Nooks

Nooks is the fastest-growing AI dialing & prospecting platform trusted by the world’s best sales teams. The reps of the future will have superpowers and will be 10x as productive. We’re building these superpowers today!

Vice President Marketing

21Senses

Supporting 21Senses as they build their vision for multi-gas sensing solutions that support the Hydrogen economy.

Advisory Board, Marketing

SetSail (acquired by ZoomInfo)

Worked with a world-class team of marketers and revenue experts to deliver SetSail's AI-powered sales solution. Partnered with the marketing organization, executives, and external agencies to:

* Craft messaging strategy to focus on industry-first Artificial Intelligence (AI) capabilities with a video-first approach to content
* Reposition brand from a technical story to a mission-critical business pitch focused on our true budget owner
* Implement an ABM approach that tripled SQLs in our target market

Spreedly

I hired and partnered with a professional, dedicated, and innovative group of content, events, digital, and sales development professionals that have:
* Built a comprehensive, full-lifecycle marketing strategy -- from brand development through demand generation and customer marketing -- including deep partner and ecosystem marketing.
* Led and executed marketing programs that drive 85%+ of pipeline; significantly increased overall revenue; 45% increase in GMV YoY for 4 years in a row
* Developed customer journey and messaging framework, including full brand management refresh and revamp of messaging to an enterprise focus
* Established our position as market pioneer and clear industry leader through market research, content, awareness programs, Search Engine Optimization, online marketing, and a massive industry community -- including an annual conference with over 1,450 registrants in 2020 and 2,500 in 2021 with speakers from Netflix, Disney, Uber, Groupon, Walmart, HBO, and more.
* Leveraged Social Media Marketing, Marketing Communications, and Email Marketing to deliver a constant drumbeat of visibility in the e-commerce / payments space

Senior Vice President Marketing

Vice President of Marketing

SAVO Group

* Retained post acquisition to manage transition of KnowledgeTree’s go-to-market; supported unified messaging of newly expanded product portfolio

Vice President of Marketing (via acquisition)

KnowledgeTree Inc.

* First marketing hire; built marketing organization from ground-up into a high-functioning team of inbound, digital, and outbound professionals
* Executed marketing programs as “player-coach”, tripling volume of inbound leads and delivering high quality pipeline via content, press, and analyst programs
* Built, trained, and managed outbound team of 6 SDRs and ISRs with strong esprit de corps; generated consistently high volume of quality opportunities
* Led product marketing and supported fundraising; transforming niche player to recognized market leader; pivoted and grew from $0 to acquisition

Vice President of Marketing and interim Vice President of Sales

Micro Focus

* Retained post-acquisition to lead product marketing for acquired product
* Promoted to manage six senior product marketers; managed product marketing across $200M+ business unit
* Focused positioning of diverse, acquired product lines in complex, mature market 
* Pioneered “sales-first” enablement, consistently sought out by global sales teams

Head of Product Marketing, AMQ

I led product marketing for Application Portfolio Management solution area.  Positioned and promoted product line as key enabler of all application modernization and development activities.  This includes a broad range of analyst, pipeline development, press, and thought leadership activities.

Director of Product Marketing (via acquisition)

Relativity Technologies

* Hired as first and only full-time marketer 
* Developed a portfolio of low/no cost marketing programs that were a core reason for acquisition; acquiring company described Relativity as “punching above its weight” in the market
* Led content and awareness strategy that massively increased company exposure
* Built sales enablement assets, identified as sales team’s “best friend”

Director of Marketing

Togethersoft

* Coordinated competitive take-out program

Product Marketing Consultant

HAHT Commerce

* Created and executed multiple integrated marketing campaigns 
* Developed a broad range of sales-centric white papers and content

Marketing Manager (via acquisition)

CMO @ SetSail | AI that Helps Sales Get on Track

As the VP of Marketing at Nooks, I support a world-class team of marketers and GTM experts. 

From my start in B2B tech as a Netscape intern, I have a proven track record of building and executing full-lifecycle marketing strategies that drive revenue, brand love, and customer loyalty.

Peter Mollins

Build and manage data-driven forecasting models to support revenue planning, partnering with Sales Ops and leadership to align projections with strategic goals
 
Support global commission processes through data validation, reporting, and issue resolution in collaboration with internal teams
 
Analyse sales performance and coverage data to drive quota allocation and territory alignment, and maintain dashboards and reports that inform leadership decisions
 
Identify opportunities to enhance forecasting and reporting tools; lead process improvements and tool adoption initiatives in collaboration with IT and cross-functional teams

Territories, Quota & Forecasting Analyst

Sovos

Solely responsible for Sales Operations support across the APAC region, partnering closely with regional leaders to drive pipeline visibility and forecast accuracy.

Lead strategy alignment, project coordination, and documentation updates specific to APAC initiatives.

Develop region-specific dashboards and reporting frameworks to support revenue planning, sales performance tracking, and strategic decision-making.

Own the implementation of Salesforce best practices in the APAC region, ensuring alignment with global standards while tailoring to regional needs.

Act as the primary point of contact for all APAC sales operations and reporting requests.

Sales Operations Analyst - EMEA and APAC

Working closely with the Sales and Marketing teams to provide on-going support and maintenance of the company's business systems, processes and data.

Design and development reporting to provide sales performance analysis and insights to sales management, sales reps, and departments like Marketing, Strategy, Project Planning

Provide assistance with sales support/training, project coordination, creating and maintaining documentation, accommodating ad-hoc user requests and developing management dashboard reporting

Provide direct user support on Salesforce.com and other critical tools and applications that enable the sales force

Implement and enforce processes and tools that will maintain integrity and accuracy of Salesforce.com data

Maintain reporting tools and manage ad-hoc reporting requests for the sales & marketing departments

Assist in the development of internal audits and controls to ensure integrity of business processes and data

Provide cross-functional support and assist sales management on projects as needed

Act as a liaison with other departments by understanding the business model and ensuring the integrity of information available through various system and reporting structures

Sales Operations Analyst

StreetDrone

Research and Define the Market Opportunity for StreetDrone, including customer personas 
Research State of the Art, and perform a competitive analysis / eco-system map
Help identify competitive uniqueness, and comment on priority areas for IP and USP development
Comment on Feasibility of the application of this technology
Identify a go-to-market strategy, including development of strategic partnerships as required

Business Analyst Intern

Multi Recruit

. Initiate new business development opportunities with Start-up, SMBs and corporate clients across industries
· Maintain a strong network in the industry
· Acquire new clients / manage and nurture client relationships
· Conduct business presentations to client 
· Close new business deals by coordinating requirements; developing and negotiating contracts
· Drive increased revenue and profit to achieve the Company`s growth
· Build up and maintain rapport with corporate clients
· Maintain the Business Development databases
· Handle multiple tasks with minimal supervision with an ability to excel in a cross- 
 functional environment
· Independently close sales

Business Development and Client Relations

BYJU'S (Think & Learn Pvt. Ltd.)

An integral part of the business development team of India’s largest Ed-tech company and the creator of India’s largest K12 learning app.
To be a single point of interface for all clients until conversion.
Generated revenue by counseling prospects.
Converting free app users to paid users through demo sessions.
Lead management, Demo sessions and presentations

Senior Business Development Executive

Elint Labz

Worked on end-to-end development of embedded systems for home automation solutions using Embedded C.

Developed and tested firmware for Arduino-based microcontroller platforms tailored for smart home use cases such as burglar alarms, smart lighting, and sensor-triggered automation.

Programmed and validated intelligent electronics for reliable real-time operation in consumer environments.

Conducted prototyping and documentation for a wide range of microcontrollers and sensor modules.

Collaborated with hardware teams to integrate software with electronic components for functional and scalable automation systems.

Embedded Software Developer

A data-driven and results-oriented Business and Data professional with over 4 years of experience across Data Analysis, Business Development, Key Account Management, and Client Relationship Management.

Proficient in transforming business needs into actionable insights, with strong analytical skills and a collaborative approach to cross-functional teamwork. Experienced in Agile environments (Kanban, Jira, Confluence), and skilled in Salesforce (including CPQ and reporting), dashboarding, and advanced Excel. Comfortable navigating large datasets and uncovering trends using tools like SPSS, SQL, Python, and R.

Currently expanding expertise in data engineering while leveraging a strong foundation in business strategy, forecasting, and client engagement.

Core skills: Business Analysis, Data Analysis, Forecasting, Client Management, Salesforce (CPQ & Reporting), Key Account Management, Business Development, SQL, Python, R

taplio

The Battle

Peter Mollins

Alex John Varghese

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