ADDITIVE

Software & Product

Peter Putzer

Product Building | Sales Process Optimization | Revenue Operations | Hubspot Consulting

Founder

Mindvalley

As the leader of the Funnel Marketing Team, I've been the driving force behind our company's main sources of income: Video Sales Letters, Webinars, and Freemium Funnels. 

Here's what I've been doing to make a difference:

- Attracting New Users: I lead the charge to bring in more customers to our subscription-based business, making sure they stick around and enjoy our services.
-Creating New Strategies: Develop inventive ideas for growth, pricing, and upselling opportunities.
- Budget and Revenue Management: Managing a high 8-figure revenue stream while optimizing funnels and maximizing return on investment (ROI).
- Making Smart Decisions: Utilize data and insights to continuously create company growth and efficiency.
- Teamwork: Partner with product, design, and engineering teams for exceptional customer experiences.

Funnel Marketing Team Lead

As the Growth Strategist behind Mindvalley's VSL funnel, I played a pivotal role in scaling revenue to $35M per year through Video Sales Letter campaigns. Leveraging my know-how in systems building, I've transformed how we produce and iterate on winning VSLs to sustain performance.

Here's how I made an impact:

- Oversaw the entire process of Mindvalley's Video Sales Letter campaigns, contributing to $35M per year in revenue through direct response marketing strategies.
- Enhanced Average Order Value (AOV) by implementing refined conversion rate optimization (CRO) techniques across Video Sales Letter funnels.
- Build a production, testing and tracking system that allowed us to test over 1000 video variations to find winning ads
- Pioneered funnel innovations and conducted insightful customer research, applying lessons from Mindvalley's growth to further successes.

Video Marketing Specialist | Direct Response Marketing

- Responsible for +1.7M dollars revenue in German Market per year.
- Increased subscription rate for our German funnels by 64% QOQ through strategic marketing initiatives
- Successfully managed the migration of 90+ funnels to a new platform in 5 languages: French, Spanish, German, Italian and Russian
- Defining the marketing psychology, hooks and paradigm shifts for the product and ensuring that the entire product is in alignment with the overall Marketing Strategy and Mindvalley’s branding. 
- Creation of customer avatars for cold audience.
- Synergy with Ads Team and responsible to oversee marketing strategy on different channels (Youtube, Instagram, Organic, Affiliates, Telegram)

Product Marketing Specialist

As the key sales innovator at a thriving 7-figure digital agency, I completely revamped the offer and go-to-market strategy, turning us into a powerhouse in Northern Italy's digital tourism space. 
My unique blend of system design, sales leadership, and strategic thinking quadrupled client intake in under 2 years while increasing headcount by only 15%. 
This success allowed for expansion, opening new offices in Barcelona and Stockholm, even amid the challenges of 2020.

Here's what I did to drive this transformation:

- Leading the implementation of Hubspot CRM/Sales/Marketing Hub in a 7-figure digital agency
- Designed and implemented a new remote, data-driven sales system that increased deal flow by 200% after 2 months of implementation 
- Established the agencies inbound marketing strategy and content production
- Implemented email workflows and task automation for sales and marketing based on actual experience in the field 
- Co-developed a new subscription based monthly-pay model including tier and pricing strategies to overcome buying hurdles during Summer 2020 (COVID period)

International Sales Manager and Operations

achammer+breitenberger

- Successfully managed 5 projects (5-star luxury resorts) with a senior role in certain areas (budget
calculations and project accounting)
- Hospitality & Tourism Consulting (Strategy Development, Business Planning, Strategic Positioning)
- Consulted hoteliers on feasibility, market positioning and revenue forecasting
- Hotel Business Development (Coordination and Planning of Strategic Hospitality RE Projects)

Company's current project portfolio : € ~120 Mio. Investment in hospitality real estate in Northern Italy
 
www.achammer-breitenberger.com

Project Management + Consultant

Life Fitness

-Responsible inhouse coordinator for all the technical support provided by technicians in Switzerland and Baden-Württemberg (Germany)
- Achieved desired customer service KPI's for the Swiss and German market and increased overall
customer satisfaction in Swiss market
- Developed communication skills and addressing customer concerns in efficient and client-oriented ways 
-Main tasks included technical support on the phone, coordination of technicians and their operations, placing orders for spare parts and providing feedback for delivery times.

Customer Care Coordinator

Oberrauch Drinks GmbH

I applaud you for reading this far. You must be really interested or, perhaps, really thirsty.

My first job was not only a crash course in logistics and heavy lifting but also a profound education in hard work. 

Yes, I was a one-man beer brigade, delivering precious payloads of beer to pubs.

Here's what I mastered:

- Driving like a Pro: From trucks to forklifts, if it had wheels, I was wheeling it.
- Kegology 101: Ever wrestle with a 70kg beer keg? Let's just say I'm undefeated.
- Pipe cleaning: Literally, I cleaned beer pipes and learned how restaurant cooling systems worked.
- Brew Detective: Mastered the art of knowing when to order from the bottle or keg - a skill vital in both business and leisure!
- 14-Hour Power Shifts: This was not your 9-to-5 gig. It was more like a 5-to-5 gig, but who's counting?

Looking back, I see that this experience taught me more than just how to hydrate the masses. 
It was a lesson in hard work, determination, and, of course, proper forklift form. Cheers to those early days!

Chief Beverage Relocation Officer

Building sales systems for early-stage companies | B2B Marketing & Sales Processes | Revenue Operations | GTM

Instar Finland

Country Lead

Spryker

- Responsible for creating an Employer Value Proposition that ensures we’re forerunners in the industry. 
- Shape and define internal and external cultural strategies to boost retention, engagement, and employee satisfaction.
- Evaluate and define benefits and internal initiatives to enhance our culture globally.
- Responsible for all internal communication channels and monthly town halls, co-facilitated with CEO
- Develop and implement campaigns and strategies to attract top talent globally. 
- Co-responsible for our affinity groups and DEI initiatives. 
- Coaching leaders and C-level executives to improve communication and leadership practices.

Global Internal Communications & Employer Branding Lead

TalentHub Recruitment

- Helping startups stand out and secure investor attention by creating effective people and culture strategies from scratch.
- Develop people strategies to attract, retain, and inspire the best talent.
- Mentor founders and HR specialists in maintaining an attractive employer brand.
- Host educational webinars and workshops to emphasize the significance of people's experience in achieving startup goals.

Internal Communications & Employer Branding Freelancer

Starship Technologies

- Responsible for creating our Employee Value Proposition (EVP), developing a Culture Playbook, and revamping our global onboarding and offboarding process.
- Expanding our presence on job platforms, both online and onsite.
- Coordinating career fair projects and participating in industry events to showcase our company as an employer.
- Create and deliver leadership development programs.
- Responsible for drafting growth pathways and learning paths to ensure people’s development.

Employer Branding & People Experience Manager

- Lead our brand expansion in Spanish markets, achieving over $3 million in quarterly revenue.
- Define tone, messaging, and customer personas for Spanish markets.
- Conduct tests and collaborate with global product managers to improve user experience by migrating assets to new platforms.
- Lead our Spanish community of over 2,000 affiliates, hosting digital events and co-organizing meet-ups.

Senior Product Marketing & Communities 

AIESEC

- Responsible to hire, developing, and leading a large, culturally diverse team(16 individuals of 7 different nationalities, 14 local managers, and a network of 800 members). 
- Brand responsible for the creation of campaigns, partnerships, and expansion to new markets. 
- Leading global initiatives related to standardization, sustainability, product development, and cost reduction. 
- Coordination of internal communication initiatives, events, and an annual calendar that speaks to all members of our diverse community.
- Responsible for setting the vision, direction, and execution of all key deliverables of the team.
- Support employer branding initiatives to strengthen the company image as an employer of choice.
- Bringing industry perspective to decision making and assesses decisions within a strong business context.
- Administration of an annual budget to articulate initiatives related to the 2030 agenda across the country and internationally.
- Ensured financial & legal sustainability of AIESEC Polska accountable to the national board, global board, Internal Auditor, and an independent auditor.
-Representation of the organization with the external Board of Partners comprised of C-level executives from EY, Deloitte, Kaufland, PZU, KPMG, Allegro, Jeronimo Martins, and Coca Cola. 
- Represented AIESEC actively in press, media, and events as the voice of youth.
- Represented AIESEC in Poland in the Global Plenary alongside +120 countries and territories.
-5 Conference delivery, facilitation, agenda & conference management with 300+ people.

People & Operations Director

- Responsible for Product Expansion. 
- Responsible to run customer interviews, surveys and focus groups to ensure a good customer experience and spot improvements points. 
- Research and analyze market, the users, and the roadmap for the product
- Served as a product expert, product evangelist, and the voice of the customer
- Analyze metrics to understand customer and product performance
- Led a sales team of +60 individuals in 15 local branches in 13 different cities
- University relations plans and communication (Uniwersytet Warszawski, SGH Warsaw School of Economics, Wrocław University of Science and Technology and 12 more)
- Design of customer experience and lead nurturing strategies.
- Offline strategy, local events, and brand activations over Poland.

Head of Product

- Delegate experience for 500+ delegates of 21 countries from America and Europe.
- Venue selection, communication, and logistics management. 
- Invitation letters, arrival pick up, and delegate support over the conference. 
- Emergency plan creation and agenda management minute by minute. 
- Special events and wow factors creation. 
- Welcome package and chief delegates management.
- Budget management and merchandising sales.

Regional Event Coordinator 

- Responsible to hire, develop and lead a team of 8 people, focused on success, growth, and development.
- Manage the day-to-day business of the NGO in UNAM Branch. 
- Ensure that all sales targets, operational goals, policies, and procedures are met and maintained.
- Responsible of monitoring customer service standards to continuously improve the NPS. 
- Protect the brand and ensure all team members meet personal standards.
- Work closely with Operations Leaders to improve processes and exceed expected targets.
- Leading national initiatives related to standardization, sustainability, product availability and cost reduction.
- Planning and execution of the local operations. 
- Responsible for setting the vision, direction, and execution of all key deliverables and budget.

Head of Organizational Development

Merck Group

- Creation and execution of all internal communication campaigns.
- Campaign briefs and service to all administrative areas of the company. 
- Graphic Design agency management. 
- CSR project limitation and part of the core team for implementation. 
- Co-responsible for logistics in corporate events for over 1000+ employees.
- Digital channels content creation (Facebook internal page, intranet, website).
- Activations for employees and local engagement according to the healthcare agenda. 
- Internal magazine responsible (content creation, visual responsible, and printing it).
- Stakeholders and labor union relations management. 
- Implementation for the rebranding of the company. 
- Town-halls management and global visits to Mexico site coordination. 
- Weekly newsletter for all the employees.

Internal Communication & People Development Specialist

- Employer Branding creation and implementation of strategies and activities.
- Leadership campaigns for the company. 
- Development career plan for managers. 
- HR Calendar processes and communication plan. 
- Wellness corporate solutions. 
- Co-creation of corporate events. 
- Recognition campaigns for managers. 
- Trainings for employees - logistics and promotion.

Internal Communication & People Development Intern

Dish Mexico

- Creation of briefs for salesforce training and campaigns. 
- Manuals and booklets for internal and external procedures creation. 
- Stakeholders and offline marketing activities support. 
- Mystery checks to the sales force.

Marketing Intern

Integración Dinamica de Publicidad

- Account Manager. 
- Responsible for proposal creation and portfolio for new sales. 
- Ciudad Condesa Project Responsible. 
- Market research and target strategies. 
- Digital Marketing Activities and proposals. 
- Community manager (Facebook, Twitter, and Website creation)

Digital Marketing Intern

I’m all about creating great experiences—for others and myself. In a world where everything feels rushed and full of shortcuts, I believe culture and people experience should always come first.

With a mix of skills in Internal Communications, Employer Branding, People Experience, and Organizational Development, I bring fresh ideas and new ways of doing things to the table.

I love working with leaders to solve People & Culture challenges, whether it’s hiring the right people or keeping teams happy, engaged, and performing at their best. Fast-paced environments keep me energized, and I truly believe a strong company culture is the key to success.

Let’s connect and chat about making workplaces better together! 💪

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The Battle

Peter Putzer

Daniel C.

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