ADDITIVE

Software & Product

Peter Putzer

Product Building | Sales Process Optimization | Revenue Operations | Hubspot Consulting

Founder

Mindvalley

As the leader of the Funnel Marketing Team, I've been the driving force behind our company's main sources of income: Video Sales Letters, Webinars, and Freemium Funnels. 

Here's what I've been doing to make a difference:

- Attracting New Users: I lead the charge to bring in more customers to our subscription-based business, making sure they stick around and enjoy our services.
-Creating New Strategies: Develop inventive ideas for growth, pricing, and upselling opportunities.
- Budget and Revenue Management: Managing a high 8-figure revenue stream while optimizing funnels and maximizing return on investment (ROI).
- Making Smart Decisions: Utilize data and insights to continuously create company growth and efficiency.
- Teamwork: Partner with product, design, and engineering teams for exceptional customer experiences.

Funnel Marketing Team Lead

As the Growth Strategist behind Mindvalley's VSL funnel, I played a pivotal role in scaling revenue to $35M per year through Video Sales Letter campaigns. Leveraging my know-how in systems building, I've transformed how we produce and iterate on winning VSLs to sustain performance.

Here's how I made an impact:

- Oversaw the entire process of Mindvalley's Video Sales Letter campaigns, contributing to $35M per year in revenue through direct response marketing strategies.
- Enhanced Average Order Value (AOV) by implementing refined conversion rate optimization (CRO) techniques across Video Sales Letter funnels.
- Build a production, testing and tracking system that allowed us to test over 1000 video variations to find winning ads
- Pioneered funnel innovations and conducted insightful customer research, applying lessons from Mindvalley's growth to further successes.

Video Marketing Specialist | Direct Response Marketing

- Responsible for +1.7M dollars revenue in German Market per year.
- Increased subscription rate for our German funnels by 64% QOQ through strategic marketing initiatives
- Successfully managed the migration of 90+ funnels to a new platform in 5 languages: French, Spanish, German, Italian and Russian
- Defining the marketing psychology, hooks and paradigm shifts for the product and ensuring that the entire product is in alignment with the overall Marketing Strategy and Mindvalley’s branding. 
- Creation of customer avatars for cold audience.
- Synergy with Ads Team and responsible to oversee marketing strategy on different channels (Youtube, Instagram, Organic, Affiliates, Telegram)

Product Marketing Specialist

As the key sales innovator at a thriving 7-figure digital agency, I completely revamped the offer and go-to-market strategy, turning us into a powerhouse in Northern Italy's digital tourism space. 
My unique blend of system design, sales leadership, and strategic thinking quadrupled client intake in under 2 years while increasing headcount by only 15%. 
This success allowed for expansion, opening new offices in Barcelona and Stockholm, even amid the challenges of 2020.

Here's what I did to drive this transformation:

- Leading the implementation of Hubspot CRM/Sales/Marketing Hub in a 7-figure digital agency
- Designed and implemented a new remote, data-driven sales system that increased deal flow by 200% after 2 months of implementation 
- Established the agencies inbound marketing strategy and content production
- Implemented email workflows and task automation for sales and marketing based on actual experience in the field 
- Co-developed a new subscription based monthly-pay model including tier and pricing strategies to overcome buying hurdles during Summer 2020 (COVID period)

International Sales Manager and Operations

achammer+breitenberger

- Successfully managed 5 projects (5-star luxury resorts) with a senior role in certain areas (budget
calculations and project accounting)
- Hospitality & Tourism Consulting (Strategy Development, Business Planning, Strategic Positioning)
- Consulted hoteliers on feasibility, market positioning and revenue forecasting
- Hotel Business Development (Coordination and Planning of Strategic Hospitality RE Projects)

Company's current project portfolio : € ~120 Mio. Investment in hospitality real estate in Northern Italy
 
www.achammer-breitenberger.com

Project Management + Consultant

Life Fitness

-Responsible inhouse coordinator for all the technical support provided by technicians in Switzerland and Baden-Württemberg (Germany)
- Achieved desired customer service KPI's for the Swiss and German market and increased overall
customer satisfaction in Swiss market
- Developed communication skills and addressing customer concerns in efficient and client-oriented ways 
-Main tasks included technical support on the phone, coordination of technicians and their operations, placing orders for spare parts and providing feedback for delivery times.

Customer Care Coordinator

Oberrauch Drinks GmbH

I applaud you for reading this far. You must be really interested or, perhaps, really thirsty.

My first job was not only a crash course in logistics and heavy lifting but also a profound education in hard work. 

Yes, I was a one-man beer brigade, delivering precious payloads of beer to pubs.

Here's what I mastered:

- Driving like a Pro: From trucks to forklifts, if it had wheels, I was wheeling it.
- Kegology 101: Ever wrestle with a 70kg beer keg? Let's just say I'm undefeated.
- Pipe cleaning: Literally, I cleaned beer pipes and learned how restaurant cooling systems worked.
- Brew Detective: Mastered the art of knowing when to order from the bottle or keg - a skill vital in both business and leisure!
- 14-Hour Power Shifts: This was not your 9-to-5 gig. It was more like a 5-to-5 gig, but who's counting?

Looking back, I see that this experience taught me more than just how to hydrate the masses. 
It was a lesson in hard work, determination, and, of course, proper forklift form. Cheers to those early days!

Chief Beverage Relocation Officer

Building sales systems for early-stage companies | B2B Marketing & Sales Processes | Revenue Operations | GTM

Razorfish ANZ

Associate Analytics Director

Reporting to the senior analytics director, at Razorfish I am in charge of the following:
- Managing end to end Google Analytics Implementation
- Designing solution designs for clients
- Website tagging using Google Tag Manager - Both client and server sides 
- Data visualization using Data Studio
- Generating actionable insights using different reports in Google Analytics
- Implementing advertising pixels 
- Conducting audit on websites for 3rd party cookies and providing tailored solutions 
- Conducting GA4 and Google Tag Manager Audit 
- Cookie consent banner implementation and integration with analytics and advertising tags

Analytics Manager

Incubeta

Reporting to the principal consultant, at Incubeta I am in charge of the
following:
- Google Analytics and Google Tag Manager Audit
- End to end Google Analytics implementation
- Designing measurement plan and solution design
- Consent management implementation via Google Tag Manager
- Website tagging using Google Tag Manager
- Data visualization using Data Studio
- Generating actionable insights using different reports in Google Analytics
- Working with media and SEO teams to drive projects for clients using Google
Analytics data
- Troubleshooting Google Analytics and Google Tag Manager configurations

Digital Analytics Consultant

Reporting to the senior analytics director, at Razorfish I am in charge of the following:
- GA4 migration from universal analytics
- End to end Google Analytics Implementation
- Designing measurement plan and solution design for clients
- Website tagging using Google Tag Manager
- Data visualization using Data Studio
- Generating actionable insights using different reports in Google Analytics
- Working with media and SEO teams to drive projects for clients using Google Analytics data

Reporting directly to the head of analytics, at Mindvalley I was in charge of the following:
- GA4 configuration and migration from universal analytics
- Overseeing the correct use of UTM parameters across marketing teams for better attribution
- Developing ecommerce data model for GA4 implementation across the website 
- Maintaining the data integrity and quality across Google Analytics properties 
-  Website tagging using Google Tag Manager (GTM) for e-commerce and other event tracking
- Data visualization using Data Studio
- Generating actionable insights using different reports in Google Analytics 
- Implementing various marketing tags across the website using GTM
- Training stakeholders (Colleagues from different teams) on how to use and interpret GA reports (Both GA4 and UA)

Web Analytics Specialist 

Kasatria Technologies

Reporting directly to the head of analytics, as the team lead, I was in charge of the following:
- Planning and managing analytics projects for regional clients across various verticals 
- Developing data models to capture useful data points for websites and mobile apps
- Creating developer guides for websites and apps
- Google Analytics (GA) configuration (GA4 and universal analytics)
- GA4 migration from universal analytics 
- Website tagging using Google Tag Manager (GTM) for e-commerce and other event tracking
- Data visualization using Data Studio and Looker
- Generating actionable insights using different reports in Google Analytics 
- Troubleshooting dashboards, GA and GTM configurations
- Training clients on how to use and interpret GA reports (Both GA4 and UA)
- Planning and executing proof of concepts (POCs). ie: Using complex GA audience segments in different add campaigns to show the effectiveness of first-party data in driving consideration for conversion

 Digital Analytics Consultant - Team Lead

Artefact

At Artefact I was responsible for:
- Google Analytics (GA) configuration
- Website tagging using Google Tag Manager (GTM) for e-commerce and other event tracking
- Data visualization using Data Studio
- Generating actionable insights using different reports in Google Analytics 
- Troubleshooting dashboards, GA and GTM configurations

Analytics Consultant - Internship

My love and passion for data and digital marketing have brought me a long way from an accounting and finance background to the web analytics field. As a web analytics specialist, my main focus is to use first-party data to help organizations make informed decisions and to drive incremental uplifts by optimizing digital marketing initiatives.

taplio

The Battle

Peter Putzer

Amirali Marvian

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