The C-Suite Coach | I help senior leaders thrive in their roles by optimising their performance, energy and time to enjoy their careers once more (you deserve it). Book your discovery call today.

Most senior executives are technically brilliant but invisible.

I help C-suite executives build the executive presence and influence to get recognised as visionary leaders.

Why does this matter?

Despite your contributions, you're not getting the recognition you deserve. 
You're stuck managing tasks instead of leading strategically. 
Your boss wants you to be "more strategic," but you can't see the path.

Worst of all?

You're overlooked while others with less competence move ahead.
The problem isn't your intelligence or work ethic. 

It's your executive presence.

My Background: I've Walked This Path

I've spent 20+ years at the C-suite level at Citi and currently as GM at a Blackstone portfolio company. 
I know what it takes to command respect and lead with influence because I'm living it right now.
I coach from the arena, not the sidelines- which means I understand your current pressures and can help you carry the load. I'm also a Communications Professor at IESE Business School and have spoken at 50+ conferences globally.

The Transformation

I help senior executives who feel invisible become recognised leaders who:

→ Communicate with influence, not just authority 
→ Get recognised and advance their careers 
→ Command respect without demanding it 
→ Inspire teams instead of micromanaging 
→ Focus on strategy, not stuck in tasks

My Approach

Unlike coaches who only ask questions, I provide practical solutions based on C-suite experience.
I combine emotional intelligence with accountability to turn problems into action.
No corporate BS or cookie-cutter frameworks.

My methodology builds:

• Masterful Communication & Executive Presence 
• Authentic Leadership Identity 
• Resilient Inner Core 
• Strategic Influence

I integrate insights from marathon running, meditation, and Stoic philosophy for sustainable performance.

Who I Work With

C-suite executives across all industries who are ready to build executive presence that advances their careers.

What Clients Say

"Peter is a brilliant coach. He is a great listener, truly cares and freely shares his wisdom." 
Nora Tandberg, CFO, Papirfly

"Peter's unique perspective is very effective in a business setting and brings a fresh perspective to solving contemporary challenges." 
Guy Nicholas Mansfield, CFO, C-Quest Capital

Ready to Elevate Your Leadership Impact?

Book your strategy call today.

Peter McKenzie

Last Thursday I went for a carefree evening walk with my wife.
After a truly horrendous day.

Notification of a tax inspection, a leaking shower (with furious neighbours downstairs) and a curt response from the boss on a tricky subject.

Financial loss, a long drawn out dispute and a mail that makes you question your self-worth.

A triple whammy of despair.

But I realised during the walk that none were spinning round in my head!

Something that 10 years ago would have had me ruminating for a week.

I had taken it in my stride.

I wasn’t going to let it ruin my night.

After years of dealing with massive crisis in my head that never happened, I have learned how to be resilient.

The number one trait that leaders need to get through hard times: 

Because the shorter the length of time it takes you to return to your baseline state after a setback, the better your final response will be.

And the quicker you can shrug things off and get back to work, the better a leader you are.

People may spend billions trying to stay young.
But resilience and wisdom only come with age.

And the realisation that imagined disaster outcomes are worse than the actual problems you face.

You'll never recover the wasted time catastrophising.

But you can learn that lesson before you get too old.

-------------------------------
PS How long does it take you to bounce back from a setback? 
Do you put things in perspective or blow them out of proportion?
--------------------------------
I’m Peter McKenzie 🕺

Try my FREE Executive Presence quiz here:
https://lnkd.in/dQEr7KYG

The C-Suite Coach | Elevating Executive Presence for Greater Leadership Impact | C-suite at Citi, currently GM at Anticipa - a Blackstone portfolio company | I coach from the arena, not the sidelines.

When IKIGAI goes badly wrong.
You finally discovered your deep purpose in life... 

But keep doing something else anyway.

Funny!

Or not?

So, how do you score?

I've made money - but not always at the things I'm best at.
 
And I spent plenty of time outside of the important blobs.

So what do I do now?  

And you?

Happy Friday, all!

(The answer can wait until Monday).

NB Kudos to the great Colby Kultgen for this sketch, which made me laugh out loud.  
.---------------------------------- 
I’m Peter McKenzie 🕺
🐟 Dead fish go with the flow.
🎸Rockstars challenge the status quo.

Sorry to tell you this: 
Your tough boss isn’t the root cause of your problems. 

Your response to them is. 

People complain when they work for a hard boss. 
And that applies to senior execs as well. 

Because the majority of CEOs aren’t easy people. 
(It’s often why they got the job!). 

The first time I had a tough CEO, I completely flunked the exam. 

I complained to anyone that would listen. 
Thought things were unfair. 

And the worst of all:

Passed the pressure onto my team. 

It changed the day my number 2 broke into tears in a team meeting.
I realised it wasn’t my boss, job or life that was unfair. 

It was me. 

Instead of absorbing the pressure, I was passing it down. 
A bad moment for her became a valuable one for me. 

I realised it was all a test. 

It was my job to shield my team – and prove my worth. 
Not whinge, whine and push my people to their limits. 

Years later, as a coach, I hear clients complain of the same. 

And things only shift when the story shifts. 
When they stop feeling sorry for themselves. 

And start doing their job. 

It’s exactly what happened to me. 

A tough CEO forces you to choose.
Either learn how to handle pressure. 

Or to turn into the very person you’re complaining about.

<<<>>>

PS Have you ever had a tough boss?
How did you react?

The long silence at the meeting table was unbearable.
I felt the need to step in. 

To say anything to break it.

I squirmed in my chair.
It felt like the deal was slipping from our grasp.
But my boss’s stern glance told me to keep my mouth shut.

He was one of the best bosses I had at Citi. 
He was never shy to speak up.
As regional Ops head, he had to drive results.
Which meant driving his team.

So why didn't he speak?

Because he was teaching us a lesson.
To me and those on the other side of the negotiating table.

It was so tense because there was a lot of money at stake. 
This particular relationship wasn't easy.

The silence became too much to bear.
So much that they caved in - and filled it. 
And their words revealed the details of what they were willing to offer.

That was exactly what we needed.

Priceless.

We had spoken the least - but gained the most.

I realised that my strategy of always talking and expressing my thoughts was just performance for my ego.

Instead of giving me power - my talking drained it.

Impact is knowing when to speak up,

And when to say nothing.

----------------------
PS When was one time you wish you had kept silent in a meeting?
Drop the details in the comments.
----------------------

I’m Peter McKenzie - The C-Suite Coach

Try my FREE Executive Presence quiz here:
https://lnkd.in/dQEr7KYG

As uncomfortable as it is being a spectator, it feels safer than risking looking stupid.

Or worse - proving that you’re not good enough.

But there are only two ways you’re perceived at work:

You’re either visible or invisible.
Important or irrelevant.
Powerful or powerless.

Your career’s going nowhere if you’re on the wrong side of that list.
Even if you work hard and do a great job.

Unfair?
 
It doesn’t matter.

That was what I said to an ex-colleague last Tuesday.
In a busy Barcelona cafe she stared back at me, letting that sink in.

She’s been HR head for 5 years at the Spanish branch of a multinational.

She's in the management team.
But never in the centre of the conversations that count.

She feels second class and overlooked.

Her boss constantly urges her to say what she thinks, even if it's not about HR.

But she admits it feels safer to watch and listen. 

Like an extra in a film, or a background figure in a videogame.

Unnoticed.

To earn points and win, you need to be the player.

Even losing is better than being irrelevant.

Her next game is her next meeting.
Her challenge is to grab the controls and play.

If you’re in the same game, it's your challenge too.

----------------------------------------
I’m Peter McKenzie - The C-Suite Coach

Dead fish go with the flow.
Rockstars challenge the status quo.

You have to burn down your past to create the future.

That’s what the Valencians do every year when they celebrate the Fallas.
 
They spend months creating elaborate effigies, like this magnificent Charlie Chaplin, all around the city.
 
Then on the 18th March - on the Nit de foc (night of fire) - they burn them to ashes.
 
Madness? 
Pyromania?
Or celebration?
 
I came to live in Valencia 38 years ago. 
I had burned my bridges to my corporate career with PWC in London to set up as a poor English teacher here. 

It was the best move of my life.
 
Eventually though I went back into corporate ( a man has to eat!) and in the 30 years since haven’t done enough burning.
 
It’s easy to think you’re building something that lasts.
 
But nothing can.
Or should.
 
The Valencians have got it right. 

You must burn the baggage from your past to create space.
 
38 years ago I was excited but unsure what I was doing.
 
This time , with the match in my hand, I know its the right move.
 
Which of your effigies do you need to torch?

The price of never risking offending anyone is never risking saying anything important.
Hedging your opinions with caveats is masking your fear.

“Maybe, perhaps, I think…”

Tics I’ve used because I was allergic to conflict.

I figured the best way to keep people onside is never to state a strong opinion.

And I was right.

But my impact was negligible.
One of my bosses, who used to work for Swiss Air, gave me some advice.

“Be like a pilot taxiing down the runway to take off. 
You can’t “sort of fly”. You either go full thrust or abort.  
That’s how it should be with your statements.”

In other words:

If you’re going to say something, go all in.

No caveats, no tics, no hedging.

It may not always be “nice” to have an opinion.
But who wants (or needs) nice...

State your opinion without fear.

Go full throttle. 

Just say it.
-----------------
When was the last time you spoke your mind? 
And when did you last decide to play it safe?
-----------------

I’m Peter McKenzie - The C-Suite Coach

Dead fish go with the flow.
Rockstars challenge the status quo.

The Last LinkedIn Coach You'll Ever Need | I Help You Get Fully Booked (simple as that) - 710+ Client Wins / $1.4M Inbound

Experts hire me to grow a 6 or 7-figure LinkedIn audience. 

Even when they’ve tried most things out there. 

(some of them, pretty much everything). 

I help them do that through advanced social selling and finding clients based on behaviour. 

Wait, instead of telling you who I help & what I do, let me pull back the curtain and show you: 


1️⃣ Recently, I coached and helped a Founder to scale his company to €1M in revenue through inbound. 

→ He had previously invested in a popular LI program that didn't work.


2️⃣ Three coaches I worked with recently built a 6-figure business off LinkedIn. 

→ Two of them are executive coaches, and one is a business coach. 


3️⃣ Currently working with a best-selling author trusted by the biggest brands on earth (100K people trained).

→ She has been in rooms with the biggest LI experts, but nothing worked. 


4️⃣ I helped Maria Malik (241K followers) to scale from $5K/mo to $30K/mo in 60 days. 


5️⃣ Recently coached a top LinkedIn creator with 111K followers to monetize her visibility 


Other clients include people with 12M books sold and serial entrepreneurs with multiple companies.

But also new or quiet LinkedIn creators who want to get fully booked and enjoy la vida. 

[This was written on the 7th January 2026] 


Hey there, I am Xhoni Mimillari. 

I apologize for the long introduction, but it’s quite hard to tell who is an expert and who is pretending nowadays. 

So I had to share some behind-the-scenes work instead of putting together some compelling copy. 

Other than a LinkedIn coach, I am a conversion specialist. 

And there are 2 ways to work with me: 

1. 4-month Private 1-on-1 Experience 
2. 3-Hour VIP Coaching Session 

More info in the featured section. 

Thanks for reading, speak soon. 


A bit about me; 

• I was born in Albania (grew up in Greece) and have been living in Italy for 20 years.
• I have a deep passion for psychology 
• I used to play football - Under-17 Monaco team 
• I love family time, and Bud Spencer's movies
• When I am not working, you'll find me playing Tennis somewhere.

Xhoni Mimillari

0 Books written
0 Ted-talks given  
0 Forbes features
1 Favikon ranking 
0 Industry awards  
0 Engagement groups

I started here with circa 220 followers. 

No help, no connections. No personal brand.

It’s nice to be a beautiful example for anyone who comes to me for help.

Most can relate to it. 

When you have 500K followers, 5 VAs, a marketing team, and who knows what else behind the scenes, 

You can lose sight of how difficult it can be for the average creator here. 

How lonely and quiet it can feel.

Yesterday, I got this message from a private client: 

“2nd client signed today 🥳🥳🥳🥳🥳 I will buy and send you good wine as a thank you 🙏” 

It made my day yesterday because I know how important it was for her. 

• I could relate to the struggle
• I could relate to people ghosting 
• I could relate to not feeling like it 
• I could relate to getting 800 impressions on a post
  
And I could relate to winning regardless of all that! 

When I say “I’ll see you at the top”, 
not saying it from a pedestal.  

Saying it from somewhere further ahead, ready to grab your hand when you pass by. 

I am rooting for you, keep at it.

The Last LinkedIn Expert You’ll Ever Need - Trusted by 200+ Experts Globally, Including CEOs and 7/8-Figure Founders

What reputation are you building on LinkedIn?

I am NOT talking about: 

1. The number of impressions you get
2. How many followers you have 
3. How many posts you put out 
4. Or how many leads you get 

I am referring to what people say about you behind the scenes. 

In rooms, calls, and events you are not in.

That’s where experts get chosen. 

→ Weak reputation: That person has such good visibility 
→ Strong reputation: I’ve heard so many good things about them 👇

The point of being on LinkedIn is that you build such a strong word of mouth that you don’t need to be on it.

There is your takeaway.

As for me, I can go months without posting here, and I’d still have more demand than I can handle. 

But I am not stopping, I love meeting new people and creating great relationships! I enjoy it a lot. 

For all my new and recent connections, I am grateful to have you in my network ♥️

I’ll see you at the top. 

--- 

P.S: 

At the moment, I am organizing a 5-day retreat for 5-6 founders in Italy (or the French Riviera). 
We’d hang around in a Luxury villa, a yacht, and who knows what else, to personally show you how to unlock €40K+ in 4 days.

Don’t inquire about this unless you are an expert and can add value in some way.

I am looking for 50 creators to help them sign 1 to 3 clients in March (for free). 

This is called the audience-to-revenue challenge. 

Comment below “I am in” and I’ll grant you access to:

→ Two of my courses on LinkedIn conversion & marketing psychology.

→ 10 frameworks to craft high-converting posts.

→ 10 posts from private clients that have crushed it (model them). 

→ My personal video content playbook for videos that convert.


If you think this is one of those time-waste giveaway posts, it’s not.  

Last week, a career coach messaged me:  
“Xhoni, I have closed four 5-figure clients thanks to your course.” [screenshot in comments]. 

Yeah, that’s $40K+ in new revenue.

I want you to win! 

So, where are my 50 creators and founders at? 
Don’t be shy ✌️

Comment “I am in,” and I’ll send over the links right away. 

If you tag 3 awesome creators who may want to join, you get something cooler (surprise) 🥳

Who is in?

I look forward to hearing about your success. 

To the winners belong the spoils.

If your business gives you the freedom to:

• Do work you like
• Travel more 
• Provide a good lifestyle for your family 
• Take long walks on a random Monday

Then, you are more successful than you think. 

As for me, I didn't start my business to work harder forever and burn out.

I did start it, so I can:

1. Try new things & hobbies 
2. Take more time off to travel 
3. Work with cool and skilled folks  
4. Wire my parents €5K for no reason
5. Earn enough so I can invest early on

1 year ago, I promised myself I’d prioritize these. 


1️⃣ Since then, I haven’t tried any new hobby (shiet). 

But I tried a few new things. Recent one: Live workshops (103 people showed up for the latest one).


2️⃣ I travelled to Crete (Geneva in 2 weeks).


3️⃣ I signed up my biggest clients ever - helped 10 founders build 6-figure businesses off LinkedIn.


4️⃣ Mama and Papa are taken care of. 


5️⃣ And I made my first real estate investment. A beautiful apartment in Sanremo (no banks were asked to lend, they can go f themselves  😁). 


And LinkedIn is the sole reason all this was possible. 

I believed in the platform from day one. 

And the community I built here makes all work & consistency worth it.

Thank you for being on this journey of mine, and it’s a pleasure to follow the journey of many people here. 

Many of you inspire me. 

As you may already know, I am always rooting for you ♥️

Follow me Xhoni for what’s to come.

I invest €125k/yr running my little consulting business. 

I don’t have to invest that because I have to. I do because I believe in its growth & potential. 

So, I hire mentors, experts, and assistants. I also improve my product & client experience. 

Yesterday, 2 founders invested in my 4-month private coaching. 

They bet on their business to win and thrive here. And they bet on themselves (and me, clearly). 

In the next few years, I aim high and don’t want to get there alone. I plan to hire experts, mentors, and invest in systems. 

I plan to, because that's the signal I want to give: 

→ I take this seriously, and so should you. 

I'll see you at the top.

taplio

The Battle

Peter McKenzie

Xhoni Mimillari

Followers

Posts

Engagements

Likes

Performance ScorePeter McKenzie's LinkedIn Performance

Performance ScoreXhoni Mimillari's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Peter McKenzie

Xhoni Mimillari

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter McKenzie's LinkedIn Performance

Performance ScoreXhoni Mimillari's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePeter McKenzie's LinkedIn Performance