MoonshotOS

Reimagining the Independent School Business Model | MoonshotOS

Erin Kent Consulting (EKC)

Chief Executive Officer

The Enrollment Management Association

• Business Development: Quarterback a team that grew school membership by 35%. Increased revenue across multiple product lines. 

• Corporate Leadership: Key member of Executive Leadership Team for EMA. Reports directly to CEO.  Directs a variety of business groups, including business development, member success, marketing, global business development, and professional development.

• Program Development: Led effort to transform EMA’s professional development division. Launched and grew a library of online courses to boost customer engagement and revenue. Co-hosted close to 100 podcast episodes leading to tens of thousands of downloads. Launched executive institute to support heads of schools. 

• Research & Analytics: Published multiple national research reports exploring industry status and consumer patterns. Reports reached thousands of readers.

• Performance Management: Created KPIs that ensured team focused on growth, customer service, and long-term results, resulting in growing membership by 35% and enhancing product adoption. 

• Organizational and Personnel Leadership: Re-engineered a critically necessary team regarding personnel, vision, and focus. Restructured the function of the team. Built new groups (Member Success, Business Development, Global Business Development). Hired 5x new directors and supporting staff.

• Thought Leader: Presented on a range of enrollment and marketing concepts at numerous education conferences, including NAIS, NBOA, EARCOS, and many state and regional association events.

Chief Member Relations Officer

Blackbaud

Leading provider of software to nonprofits, Blackbaud K-12's software platform includes 7 cloud-based solutions (onBoard, onMessage, onCampus, onRecord, Raiser's Edge NXT, Financial Edge NXT, Smart Tuition) to simplify data management and connect the whole school.  

•	Business Development: Lead ecosystem for Blackbaud’s K-12 partner network.  

•	Partner Go-to-Market Strategy: Designed and executed go-to-market strategy for Blackbaud K-12 partners in North America.  Notably improved partner exposure to customer base.  

•	Corporate Leadership: Member of Executive Committee for Blackbaud K-12.  Reports directly to President of Blackbaud K-12.  

•	Alliance Management: Spearheaded strategic plan to migrate legacy partners to a new program model.  Retained 100% of legacy partners. 

•	Social Media Expertise: Hosts Blackbaud K-12's Get Connected Podcast. Produced more than 45 episodes focused on private school enrollment and marketing. 

•	Thought Leader: Presented on a range of enrollment and marketing concepts at numerous education conferences including NAIS, The Enrollment Management Association, CASE/NAIS, Canadian Association of Independent Schools, The Strategic Marketing and Advancement Institute, and many state and regional association events.

•	Non-Profit Leadership: Serves as a trustee for Wolfeboro, The Summer Boarding School. An original Executive Committee member of TABS’ North American Boarding School Initiative.

K-12 Partner Program Manager

•	Product Expert: Designed, developed, and executed product webinars series to showcase the value of Blackbaud “ON” Products. 

•	Sales Support: Worked with Sales Associates on more complex opportunities to educate prospects on value proposition of Blackbaud K-12 solutions. Served as product expert to help schools imagine how to position products to connect the whole school and earn community buy in.  Proven track record of increasing close rate due to deep industry contacts and subject matter expertise.  

•	Leadership: Recruited, developed, and managed an external team of 8 thought leaders to identify, create and promote signature pieces of content and campaigns to support Blackbaud K-12 inbound marketing strategy.

•	Conference Planning: Developed thought leadership track for Blackbaud K-12’s annual user conference. Conference attendance grew 100% from 2014 to 2017.

•	Sales Enablement: Created marketing toolkits for sales to use as they managed prospects through the sales process.

Senior Product Marketing Manager

WhippleHill, Inc.

WhippleHill Inc. (acquired by Blackbaud in 2014) provided cloud-based software for private schools. It offered four core products: enrollment management, content management, learning management, and student information.  Acquired by Blackbaud in June 2014.  

•	Inbound Marketing Strategy Development: Created and executed corporate inbound marketing strategy for WhippleHill.  

•	Team Management: Managed a diverse team 15-20 contributors who created content to support company’s position as a market leader, improve brand messaging, enhance product differentiation, and expand the company’s marketing reach.

•	Video Strategist: Developed cutting edge, forward-thinking video strategy to amplify and support WhippleHill’s brand position and the launch of the “ON” Products.  

•	Thought Leader: Traveled the country representing WhippleHill delivering thought leadership presentations designed to educate the market and establish WhippleHill’s brand as a market leader. Presented at numerous conferences including NAIS, The Enrollment Management Association, CASE/NAIS, and many state and regional events.

•	Association Work: Developed relationships with school associations across the U.S. to deliver programming for their members. Created workshops on marketing, flipped teaching and blended learning, and enrollment.

Chief Evangelist

edSocialMedia

edSocialMedia is a one-stop shop for anyone interested in exploring the role of social media in education and non-profits. edSocialMedia has trained more than 2,500 people with our hands-on social media bootcamp approach at workshops and seminars from northern New England to southern California. edSocialMedia.com id the destination for educators and school marketers looking for social media best practices and inspiration.

•	Founding Leadership: Co-founded edSocialMedia, the destination for private schools exploring the role of social media in education. 

•	Educational Programming: Developed a program portfolio of hands-on bootcamps and social media conferences to facilitate discussion about social media amongst contributors, practitioners, and explorers.  2,500+ people have attended edSocialMedia’s hands-on social media bootcamps. 

•	Social Media Thought Leadership: Hosted two Social Media Summits (Boston & San Francisco). Speakers included industry experts like Rand Fishkin (Founder, MOZ), Joanna Lord (CMO, ClassPass), Chris Savage (CEO, Wistia) among others.

•	Contributor Management: Managed 40+ distinguished contributors who wrote blog content for edSocialMedia.  Generated close to 10,000 visitors a month.

•	Social Media Engagement: Grew company’s social media following to 4,900+ Facebook likes and 19,500+ Twitter Followers (2017 figures).

Co Founder

AdmissionsQuest, Inc.

AdmissionsQuest provides an online resource for schools & families to connect via a range of social media inspired tools. Families can keep up-to-date on the latest independent school happenings via AdmissionsQuest's school profiles, Boarding School Blog, Boarding School Podcast & Videocast, Campus Video tours and a vast library of admission articles.

•	Founding Leadership: Founded AdmissionsQuest, an online resource dedicated to providing clear, timely, unbiased information to families working through the boarding school admission process.

•	Product Development: Developed and launched first Software-as-a-Service (SaaS) online admission application platform developed specifically for private schools (2001). 

•	Inbound Marketing Strategy: Created and implemented a pioneering inbound marketing strategy generating more than 8MM page views since May 2007.

•	Content Leadership: Created and directed an editorial plan that produced a content library of more than 1,300 blog posts, 200 articles, 6 e-books, and 146 videos. Among the largest on the web.

•	Social Media Engagement: Grew company’s social media following to 3,500+ Facebook likes, 4,300+ Twitter Followers, and 600+ YouTube subscribers (2017 figures).  AdmissionsQuest’s YouTube Channel has generated more than 330,000 views since launch.

Founder

inRESONANCE

inRESONANCE, Inc. (iR) is a provider of FileMaker® Pro database solutions, web applications and Drupal-based web sites for schools and non-profits.

•	Business Development: Led inRESONANCE sales effort.

•	Sales Enablement: Created sales enablement strategy. Designed and developed product messaging and product demo strategy.

Vice President of Sales

•Educational Program Development | Program Management: 20+ years of experience developing curricula, online courses, educational symposia, national conferences, planning events, and building mindshare among educational clients. Tens of thousands of school marketing and education professionals have attended these events and engaged in new programs. Able to develop programs effectively at scale.

•Thought Leadership: Presented to thousands of independent school professionals on a broad range of topics from enrollment strategies, marketing, teaching, and learning (among others) across a 15+ year career engaging school leaders. 

•Board & Committee Leadership: 9+ years of board-level leadership experience. Trustee for Emerald City Football Club. Former Trustee, Wolfeboro, The Summer Boarding School. Former Executive Committee member of TABS’ North American Boarding School Initiative. Former Trustee, Historic Neighborhoods in Boston.

•Business Development | Marketing Strategy: Led or co-developed business development and marketing efforts for multiple enterprises that notably boosted revenues and generated new customers. 12+ years of experience in business development and marketing leadership roles. 

•Personnel Management | Leadership | Coaching: 20+ years of experience managing customer success, business development, editorial, marketing, and professional development teams. Adept at leading directors, senior directors, thought leaders, and product developers in various environments. 

•Product Development | SaaS: 15+ years of proven SaaS experience. Created and managed the first Software-as-a-Service (SaaS) online admission application platform developed specifically for K-12 independent schools (2001). 

•Inbound Marketing Strategy: 16+ years of experience developing and executing effective corporate inbound marketing strategies for multiple software/SaaS and organizations of varying sizes. Recognized for excellence in notably improving sales via engaging marketing campaigns. Developed and led 3x distinct podcast programs throughout career (200+ published episodes).

•Small Business/Startup Leadership: 15+ years of experience managing small business budgets and key business units in innovative, startup environments. 

•Interpersonal Traits: Recognized by colleagues and customers for being strategic, compassionate, proactive, analytical, and highly collaborative. Has a true entrepreneurial mindset.

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The Battle

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