VP of Marketing @ HYCU | #5to9: Keeping Up With 2 Kiddos

My first job was bussing tables at my dad’s restaurant, where I learned something that still shapes how I lead today: it’s not just the product that keeps people coming back, it’s the experience.

That idea is at the core of how I approach growth. Whether it’s a restaurant or a B2B company, sustainable growth comes from creating experiences that customers care about, understand, and want to return to. In practice, that means combining clear positioning, disciplined targeting, customer insight, and a willingness to experiment, all grounded in data and accountability, to build programs that drive pipeline, improve retention, and support long-term growth.

I’ve built and led marketing and growth teams across enterprise, mid-market, and startup environments, helping companies move from reactive execution to focused, predictable growth. Along the way I’ve rebranded companies, built revenue engines, scaled teams, and helped leadership teams clarify how they show up in the market.

Most recently, I led marketing at PathFactory, where I oversaw the merger with Uberflip — unifying messaging, content, and teams to position the business for its next phase of growth. Before that, I’ve held senior leadership roles at HYCU, Alyce, Avid Technology, Iron Mountain, and EMC.

In addition to my operating roles, I advise B2B startups and mid-size companies on how to simplify their strategy, find their edge, and build growth programs that connect clearly to revenue.

I tend to do my best work where there’s momentum, complexity, and opportunity — and where leadership wants a partner who can help turn strategy into execution and execution into results.

Contact:  lorenco.pete@gmail.com

Pete Lorenco

Founder of MCA² LLC | B2B Growth, Sales, Marketing Strategist | Trainer & Speaker | 2x Author

Owner of Two Local Businesses: Network In Action (NIA) Treasure Valley and MCA² LLC. Idaho business owners want growth, not just more networking.At Treasure Valley NIA, a proven franchise model, I’ve led three high-impact professional groups for more than seven years right here in Meridian, Idaho.We help business owners:Go beyond networking to create true revenue-generating connectionsBuild strategic relationships that consistently drive business growthJoin exclusive, high-quality groups with monthly meetings that deliver real results👉 If you're ready to grow with the right people, come visit one of our groups.📞 Let’s connect, visit one of our groups! Scott Marker | 208-546-8558"Scott and his group have been a game changer for our business. His leadership and ability to create positive connections have reshaped our direction in the best ways."—Dan Stout, Owner, Oasis Well Pump________________________________________MCA² LLC✅Helping businesses accelerate growth with cutting-edge GTM strategies, leveraging AI✅Proven expertise from startups to Fortune 50 companies✅Dynamic speaker on B2B/B2C sales, marketing, and AI-driven growthHow I Help:✅ B2B sales and marketing consulting, tailored strategies that drive real results✅ Training and keynote speaking, actionable insights for sales and marketing successReady to outpace your competitors in 2026?Let's discuss your targets in a free 45-minute consultation. Don't miss another quarter waiting for legacy strategies to catch up.📞 Scott Marker | 208-546-8558

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