ADDITIVE

Software & Product

Peter Putzer

Product Building | Sales Process Optimization | Revenue Operations | Hubspot Consulting

Founder

Mindvalley

As the leader of the Funnel Marketing Team, I've been the driving force behind our company's main sources of income: Video Sales Letters, Webinars, and Freemium Funnels. 

Here's what I've been doing to make a difference:

- Attracting New Users: I lead the charge to bring in more customers to our subscription-based business, making sure they stick around and enjoy our services.
-Creating New Strategies: Develop inventive ideas for growth, pricing, and upselling opportunities.
- Budget and Revenue Management: Managing a high 8-figure revenue stream while optimizing funnels and maximizing return on investment (ROI).
- Making Smart Decisions: Utilize data and insights to continuously create company growth and efficiency.
- Teamwork: Partner with product, design, and engineering teams for exceptional customer experiences.

Funnel Marketing Team Lead

As the Growth Strategist behind Mindvalley's VSL funnel, I played a pivotal role in scaling revenue to $35M per year through Video Sales Letter campaigns. Leveraging my know-how in systems building, I've transformed how we produce and iterate on winning VSLs to sustain performance.

Here's how I made an impact:

- Oversaw the entire process of Mindvalley's Video Sales Letter campaigns, contributing to $35M per year in revenue through direct response marketing strategies.
- Enhanced Average Order Value (AOV) by implementing refined conversion rate optimization (CRO) techniques across Video Sales Letter funnels.
- Build a production, testing and tracking system that allowed us to test over 1000 video variations to find winning ads
- Pioneered funnel innovations and conducted insightful customer research, applying lessons from Mindvalley's growth to further successes.

Video Marketing Specialist | Direct Response Marketing

- Responsible for +1.7M dollars revenue in German Market per year.
- Increased subscription rate for our German funnels by 64% QOQ through strategic marketing initiatives
- Successfully managed the migration of 90+ funnels to a new platform in 5 languages: French, Spanish, German, Italian and Russian
- Defining the marketing psychology, hooks and paradigm shifts for the product and ensuring that the entire product is in alignment with the overall Marketing Strategy and Mindvalley’s branding. 
- Creation of customer avatars for cold audience.
- Synergy with Ads Team and responsible to oversee marketing strategy on different channels (Youtube, Instagram, Organic, Affiliates, Telegram)

Product Marketing Specialist

As the key sales innovator at a thriving 7-figure digital agency, I completely revamped the offer and go-to-market strategy, turning us into a powerhouse in Northern Italy's digital tourism space. 
My unique blend of system design, sales leadership, and strategic thinking quadrupled client intake in under 2 years while increasing headcount by only 15%. 
This success allowed for expansion, opening new offices in Barcelona and Stockholm, even amid the challenges of 2020.

Here's what I did to drive this transformation:

- Leading the implementation of Hubspot CRM/Sales/Marketing Hub in a 7-figure digital agency
- Designed and implemented a new remote, data-driven sales system that increased deal flow by 200% after 2 months of implementation 
- Established the agencies inbound marketing strategy and content production
- Implemented email workflows and task automation for sales and marketing based on actual experience in the field 
- Co-developed a new subscription based monthly-pay model including tier and pricing strategies to overcome buying hurdles during Summer 2020 (COVID period)

International Sales Manager and Operations

achammer+breitenberger

- Successfully managed 5 projects (5-star luxury resorts) with a senior role in certain areas (budget
calculations and project accounting)
- Hospitality & Tourism Consulting (Strategy Development, Business Planning, Strategic Positioning)
- Consulted hoteliers on feasibility, market positioning and revenue forecasting
- Hotel Business Development (Coordination and Planning of Strategic Hospitality RE Projects)

Company's current project portfolio : € ~120 Mio. Investment in hospitality real estate in Northern Italy
 
www.achammer-breitenberger.com

Project Management + Consultant

Life Fitness

-Responsible inhouse coordinator for all the technical support provided by technicians in Switzerland and Baden-Württemberg (Germany)
- Achieved desired customer service KPI's for the Swiss and German market and increased overall
customer satisfaction in Swiss market
- Developed communication skills and addressing customer concerns in efficient and client-oriented ways 
-Main tasks included technical support on the phone, coordination of technicians and their operations, placing orders for spare parts and providing feedback for delivery times.

Customer Care Coordinator

Oberrauch Drinks GmbH

I applaud you for reading this far. You must be really interested or, perhaps, really thirsty.

My first job was not only a crash course in logistics and heavy lifting but also a profound education in hard work. 

Yes, I was a one-man beer brigade, delivering precious payloads of beer to pubs.

Here's what I mastered:

- Driving like a Pro: From trucks to forklifts, if it had wheels, I was wheeling it.
- Kegology 101: Ever wrestle with a 70kg beer keg? Let's just say I'm undefeated.
- Pipe cleaning: Literally, I cleaned beer pipes and learned how restaurant cooling systems worked.
- Brew Detective: Mastered the art of knowing when to order from the bottle or keg - a skill vital in both business and leisure!
- 14-Hour Power Shifts: This was not your 9-to-5 gig. It was more like a 5-to-5 gig, but who's counting?

Looking back, I see that this experience taught me more than just how to hydrate the masses. 
It was a lesson in hard work, determination, and, of course, proper forklift form. Cheers to those early days!

Chief Beverage Relocation Officer

Building sales systems for early-stage companies | B2B Marketing & Sales Processes | Revenue Operations | GTM

Coverflex

Growth Manager

Growth Specialist

Growth Marketing Specialist 

Il Porto dei piccoli ONLUS 

Digital Marketing Specialist

YOUniversal Group

Digital Marketing Consultant Virtual Internship

Citynews s.p.a.

Junior Digital Consultant

AIESEC Italia

Local Committee President

Human Resources Manager

- Responsabile strategie marketing; responsabile relazioni esterne; grafico; responsabile area marketing; responsabile social media advertising, mail marketing, raccolta e analisi dati.
- Organizzazione evento "Giovani in Movimento" in collaborazione con Informagiovani: Maggio 2018
- Organizzazione evento "What's up Genova?" in collaborazione con Informagiovani, organizzazioni e start-up: Dicembre 2018

Marketing Manager

- Membro Team Marketing: Nov 2016 - Feb 2017
- Team Leader Marketing: Mar 2017 - Ott 2017
- Youh Speak Forum: Maggio 2017
- Membro Outgoing Global Volunteer: Ott 2017 - Gen 2018

Membro

Erasmus Student Network

Communication Manager

Istituto Italiano di Tecnologia

Business Analyst Student

Nişantaşı University

Guest Lecturer

ALFA IMPIANTI S.R.L.

Manutenzione

[Maybe it's time to change this old bio] The beauty of marketing is that it ignites both sides of the brain, and as it, marketing wouldn’t work as well if both parts didn’t cooperate. This is what I love and what fascinates me about this career path, it allows me to bring creativity and cold strategy/analytical thinking to the table.

I recently graduated in Business Administration and I’m currently waiting to kick off my Master’s in Marketing, but I’m not just waiting for September to come, I’m exploiting the time I’ve got by studying and improving my skills through courses (mainly focused on Digital Marketing, Innovation, Project Management) and personal projects.

During my bachelor’s I had the opportunity to join different associations that allowed me to develop a wide range of skills, both soft and hard.

Among the others, AIESEC, the largest youth association in the world, was the one that impacted me the most. My career as Vice president Marketing, HR and finally President (for a short period of time) gave me the opportunity to lead teams, build strategies from the ground up, impact my city with projects aimed to build a better future, make precious friendships, visit foreign countries and many other amazing things.

Another priceless experience was my role as Business Analyst Student in the Italian Institute of Technology, in which I had the opportunity to work with the top researchers in the field of innovation, developing a Business Plan to bring their project to the market. Market research, data collection and analysis, positing and planning were all part of this job.

All these experiences helped me develop a strong sense of duty, responsibility, and most of all leadership that I bring in everything I do.

Outside the professional sphere, I’m a person that loves exploring and trying new things, I like reading, I like to work out, watch TV series and using software for Content Creation like Photoshop, Illustrator and Canva. 

What drives me is my curiosity and my willingness to improve day after day.

If you want to have a lite conversation about marketing, innovation or the latest TV show, feel free to connect with me!

Andres Cuadros

“B2B is boring”
One of the first things I told Pedro Costa back in early 2023, when I wasn't so sure about joining Coverflex 

Oh, how wrong I was. Almost three years later, Coverflex, after those first baby steps in Italy has now grown into a teenager, running faster and faster, reaching:

- 3 markets
- 700 companies signed every month
- 200+ people keeping the engine running
- 250,000+ users using Coverflex every day
- Millions in funding raised


The meme below sums up the essence of this (super) adventure, which is soon coming to an end, one where I can proudly say I helped write more than a few pages.

Too many people to thank, too little space to name them all.
Pedro Costa, Luis Rocha, Miguel Santo Amaro 🇵🇹🇮🇹🇪🇸, Chiara Bassi, Andrea Guffanti Scotti each one in their own way, the mentors in this journey.
Domenico Abbadessa, Giada Purini, Mara Tonta, Elena Irene Antolini, Rafael Ramos, Nelson Ferreira my fellow adventures.
Marco Nari, Stefano Molteni, Rosario Marrazzo the wise ones I met along the way.

That said, it’s time for a new Growth Manager 🤌🏼
If you want to work alongside the amazing Federica Felicetti and keep growing this crazy teenager, let's talk! (or link below)

taplio

The Battle

Peter Putzer

Andres Cuadros

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taplio

The Battle

Peter Putzer

Andres Cuadros

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Andres Cuadros's LinkedIn Performance

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