Nooks

Nooks is the fastest-growing AI dialing & prospecting platform trusted by the world’s best sales teams. The reps of the future will have superpowers and will be 10x as productive. We’re building these superpowers today!

Vice President Marketing

21Senses

Supporting 21Senses as they build their vision for multi-gas sensing solutions that support the Hydrogen economy.

Advisory Board, Marketing

SetSail (acquired by ZoomInfo)

Worked with a world-class team of marketers and revenue experts to deliver SetSail's AI-powered sales solution. Partnered with the marketing organization, executives, and external agencies to:

* Craft messaging strategy to focus on industry-first Artificial Intelligence (AI) capabilities with a video-first approach to content
* Reposition brand from a technical story to a mission-critical business pitch focused on our true budget owner
* Implement an ABM approach that tripled SQLs in our target market

Spreedly

I hired and partnered with a professional, dedicated, and innovative group of content, events, digital, and sales development professionals that have:
* Built a comprehensive, full-lifecycle marketing strategy -- from brand development through demand generation and customer marketing -- including deep partner and ecosystem marketing.
* Led and executed marketing programs that drive 85%+ of pipeline; significantly increased overall revenue; 45% increase in GMV YoY for 4 years in a row
* Developed customer journey and messaging framework, including full brand management refresh and revamp of messaging to an enterprise focus
* Established our position as market pioneer and clear industry leader through market research, content, awareness programs, Search Engine Optimization, online marketing, and a massive industry community -- including an annual conference with over 1,450 registrants in 2020 and 2,500 in 2021 with speakers from Netflix, Disney, Uber, Groupon, Walmart, HBO, and more.
* Leveraged Social Media Marketing, Marketing Communications, and Email Marketing to deliver a constant drumbeat of visibility in the e-commerce / payments space

Senior Vice President Marketing

Vice President of Marketing

SAVO Group

* Retained post acquisition to manage transition of KnowledgeTree’s go-to-market; supported unified messaging of newly expanded product portfolio

Vice President of Marketing (via acquisition)

KnowledgeTree Inc.

* First marketing hire; built marketing organization from ground-up into a high-functioning team of inbound, digital, and outbound professionals
* Executed marketing programs as “player-coach”, tripling volume of inbound leads and delivering high quality pipeline via content, press, and analyst programs
* Built, trained, and managed outbound team of 6 SDRs and ISRs with strong esprit de corps; generated consistently high volume of quality opportunities
* Led product marketing and supported fundraising; transforming niche player to recognized market leader; pivoted and grew from $0 to acquisition

Vice President of Marketing and interim Vice President of Sales

Micro Focus

* Retained post-acquisition to lead product marketing for acquired product
* Promoted to manage six senior product marketers; managed product marketing across $200M+ business unit
* Focused positioning of diverse, acquired product lines in complex, mature market 
* Pioneered “sales-first” enablement, consistently sought out by global sales teams

Head of Product Marketing, AMQ

I led product marketing for Application Portfolio Management solution area.  Positioned and promoted product line as key enabler of all application modernization and development activities.  This includes a broad range of analyst, pipeline development, press, and thought leadership activities.

Director of Product Marketing (via acquisition)

Relativity Technologies

* Hired as first and only full-time marketer 
* Developed a portfolio of low/no cost marketing programs that were a core reason for acquisition; acquiring company described Relativity as “punching above its weight” in the market
* Led content and awareness strategy that massively increased company exposure
* Built sales enablement assets, identified as sales team’s “best friend”

Director of Marketing

Togethersoft

* Coordinated competitive take-out program

Product Marketing Consultant

HAHT Commerce

* Created and executed multiple integrated marketing campaigns 
* Developed a broad range of sales-centric white papers and content

Marketing Manager (via acquisition)

CMO @ SetSail | AI that Helps Sales Get on Track

As the VP of Marketing at Nooks, I support a world-class team of marketers and GTM experts. 

From my start in B2B tech as a Netscape intern, I have a proven track record of building and executing full-lifecycle marketing strategies that drive revenue, brand love, and customer loyalty.

Peter Mollins

Co-founder and CEO at Winn.ai | Helping sales teams save time and win more deals | Follow to improve sales focus and win rates

I created a startup that’s dedicated to revolutionizing the way salespeople work, and how they perform.

In my experience of 20 years leading teams in the navy, NGO and SaaS companies, I learned how hard it is to be a salesperson. I’ve also witnessed how organizations, especially in the B2B space, are wearing salespeople down with guidelines, tasks and administrative work. 

I created WINN to release salespeople from unnecessary work and focus them on the one thing they should be focused on: winning deals. 

With The help of AI, WINN is a win-win for all:

1. Salespeople get to really listen to prospects in sales meetings.
2. Salespeople don’t waste time updating their CRM.
3. Rev Ops still get all the data they need and are able to manage the company accordingly. 

Want to make your salespeople dramatically better and close more deals? Get WINN
https://winn.ai/

Eldad Postan-Koren

Co-founder and CEO at WINN.AI | Helping sales teams save time and win more deals | Follow to improve sales focus and win rates | Vibe Seller

"This is the first time there's a product that salespeople actually demand, rather than something being forced on them from above." Uzi Dvir (CIO, WalkMe)

Yesterday, we had the pleasure of hosting an incredible group of CEOs and leaders from Israel’s top tech companies for an evening of celebration and deep conversation.

In an industry where 'software fatigue' is real, hearing that WINN.AI is a platform teams are actually asking for is the ultimate validation of our mission. 

We aren't just building another tool; we are building the "Vibe Selling" platform that empowers sales teams to win.

Thank you to everyone who joined us for the great food, better company, and the shared vision of what the future of sales looks like. 🚀🚀🚀🚀

P.S. Congratz Upwind Security for amazing new round!

Olivier is one of the most fearless revenue leaders I know.
The kind who doesn’t wait for “perfect conditions”, he drives change.
And honestly, I’ve learned a ton from him since we met.


When Olivier brought us in to work with Deel, reps were filling only about 1% of CRM fields.

Visibility was broken. Reporting was off. Decision-making was harder than it should be.

But CRM adoption was never the end goal. 
Data gives you visibility, but visibility alone doesn’t change outcomes.
The real shift happens when you improve what reps do while the deal is unfolding.

So we automated CRM updates end-to-end and focused on how reps were running conversations in real time. 
Guiding them during live calls. 

It wasn't just about better notes
It was about better execution. 

Within two weeks, CRM adoption jumped from 1% to 73%.
At the same time, MEDDICC playbook adoption increased by 31%

Reps started running tighter discovery, and aligning more consistently to the sales process. Five months later, win rates were up 33%.


Fixing the CRM was step one.
The real unlock came from changing behavior while it mattered.

The worst part of growth is watching consistency collapse.

You can invest in visibility…
→ Listen to calls.
→ Add mandatory CRM fields.
→ Run reports and dashboards.

Yet you still see the same gaps showing up over and over again.

Because visibility is diagnostic.
It tells you what’s wrong. 
But it doesn't help anyone do it right. 

True alignment in sales comes from:

1. Clear standards for what ‘good’ looks like
2. A consistent manager operating rhythm (coaching, deal reviews, inspection)
3. Timely guidance in the moments that matter.
4. A tight feedback loop to spot what’s working (and what isn’t)
5. A playbook that keeps evolving with the team

If you want real consistency, visibility alone won’t cut it.

Start optimizing for excellence in the moment.

Because that’s where execution actually breaks.

The "latency gap" in AI just closed....      OR      we were in CES, baby! 🚀

What you’re seeing is WINN.AI running on Qualcomm’s latest NPU, and the "zero latency" part isn't just a buzzword- it’s a fundamental shift in how we sell.

That feels less like a tool and more like an extension of the salesperson’s own mind.

This is what happens when silicon meets software. The era of the "AI Co-pilot" just became the era of the "Real-time Partner."

Huge thanks to our dear partners at Qualcomm for the shoutout and the incredible partnership. We are just getting started! 🤝⚡️

Raz Mayshar Boaz Peer Mallika Gattala Sergio Gonzalez Cris Olavario Maya Hill Srinivasa Deevi Quentin Ochoa-Luvaas Rachel Lemire Chris Kowalk 

#CES2026

Kaseya is building the modern operating system for how a 1,200+ person GTM org actually runs.

Not in theory.
In practice.
Across dozens of teams, roles, regions, and 50+ products.

Most companies hit this level of complexity and respond with:
One playbook. One talk track. One “standard process.”

Kaseya did the opposite.

They embraced the truth that great selling is contextual, so they built dozens of playbooks, tailored to the reality reps face every day:
A playbook by industry
by segment
by persona
by product
by deal stage
and even for internal moments like deal reviews and 1:1s 

A playbook for the call you’re actually in.

That’s what makes their approach so strong:
They didn’t use playbooks to control reps.
They used playbooks to remove guesswork, reinforce strategy, and create consistency at scale.

Huge respect to Joseph, Jesse and Emmanuelle for setting a new bar for what world-class enablement and execution look like.


The generic playbook is dead.
Kaseya is proving what replaces it: personalization, operationalized in real time.

Congrats our friends at DealHub.io on this $100M massive round!!!
Kudos Eyal, Alon, and Eyal- you are true hustlers!!

A man sitting in a room full of women can feel… uncomfortable.

That’s one of the first things I learned when we started Shavot - שוות.

I had to learn to look at the world through eyes I wasn’t used to. Women’s eyes.

At the beginning, I felt awkward at the table.
Not because anyone did anything wrong.
Just because I was the “other” for once.

And then something shifted.

I realized it’s not “hard.”
It’s just a different perspective.
A different language.
Different cues.
Different experiences.

And honestly, it made me better. As a person. As a leader.

I’m proud of what Roni and I initiated- the leading leadership program for girls in Israel.
It changes how girls see themselves.
It changes how women and men see leadership.
And it even changed me.

If you’ve ever felt out of place in a room- maybe that’s not a problem to solve.
Maybe it’s a chance to listen differently.

After 4 intense years, trying not to open my Slack until Thursday - will I make it???

Apparently, Danish is having a moment.

There was a demo today where someone tried to catch me off guard:
“Do you support Danish?”

WINN.AI Virtual solution engineer gave me an immediate answer:
“Of course we support Danish.”

My honest reaction?
Yeah right. Classic AI hallucination.

After the call, I checked.
And… we actually do support Danish.😳

Which is perfect timing, because apparently everyone suddenly cares about Denmark again-
ever since someone decided they want to buy Greenland 🇩🇰❄️

The real surprise though?
Not that the AI knew.
But that it knew my own product better than I did.
That’s when you realize AI isn’t just helping you sell -
it’s also keeping you honest 😅

I am still a kid. Many times I feel the world is my playground. Many times, grown-up (experienced) people dazzle me.

It’s that childhood instinct: believing that the people who have been here longer have all the answers. Their knowledge and their track records are so bright, they can be blinding. But I’ve realized that being "dazzled" can be a trap.

If I let someone else’s experience blind me, I lose my own perspective. I stop experimenting. I stop asking "why?" and start just following the map they drew years ago.

I’ve learned to appreciate the brilliance of the experts, but I refuse to let it stop me from seeing the playground for myself.

Experience is a guide, not a blindfold. 
Keep playing.

taplio

The Battle

Peter Mollins

Eldad Postan-Koren

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The Battle

Peter Mollins

Eldad Postan-Koren

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Eldad Postan-Koren's LinkedIn Performance

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