VP of Marketing @ HYCU | #5to9: Keeping Up With 2 Kiddos

My first job was bussing tables at my dad’s restaurant, where I learned something that still shapes how I lead today: it’s not just the product that keeps people coming back, it’s the experience.

That idea is at the core of how I approach growth. Whether it’s a restaurant or a B2B company, sustainable growth comes from creating experiences that customers care about, understand, and want to return to. In practice, that means combining clear positioning, disciplined targeting, customer insight, and a willingness to experiment, all grounded in data and accountability, to build programs that drive pipeline, improve retention, and support long-term growth.

I’ve built and led marketing and growth teams across enterprise, mid-market, and startup environments, helping companies move from reactive execution to focused, predictable growth. Along the way I’ve rebranded companies, built revenue engines, scaled teams, and helped leadership teams clarify how they show up in the market.

Most recently, I led marketing at PathFactory, where I oversaw the merger with Uberflip — unifying messaging, content, and teams to position the business for its next phase of growth. Before that, I’ve held senior leadership roles at HYCU, Alyce, Avid Technology, Iron Mountain, and EMC.

In addition to my operating roles, I advise B2B startups and mid-size companies on how to simplify their strategy, find their edge, and build growth programs that connect clearly to revenue.

I tend to do my best work where there’s momentum, complexity, and opportunity — and where leadership wants a partner who can help turn strategy into execution and execution into results.

Contact:  lorenco.pete@gmail.com

Pete Lorenco

VP and Head of Marketing

ThoughtSpot

Vice President Corporate Marketing

Sr Director, Global Corporate Marketing & Sales Development

Sr Director, Global Sales Development

Riskonnect (Formerly Castellan Solutions)

Chief Marketing Officer

Vice President Global Marketing

Aptean

Vice President, Global Marketing

I'm charged with leading a team of awesome marketers and account development teams to organically grow our ERP, SCM, and compliance businesses.

Vice President, Global Demand Generation Marketing

Senior Director, Global Demand Generation

I built a business development team from the ground up in North America to help the company increase pipeline and convert marketing leads at a higher rate.

Senior Director, Lead Development & Field Marketing

Commvault

Director, Lead Development

Ariba

Director, North American Demand Management

Senior Manager, North American Demand Management

Manager, North American Demand Management

-Worked with two Regional Sales Directors to manage and coordinate initial meetings in Central and Mid-Atlantic territories supporting 5 Account Executives as well as a Strategic Account Executive 
-Built $7.5 Million of pipeline within first 6 months with Ariba 
-Consistently qualified and broke into 8 – 10 net new enterprise level opportunities/accounts a month
-Trained new DME’s and assisted in any discussions with marketing regarding improving processes and productivity in Salesforce.com and Eloqua
-Monitored and contributed to social media buzz on twitter, facebook, Linkedin

Demand Management Executive

Silverpop

- Managed and developed planning and logistics for Digital Consumer Marketing Summit with Vice President of Industry Relations  
- Created and managed nurture campaigns alongside online marketing team for both field events and webinars 
-Moderated and ran webinars including set up in GoToWebinar and preparing leads for import into Salesforce.com 
-Worked with clients and vendors for co-sponsorships of tradeshows  
-Managed administrative processes and coordinated with team members around the review, negotiation and approval of spending on field sponsorships and field events 
-Worked with partners/speakers for deliverables as well as logistics for Digital Consumer Marketing Summits 
-Provided support and edited evangelism content development 
-Monitored and contributed to social media via twitter with my personal account and the corporate twitter handle 
-Constantly acting as a change agent to improve processes and procedures to be more efficient and effective 
-Always checked in with management for feedback on how to bring in more and better qualified leads for sales based on what was happening in current programs  
-Worked closely with operations to measure ROI of campaigns, events, tradeshows and webinars

Field Marketing Specialist

Follow up on warm leads and cold call target accounts. Qualify leads and set up with outside sales managers or nurture leads until they are ready to move forward. Advise prospects on marketing best practices and how to use different marketing channels effectively.

Business Development

Maverick Recruiters

Recruited candidates for administrative and finance positions
Daily business development for new job orders
Account management for current clients

Account Manager/Recruiter

Thompson Tractor Company

Promoted and relocated to Birmingham, Alabama headquarters to handle advertising and promotions for both the Lift Truck Division and the Power Systems Division.

Advertising and Promotions Coordinator

Marketing & Sales professional with experience in business development, lead development and management, account management, field marketing, marketing automation, email marketing and advertising & promotions. Focused on better aligning marketing and sales teams to be more efficient and effective.

Specialties: business development, sales development, marketing automation, Salesforce.com, social media, brand identity, advertising & promotions, sales support, event planning, lead management, management, management

taplio

The Battle

Pete Lorenco

Kristin Agnelli

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?