ADDITIVE

Software & Product

Peter Putzer

Product Building | Sales Process Optimization | Revenue Operations | Hubspot Consulting

Founder

Mindvalley

As the leader of the Funnel Marketing Team, I've been the driving force behind our company's main sources of income: Video Sales Letters, Webinars, and Freemium Funnels. 

Here's what I've been doing to make a difference:

- Attracting New Users: I lead the charge to bring in more customers to our subscription-based business, making sure they stick around and enjoy our services.
-Creating New Strategies: Develop inventive ideas for growth, pricing, and upselling opportunities.
- Budget and Revenue Management: Managing a high 8-figure revenue stream while optimizing funnels and maximizing return on investment (ROI).
- Making Smart Decisions: Utilize data and insights to continuously create company growth and efficiency.
- Teamwork: Partner with product, design, and engineering teams for exceptional customer experiences.

Funnel Marketing Team Lead

As the Growth Strategist behind Mindvalley's VSL funnel, I played a pivotal role in scaling revenue to $35M per year through Video Sales Letter campaigns. Leveraging my know-how in systems building, I've transformed how we produce and iterate on winning VSLs to sustain performance.

Here's how I made an impact:

- Oversaw the entire process of Mindvalley's Video Sales Letter campaigns, contributing to $35M per year in revenue through direct response marketing strategies.
- Enhanced Average Order Value (AOV) by implementing refined conversion rate optimization (CRO) techniques across Video Sales Letter funnels.
- Build a production, testing and tracking system that allowed us to test over 1000 video variations to find winning ads
- Pioneered funnel innovations and conducted insightful customer research, applying lessons from Mindvalley's growth to further successes.

Video Marketing Specialist | Direct Response Marketing

- Responsible for +1.7M dollars revenue in German Market per year.
- Increased subscription rate for our German funnels by 64% QOQ through strategic marketing initiatives
- Successfully managed the migration of 90+ funnels to a new platform in 5 languages: French, Spanish, German, Italian and Russian
- Defining the marketing psychology, hooks and paradigm shifts for the product and ensuring that the entire product is in alignment with the overall Marketing Strategy and Mindvalley’s branding. 
- Creation of customer avatars for cold audience.
- Synergy with Ads Team and responsible to oversee marketing strategy on different channels (Youtube, Instagram, Organic, Affiliates, Telegram)

Product Marketing Specialist

As the key sales innovator at a thriving 7-figure digital agency, I completely revamped the offer and go-to-market strategy, turning us into a powerhouse in Northern Italy's digital tourism space. 
My unique blend of system design, sales leadership, and strategic thinking quadrupled client intake in under 2 years while increasing headcount by only 15%. 
This success allowed for expansion, opening new offices in Barcelona and Stockholm, even amid the challenges of 2020.

Here's what I did to drive this transformation:

- Leading the implementation of Hubspot CRM/Sales/Marketing Hub in a 7-figure digital agency
- Designed and implemented a new remote, data-driven sales system that increased deal flow by 200% after 2 months of implementation 
- Established the agencies inbound marketing strategy and content production
- Implemented email workflows and task automation for sales and marketing based on actual experience in the field 
- Co-developed a new subscription based monthly-pay model including tier and pricing strategies to overcome buying hurdles during Summer 2020 (COVID period)

International Sales Manager and Operations

achammer+breitenberger

- Successfully managed 5 projects (5-star luxury resorts) with a senior role in certain areas (budget
calculations and project accounting)
- Hospitality & Tourism Consulting (Strategy Development, Business Planning, Strategic Positioning)
- Consulted hoteliers on feasibility, market positioning and revenue forecasting
- Hotel Business Development (Coordination and Planning of Strategic Hospitality RE Projects)

Company's current project portfolio : € ~120 Mio. Investment in hospitality real estate in Northern Italy
 
www.achammer-breitenberger.com

Project Management + Consultant

Life Fitness

-Responsible inhouse coordinator for all the technical support provided by technicians in Switzerland and Baden-Württemberg (Germany)
- Achieved desired customer service KPI's for the Swiss and German market and increased overall
customer satisfaction in Swiss market
- Developed communication skills and addressing customer concerns in efficient and client-oriented ways 
-Main tasks included technical support on the phone, coordination of technicians and their operations, placing orders for spare parts and providing feedback for delivery times.

Customer Care Coordinator

Oberrauch Drinks GmbH

I applaud you for reading this far. You must be really interested or, perhaps, really thirsty.

My first job was not only a crash course in logistics and heavy lifting but also a profound education in hard work. 

Yes, I was a one-man beer brigade, delivering precious payloads of beer to pubs.

Here's what I mastered:

- Driving like a Pro: From trucks to forklifts, if it had wheels, I was wheeling it.
- Kegology 101: Ever wrestle with a 70kg beer keg? Let's just say I'm undefeated.
- Pipe cleaning: Literally, I cleaned beer pipes and learned how restaurant cooling systems worked.
- Brew Detective: Mastered the art of knowing when to order from the bottle or keg - a skill vital in both business and leisure!
- 14-Hour Power Shifts: This was not your 9-to-5 gig. It was more like a 5-to-5 gig, but who's counting?

Looking back, I see that this experience taught me more than just how to hydrate the masses. 
It was a lesson in hard work, determination, and, of course, proper forklift form. Cheers to those early days!

Chief Beverage Relocation Officer

Building sales systems for early-stage companies | B2B Marketing & Sales Processes | Revenue Operations | GTM

Veena Gandhi

Digital Street Australia

Founded and scaled a profit-first eCommerce growth agency in Australia working with brands globally.

We help 7-9 figure DTC brands drive sustainable profit growth through holistic, data-driven marketing strategies and world-class creative. With a proven track record of generating over $250 million in revenue from Meta and Google ads, we specialize in optimizing revenue and reducing customer acquisition costs (CAC) for ambitious brands.

• Generated over $250 million in revenue for clients through Meta and Google ads
• Implemented successful Influencer Marketing & Whitelisting Systems for brands like BeautyStat, Euclove, and The PetLab
• Mentored 25 eCommerce businesses to profitability
• Provide training on Meta, Google & TikTok ads to agencies and marketers
• Host of "Beyond the Cart: An eCommerce Growth Series" podcast, featuring industry experts and thought leaders
• Work with clients globally US, UK, AU, NZ, AMEA

Growth Marketer I Data Driven Strategist I  eCommerce Agency Owner 

Inspiring Rare Birds

Mentoring e-Commerce businesses scale with digital marketing- with emphasis on website conversions, Facebook & Google Ads

Mentor

AC Nielsen & IPSOS

Delivered market research reports & analyses for global studies, with particular care on cultural & linguistic nuances for research companies & clients. These projects typically involve ethnographic explorations, insight mining, white space analyses, concept studies etc.  Some of the projects worked on:

a)	Understanding Beauty perception amongst with special reference to skin whitening products. Client Estee Lauder. Region Saudi Arabia & Kuwait

b)	comprehensive Brand Health Survey (BHS) for brand Yardley. Region: Middle East


c)	Brand Acceptance of Almarai in Jordan in fresh dairy category

d)	Interpret Vodafaone Brand personality Region: Qatar

Projects with IPSOS, MENA

a) Managing local, regional and global market research projects in brand research, segmentation, concept, product and communication (including ads) testing with main focus on FMCG and tobacco.

Freelance Qualitative Researcher

Leo Burnett

Brands Managed: 
Coca Cola Juices: Maaza, Minute Maid - Pulpy Orange and Nimbu Fresh
GMR Sports (IPL Team Delhi Daredevils)

• Launched Minute Maid Pulpy Orange in 2007 and Minute Maid Nimbu Fresh in 2010 - Key Member of strategic development team; directed creative development of the launch campaign. Received the Creative & Marketing Excellence Award from Coca Cola HQ 
• Also partnered with various agencies (media, outdoor, visual merchandising & digital) and spearheaded these agencies during the launch
• Maaza: Understanding, analyzing & providing strategic & communication solutions for brand Maaza
• Also involved in celebrity management  from negotiating his fee to drawing up his contract
• GMR Sports (Delhi Daredevils): Launched this IPL team with strategic contributions from name development to communication for first 3 seasons
• Work on pitches regularly, have won new businesses for the agency

Brand Director

FCB Ulka

Brands Managed: 
Naukri.com, Jeevansathi.com and 99acres.com
Godfrey Philips India - Cavanders and North Pole
Dabur Juices - Coolers 

• Part of the team that developed award winning campaigns for Naukri.com (Hari Sadu) and Jeevansathi.com
• Managed dark media advertising (for Godfrey Philips’ tobacco brands) - implemented multiple successful promotions for GPI across India

Account Supervisor

McCann Erickson

Brands Managed: 
LG: Corporate and Washing machines 
New Business Pitches

Founder & CEO Digital Street AU. eCommerce Growth Agency.💰Profitably Scaling D2C Brands in the US, UK, AU, EMEA with Conversion-led Strategies. Driven by Creative.

We help 7-9 figure D2C brands drive sustainable profit growth through a holistic, data-driven approach to eCommerce marketing.

Our proprietary ARDF Model (Acquisition, Retention, Data Analysis, Forecast) sets us apart:

- Acquisition: We create unique, brand-tailored ads to acquire customers profitably.
- Retention: We implement strategies to boost customer loyalty and lifetime value.
- Data Analysis: We leverage expert consulting and unparalleled data insights for long-term success.
- Forecast: We ensure profitable scaling through accurate forecasting.

Key achievements:
• Generated over $250 million in revenue from Meta and Google ads
• Helped over 200 eCommerce stores become profitable
• Reduced CAC by 22% for BeautyStat through whitelisting ads
• Increased profit by 43% for Euclove while tripling paid ad spend
• Increased ad spend by 326% while decreasing CAC 33% in just 4 months
• Successfully Implemented Influencer Marketing & whitelisting ads (most Aussie agencies will need to Google this term) for over 12 brands including The PetLab, Euclove, BeautyStat, AFFY jewellery, SpiceCraft AU

My agency, Digital Street Australia, offers a comprehensive suite of services designed to scale DTC brands profitably:

• Revenue-driven growth strategies
• Meta, Google & TikTok ad optimization
• Influencer marketing & whitelisting systems
• In-house creative production & UGC generation
• High-converting landing page design
• Post-purchase survey implementation
Brands I've worked with include Elizabeth Arden, Jurlique, Neutrogena, ClassPass, and The Coca-Cola Company.

Industry recognition:
• Speaker at Digital Marketers Australia
• Featured in Digital Marketer

I'm also the host of "Beyond the Cart: An eCommerce Growth Series" podcast, where I interview industry experts on topics like profitably forecasting & scaling ads. Recent guests include Matt Putra, Carla Kahn, and Danil from Insense.

Ready to drive profitable growth for your D2C brand? Let's connect.

Email: hello@digitalstreetau.com
YouTube: https://youtube.com/@digitalstreetau1202

Growth Marketer Data Driven Strategist eCommerce Agency Owner 

After having spent over 10 years with global advertising & research giants (read Leo Burnett, McCann, A.C Nielsen, Ipsos) on multi-million dollar brands (Hewlett Packard, Minute Maid Juices, Indian Premier League, Estee Lauder... does this list get any better!), I know exactly the demands of brands and the pains of an agency. Plus embarking off on  two diverse entrepreneurial ventures (E-Com and education related), in the Middle East, I started with Digital Street AU. At Digital Street AU, my objective is to help eCommerce stores scale with digital solutions in the space of Facebook Ads and Google Ads Network (AdWords, Display Network, YouTube). It's not easy to run an eCommerce store and manage your digital marketing as well and with my experience and expertise I help agencies just do that. So if you are a business, looking to scale but don't have time or marketing expertise feel free to get in touch. Based in the cultural capital of Australia, Melbourne, Digital Street AU services clients globally 

Veena Gandhi 🔥

If any agency owner claims to be chatting to 40 ecom founders (1-1 calls) every month (month after month) in all transparency it's sheer B.S.

If they're doing this then either they don't have enough client work or they're so much into these BIG HOOKS that they can't see through their own B.S

And I am so done with these fake numbers. 
Guys! Can we please take a break from this BS?

Founders, am sure you know better than to fall for these empty hooks.

Let's get real people 😉

Founder & CEO Digital Street AU. eCommerce Growth Agency.💰Driving Profit for 7-9 Figure D2C Brands | Beyond Just Revenue I Featured in Digital Marketer I Host of 'Beyond the Cart: an eCom Growth Series' Podcast

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Peter Putzer

Veena Gandhi 🔥

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Veena Gandhi 🔥

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Likes

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