to a mission-critical business pitch focused on our true budget owner
* Implement an ABM approach that tripled SQLs in our target market

Spreedly

I hired and partnered with a professional, dedicated, and innovative group of content, events, digital, and sales development professionals that have:
* Built a comprehensive, full-lifecycle marketing strategy -- from brand development through demand generation and customer marketing -- including deep partner and ecosystem marketing.
* Led and executed marketing programs that drive 85%+ of pipeline; significantly increased overall revenue; 45% increase in GMV YoY for 4 years in a row
* Developed customer journey and messaging framework, including full brand management refresh and revamp of messaging to an enterprise focus
* Established our position as market pioneer and clear industry leader through market research, content, awareness programs, Search Engine Optimization, online marketing, and a massive industry community -- including an annual conference with over 1,450 registrants in 2020 and 2,500 in 2021 with speakers from Netflix, Disney, Uber, Groupon, Walmart, HBO, and more.
* Leveraged Social Media Marketing, Marketing Communications, and Email Marketing to deliver a constant drumbeat of visibility in the e-commerce / payments space

Senior Vice President Marketing

Vice President of Marketing

SAVO Group

* Retained post acquisition to manage transition of KnowledgeTree’s go-to-market; supported unified messaging of newly expanded product portfolio

Vice President of Marketing (via acquisition)

KnowledgeTree Inc.

* First marketing hire; built marketing organization from ground-up into a high-functioning team of inbound, digital, and outbound professionals
* Executed marketing programs as “player-coach”, tripling volume of inbound leads and delivering high quality pipeline via content, press, and analyst programs
* Built, trained, and managed outbound team of 6 SDRs and ISRs with strong esprit de corps; generated consistently high volume of quality opportunities
* Led product marketing and supported fundraising; transforming niche player to recognized market leader; pivoted and grew from $0 to acquisition

Vice President of Marketing and interim Vice President of Sales

Micro Focus

* Retained post-acquisition to lead product marketing for acquired product
* Promoted to manage six senior product marketers; managed product marketing across $200M+ business unit
* Focused positioning of diverse, acquired product lines in complex, mature market 
* Pioneered “sales-first” enablement, consistently sought out by global sales teams

Head of Product Marketing, AMQ

I led product marketing for Application Portfolio Management solution area.  Positioned and promoted product line as key enabler of all application modernization and development activities.  This includes a broad range of analyst, pipeline development, press, and thought leadership activities.

Director of Product Marketing (via acquisition)

Relativity Technologies

* Hired as first and only full-time marketer 
* Developed a portfolio of low/no cost marketing programs that were a core reason for acquisition; acquiring company described Relativity as “punching above its weight” in the market
* Led content and awareness strategy that massively increased company exposure
* Built sales enablement assets, identified as sales team’s “best friend”

Director of Marketing

Togethersoft

* Coordinated competitive take-out program

Product Marketing Consultant

HAHT Commerce

* Created and executed multiple integrated marketing campaigns 
* Developed a broad range of sales-centric white papers and content

Marketing Manager (via acquisition)

CMO @ SetSail | AI that Helps Sales Get on Track

As the VP of Marketing at Nooks, I support a world-class team of marketers and GTM experts. 

From my start in B2B tech as a Netscape intern, I have a proven track record of building and executing full-lifecycle marketing strategies that drive revenue, brand love, and customer loyalty.

Peter Mollins

Blue Dove Consulting Group LLC

𝐖𝐡𝐨 𝐀𝐦 𝐈?
Hello! I'm Melissa. 


I am not just your average CPA; I've turned down six-figure job offers because they didn't align with my values. 

Outside work, I am a proud rescuer of 2 dogs and 2 cats, and yes, one of my dogs is deaf, yet the most attentive listener you'll find. 

My sense of humor? Let’s just say I’ve cracked jokes with executives of million and billion-dollar companies.

𝐇𝐨𝐰 𝐂𝐚𝐧 𝐌𝐲 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐈 𝐇𝐞𝐥𝐩?
At Blue Dove Consulting Group, we specialize in:
🪠 Bookkeeping
🛠️ Profit analysis
🔌 Cash flow forecasting
👏Streamlining accounting processes
💰 Budget vs Actual & variance analysis
🚀 Comprehensive financial analysis

𝐇𝐨𝐰 𝐖𝐞'𝐫𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭?
We are not just number crunchers. My team and I have a common goal when serving you and it’s for you to have:
✅ Decreased stress
✅ Peace of mind
✅ Attain financial freedom and stability
✅ Complete confidence in the management of your business affairs

𝐈𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐬𝐭𝐢𝐥𝐥 𝐠𝐫𝐚𝐩𝐩𝐥𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐥𝐢𝐤𝐞:
👉 Why does my tax bill seem so high?
👉 Why is our cash flow always tight?
👉 How should we price our services?

Then it's time for a change.

𝐈𝐭'𝐬 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐬𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐚 𝐜𝐚𝐥𝐥. 𝐖𝐡𝐲 𝐰𝐚𝐢𝐭?
👉 Send me a DM and let us help your business soar.

Owner

Stealth

Interim Controller

Kranz Consulting

★  Led accounting engagements with multibillion-dollar technology companies, performing functions that included accounts payable, accounts receivable, reconciliation, journal entries, internal controls, audits, and the production of 1099 forms.

★ Established standards, best practices, and procedures in order to improve quality and reinforce discipline in accounting.

★  Helped a client to prepare for an audit, spending four months migrating hundreds of thousands of transactions from a database into a spreadsheet and performing cleanup operations.

☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT KRANZ CONSULTING

Kranz Consulting specializes in outsourced accounting, crypto accounting and digital assets, technical accounting, CFO advisory and strategic finance, venture fund administration, stock administration, and transaction advisory services.

Accounting Consultant

★ Successfully partnered with a top four accounting firm to create VDAs for sales tax compliance, saving the company $50,000+. 

★  Responsible for revenue recognition and tax filings, reviewing contracts and developing invoicing and sales orders in NetSuite ERP in compliance with GAAP.  Uploaded invoices to customer payment portals.

★ Generated and submitted statements and documentation for customer audits and recordkeeping.

★  Prepared and processed multi-state franchise, gross receipts and sales and use tax returns.  Examined income tax returns, tax provisions, and audit documents for accuracy.

★  Performed month-end revenue accounting close processes, including journal entry preparation and the reconciliation of balance sheet accounts.

★ Advised the Legal and Sales teams on contract wording and new product implementation relating to revenue recognition and taxes.

★ Contributed to the deployment of the Chargify month-to-month customer billing system, enabling the automation of sales tax collection and revenue recognition.  Also served on the team that implemented Dunning in NetSuite, which reduced the collection process for enterprise customers by 30 days.

★ Worked with colleagues in Customer Success, Business Intelligence, Finance, Sales, and the leadership team to gather information for board reports, KPIs, revenue streams, and customer analytics.

★ Automated month-end, quarter-end, and year-end close processes using Slack, NetSuite, and Monday.

☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT SPREEDLY INC.

Spreedly is the world's leading Payments Orchestration Platform that enables connections with payment services in over 100 countries with a single API.

Acting Accounting & Tax Manager

Blanton Air, Plumbing, & Electric

★  Managed a staff accountant and a finance associate in the preparation of GAAP-compliant financial reports.  Led the preparation of sales tax returns.

★ Reduced outstanding accounts receivable from $160,000 to $10,000 in six months.  Overall, managed accounts receivable for over 10,000 customers with an average of 2500 invoices each month.

★ Recommended improvements to the chart of accounts, enabling the company to identify lost sales opportunities.

★  Led the reconciliation of balance sheet and general ledger accounts, bank and credit card statements, and loans while ensuring accurate reporting between QuickBooks and ServiceTitan.

★ Established over 20 processes and procedures, including improvements that automated and streamlined commissions and purchasing.

☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT BLANTON’S AIR, PLUMBING, AND ELECTRIC CORP.

Blanton’s Air, Plumbing, and Electric Corp. provides HVAC, electrical, and plumbing services to customers in Raleigh, Durham, Fayetteville, and the surrounding communities.

Interim Financial Controller

Thompson Price Scott & Adams

★  Performed audits and risk assessments for clients that included attorneys, doctors, churches, companies, and nonprofit organizations

★ Created financial reports, sales and use tax forms, and represented clients in engagements with the IRS and state departments of revenue.  Used CCH Tax to prepare income tax returns for more than 150 clients.

★  Led research into new tax laws and regulations to advise clients on ways to minimize tax liabilities.

☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲
ABOUT THOMPSON, PRICE, SCOTT AND ADAMS P.A.

Thompson, Price, Scott and Adams is a full-service accounting firm offering a broad range of services for owner-managed businesses, corporations, and individuals.

Staff Accountant

Helping construction and trade companies increase their profits, gain financial clarity, and have peace of mind over their finances.

Between the struggle to maintain cash flow, understand industry standards, and manage finances efficiently, there's a lot that home improvement companies must deal with. 

But what if you could find custom solutions tailored just for you?

𝐖𝐡𝐨 𝐀𝐦 𝐈?
Hello! I'm Melissa. 


I am not just your average CPA; I've turned down six-figure job offers because they didn't align with my values. 

Outside work, I am a proud rescuer of 2 dogs and 2 cats, and yes, one of my dogs is deaf, yet the most attentive listener you'll find. 

My sense of humor? Let’s just say I’ve cracked jokes with executives of million and billion-dollar companies.

𝐇𝐨𝐰 𝐂𝐚𝐧 𝐌𝐲 𝐓𝐞𝐚𝐦 𝐚𝐧𝐝 𝐈 𝐇𝐞𝐥𝐩?
At Blue Dove Consulting Group, we specialize in:
🪠 Bookkeeping
🛠️ Profit analysis
🔌 Cash flow forecasting
👏Streamlining accounting processes
💰 Budget vs Actual & variance analysis
🚀 Comprehensive financial analysis

𝐇𝐨𝐰 𝐖𝐞'𝐫𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭?
We are not just number crunchers. My team and I have a common goal when serving you and it’s for you to have:
✅ Decreased stress
✅ Peace of mind
✅ Attain financial freedom and stability
✅ Complete confidence in the management of your business affairs

𝐈𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐬𝐭𝐢𝐥𝐥 𝐠𝐫𝐚𝐩𝐩𝐥𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐥𝐢𝐤𝐞:
👉 Why does my tax bill seem so high?
👉 Why is our cash flow always tight?
👉 How should we price our services?

Then it's time for a change.

𝐈𝐭'𝐬 𝐟𝐫𝐞𝐞 𝐭𝐨 𝐬𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐚 𝐜𝐚𝐥𝐥. 𝐖𝐡𝐲 𝐰𝐚𝐢𝐭?
👉 Send me a DM and let us help your business soar.

taplio

The Battle

Peter Mollins

Melissa Hertell, CPA 🛠️🏠

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