ADDITIVE

Software & Product

Peter Putzer

Product Building | Sales Process Optimization | Revenue Operations | Hubspot Consulting

Founder

Mindvalley

As the leader of the Funnel Marketing Team, I've been the driving force behind our company's main sources of income: Video Sales Letters, Webinars, and Freemium Funnels. 

Here's what I've been doing to make a difference:

- Attracting New Users: I lead the charge to bring in more customers to our subscription-based business, making sure they stick around and enjoy our services.
-Creating New Strategies: Develop inventive ideas for growth, pricing, and upselling opportunities.
- Budget and Revenue Management: Managing a high 8-figure revenue stream while optimizing funnels and maximizing return on investment (ROI).
- Making Smart Decisions: Utilize data and insights to continuously create company growth and efficiency.
- Teamwork: Partner with product, design, and engineering teams for exceptional customer experiences.

Funnel Marketing Team Lead

As the Growth Strategist behind Mindvalley's VSL funnel, I played a pivotal role in scaling revenue to $35M per year through Video Sales Letter campaigns. Leveraging my know-how in systems building, I've transformed how we produce and iterate on winning VSLs to sustain performance.

Here's how I made an impact:

- Oversaw the entire process of Mindvalley's Video Sales Letter campaigns, contributing to $35M per year in revenue through direct response marketing strategies.
- Enhanced Average Order Value (AOV) by implementing refined conversion rate optimization (CRO) techniques across Video Sales Letter funnels.
- Build a production, testing and tracking system that allowed us to test over 1000 video variations to find winning ads
- Pioneered funnel innovations and conducted insightful customer research, applying lessons from Mindvalley's growth to further successes.

Video Marketing Specialist | Direct Response Marketing

- Responsible for +1.7M dollars revenue in German Market per year.
- Increased subscription rate for our German funnels by 64% QOQ through strategic marketing initiatives
- Successfully managed the migration of 90+ funnels to a new platform in 5 languages: French, Spanish, German, Italian and Russian
- Defining the marketing psychology, hooks and paradigm shifts for the product and ensuring that the entire product is in alignment with the overall Marketing Strategy and Mindvalley’s branding. 
- Creation of customer avatars for cold audience.
- Synergy with Ads Team and responsible to oversee marketing strategy on different channels (Youtube, Instagram, Organic, Affiliates, Telegram)

Product Marketing Specialist

As the key sales innovator at a thriving 7-figure digital agency, I completely revamped the offer and go-to-market strategy, turning us into a powerhouse in Northern Italy's digital tourism space. 
My unique blend of system design, sales leadership, and strategic thinking quadrupled client intake in under 2 years while increasing headcount by only 15%. 
This success allowed for expansion, opening new offices in Barcelona and Stockholm, even amid the challenges of 2020.

Here's what I did to drive this transformation:

- Leading the implementation of Hubspot CRM/Sales/Marketing Hub in a 7-figure digital agency
- Designed and implemented a new remote, data-driven sales system that increased deal flow by 200% after 2 months of implementation 
- Established the agencies inbound marketing strategy and content production
- Implemented email workflows and task automation for sales and marketing based on actual experience in the field 
- Co-developed a new subscription based monthly-pay model including tier and pricing strategies to overcome buying hurdles during Summer 2020 (COVID period)

International Sales Manager and Operations

achammer+breitenberger

- Successfully managed 5 projects (5-star luxury resorts) with a senior role in certain areas (budget
calculations and project accounting)
- Hospitality & Tourism Consulting (Strategy Development, Business Planning, Strategic Positioning)
- Consulted hoteliers on feasibility, market positioning and revenue forecasting
- Hotel Business Development (Coordination and Planning of Strategic Hospitality RE Projects)

Company's current project portfolio : € ~120 Mio. Investment in hospitality real estate in Northern Italy
 
www.achammer-breitenberger.com

Project Management + Consultant

Life Fitness

-Responsible inhouse coordinator for all the technical support provided by technicians in Switzerland and Baden-Württemberg (Germany)
- Achieved desired customer service KPI's for the Swiss and German market and increased overall
customer satisfaction in Swiss market
- Developed communication skills and addressing customer concerns in efficient and client-oriented ways 
-Main tasks included technical support on the phone, coordination of technicians and their operations, placing orders for spare parts and providing feedback for delivery times.

Customer Care Coordinator

Oberrauch Drinks GmbH

I applaud you for reading this far. You must be really interested or, perhaps, really thirsty.

My first job was not only a crash course in logistics and heavy lifting but also a profound education in hard work. 

Yes, I was a one-man beer brigade, delivering precious payloads of beer to pubs.

Here's what I mastered:

- Driving like a Pro: From trucks to forklifts, if it had wheels, I was wheeling it.
- Kegology 101: Ever wrestle with a 70kg beer keg? Let's just say I'm undefeated.
- Pipe cleaning: Literally, I cleaned beer pipes and learned how restaurant cooling systems worked.
- Brew Detective: Mastered the art of knowing when to order from the bottle or keg - a skill vital in both business and leisure!
- 14-Hour Power Shifts: This was not your 9-to-5 gig. It was more like a 5-to-5 gig, but who's counting?

Looking back, I see that this experience taught me more than just how to hydrate the masses. 
It was a lesson in hard work, determination, and, of course, proper forklift form. Cheers to those early days!

Chief Beverage Relocation Officer

Building sales systems for early-stage companies | B2B Marketing & Sales Processes | Revenue Operations | GTM

Alessandro Crotti

Direct Your Bookings - RevANALYTICS

If you think having a coach will cost you too much, it's because you have no idea how much it's already costing you not having one.

Web-Marketing, Revenue & Distribution Expert for Independent Hotels

World Hospitality Alliance

Mentor E-Commerce, Digital Marketing & Distribution

Gourmet Marketing

Head Of Advertising

Worldhotels

As part of the eCommerce team, we actually have 2 main goals:

- help hoteliers drive more traffic.
- help hoteliers convert as much traffic as possible into bookings.

In my role I am responsible for helping hoteliers in converting better through the booking engine provided by WorldHotels by shifting reservations from 3rd-party channels and by making the products (rooms and rates) of the hotel more appealing for the target market with in-depth revenue related insights.

Senior E-commerce Product Manager

I joined Worldhotels in the middle of a restructuring process within the Global Operations' team, mostly looking after E-commerce and Online Distribution, Revenue Management and Hotel Integrations:

- Providing customers (hoteliers) with the professional knowledge they need to compete in today's online distribution;

- Managing hotel integrations for new Worldhotels' affilates coming on board, which include GDS setup and switch, CRS setup, IBE setup, OTAs' setup, Consortia subscriptions, Corporate and RFP management. I am responsible for managing the hotel integration of new properties acting as central contact and ensuring a smooth and quick integration to all available distribution channels. Through the Hotel Integration restructure project I am responsible for, I had the opportunity to define new standards and best practices, always adapting the entire process to each individual hotel needs and expertise;
- First inductions on the tools Worldhotels provides hoteliers with, during the integration process.

- Best practices, Standard Operation Procedures and ad hoc solutions to help hoteliers driving more direct bookings
- E-commerce, IBE and OTA and consultancy: tracking of customers behaviour on the online booking channels through Analytics booking funnels, Piwik statistics or other tracking tools data.
- Internet Booking Engine frontend customization and look&feel enhancements by implementing Javascripts, CSS and third-party libraries;
- IBE project management: consistent planning of feature enhancements, new developments and their validation, that should meet both international standards and user requirements;
- OTA vs IBE strategies: setting and following respective strategies in order to optimize the hotels’  performance versus budgeted targets and/or their competitor set
- OTA technical management: setting and following CRS-OTA xml connectivity.

Lead Specialist Hotel Distribution & Support Services

Madeep S.r.l.

IT Development and Consulting for Hotel and Tourism industry, with customers in Italy, Spain, Switzerland, Latvia and India.
- Creating, communicating, and implementing the organization's vision and mission
- Formulating and implementing the strategic plan
- Sales & Marketing operations
- Project Management operations


What good is it to have the best car at your disposition, if you can’t drive it well or the road is too impracticable?

WE SUPPLY YOU WITH THE BEST INSTRUMENTS
WE TEACH YOU TO USE THEM
WE SHOW YOU THE BEST ROAD TO TAKE

http://www.madeep.com/

CEO & Founder Madeep S.r.l., Your E-Business Driver

XENIA Lab sa

- Driving the booking engine product portfolio
- Monitoring the customer experience and understanding the market needs
- Collaborating with the internal teams (project, development and management)
- Connecting our products (booking engine and e-commerce) with third parties interfaces such as channel managers, PMS, banks and payment gateway

Hotel Booking Engine and Ecommerce Product Manager

Cosmo Hotel S.p.A.

- Planning and organising accommodation, catering and other hotel' services
- Promoting and marketing the business
- Maintaining statistical records
- Setting and achieving sales and profit targets
- Analysing sales figures and devising marketing and revenue management strategies
- Meeting and greeting customers
- Dealing with customer complaints and comments
- Addressing problems and troubleshooting
- Dealing with contractors and suppliers
- Ensuring effective secutiry
- Carrying out inspections of property and services

Resident Manager

- Implementing appropriate hotel inventory distribution strategy, maintaining accurate rates and inventory allotments in the IDS/GDS and property PMS
- Developing, monitoring, and adjusting sales and pricing strategies
- Providing critical analysis of strategies and demand factors
- Maintaining distribution channel data integrity
- Managing all RFPs (Request for Proposals)
- Loading all preferred, consortia and promotional rates in GDS and PMS
- Managing and maintaining group and transient inventory controls
- Communicating with co-workers, especially with Sales&Marketing and Reservation departments
- Working with Microsoft Office files, specifically Excel
- Spearheads troubleshooting and resolution of any GDS rate loading issues as they occur.
- Analyzing and reporting whether hotel was effectively marketing itself across electronic distribution channels
- Attending weekly sales meeting to maintain communication of strategies
- Managing all aspects of rate & inventory management as outlined in the services contract
- Creating and managing the training program of new hires to the revenue management team
- Managing and mantaining hotel website through CMS

Web & Revenue Manager

- Check-in / Check-out
- Answering the phone
- Dealing with questions and complains

Front Office Employee

Sheraton

Front Office Employee / Night Auditor

NH Hotel Group

Hotel Excelsior San Marco

Hotel Marketing Strategist · Hotel Digital Analytics + Advertising Specialist

Are you a Hotel Professional who's frustrated with the pandemic and doesn't know how to get more leads and bookings? No problem, I'm here to help you.

There is more demand that you think there is.

I'm Alessandro, obsessed with hotel distribution and marketing, I launched DYB to help you to:

☑ Create a bridge connecting eCommerce, Marketing, Distribution and Revenue Management.
☑ Generate demand, even in times like these where there is little demand.
☑ Understand and prevent the mechanics through which both uncontracted OTA's like Amoma and regular OTA's like Expedia destroy your direct booking strategy.
☑ Develop your Uniqueness to boost your Appealing.
☑ Empower your Emotional Selling: shifting from FEATURES to BENEFITS.
☑ Digital-Revenue Management: the importance of having the right data and how to make the most our of it.
☑ Make the most out of the tools you already have, no additional money spent.

Don't trust me, TEST me! Schedule your FREE 30-min consultation: directyourbookings.com/get-your-free-30-min-consultation/

taplio

The Battle

Peter Putzer

Alessandro Crotti

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