Flexera

VP of Global Growth Marketing

GTMfund

GTMramp Member

Marketing Sidekick

I’m your growth sidekick for B2B companies who need clarity + alignment + results.

Advise and provide B2B marketing strategy and execution support for companies who need demand gen, sales alignment, and scalable GTM.

Founder & Growth Advisor

Pavilion

Member

PathFactory

VP of Marketing & RevOps

HYCU, Inc.

VP, Global Demand Generation

Alyce

Then served as an advisor to Alyce prior to acquisition by Sendoso.

VP of Marketing (Head)

Avid

VP of Marketing & Business Development

Iron Mountain

OPPORTUNITY: Led marketing for target business segments & verticals. Manage a team of 15. 

RESULTS:
⇨ Contributed $60M in marketing generated new logo sales in 2019, overachieving goal by $10M 
⇨ Increased marketing-sourced pipeline to $142M, sourcing 25% of net new sales pipeline
⇨ Increased web traffic 100%+ and 20% sales increases in target markets through radio ads
⇨ Sourced BDR team that generated 2.5K new sales meetings and $18M in net new sales pipeline in 6 months.
⇨ Established growth plans for team, providing clear steps that enabled 5 direct reports to get promoted.

Director of Marketing

OPPORTUNITY: Established marketing function for SMB business unit. Operated entrepreneurially to research target market, lead segmentation, create brand messaging, and activate demand generation with $2.5M budget. Led 1 employee. 

RESULTS:
⇨ Grew net new sales from $3M to $40M
⇨ Provided a personalized SMB customer journey thru a separate SMB microsite with content including "How it Works" videos that later expanded to enterprise use. 
⇨ Launched eCommerce site and secured 250 deals within a 3-month pilot.
⇨ Drove engagement and advocacy through SMB customer community.

Marketing Manager, Small & Medium Business (SMB)

HP Autonomy

OPPORTUNITY: Led demand generation for NA cloud backup solutions. Led 2 consultants. Retained by Iron Mountain Corporate after sale to HP Autonomy.

RESULTS:
⇨ Generated $16M in marketing generated pipeline.
⇨ Achieved $5.2 in marketing generated revenue.

Demand and Content Marketing Manager, Cloud Backup

VP of Marketing @ HYCU | #5to9: Keeping Up With 2 Kiddos

My first job was bussing tables at my dad’s restaurant, where I quickly learned: it’s not just the food that keeps people coming back—it’s the experience.

Now I work in marketing, but the philosophy hasn’t changed:
Create standout experiences that make people care and want to come back for more.

I combine customer feedback, data, and a willingness to try new things (and fail) to craft programs that drive pipeline and boost retention. And I've done this for large & mid-size enterprises and scrappy startups across SaaS, tech, and beyond.

Most recently, I led marketing at PathFactory, where I oversaw the merger of Uberflip—unifying messaging, content, and teams to position the business for its next phase of growth. Before that? I led marketing at HYCU, Alyce, Avid Technology, Iron Mountain, and EMC. I've rebranded companies, built revenue engines, and scaled teams.

I also advise B2B startups and mid-size companies on how to simplify their strategy, find their edge, and develop programs that generate pipeline.

Contact:  lorenco.pete@gmail.com

Pete Lorenco

📣 I'm Hiring: Director of Lifecycle Marketing 📣 

We’re evolving how we think about global campaigns at Flexera —> moving from acquisition-only to a full lifecycle approach that connects with customers well beyond the first touch.

This new role will partner closely with the amazing Courtney Struthers and Customer Experience (CX) Marketing team, along with the broader marketing org, to build creative, data-informed programs that connect key moments across the customer journey.

This could be a great match if you've:
- Led a team and built both acquisition and customer programs
- Driven campaign orchestration across global initiatives, launches, and strategic priorities
- Partnered with Field and Partner Marketing to localize and package programs for regions and partners
- Love pushing for bold, creative ideas that drive results
- Thrive collaborating across teams to turn ideas into impact

At Flexera, we help companies get smarter about their technology spend and risk and there’s never been a more important time for that.

If this sounds like a fun challenge and good fit, let’s connect 👇

https://lnkd.in/e9QZWbTW

VP Growth Marketing @ Flexera || Startup & Enterprise GTM Leader || Also: toy negotiating dad

Swapcard

Swapcard is an event management platform with 3 goals: 1) Helping sponsors generate more revenue; 2) Making organizers' lives easier; 3) Ensuring attendees have an unforgettable experience.

I led Swapcard's international marketing team, building sales and marketing alignment processes around integrated campaigns to drive consistent, relevant messaging. Created new brand guidelines, new content creation and repurposing programs, and cross-functional tiger team approach, resulting in a doubling of MQLs and pipeline generated from key targeted accounts in 2023.

Grew and engaged Swapcard's community, bringing tens of thousands of eventprofs worldwide into the EVOLVE community with the goal of making events more impactful, memorable, and inclusive. Promoted to director of Marketing in May 2022.

Director of Community & Social

MarketingProfs

MarketingProfs makes smarter marketers through online training courses, in-person events, and amazing content.

Created the Direct of Community role at MarketingProfs, as we realized there was a huge need to have someone responsible for engaging our community. 

Grew the existing new community members and new topline subscribers by over 40% YoY.

Hosted the Marketing Smarts podcast. Moderated and produced MarketingProfs training courses and webinars. 

Built referral program to accelerate new subscriber growth.

Director of Community

Aligned remote marketing team as well as dozens of freelancers and contractors around the mission of bringing marketing education to marketers worldwide. Drove over $2 million of annual marketing-sourced revenue. Built lead gen engine for corporate sales team, 

Successfully implemented a complete company-wide pivot from a media company to a training organization, including all new website presence, branding and style, sales/marketing approach, and demand generation methodologies.

Spearheaded the Open House project, which resulted in the single largest day of course enrollments in company history.

Product marketing manager for MarketingProfs University, an online training program for marketers. Managed all promotions, sales collateral, competitive research, programming/sourcing, and attendee engagement for both B2C (e-commerce) andB2B (enterprise) activities.

Product Marketing Manager/ Sr. Marketing Manager

Lexi-Comp, Inc.

*Strategic planning and tactical execution of B2C sales and marketing initiatives through electronic channels

*Oversee growth and expansion of Internet B2C channel, increasing revenue by 21% since 2007, including exceeding plan by 12% in 2010.

*Perform analysis of market trending and internal customer data to determine optimal advertising and e-Commerce activities 

*Spearheading social media activities including creation of content for Twitter, YouTube, Facebook, and LinkedIn 

*Manage all SEO/SEM implementation strategies including PPC advertising

*Design, develop, and maintain informational website and e-Commerce web store

e-Commerce/e-Marketing Manager

Directed operations of Customer Support, Technical Support, and Account Management teams 

Responsible for all budgeting considerations: payroll, hiring, and scheduling

Facilitated expansion of support department to match corporate sales growth and accommodate increased customer support needs

Conducted customer training at hospitals, academic institutions, and nationwide conventions 

Increased overall customer satisfaction rating to 96.5%

Support Manager

PerkinElmer

Oversaw day-to-day operations of Technical Service department

Coordinated internal and on-site customer training sessions, installations, and field service calls relating to FDA regulated medical devices

Integrated local and regional service and customer care teams into unified national service organization

Developed and implemented best practice operating procedures to optimize call center workflow patterns

Assisted in post-R&D activities relating to newly developed blood screening kits, including:  product placement, pricing, competitor landscape, and support-related activities

Technical Support Manager

Developed test protocols, reagents, and assays for neonatal screening kits.

Bench Scientist

Akron Zoo

Wildlife Keeper

I am a people-first marketing leader with experience in life sciences and technology, SaaS platforms, healthcare informatics, and virtual and in-person training. 

I love building and engaging communities, creating and delivering content, hosting and moderating events, and helping marketing teams learn and grow. My job as a leader is to make everyone a smarter marketer.

As the former Director of Marketing at Swapcard, I led the international marketing team in creating new branding and writing guidelines, developing consistent and relevant messaging for multiple audiences, and building a content distribution and repurposing program, all of which led to us doubling the pipeline generated from our key target accounts. 

Prior, I grew and managed Swapcard's EVOLVE community, bringing together thousands of event professionals worldwide.

I hosted the Marketing Smarts podcast for MarketingProfs, as well as emceed the greatest B2B marketing conference around, the MarketingProfs B2B Forum. 

My specialties include digital marketing, analytics, creating marketing song parodies, public speaking, and copywriting. I have a passion for telling stories, taking people on adventures, and making marketing fun and impactful.

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Pete Lorenco

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The Battle

Pete Lorenco

Matt Snodgrass

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pete Lorenco's LinkedIn Performance

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