Anticipa Real Estate

General Manager

Head of Finance & Tax, IT & Operations. Responsible for all back office functions and for the optimisation and automation of processes following the purchase of Anticipa by Blackstone from Caixa Catalunya.
Functions managed include Financial & Treasury reporting, Technology Infrastructure & Applications support, Operations & Back Office functions, PMO.

CFO & Corporate Director

Executive Coach

Altamira Asset Management

Responsible for the successful setting up and running of the Finance and Operations support areas in Altamira Asset Management SL. Altamira, which was created as a standalone entity in January 2014 following its sale by Banco Santander,  is one of the leading Real Estate and Debt Recovery servicing companies in Spain.

CFO and Operations Director

Citi

Responsible for ensuring execution of regional strategy across EMEA O&T. Support to Regional consumer O&T head in all administrative issues, with specific focus on tracking and achieving scorecard metrics - cost, controls, customer experience, capital allocation and culture. Regional contact for key initiatives such as Digitisation and new Consumer platform implementation in EMEA.

Chief Administrative Officer - Consumer O&T EMEA

Achieved annual cost reductions of over 6% per annum through process engineering and restructuring.
Optimised real estate requirements.
Imrpoved customer satisfaction (measured by Net Promoter Scores) and service levels by between 5 and 10% for all clients serviced.
Restructured workforce and migrated services out of Centre following a number of Citigroup divestitures, mitigating impact on customer and employee satisfaction levels.

Site Director - Barcelona Service Centre

Responsible for Business Planning and Analysis, Expense control and reporting, Work Force management planning, Sales Analytics and Internal Audit and control areas for the Barcelona Sales and Service Centre.

CFO & Audit / Compliance Director - Barcelona Sales and Service Centre

Responsible for US and Bank of Spain reporting, Business Planning and Analysis and Internal Audit/Control functions for the CitiFinancial consumer finance business in Spain

CFO - Spain

Responsible for Financial and Central Bank reporting for Spain and Portugal covering 5 major legal entities and 6 special purpose vehicles.
Member of Management Committee.
Responsible for team of 20 people.

CFO - Corporate & Investment Bank, Madrid & Lisbon

Head of team of 6 people reporting into the CFO for the Corporate and Investment Bank. Responsible for US Financial reporting of the business as well as oversight of the Capital Markets trading business middle office. Led project to centralise Derivatives and FX books to London. Also responsible for implementation of new derivatives trade product processor.

Deputy Financial Controller - Corporate & Investment Bank, Madrid

Financial Reporting group manager responsible for financial consolidation and regional reporting to US Head Office. Monthly and quarterly reporting included group consolidation, cash flow, currency and cross border exposure. Responsible for a team of 9 people covering several European countries (Spain, Portugal, Netherlands, France, Austria and Switzerland)

Regional Financial Controller - EMEA

Responsible for supporting the Treasury and FX Options desks at Cit in London, managing the daily and monthly P&Ls, both product revenue and business expenses. Managed risk position tracking and balance sheet liquidity reporting and controls.

UK Financial Controller - Treasury and FX Options

Audit senior at Coopers and Lybrand. Experience in the financial services group working mainly with clients based in the City of London.

Senior Auditor

The C-Suite Coach | I help senior leaders thrive in their roles by optimising their performance, energy and time to enjoy their careers once more (you deserve it). Book your discovery call today.

I leverage my 20+ years of experience in C-Suite and executive positions to help clients: 

-> Significantly increase their focus and energy. 
-> Get back time and level up their productivity. 
-> Become a high-performer and enjoy their work. 
-> Get recognized for what they do and make a greater impact in their organization. 

Most importantly, I help them save years of frustration and remove all the guesswork when it comes to improving performance and advancing their careers without sacrificing the things they enjoy. 

Maybe you are at a point where you feel stuck and don’t know what’s next. 

• You have too much to do to fit into a working day.
• Your time is spent putting out fires rather than thinking.
• You easily get distracted and lack concentration.
• You used to be a 10/10 leader, but most of the days, you only score a 6.
• You can’t see how you can get to the next level in your career.
• Your boss wants you to be more strategic, but you are always in the weeds.
• You feel undervalued for all of the effort you put in.

And you are afraid of where it could end.

♦️You will never fulfil your full potential in your career.
♦️These high levels of stress could lead you to burnout.

You face a severe challenge.

-> How can you dedicate time to what you enjoy without sacrificing your career?

That’s where I come in! 

Over 3 months, I’ll help you:

✅ Get clarity on the changes you need to make to become a highly effective leader.
✅ Implement a new way of working that will give you back time and energy.
✅ Recover your zest at work and home, beginning a new successful period in your life.

Additionally, you get the benefit of my experience to help tackle the challenges you face now, such as:

1️⃣ Board meetings and investor presentations.
2️⃣ Difficult relationships with your boss, peers or employees.
3️⃣ Negotiations with third parties.
4️⃣ Large project implementations.

If this is something you would like help with, send me a message here on LinkedIn, and I’ll be happy to share more about my program and how it works. 

Testimonials

Peter is a brilliant coach. We have been working together for the past two years, and in that time, he has helped me set clear goals and given me the tools and encouragement I needed to achieve my goals. He is a great listener, truly cares and freely shares his wisdom with me. 
Nora Tandberg - CFO Papirfly

Peter is a fantastic coach - his unique perspective of coaching is very effective in a business setting and brings a fresh perspective to solving contemporary challenges. 
Guy Nicholas Mansfield - CFO C-Quest Capital

Peter McKenzie

Most people treat their career like an Uber ride.
Which is insane.

You state your destination. 
Sit back. Check your phone. 
Trust someone else to get you there.

And expect to arrive exactly where you wanted to go.

11 years ago, I was a passenger.
I trusted my boss to take me where I wanted to go. 
He was my sponsor and champion.

Then he left the company.

I stared at the org chart like a map written in Greek. 
I didn't even know which direction I was facing.

Here's what I realised: 

I wasn't stuck because I lost my sponsor. 
I was stuck because I'd never learned to navigate.

I'd outsourced my entire sense of direction to someone who was never responsible for my destination in the first place.

So I stopped waiting. 

I got a coach and learned to drive my own career.

Looking back, here's what I see now:

Most stuck careers aren't stuck because of bad managers. 

They're stuck because the person is still in the passenger seat, wondering why they're not moving.

Your manager might give you directions.
But nobody else can drive your career for you.

The nagging feeling you have?

That's you realising you're in the passenger seat.

And nobody's coming to pick you up.

<<<>>>

PS If you're ready to get in the driver's seat, I can help. DM me and let's get moving.

The C-Suite Coach | Elevating Executive Presence for Greater Leadership Impact | C-suite at Citi, currently GM at Anticipa - a Blackstone portfolio company | I coach from the arena, not the sidelines.

I watched my client Sarah collapse in front of me.
Six months ago, she wouldn't speak in leadership meetings. 

Now she was finally finding her voice. 
Contributing ideas. 
Speaking with confidence.

Then one bad meeting with the CEO destroyed everything.

She'd slept 4 hours and didn't prep.
She thought she could wing it.

Big mistake.

He asked three questions she couldn't answer. 
Then said this in front of the team:

"I expected better from you."

That was Tuesday.
By Friday, she was still replaying it. 

Every word.
Every pause. 
Every face staring back at her.

Her next three meetings? A disaster.

Her confidence was shattered. 
She was back to silence. 

That bad meeting didn't break her. 
The endless replays did.

She needed to learn what elite athletes do instinctively.

Carlos Alcaraz hits an unforced error. 
He screams at himself. 
Then walks to the baseline. 

Bounces the ball.
Serves again.

He doesn't replay the last point while playing the next one.

So I gave Sarah a new rule: 

10 minutes to process any failure. 

Feel it, learn from it, then kill the replay.

After her next difficult meeting she tried it: 

"What time did that end? 2:45pm. 
What time is it now? 3:00pm. 
Then that game is over."

3 weeks later she had a Board Meeting.
She spoke up with conviction.

She was back.

So when you have a bad moment? 

Feel it. 
Learn from it. 
Kill the replay.

The next point is already starting.

What's one moment you're still replaying that's killing your next serve?

Sometimes even your heroes get it wrong.

Brené Brown just said she hates "executive presence" because it's unclear, discriminates against women and introverts, and rewards "people in navy suits with red ties saying dumb things."

I've never disagreed with Brené before. 

But here's what worries me:

If we tell introverted leaders and women that executive presence is BS, what skills do we give them to get heard in those boardrooms?

Because here's the reality I see coaching C-suite executives:

Executive presence IS the factor that gets people promoted. 

The research isn't unclear, it's just poorly communicated. 

And yes, it's been weaponised to discriminate.

But the solution isn't to abandon the skill. 

It's to reclaim it.

I've coached soft-spoken CFOs, introverted COOs, and women who were told they didn't "look the part." They didn't become loud (and they didn't need those navy suits either.)

They learned to command attention in their own authentic style.

One CFO I worked with was told she "lacked presence." 

Six months later, she presented to 3,000 people at an industry conference and was voted the most impactful speaker at the event.

She didn't change who she was - she learned to leverage it.

It ended up with her getting a better, higher paid role.

Here's what aggravates me: When we mock executive presence, we leave the door open for exactly the people Brené described - those loud, mediocre voices - to keep winning.

Better to learn the skills and change the rules from the inside.

So here's my question: Is there another path for introverts and underrepresented leaders to gain influence without building executive presence?

Because wishing the world were different doesn't change boardroom or power dynamics. 

But mastering how you show up does.

Tell me if I'm wrong.

<<<>>>

"Your good work will never be enough."
Last Saturday I had a call with a client in Lagos. 

She’s still waiting for the promotion to CFO that she deserved 24 months ago.

'I don't want to ask for it. Good work should speak for itself.'

No. It shouldn't. 

And it doesn't.

I asked her one question: 'How's that strategy worked for you until now?'

Silence. 

The kind that told you she'd never considered that before.

Then: 'I'll leave if they overlook me again.'

"So you'd quit before you'd ask?
What sense does that make?"

Here's what 'good people' don't understand:

Your boss isn't psychic. 
HR isn't watching nor do they care.
Nobody's tracking your readiness.

They're waiting for you to claim it.

And dealing with the noisy people, not the ‘good ones’.

Of course it's risky to ask.
But it's riskier to stay overlooked forever.

The harsh truth about corporate life:

• Asking beats waiting 10 times out of 10.
• Your boss might be waiting for you to demand it.
• Silent suffering isn't nobility, it's stupidity.

Which one hurts most?

You know what requires more courage than doing great work? 

Demanding to be paid for it.

How many years have you been 'ready'?
And what sign are you waiting for?

----------------------------------
I’m Peter McKenzie 🕺

🐟 Dead fish go with the flow.
🎸Rockstars challenge the status quo.

I've reported to 7 C-suite executives in my career.
Most influenced through power. 

A couple through fear. 

But my best boss, Brian, didn't need pressure or threats.

When a major operations failure during the 2009 Financial Crisis looked like costing the bank over $3M, Brian came on the call at 9pm on a Friday with our worried team and said:

"Let's fix this first and then we'll discuss what happened later."

No yelling. No blame. 

Just focus on the solution.

A lot of the other bosses I've worked for threw people under the bus before the problem was even understood.

Brian did three things most leaders don't:

𝗥𝗲𝘀𝗽𝗲𝗰𝘁 - even when it's inconvenient

He showed his displeasure but never raised his voice or got personal. His team doubled down because they wanted to, not because they feared him.

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 - especially in public 

When reporting to the EMEA region head, he owned it: 
"This is on me to fix." 

He never blamed the team once.
Most bosses do the opposite - they only own up in private...or never.

𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻 - before taking any himself 

Brian gave credit to those who eventually got us out of the hole. 
That created a loyal team, not obedient subordinates.

And it was remarkable because it was rare.

Here's what nobody tells you about executive presence: 

You can't fake this or learn it from a book.

Either you respect your team when it's inconvenient, take responsibility when it's risky, and give recognition when no one's forcing you to...

Or you don't.

So which of these did your worst boss fail at?

And be honest - when the pressure's on, which one do you struggle to uphold?

----------------------------------
I’m Peter McKenzie - The C-Suite Coach

Dead fish go with the flow.
Rockstars challenge the status quo.

The 9am meeting rattled my confidence in just 45 minutes.

My hands shook. 
My voice cracked. 
My heart pounded.

Even experienced leaders can get rocked.

𝗖𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗶𝘀 𝗮 𝗳𝗶𝗰𝗸𝗹𝗲 𝗳𝗿𝗶𝗲𝗻𝗱.

What would you do if your confidence vanished mid-presentation?

I went back to basics.

Here's what the confidence gurus don't tell you:
Confidence isn't something you achieve.
It's something you 𝗺𝗮𝗶𝗻𝘁𝗮𝗶𝗻.

Daily.

Like a marathon runner's endurance. 
Skip training for a couple weeks - and you'll feel it.

After the meeting, I broke it down:

• Skipped my usual 10-minute slide run-through
• Three coffees before 9am
• A late night, bad sleep
• Zero prep because "I knew the material"
  
The boring basics I'd abandoned. 
The same ones it's easy for you to skip when things feel automatic.

Confidence isn't built in the meeting room. 

It's built at 7am in the gym. 
In the meditation you think you're too busy for. 
In the prep session everyone else skips.

The basics aren't boring. 

They're the only thing standing between you and 9am hands-shaking-voice-cracking meltdown.

Don't abandon them - or confidence will abandon you.

<<<>>>

PS What's the ONE daily non-negotiable that keeps you sharp? 
The thing that when you skip it, everything else colapses?

Your presentation isn't about the slides.
It's about you.

I watched this play out in Barcelona in front of 250 people.

My Regional CFO, Gerard Ryan, was mid-presentation when his overhead projector blew a fuse.

He had no backup. 
No slides. 
No safety net.

But

He didn't freeze.
He didn't wait for tech support. 
He didn't apologise.

He just grabbed a flip chart and kept going.

WIth the same energy.
And calm authority. 

In fact, it got even better because now it was just him and his ideas.

That is executive presence.

Not when everything works.
When everything collapses.

The executives I coach who struggle with "stage fright" or "presentation anxiety" are usually afraid of the wrong thing.

They're afraid the slides won't work. 
They're afraid they'll forget a number. 
They're afraid of looking unprepared.

But here's what actually matters:

Do you believe and own your message? 

If your presentation dies when PowerPoint fails, you don't have a presentation problem.

You have a presence problem.

The executives I coach often come to me thinking they need help with "public speaking."

But what they actually need is communication mastery - the ability to convey complex ideas with nothing but clarity, conviction...and a flip chart.

That's not a talent. 
It's a skill.

𝗪𝗵𝗮𝘁'𝘀 𝗼𝗻𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝗴𝗶𝘃𝗲 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄 𝘄𝗶𝘁𝗵 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝗯𝘂𝘁 𝗮 𝗳𝗹𝗶𝗽 𝗰𝗵𝗮𝗿𝘁?

Your boss decided your promotion fate a month ago.
You just don't know it yet.

Those year-end 'surprise' outcomes?

They're only surprising to you.

Here's what actually happened:

Your goals were too vague. 
And unimpressive.
You never asked for clear, specific & measurable goals that would guarantee you the move you want.

Instead, you just “did the job” - and the result is already decided.

The dice has been rolled.
The bus has left the stop.

You know how it is.

“Corporate have frozen promotions this cycle.”
“You’re on track for something next year.”
“Keep up the good work.”

Blah blah blah

But it's not their problem - it's yours.

The conversation you're avoiding? 
Your boss had it without you. 
With their boss. About your future.

The bad news? There are only 10 weeks left.

The good news?

You've still got those 10 weeks to change the story they’ve already written.

You can’t demand a promotion.
But you can demand to know what’s needed to get one.

Then it's 100% down to you to deliver.

So, what's stopping you from asking for the exact promotion criteria this week?

Drop your answer in the comments.

I'll reply.

<<<>>>

Silence isn't golden - it's invisibility.
Your colleagues with a voice get promoted, while you are ignored.

I learned this sitting in management meetings at Citi.
Sitting silently when I should have spoken up.

I'd squirm in my seat and think:
"What if I'm wrong and look incompetent or stupid?"

So I stayed quiet. 
Safe. 
Invisible.

I stuck to my expertise, but never questioned the rest.
And stagnated for 3 years in the same role whilst my colleagues got the plaudits and promotions.

Until my mentor laid down the truth in one in-depth session:

"Jump in. Be brave for just 20 seconds. 
That's all it takes."

20 seconds to challenge the assumption that isn't right.
20 seconds to ask the question everyone's thinking. 
20 seconds to share the idea no one else has.

The first time I tried it, I was sweating. 

I interrupted the Ops head mid-presentation, because I thought he was wrong (when he was NEVER wrong).

The room went quiet.
People turned and looked at me, surprised.
Those 20 seconds felt like an eternity.

Then he nodded: "You have a point."

That moment not only shifted how others saw me.
It changed how I saw myself.

The more I practised those 20 seconds of courage, the more my confidence grew. 

And the more impact I built.

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 𝗮𝗯𝗼𝘂𝘁 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲:
It's not about never feeling fear. 
It's about acting despite it.

𝗦𝗼 𝗵𝗲𝗿𝗲'𝘀 𝘆𝗼𝘂𝗿 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲:

What's the one thing you need to say in your next high-stakes meeting?
It takes 20 seconds - just say it.

<<<<>>>>
I’m Peter McKenzie - The C-Suite Coach

Try my FREE Executive Presence quiz here:

Open article: How Strong is Your Executive Presence? by executive.scoreapp.com

I hear leaders tell me they lack motivation - and that it's a problem.
I tell them, 'It's perfectly normal.'

Motivation is overrated.

The best people I've worked with don't spring out of bed motivated every day.

They wake up with fear.

Fear of mediocrity. 
Fear of wasting their potential. 
Fear of looking back with regret.

Does that gnaw at your insides, too?

But here's what makes them different:

They don't wait to feel engaged.
They choose action over comfort. 
And solve problems rather than avoid them.

The obstacle IS the way, as the Stoics say.

You can recover from a failed initiative. 
You can't recover the years you spent playing it safe.

It doesn't mean constant grinding. 
But it does mean not standing still.

So here's your reality check:

Stop measuring yourself by motivation levels. 
Start measuring yourself by the actions you take.

<<<>>>
PS What's one action you've been avoiding because you're waiting to "feel motivated"?

Drop it in the comments.
<<<>>>I

I'm Peter McKenzie - The C-Suite Coach

Dead fish go with the flow.
Rockstars challenge the status quo.

Declan Mulkeen

Growth Marketing Director Spain

strategicabm

I'm the CMO of one of the fastest growing Account-based Marketing agencies! My job? To build the brand and drive demand AND shine a light on what GOOD ABM is.

Let's talk ABM Podcast

The #1 podcast for B2B Marketing and Sales professionals looking to learn more about Account-based Marketing. Each episode sees me interview leading Account-based Marketing practitioners to share their success stories (and learnings) with the podcast audience. Subscribe now on your favourite podcast platform!

Host

CMO Council

Member

Peak Community

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect with, learn from, and get 1% better each week.

Exit Five

Learnlight

I defined and drove Learnlight’s global marketing strategy and oversaw a team to execute highly effective and integrated local and international marketing campaigns, programs and partnerships to drive brand awareness, demand generation and revenue growth of this leading EdTech company.

I'm immensely proud of what we achieved in such a short space of time following the merger of Communicaid with Training Express. From a standing start we became a global name in corporate language and cultural training and created a brand that has gone on to grow and grow.

Marketing Director

Communicaid

As an Executive Director and Board Member, I formed part of the leadership team that transformed Communicaid into a global leader in the B2B training and consultancy space with FTSE 100 and FORTUNE 500 clients in more than 60 countries. We successfully sold the business to Learnlight in early 2017.

I was responsible for a team of 10 sales and marketing professionals. During my tenure I won several major global tenders and implemented a digital marketing strategy that positioned Communicaid as the leading provider of training and coaching solutions in its sector.

Director of Sales & Marketing

Laura Bofill

Sales & Marketing Manager

Ambros

Marketing Manager

Synovate

Market Researcher

Need help with ABM? DM me | Host of Let's talk ABM podcast🎙 | CMO at strategicabm

B2B Tech Marketer & ABM Advocate 🎯

Struggling to align Sales and Marketing? Or trying to turn Account-based marketing into your growth engine? 

These are the challenges I help solve every day as the CMO of strategicabm, a pure-play ABM Agency. 

At strategicabm, we specialize in creating full-funnel ABM strategies for B2B tech companies. 

Whether it’s refining ICPs, selecting high-value accounts, or executing personalized campaigns, we help businesses grow by winning, growing, and retaining the accounts that matter most.

With over 20 years of experience as a CMO in Professional Services and EdTech, I’ve led ventures from start-up to industry leader, delivering measurable results along the way. 

Now, I work to share insights on ABM and build meaningful relationships with clients who want to take their marketing to the next level.

We create some great ABM content to help you learn what good ABM looks like.

Let's talk ABM podcast: https://hubs.la/Q02_2T3d0
DashDot magazine: https://hubs.la/Q02_2T8w0
ABM under the hood podcast: https://hubs.la/Q02_2T9f0

Want to connect? Let’s make ABM work for your business.

📧 Email: declan@strategicabm.com
🌐 Website: strategicabm.com

There is such a proliferation of brands competing for the same customers making it much more difficult to cut through the noise. Sales teams get bigger and bigger but are yet less and less effective as buyer behaviour has changed beyond all recognition. 

Marketing budgets and technology innovation continue to grow apace but real ROI is hard to measure as the buyer journey now resembles a maze rather than a linear path to conversion.

Our mission at strategicabm is to enable B2B technology brands to accelerate their growth and maximise their investment resources by identifying and engaging with enterprise accounts actively in-market for their products and services.

We're Google, HubSpot, Drift, Vidyard and Cyance partners so have all the right tools and know-how to support you on your growth journey. Let's talk ABM!

Declan Mulkeen 🎯🎯🎯

240 people registered for LinkedIn Live and it crashes...

And no way to get it working...

What the hell do you do?

A) Cry
B) Hit the bottle 
C) Polish off your CV
D) Cry again
E) Keep recording and to hell with it! 

Josh Weale and I chose option E!

We just kept recording and now we have a fantastic ABM + AI training video with Josh Weale showcasing three amazing ABM + AI use cases:

↳Account tiering (who to prioritize and why)
↳Account insights (how to go deeper, faster)
↳Value props (how to make your messaging stick)

To all of you who joined the LinkedIn Live.

Our apologies...

The technology was against us.

But don't worry.

We'll be sharing the training video tomorrow with everyone who signed up.

If you didn't sign up but would like video - just comment VIDEO.

And I'll send it your way!

P.S. Image courtesy of ChatGPT! 

💾 Save for later
♻️ Share to spread the word
I'm Declan, Agency CMO and part-time podcaster [Let's talk ABM Podcast]

I show what great ABM looks like | CMO @ strategicabm | Let’s talk ABM podcast host 🎙️

The question your Events teams never ask.

Your place or mine?

When it comes to events that question is rarely asked.

Or at least it's not framed in that way.

I've worked with Sales teams for 25 years.

The "pressure" from Sales and CEOs to attend events has been huge.

"We want to go to this event."
"We want a stand at this event."
"We want to sponsor this event."
"We want to run a dinner at this event."

Many times I have given in and gone "Ok. Let's do this."

Other times I have held my ground and said "No bloody way."

I can count on one hand the number of deals that Sales people have closed at these "rented" events.

Why?

So many reasons to list...

But let's start with...

↳Poor preparation
↳Sales just "turn up"
↳Inconsistent follow-up
↳Poor event management
↳Poor audience intelligence
↳Weak or non-existent ROI model
↳Events run in isolation and not as campaigns
↳etc. 

Events are where ABM gets real.

They are when 4 things come together.

↳Theory meets reality
↳Brand becomes tangible
↳Messaging meets decision-makers
↳Conversations move from one-way to two-way

It's when pipeline either moves or stalls.

But they have to planned well. 

The decision of "my place" or "yours" is crucial.

I've written a piece about ABM Events and share my advice on how to make them work for you: https://hubs.la/Q03Nbt1T0

P.S.: We're also running a LinkedIn Live on the same subject with my colleague, Josh Weale and my old friend Nick Bennett.

Don't miss this one! https://lnkd.in/eTr_xzjm 

What's your one piece of advice for running an Event that delivers?

💾 Save for later
♻️ Share to spread the word
I'm Declan, Agency CMO and part-time podcaster [Let's talk ABM Podcast]

Event badge scans are a scam. 

I’ve lost count of how many times I’ve seen this play out.

You run a great event.

Packed room.

Good energy.

Strong conversations.

You get back to the office…

Export the attendee list.

Send out your “great to meet you” emails.

And then 🦗. 

Nothing.

No meetings.

No pipeline.

No ROI.

Why?

Because most events stop where the real work starts.

Events aren’t “moments.”

They’re part of a motion.

And if you’re not planning for what happens before, during, and after - you’re not building influence.

You’re just collecting event merchandise.

We've created a complete guide to running event that are revenue accelerators and not merchandise collectors.  

Comment 🦗 - and I'll send it your way. 

P.S.: We're running a LinkedIn Live https://lnkd.in/eTr_xzjm all about ABM Events on 23 October.

Josh Weale, Nick Bennett, and I will be sharing how to turn every event into a revenue generator. 

Don't miss this one! https://lnkd.in/eTr_xzjm

What's your one piece of advice for running an Event that delivers?

💾 Save for later
♻️ Share to spread the word
I'm Declan, Agency CMO and part-time podcaster [Let's talk ABM Podcast]

taplio

The Battle

Peter McKenzie

Declan Mulkeen 🎯🎯🎯

Followers

Posts

Engagements

Likes

Performance ScorePeter McKenzie's LinkedIn Performance

Performance ScoreDeclan Mulkeen 🎯🎯🎯's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Peter McKenzie

Declan Mulkeen 🎯🎯🎯

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter McKenzie's LinkedIn Performance

Performance ScoreDeclan Mulkeen 🎯🎯🎯's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePeter McKenzie's LinkedIn Performance