Performance marketing for forward-thinking hotels | Marketing Automation & CRM | Follow me for actionable advice on improving your digital hotel marketing

Peter Putzer

Mindvalley

Video Sales Letter Lead

Subscription Marketing Specialist - Masterclasses

Rang Rasiya

- Growing e-commerce sales & profitability through performance marketing, influencer marketing, social media, email, SMS & WhatsApp
- Running ad campaigns on Facebook, Instagram, Google, YouTube & TikTok
- Strategizing brand loyalty by increasing LTV/CAC every month
- Making marketing and sales strategies pre and post-launch along with go-to-market calendars
- Devising strategies to improve customer experience across different touchpoints
- Working with the tech team to develop website functionalities or any customer solutions
- Leading a team of 10+ people across digital marketing, customer service and operations

Head of Digital Marketing & Ecommerce 

Qaleen

- Creating email marketing campaigns to generate sales in the US market
- Assisting in lead generation from interior designers and architects

Marketing Consultant

Destinations Pakistan

- Directing and developing videos on prominent events and artists in Pakistan
- Creating travel content in Pakistan, both in pictorial and video format
- Engaging and incentivizing the community by planning activities and partnerships with external parties

Community Manager

Brandpa

- Working with SMEs primarily in the clothing and beauty industry and assisting in their performance marketing, social media and influencer marketing strategies
- Developing strategies to scale sales month-by-month

LazyMetrics.com

- Developed and designed the website to market the brand to lawyers and business owners
- Developed content for case studies and other marketing collateral
- Worked on content distribution strategy across the board

Growth Consultant

Shopoo

- Leading product development and improvements
- Running campaigns through Shopify Ads to increase app downloads
- Developing lead generation strategy through B2B marketing on Intercom
- Engaging and interacting with customers on Intercom
- Providing social media and digital advertising assistance to clients

Product Manager

TriumF Media

We are a full-service digital media agency and we creatively use data to rock your social media, online advertising, web design, email marketing, media outreach and video production game.

Founder

PakWired.com

- Covered major tech events in Pakistan
- Wrote about latest developments in the digital marketing universe
- Critically analyzed major innovations in the Pakistani e-commerce industry
- Managed its Facebook & Twitter Ad Campaigns
- Conducted business development to gain new advertisers

Shopistan

- Managed over $100k in online advertising campaigns on Facebook & Google for various retail brands including Maria B, Bareeze, BeechTree, Leisure Club, Levi's, Minnie Minors, Ittehad, Kayseria etc.
- Optimized ads for ROI on Facebook, Google Adwords, Instagram, Qwaya, Adroll & Perfect Audience
- Designed email marketing campaigns to increase sales for these retail brands
- Made marketing and sales strategies pre and post-launch
- Led web design improvements via results from digital analytics tools like CrazyEgg
- Conducted search engine optimization of all the websites
- Maintained the company's own web presence on Twitter & LinkedIn
- Conducted digital media outreach for all the clients
- Reported and analyzed the digital media performance of all brands on a daily, weekly & monthly basis

Head Of Online Marketing

Currently leading the $50M/year VSL Funnel at Mindvalley, and responsible for its best-performing VSL ad for the program The Art of Manifesting ⚡️

Mehreen Omer

This is perhaps the BIGGEST lesson you’ll learn in life 🙇 

Never underestimate or judge a person based on where he’s at in COMPARISON to you

Everyone is on a totally different timeline and you never know when they might surpass you

And yes the opposite holds true too. Don’t be intimidated by someone who seems above you in this point in time. Life doesn’t work in a straight line.

So always be humble. And be kind.

Don’t be afraid to network downstream.

Founder @ CrazyAgents.ai | AI Growth Infrastructure Partner | AI Lead @ ClickUp 🚀

Here’s why I think software engineers are in higher demand than ever, even though most people think otherwise. 👇

What’s actually happening is not a collapse of the role.

It’s a merging of roles.

Software engineering is no longer just writing code.

It is merging with product thinking, data, automation, AI systems, and cloud infrastructure.

The old org chart used to split everything into separate functions:

→ Product defined the problem
→ Engineers wrote the code
→ Data teams analyzed results
→ Ops deployed systems

That separation is collapsing.

Companies now want builders who can understand the problem, design the system, use AI to accelerate development, and ship real products.

So yes, some traditional engineering jobs are shrinking.

But the demand for people who can actually build and operate intelligent systems is exploding.

That’s why the data looks confusing.

Headcount for narrowly defined “software engineer” roles may fluctuate.

But the number of problems that require technical builders has never been larger.

The real shift is that the job description is expanding.

The most valuable engineers today can:

• design systems instead of just writing code
• work with AI to accelerate development
• connect APIs, data pipelines, and cloud infrastructure
• think in products, not just tickets
• ship complete solutions from idea to deployment

Software engineering is not becoming a closed caste.

The role is simply merging into something bigger, and the engineers who adapt will be more valuable than ever.

What do you think?

taplio

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Peter Putzer

Mehreen Omer

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mehreen Omer's LinkedIn Performance

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