VP of Marketing @ HYCU | #5to9: Keeping Up With 2 Kiddos

My first job was bussing tables at my dad’s restaurant, where I learned something that still shapes how I lead today: it’s not just the product that keeps people coming back, it’s the experience.

That idea is at the core of how I approach growth. Whether it’s a restaurant or a B2B company, sustainable growth comes from creating experiences that customers care about, understand, and want to return to. In practice, that means combining clear positioning, disciplined targeting, customer insight, and a willingness to experiment, all grounded in data and accountability, to build programs that drive pipeline, improve retention, and support long-term growth.

I’ve built and led marketing and growth teams across enterprise, mid-market, and startup environments, helping companies move from reactive execution to focused, predictable growth. Along the way I’ve rebranded companies, built revenue engines, scaled teams, and helped leadership teams clarify how they show up in the market.

Most recently, I led marketing at PathFactory, where I oversaw the merger with Uberflip — unifying messaging, content, and teams to position the business for its next phase of growth. Before that, I’ve held senior leadership roles at HYCU, Alyce, Avid Technology, Iron Mountain, and EMC.

In addition to my operating roles, I advise B2B startups and mid-size companies on how to simplify their strategy, find their edge, and build growth programs that connect clearly to revenue.

I tend to do my best work where there’s momentum, complexity, and opportunity — and where leadership wants a partner who can help turn strategy into execution and execution into results.

Contact:  lorenco.pete@gmail.com

Pete Lorenco

Experienced Talent Acquisition and HR professional with a demonstrated history of working in Information Technology, Digital, SASS and Services industries. Skilled in people leadership, business partnerships, talent acquisition management and leadership, businesses transformation, employee onboarding, career site and recruitment marketing tools, HR project management and process improvement. Global recruitment and technology experience across 50+ countries (NA/EMEA/APAC & LATAM) to integrate Workday Recruitment technology and global recruitment processes and model. 

Energetic, driven individual who thrives in when there is a challenge that needs to be conquered. Considered a utility player who can tackle and think strategically for quick, agile impact. Proven leader through direct management and collaborative partnership.

Key Career Highlights:
- Global implementation of Workday ATS across 50+ countries and 4 regions in 18 months
- Project leader for HRSS delivery in EMEA for recruitment
- Increased conversion of interns from 15% to 45% in one year
- Introduced DEI slate achievement and metrics, increasing the submittal and Hiring Manager Interview slate achievement within 1 year
- Developed recruitment analytics dashboard for HR
- Revamped and led projects on career site upgrades at two companies
- Partnered with teams to start up social media presence and recruitment branding, inclusive of newsletters, social media tiles and Instagram stories
- Mentored recruitment team members to help them grow into future leaders

taplio

The Battle

Pete Lorenco

Stefanie Kysor

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?