ADDITIVE

Software & Product

Peter Putzer

Product Building | Sales Process Optimization | Revenue Operations | Hubspot Consulting

Founder

Mindvalley

As the leader of the Funnel Marketing Team, I've been the driving force behind our company's main sources of income: Video Sales Letters, Webinars, and Freemium Funnels. 

Here's what I've been doing to make a difference:

- Attracting New Users: I lead the charge to bring in more customers to our subscription-based business, making sure they stick around and enjoy our services.
-Creating New Strategies: Develop inventive ideas for growth, pricing, and upselling opportunities.
- Budget and Revenue Management: Managing a high 8-figure revenue stream while optimizing funnels and maximizing return on investment (ROI).
- Making Smart Decisions: Utilize data and insights to continuously create company growth and efficiency.
- Teamwork: Partner with product, design, and engineering teams for exceptional customer experiences.

Funnel Marketing Team Lead

As the Growth Strategist behind Mindvalley's VSL funnel, I played a pivotal role in scaling revenue to $35M per year through Video Sales Letter campaigns. Leveraging my know-how in systems building, I've transformed how we produce and iterate on winning VSLs to sustain performance.

Here's how I made an impact:

- Oversaw the entire process of Mindvalley's Video Sales Letter campaigns, contributing to $35M per year in revenue through direct response marketing strategies.
- Enhanced Average Order Value (AOV) by implementing refined conversion rate optimization (CRO) techniques across Video Sales Letter funnels.
- Build a production, testing and tracking system that allowed us to test over 1000 video variations to find winning ads
- Pioneered funnel innovations and conducted insightful customer research, applying lessons from Mindvalley's growth to further successes.

Video Marketing Specialist | Direct Response Marketing

- Responsible for +1.7M dollars revenue in German Market per year.
- Increased subscription rate for our German funnels by 64% QOQ through strategic marketing initiatives
- Successfully managed the migration of 90+ funnels to a new platform in 5 languages: French, Spanish, German, Italian and Russian
- Defining the marketing psychology, hooks and paradigm shifts for the product and ensuring that the entire product is in alignment with the overall Marketing Strategy and Mindvalley’s branding. 
- Creation of customer avatars for cold audience.
- Synergy with Ads Team and responsible to oversee marketing strategy on different channels (Youtube, Instagram, Organic, Affiliates, Telegram)

Product Marketing Specialist

As the key sales innovator at a thriving 7-figure digital agency, I completely revamped the offer and go-to-market strategy, turning us into a powerhouse in Northern Italy's digital tourism space. 
My unique blend of system design, sales leadership, and strategic thinking quadrupled client intake in under 2 years while increasing headcount by only 15%. 
This success allowed for expansion, opening new offices in Barcelona and Stockholm, even amid the challenges of 2020.

Here's what I did to drive this transformation:

- Leading the implementation of Hubspot CRM/Sales/Marketing Hub in a 7-figure digital agency
- Designed and implemented a new remote, data-driven sales system that increased deal flow by 200% after 2 months of implementation 
- Established the agencies inbound marketing strategy and content production
- Implemented email workflows and task automation for sales and marketing based on actual experience in the field 
- Co-developed a new subscription based monthly-pay model including tier and pricing strategies to overcome buying hurdles during Summer 2020 (COVID period)

International Sales Manager and Operations

achammer+breitenberger

- Successfully managed 5 projects (5-star luxury resorts) with a senior role in certain areas (budget
calculations and project accounting)
- Hospitality & Tourism Consulting (Strategy Development, Business Planning, Strategic Positioning)
- Consulted hoteliers on feasibility, market positioning and revenue forecasting
- Hotel Business Development (Coordination and Planning of Strategic Hospitality RE Projects)

Company's current project portfolio : € ~120 Mio. Investment in hospitality real estate in Northern Italy
 
www.achammer-breitenberger.com

Project Management + Consultant

Life Fitness

-Responsible inhouse coordinator for all the technical support provided by technicians in Switzerland and Baden-Württemberg (Germany)
- Achieved desired customer service KPI's for the Swiss and German market and increased overall
customer satisfaction in Swiss market
- Developed communication skills and addressing customer concerns in efficient and client-oriented ways 
-Main tasks included technical support on the phone, coordination of technicians and their operations, placing orders for spare parts and providing feedback for delivery times.

Customer Care Coordinator

Oberrauch Drinks GmbH

I applaud you for reading this far. You must be really interested or, perhaps, really thirsty.

My first job was not only a crash course in logistics and heavy lifting but also a profound education in hard work. 

Yes, I was a one-man beer brigade, delivering precious payloads of beer to pubs.

Here's what I mastered:

- Driving like a Pro: From trucks to forklifts, if it had wheels, I was wheeling it.
- Kegology 101: Ever wrestle with a 70kg beer keg? Let's just say I'm undefeated.
- Pipe cleaning: Literally, I cleaned beer pipes and learned how restaurant cooling systems worked.
- Brew Detective: Mastered the art of knowing when to order from the bottle or keg - a skill vital in both business and leisure!
- 14-Hour Power Shifts: This was not your 9-to-5 gig. It was more like a 5-to-5 gig, but who's counting?

Looking back, I see that this experience taught me more than just how to hydrate the masses. 
It was a lesson in hard work, determination, and, of course, proper forklift form. Cheers to those early days!

Chief Beverage Relocation Officer

Building sales systems for early-stage companies | B2B Marketing & Sales Processes | Revenue Operations | GTM

Tomasz Sledz

Impact Media

We craft and build research-based direct-response ads for our clients. Quality and volume combined, resulting in exceptional growth. Building on average 100 creatives per month for my clients. Static and video assets.

Growth Consultant/Media Buyer - Freelance

Grip

Lead Media Buyer

Nurecover

Chief Marketing Officer / Growth Consultant

PetLab Co.

Media Buyer

Running ads that 10x your business | Helping brands with media buying | Spent 20 000 000$+ on ads. | Driving results that Soar | DM for a 1:1 Power Hour | Business Consultancy | Funnel Optimization | Paid Social Ads

Hey, I'm Tomasz, the founder of Impact Media.

We craft and build research-based direct-response ads for your business, delivering both volume and quality that scale.

If your business is stuck in neutral growth and your media buyer or agency struggles to achieve the next revenue level, hear me out...

Over the last few years, I worked as a Lead Media Buyer for agencies and a nine-figure D2C brand. I've run ads for some of the biggest companies in the world, ones you would definitely recognize.

From my experience, many businesses fail to achieve their potential growth simply due to a lack of sufficient creative volume testing.

My team creates around 100 ads per month for some of our clients, successfully reducing the Customer Acquisition Cost by up to 3x on some accounts.

Here's how I can help you:

1. Craft a better offer
2. Redesign your sales funnel for better conversion
3. Build direct-response ads that bring highly qualified traffic to your sales funnel

Combining all three, resulting in exponential growth your business has never experienced before.

We also offer performance-based pricing.

Book a 15-minute discovery call below to see if you qualify.

Chief Marketing Officer

I scale businesses with direct-response ads | Videos and static creatives that drive performance | Scaling to $1M/Monthly in ad spend | Spent 25 000 000$+ on ads.

If you are struggling to grow during this Q4 with ads, do this:

- Build your main acquisition offer. Good AOV to afford ad spend. Attractive to cold audience.
- Build a landing page Offer/Q4 specific
- Research your biggest ICPs
- Craft at lest 50 ads focused on different ICPs - statics and videos
- Run all on Meta

If done correctly, you should see a massive improvement in performance.

Simple scales.

Q4 is going strong for us and our clients.

- The team is growing
- We deliver hundreds of ads each week
- Client retention is super high

Our main focus is the creative
- One ICP
- One Awareness stage
- One concept

This, combined with creative testing = scale

If you are missing out on Q4 sales - drop a DM, let's chat

Most brands think their ads stop working because of "creative fatigue."

That's rarely the actual problem.

The real issue? They're testing 5-10 ads per month when they should be testing 50+. Meta's algorithm needs data to optimise. When you feed it limited creative variations, you're starving it of the information it needs to find your best audiences at scale. 

We build hundreds of ads per month for our clients, and that's exactly why their accounts scale.

Recently scaled one of our clients to £20-30k per day in ad spend. Their CAC didn't explode. It actually improved. 

The difference? 

We produced hundreds of ads testing different angles, hooks, avatars, and formats. 

Gave Meta enough data to find winners at every budget level.

If your ads are "fatiguing" after 2-3 weeks, you don't have a creative fatigue problem. You have a creative production problem.

taplio

The Battle

Peter Putzer

Tomasz Sledz

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taplio

The Battle

Peter Putzer

Tomasz Sledz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tomasz Sledz's LinkedIn Performance

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