ADDITIVE

Software & Product

Peter Putzer

Product Building | Sales Process Optimization | Revenue Operations | Hubspot Consulting

Founder

Mindvalley

As the leader of the Funnel Marketing Team, I've been the driving force behind our company's main sources of income: Video Sales Letters, Webinars, and Freemium Funnels. 

Here's what I've been doing to make a difference:

- Attracting New Users: I lead the charge to bring in more customers to our subscription-based business, making sure they stick around and enjoy our services.
-Creating New Strategies: Develop inventive ideas for growth, pricing, and upselling opportunities.
- Budget and Revenue Management: Managing a high 8-figure revenue stream while optimizing funnels and maximizing return on investment (ROI).
- Making Smart Decisions: Utilize data and insights to continuously create company growth and efficiency.
- Teamwork: Partner with product, design, and engineering teams for exceptional customer experiences.

Funnel Marketing Team Lead

As the Growth Strategist behind Mindvalley's VSL funnel, I played a pivotal role in scaling revenue to $35M per year through Video Sales Letter campaigns. Leveraging my know-how in systems building, I've transformed how we produce and iterate on winning VSLs to sustain performance.

Here's how I made an impact:

- Oversaw the entire process of Mindvalley's Video Sales Letter campaigns, contributing to $35M per year in revenue through direct response marketing strategies.
- Enhanced Average Order Value (AOV) by implementing refined conversion rate optimization (CRO) techniques across Video Sales Letter funnels.
- Build a production, testing and tracking system that allowed us to test over 1000 video variations to find winning ads
- Pioneered funnel innovations and conducted insightful customer research, applying lessons from Mindvalley's growth to further successes.

Video Marketing Specialist | Direct Response Marketing

- Responsible for +1.7M dollars revenue in German Market per year.
- Increased subscription rate for our German funnels by 64% QOQ through strategic marketing initiatives
- Successfully managed the migration of 90+ funnels to a new platform in 5 languages: French, Spanish, German, Italian and Russian
- Defining the marketing psychology, hooks and paradigm shifts for the product and ensuring that the entire product is in alignment with the overall Marketing Strategy and Mindvalley’s branding. 
- Creation of customer avatars for cold audience.
- Synergy with Ads Team and responsible to oversee marketing strategy on different channels (Youtube, Instagram, Organic, Affiliates, Telegram)

Product Marketing Specialist

As the key sales innovator at a thriving 7-figure digital agency, I completely revamped the offer and go-to-market strategy, turning us into a powerhouse in Northern Italy's digital tourism space. 
My unique blend of system design, sales leadership, and strategic thinking quadrupled client intake in under 2 years while increasing headcount by only 15%. 
This success allowed for expansion, opening new offices in Barcelona and Stockholm, even amid the challenges of 2020.

Here's what I did to drive this transformation:

- Leading the implementation of Hubspot CRM/Sales/Marketing Hub in a 7-figure digital agency
- Designed and implemented a new remote, data-driven sales system that increased deal flow by 200% after 2 months of implementation 
- Established the agencies inbound marketing strategy and content production
- Implemented email workflows and task automation for sales and marketing based on actual experience in the field 
- Co-developed a new subscription based monthly-pay model including tier and pricing strategies to overcome buying hurdles during Summer 2020 (COVID period)

International Sales Manager and Operations

achammer+breitenberger

- Successfully managed 5 projects (5-star luxury resorts) with a senior role in certain areas (budget
calculations and project accounting)
- Hospitality & Tourism Consulting (Strategy Development, Business Planning, Strategic Positioning)
- Consulted hoteliers on feasibility, market positioning and revenue forecasting
- Hotel Business Development (Coordination and Planning of Strategic Hospitality RE Projects)

Company's current project portfolio : € ~120 Mio. Investment in hospitality real estate in Northern Italy
 
www.achammer-breitenberger.com

Project Management + Consultant

Life Fitness

-Responsible inhouse coordinator for all the technical support provided by technicians in Switzerland and Baden-Württemberg (Germany)
- Achieved desired customer service KPI's for the Swiss and German market and increased overall
customer satisfaction in Swiss market
- Developed communication skills and addressing customer concerns in efficient and client-oriented ways 
-Main tasks included technical support on the phone, coordination of technicians and their operations, placing orders for spare parts and providing feedback for delivery times.

Customer Care Coordinator

Oberrauch Drinks GmbH

I applaud you for reading this far. You must be really interested or, perhaps, really thirsty.

My first job was not only a crash course in logistics and heavy lifting but also a profound education in hard work. 

Yes, I was a one-man beer brigade, delivering precious payloads of beer to pubs.

Here's what I mastered:

- Driving like a Pro: From trucks to forklifts, if it had wheels, I was wheeling it.
- Kegology 101: Ever wrestle with a 70kg beer keg? Let's just say I'm undefeated.
- Pipe cleaning: Literally, I cleaned beer pipes and learned how restaurant cooling systems worked.
- Brew Detective: Mastered the art of knowing when to order from the bottle or keg - a skill vital in both business and leisure!
- 14-Hour Power Shifts: This was not your 9-to-5 gig. It was more like a 5-to-5 gig, but who's counting?

Looking back, I see that this experience taught me more than just how to hydrate the masses. 
It was a lesson in hard work, determination, and, of course, proper forklift form. Cheers to those early days!

Chief Beverage Relocation Officer

Building sales systems for early-stage companies | B2B Marketing & Sales Processes | Revenue Operations | GTM

Der Vitalisierer

"Der Vitalisierer" specializes in promoting vitality and performance in business. Led by Julian Walden, a recognized expert and author, the company offers comprehensive services in hypnosis, coaching, and business training. Julian Walden is a certified hypnosis coach, business trainer, psychological counselor, systemic coach, and NLP coach. Additionally, he trains other coaches and therapists and utilizes a unique hypnosis method that achieves deep hypnotic states for rapid and intensive change.

Main responsibilities:
-Designing and developing the new website to enhance online presence and improve user experience.
-Optimizing the website for better visibility and higher conversion rates.
-Conceptualizing and setting up email series to automate and improve customer communication.
-Optimizing existing email series to increase open and click-through rates.
-Conducting analyses and providing insights to improve digital marketing strategies.
-Providing general marketing consultancy to enhance the reach and efficiency of marketing efforts.

Marketing Manager

With many years of experience, sustainable strategy and high-quality implementation, ADDITIVE accompanies successful tourism companies in all digital communication and sales disciplines.

My daily focus is set on SEA, SMA and SEO tasks.

Advertising Manager / SEO

SOS@Home

The social start-up SOS@Home was founded in 2020 and is a platform that connects victims of domestic violence with existing help and support services. SOS@Home clearly bundles help offers on one page. Supported by a smart filter process, victims can anonymously, free of charge and easily find and claim suitable help offers in the immediate vicinity. 

Main area of involvement:
-Content marketing 
-Search engine optimization (SEO) 
-General marketing tasks
-Support to the social media team (Instagram, LinkedIn)

Intercable Gmbh

-Project management logistics: focus on logistics projects and support for the departments project management automotive, production, supply chain and warehouse management 
-Data analysis and forecasting 
-Maintenance of the CRM system (SAP)
-Contact point for internal departments, suppliers and end customers 
-Creation of automotive specific documentation
-Optimization of logistics processes

Project Manager Logistics Automotive 

-Responsible for leading automotive projects for major OEM automotive players (high voltage busbars)
-Planning and oversight of overall project progress, managing the involved teams, budgeting and tracking of costs
-Coordinator of automotive projects running in Intercable China plant
-Communication with team members, production staff, suppliers and customers

Project Manager Automotive

Landsiedel NLP Training

-Crafting of the company's marketing plan and associated milestones
-Copywriting
-SEO-Copywriting
-Search Engine Optimization (SEO)

Copywriter - SEO-copywriter (internship)

Free University of Bolzano

-Research Assistant at the Faculty of Economics and Management
-Research project: "Public policies towards social housing in Italy"
-Getting in contact with regional and national authorities
-Qualitative research
-Quantitative research
-Data analysis
-Reporting

Research Assistant - Quantitative and Qualitative Research - Data Analysis

Falk Tours Gmbh

-Operational support for the product management and content management departments
-Online presentation of long-haul, medium-haul, and short-haul flights and cruises
-Assistance to the sales management
-Contact with end consumers from Italy, Germany, Austria, and Switzerland

Product Manager - Content Manager (internship)

Raiffeisen Bank Val Badia

-Contact person for private clients (main counter)
-Sale of banking and insurance products
-Target customers 18-29 years (managed 130+ customers)
-Customer service (Phone, E-mail and direct contant)

Bank clerk - Financial Consultant - Customer Acquisition

Experienced Online Marketer | Paid Advertising Specialist | Funnels & Online Presence Management

Results-driven online marketer with a proven track record in running successful paid ad campaigns on Google, Meta (Facebook & Instagram), and TikTok. Adept at maximizing ROI and driving targeted traffic to websites through strategic campaign optimization and audience targeting. Skilled in developing and managing effective sales funnels that convert leads into customers. Proficient in enhancing online presence through comprehensive digital marketing strategies, including SEO optimization and social media engagement. Strong analytical skills and data-driven approach to continuously optimize campaigns for optimal performance.

Keywords: Online marketer, paid advertising specialist, Google Ads, Meta Ads, TikTok Ads, funnel management, online presence management, SEO optimization, digital marketing strategies, data-driven approach.

taplio

The Battle

Peter Putzer

Lucas Ciola

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