Flexera

VP of Global Growth Marketing

GTMfund

GTMramp Member

Marketing Sidekick

I’m your growth sidekick for B2B companies who need clarity + alignment + results.

Advise and provide B2B marketing strategy and execution support for companies who need demand gen, sales alignment, and scalable GTM.

Founder & Growth Advisor

Pavilion

Member

PathFactory

VP of Marketing & RevOps

HYCU, Inc.

VP, Global Demand Generation

Alyce

Then served as an advisor to Alyce prior to acquisition by Sendoso.

VP of Marketing (Head)

Avid

VP of Marketing & Business Development

Iron Mountain

OPPORTUNITY: Led marketing for target business segments & verticals. Manage a team of 15. 

RESULTS:
⇨ Contributed $60M in marketing generated new logo sales in 2019, overachieving goal by $10M 
⇨ Increased marketing-sourced pipeline to $142M, sourcing 25% of net new sales pipeline
⇨ Increased web traffic 100%+ and 20% sales increases in target markets through radio ads
⇨ Sourced BDR team that generated 2.5K new sales meetings and $18M in net new sales pipeline in 6 months.
⇨ Established growth plans for team, providing clear steps that enabled 5 direct reports to get promoted.

Director of Marketing

OPPORTUNITY: Established marketing function for SMB business unit. Operated entrepreneurially to research target market, lead segmentation, create brand messaging, and activate demand generation with $2.5M budget. Led 1 employee. 

RESULTS:
⇨ Grew net new sales from $3M to $40M
⇨ Provided a personalized SMB customer journey thru a separate SMB microsite with content including "How it Works" videos that later expanded to enterprise use. 
⇨ Launched eCommerce site and secured 250 deals within a 3-month pilot.
⇨ Drove engagement and advocacy through SMB customer community.

Marketing Manager, Small & Medium Business (SMB)

HP Autonomy

OPPORTUNITY: Led demand generation for NA cloud backup solutions. Led 2 consultants. Retained by Iron Mountain Corporate after sale to HP Autonomy.

RESULTS:
⇨ Generated $16M in marketing generated pipeline.
⇨ Achieved $5.2 in marketing generated revenue.

Demand and Content Marketing Manager, Cloud Backup

VP of Marketing @ HYCU | #5to9: Keeping Up With 2 Kiddos

My first job was bussing tables at my dad’s restaurant, where I quickly learned: it’s not just the food that keeps people coming back—it’s the experience.

Now I work in marketing, but the philosophy hasn’t changed:
Create standout experiences that make people care and want to come back for more.

I combine customer feedback, data, and a willingness to try new things (and fail) to craft programs that drive pipeline and boost retention. And I've done this for large & mid-size enterprises and scrappy startups across SaaS, tech, and beyond.

Most recently, I led marketing at PathFactory, where I oversaw the merger of Uberflip—unifying messaging, content, and teams to position the business for its next phase of growth. Before that? I led marketing at HYCU, Alyce, Avid Technology, Iron Mountain, and EMC. I've rebranded companies, built revenue engines, and scaled teams.

I also advise B2B startups and mid-size companies on how to simplify their strategy, find their edge, and develop programs that generate pipeline.

Contact:  lorenco.pete@gmail.com

Pete Lorenco

📣 I'm Hiring: Director of Lifecycle Marketing 📣 

We’re evolving how we think about global campaigns at Flexera —> moving from acquisition-only to a full lifecycle approach that connects with customers well beyond the first touch.

This new role will partner closely with the amazing Courtney Struthers and Customer Experience (CX) Marketing team, along with the broader marketing org, to build creative, data-informed programs that connect key moments across the customer journey.

This could be a great match if you've:
- Led a team and built both acquisition and customer programs
- Driven campaign orchestration across global initiatives, launches, and strategic priorities
- Partnered with Field and Partner Marketing to localize and package programs for regions and partners
- Love pushing for bold, creative ideas that drive results
- Thrive collaborating across teams to turn ideas into impact

At Flexera, we help companies get smarter about their technology spend and risk and there’s never been a more important time for that.

If this sounds like a fun challenge and good fit, let’s connect 👇

https://lnkd.in/e9QZWbTW

VP Growth Marketing @ Flexera || Startup & Enterprise GTM Leader || Also: toy negotiating dad

Sam Mallikarjunan

Head of Growth for HubSpot Labs

LinkedIn

Created and taught the "Generative AI for Sales & Services Professionals" course for the LinkedIn Learning website!

LinkedIn Learning Instructor

OneScreen.AI

Co-Founder & Chief Executive Officer

Flock

As Chief Revenue Officer, I lead our global Marketing, Sales, Customer Success, and Business Intelligence/Operations teams advancing our company mission.

The mission? A hundred years from now, economic historians will have a name for this 10-15 year period in history. We've gone from cubicle farms and 9-5 jobs where your impact is limited to your job title and your box on an org chart to a world where people can communicate and collaborate in real-time, anywhere in the world, for any project where they can make an impact. The world needs to rethink the way we design organizations and careers as deeply as we've reconsidered business strategy in general.

Flock is on a mission to transform the way we design, lead, and grow within our teams. Silos, hierarchies, and influence-via-tenure made sense when employees couldn't easily communicate, collaborate, and help each other. Flocks tools for internal communication, collaboration, and organization help organizations unleash the untapped power of their people and help people unleash the untapped potential of their careers.

Here at Flock, we're on a mission to fix the world of work. Tough mission. Tough obstacles. But with an even tougher team. Join us -- we're hiring.

Chief Revenue Officer (CRO)

University of South Florida

Teaching innovation management as part of the Digital Marketing Certification at the USF Muma College of Business and managed development and deployment of the Digital Marketing Certification eLearning course.

Faculty Chair

Harvard University

Taught Advanced Digital Marketing, SaaS Economics, and Innovation Management at the Harvard Division of Continuing Education.

Instructor

HubSpot

Marketing Fellow

HubSpot Labs is building tools and experiences to make the lives of marketers better. Different than the work done by our core product team, HubSpot Labs builds tools for marketers such as browser extensions, free stock photo websites, and the world's largest marketing community at inbound.org (which has over 110,000 members and growing!).

HubSpot wasn't originally built as an eCommerce solution, but we believed that the principles of inbound marketing could help those business grow. So we created a small, autonomous internal team to focus on first developing a methodology for modern eCommerce marketing (which was later summarized in my book, How To Sell Better Than Amazon) and then to share that message with the world.

From a marketing perspective, our demand generation efforts fed our sales team with a constant flow of qualified inbound leads and led to the eCommerce team being a small, internal bet to being one of the most successful segments at HubSpot.

Head of eCommerce Marketing

Head of Experimental Marketing

CheapHumidors.com

CheapHumidors.com was a top eCommerce retailer selling cigars, humidors, and related accessories worldwide.

We also managed several other web properties, such as BuyLighters.com, Bowie-Knives.com and others. Don't judge me, exact-match domains were much more powerful back then!

Chief Marketing Officer

American Health, LLC.

Health/Life Insurance Brokerage. Find, compare, and apply for coverage online!  We want to help customers expand beyond "reacting" to health issues with insurance and help them live healthy, happy lives.

American Health
Safeguard Your Health!
http://www.myamericanhealth.com

I help build organizations that drive growth. Enduring companies build engines of growth and teams with the right muscles to test, experiment, and challenge assumptions. Growth isn't a mysterious magic, it should be intentionally and methodically executed.

When I look back on my career, it's not the impossible goals I've personally hit or big competitors I've personally beaten that make me the proudest. My greatest definition of professional success is that if I were hit by an asteroid today, I could go to that great CRM in the sky knowing I'd still had an immeasurable impact on the world because of the incredible impact the people I've helped grow will have on the world.

Key Team Accomplishments:

Objective: Startup SMarketing Growth

Taking a startup from "we have great product/market fit" to "we're a sustainable business with accelerating growth" requires focused, well-aligned execution with highly aligned sales & marketing teams. Start from the bottom of the funnel and work your way up. Design and lead teams that are independent and powerful and focused on optimizing one aspect of the revenue funnel.  

Key Results:
+102% increase in bookings yield from the funnel
-32% simultaneous reduction in CAC

Smart growth requires aligning your business economics with your strategy. Sometimes you need to lower CAC. Sometimes you need to grow bookings. Sometimes you need to do both -- that's hard.

Objective: Create and Dominate a New Market for Existing Products

There was no demand for "inbound eCommerce" soft ware in 2011. eComm marketers do PPC, SEO, and blast their entire list 3X/week with a coupon. I led the initiative to define what the methodology was, and re-train the minds of our market. 

Key Results:
22x Increase in incoming leads 5x Reduction in customer churn 200x increase in monthly recurring revenue 

Objective: Global Expansion

Global markets present both opportunities and chal lenges. Leading HubSpot's marketing expansion into Latin America, we had to create demand for a tool that powers a methodology few people were familiar with. 

Key Results:
15x lead flow 
58x increase in monthly recurring revenue 

I’ve had to change a lot of my views over the past few years to keep up with how the world has changed. 

But this may be my strangest “evolution” in perspective:

I’m telling more and more people that it’s okay to just give up.

Leading the team @ Agent.ai 🚀 Formerly: CEO @ OneScreen.ai, CRO @ Flock.com, Instructor @ Harvard, & Head of Growth @ HubSpot Labs.

Open article: Giving Up Makes More Sense Than It Used To by blog.agent.ai

Giving Up Makes More Sense Than It Used To

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The Battle

Pete Lorenco

Sam Mallikarjunan

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The Battle

Pete Lorenco

Sam Mallikarjunan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Pete Lorenco's LinkedIn Performance

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Performance ScorePete Lorenco's LinkedIn Performance