VP of Marketing @ HYCU | #5to9: Keeping Up With 2 Kiddos

My first job was bussing tables at my dad’s restaurant, where I learned something that still shapes how I lead today: it’s not just the product that keeps people coming back, it’s the experience.

That idea is at the core of how I approach growth. Whether it’s a restaurant or a B2B company, sustainable growth comes from creating experiences that customers care about, understand, and want to return to. In practice, that means combining clear positioning, disciplined targeting, customer insight, and a willingness to experiment, all grounded in data and accountability, to build programs that drive pipeline, improve retention, and support long-term growth.

I’ve built and led marketing and growth teams across enterprise, mid-market, and startup environments, helping companies move from reactive execution to focused, predictable growth. Along the way I’ve rebranded companies, built revenue engines, scaled teams, and helped leadership teams clarify how they show up in the market.

Most recently, I led marketing at PathFactory, where I oversaw the merger with Uberflip — unifying messaging, content, and teams to position the business for its next phase of growth. Before that, I’ve held senior leadership roles at HYCU, Alyce, Avid Technology, Iron Mountain, and EMC.

In addition to my operating roles, I advise B2B startups and mid-size companies on how to simplify their strategy, find their edge, and build growth programs that connect clearly to revenue.

I tend to do my best work where there’s momentum, complexity, and opportunity — and where leadership wants a partner who can help turn strategy into execution and execution into results.

Contact:  lorenco.pete@gmail.com

Pete Lorenco

Parry Headrick

Founder at Crackle PR ⚡️Text me if you need tech PR: 415.246.8486

I’m founder of Crackle PR, a b2b tech public relations agency that works with good companies only. With over 20 years of experience in the PR industry, I have led marketing, communications, and new business functions for award-winning PR firms, serving clients in the B2B sector. As a PR agency leader, I am transparent, picky, and fearless. I do the right thing for my clients, my team, and my community. I am a big idea guy, a stellar writer and content creator, and a media trainer and counsel to the C-Suite. Text me if you need tech PR: 415.246.8486.

Founder 

Crackle Communications is a tech public relations agency that works with good companies only. We know communications, social media, branding and creative services cold. We’re a remote-first PR agency built for now, with deep experience connecting stories to their audiences. Warning: we’re transparent, picky and fearless.

My LinkedIn feed is filled with copywriters desperate to find work. 

People say AI can’t replace human writing. 

Most folks say they use AI for ideation, feedback, etc, but not to actually *do the writing*. 

Maybe. 

But I’m seeing so much terribly boring, formulaic, insipid marketing copy and LinkedIn posts that I’m thinking the correlation is real:

Human writers are losing jobs to AI. 

We just aren’t admitting it yet because it feels icky to say. 

But I’ll die on this hill: 

Strong writing is now—and will always be—the number one trait I look for when hiring for my team. 

Because great writing is a massive differentiator in AI’s sea of sameness. 

Don’t sleep on the humans. 

This is the way ✊

Founder at Crackle PR 🎙️ Text me for tech PR: 415.246.8486

💥 We don’t know if the economy is about to tank. 

But we do know this: 

PR isn’t a “nice to have” that can be cut to save costs any more. 🔪

Not this time. 

As CEO Gregory Galant of Muck Rack  correctly notes, PR is no longer just “brand-building”: 

It’s a performance channel. 

Large Language Models like ChatGPT heavily favor *earned media* in their answers to your questions. 

👇







Helllloooo, PR 👋


Vroom vroom 

🏎️💨

This is the way ✊

🚨 DON’T: Hire a PR agency if you don’t have the time or resources to truly partner with them. 

DO: Hire a PR agency when you prioritize it as a key business driver. 

Because it is. 

Especially now, when LLMs heavily cite *earned media* in their answers to “which company has the best ______?”

But PR agencies can’t do it alone.

You’ve gotta put skin in the game. 

This is the way ✊

👇

That feeling when Gartner predicts budgets for PR and earned media will 2x by 2027 as LLMs replace tratitional search☺️ 

This is the way ✊

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Pete Lorenco

Parry Headrick

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The Battle

Pete Lorenco

Parry Headrick

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Parry Headrick's LinkedIn Performance

Ready to grow your LinkedIn presence?

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