VP of Marketing @ HYCU | #5to9: Keeping Up With 2 Kiddos

My first job was bussing tables at my dad’s restaurant, where I learned something that still shapes how I lead today: it’s not just the product that keeps people coming back, it’s the experience.

That idea is at the core of how I approach growth. Whether it’s a restaurant or a B2B company, sustainable growth comes from creating experiences that customers care about, understand, and want to return to. In practice, that means combining clear positioning, disciplined targeting, customer insight, and a willingness to experiment, all grounded in data and accountability, to build programs that drive pipeline, improve retention, and support long-term growth.

I’ve built and led marketing and growth teams across enterprise, mid-market, and startup environments, helping companies move from reactive execution to focused, predictable growth. Along the way I’ve rebranded companies, built revenue engines, scaled teams, and helped leadership teams clarify how they show up in the market.

Most recently, I led marketing at PathFactory, where I oversaw the merger with Uberflip — unifying messaging, content, and teams to position the business for its next phase of growth. Before that, I’ve held senior leadership roles at HYCU, Alyce, Avid Technology, Iron Mountain, and EMC.

In addition to my operating roles, I advise B2B startups and mid-size companies on how to simplify their strategy, find their edge, and build growth programs that connect clearly to revenue.

I tend to do my best work where there’s momentum, complexity, and opportunity — and where leadership wants a partner who can help turn strategy into execution and execution into results.

Contact:  lorenco.pete@gmail.com

Pete Lorenco

Noble People

Media Supervisor

MEG & MUNRO

Identify and cultivate strategic partnerships to fuel growth and enhance market presence.  Lead market research and competitive analysis to inform growth strategies. Proactively prospect new business opportunities.

Growth and Innovation Consultant

Bamboo

Senior Manager, Growth Marketing 

Developed business plans, growth marketing strategies, advertising plans for the clients in various industries. Most recent projects included: extensive market research and competitive analysis for a startup cannabis company, growth marketing strategies for a mobile app developer, advertising campaign management for a high end lifestyle brand.

Digital Marketing Consultant

WorldMedia, Inc.

- Orchestrated the strategy, planning, management, and optimization of national and international advertising campaigns within various channels, including paid social, digital display, programmatic, search, CTV / OTT, digital OOH, brand sponsorships, and more.
- Conducted comprehensive data analysis to uncover insights and develop actionable recommendations, ensuring cost efficiencies across integrated media programs.
- Collaborated closely with cross-functional teams, including sales, ad agency (account and creative), and product teams, to support account deliverables and foster client growth.
- Spearheaded research initiatives to identify new growth strategies, executing tests and campaign optimizations to capitalize on emerging opportunities.
- Translated clients' business objectives, strategies to target both B2B and B2C audiences into insightful media plans that drove results.

Sr. Marketing Manager, Cross-Channel Advertising

- Effectively communicated digital strategies and rationale for tactical approaches for each campaign
- Executed, managed, and optimized online media campaigns and programs for agency clients (e.g. auction based performance media, audience-based buying, re-marketing campaigns) while meeting or surpassing client performance expectations
- Led campaign setup from beginning tactical stages to launches
- Developed, grew, and maintained relationships with internal and external stakeholders through exceptional client service
- Formulated RFPs for new client opportunities

Account Manager, Cross-Channel Advertising

- Strategic and results-oriented marketing executive with extensive experience in driving substantial revenue growth and enhancing market presence. 
 - Adept at steering diverse teams and managing multimillion-dollar budgets across various platforms, including but not limited to paid social, programmatic, display, and search. 
 - Known for delivering impactful strategic business reviews to senior stakeholders, fostering informed decision-making. 
 - Skilled leader with a strong foundation in relationship building, client service, and formulating strategies for new client opportunities. 
 - Proven success in strengthening media vendor relationships and enhancing global market reach across Americas, EMEA, and APAC.

taplio

The Battle

Pete Lorenco

Natali Meytin

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?