Founder | Startup Consultant | One Exit | Angel Investor | Fundraising

I am an expert in my field with 18+ years of diverse business experience, from startups to established enterprises with one exit under my belt!

My business journey is not linear and has been a blend of creativity, strategy and hustle!

I have guided and collaborated with hundreds of startups from Pre-seed to Series D. My expertise is helping startups tell their story to get funded and accelerate growth!

I am very good at preparing:

✔Pitch Decks: a compelling story to setup investor meetings 
✔Executive Summaries: a comprehensive but concise overview of startups condensed to 1-page 
✔Sales Presentations: a winning deck to land more clients and/or strike partnerships.
✔Business Plans: a detailed plan covering your operation from A to Z 
✔Branding: brand guidelines including visual identity, logo, color palette, and typeface.
✔Financial Projections: an editable and dynamic model with 3-5 year projections, balance sheet, and cash flow statement

My experience spans many sectors: Technology, Education, Real Estate, Fintech, Fashion, Health and Wellness, SaaS, Consumer Goods, Life Sciences, Adtech, Media and entertainment, Legal, Hospitality, Tourism, Financial Services, and Aerospace.

Why Work With Me?

✔Proven Success: $1M+ sales generated on Upwork and an approach that's helped startups raise $2B+
✔Customized Strategy: Each project is tailored to peak investor interest and secure capital
✔Efficienct: Ensured maximum productivity within the agreed timeline
✔Credibility: Endorsed by clients as professional, approachable, and exceeding expectations

I'm excited to be part of your success with a proven process and a passion for seeing startup ideas come to life.

✉️ Send me a message and let’s discuss

Peter Korbel

Most startups fail for a reason no one wants to admit.

The co-founder relationship!

Everyone obsesses over the idea.

But here’s what actually breaks most startups.

The founders don’t really know each other.

I see it all the time.

Two people meet for the first time, think they “vibe,”
and decide to start a company together.

The only thing holding them together is the startup itself.

And that works fine,
until the moment all startups eventually hit:

The moment it looks doomed.
Worthless. Hopeless.

The point where it feels easier to walk away than to keep going.

And if the relationship isn’t real,
if there’s no trust, no shared history, no real connection
then the partnership collapses right there.

They quit. They split.
They move on.

But founders who have known each other for years,
built things together,
seen each other under pressure . . .

They don’t walk away.
They keep going, even when it feels pointless.

And funny enough,
that “misplaced loyalty” often saves the company.
Because what looked doomed wasn’t actually doomed.
It was just a rough chapter.

A strong co-founder relationship outlasts the hard days.
And the hard days are the ones that matter.

So before you choose your co-founder, ask yourself:

Are we building a company together,
or are we just building a moment?

---

For more of my content, check out my newsletter Startup Anatomy.
https://lnkd.in/gCcWi-iw

We break down founders like you who built something real online — how they did it, what worked, and what they’d do differently.

---

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Startup Strategist | Founder | One Exit | Angel

Some startups explode while others stall.

The trick is surprisingly simple:

Anti-trend.

Most people chase what’s trending.

It feels safe.

Everyone is running in the same direction.

But when everyone copies the same playbook,
everything starts to look identical.

That’s where real opportunity opens up.

Sometimes the smartest move is choosing the opposite.

If people want louder, make it quieter.

If everyone builds bigger, try smaller.

If the whole market speeds up, go slow.

Anti-trend ideas work because they give people what’s missing.

Stability. Simplicity.
A breather.

Look around your niche.

Notice what everyone is doing.

Then flip the pattern.

The next breakout idea might not be “the next big trend.”

It might be the thing that moves against it.

What’s the opposite move in your space?

---

For more of my content, check out my newsletter Startup Anatomy.
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We break down founders like you who built something real online — how they did it, what worked, and what they’d do differently.

---

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 Opportunity Is in the Opposite

Think you need funding to scale?

Try this instead:

Turn creators into your new growth engine.

Building is easy now.

A few AI tools can do what teams and millions once did.

The real struggle is getting noticed.

And that’s exactly what creators solve.

Give them ownership, not payment.
And now they care like a founder.

One real mention = months of paid ads.
No VC pressure.
Traction from day one.

Take a look at Stanley.

They didn’t blow millions on marketing.
They built a movement through the community.

Viral posts turned their tumbler into a status symbol.
Each creator mentioned became free distribution.

That’s the new model.

Creators aren’t just promoters. They’re partners.

You keep building.
They bring culture and audience.

The result:

You grow faster.
You scale smarter.
You disrupt before others even notice.

In this game, influence is your real investor.

Because attention moves faster than money.

---

For more of my content, check out my newsletter Startup Anatomy.
https://lnkd.in/gCcWi-iw

We break down founders like you who built something real online — how they did it, what worked, and what they’d do differently.

---

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Influence is the Investor

Why do some problems keep repeating?

They’re pointing you toward:

Opportunity!

Most people chase ideas that sound exciting.

You don’t need excitement.

You need evidence.

Real ideas live in the moments when you think,
“Why is this still so complicated?”

That’s the signal most people skip.

Because the best startup ideas rarely appear shiny.
They show up as small frustrations you face again and again.

A slow workflow.
A tool that never does what you need.
A messy process everyone secretly hates.

Start where the friction is loud.
Start where the annoyance is real.
Start where you feel it yourself.

Because if it irritates you daily,
it probably irritates thousands of others too.

And that’s the place worth building from.

---

For more of my content, check out my newsletter Startup Anatomy.
https://lnkd.in/gCcWi-iw

We break down founders like you who built something real online — how they did it, what worked, and what they’d do differently.

---

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 Broken Markets    Build Winners

Think starting a business is about ideas?

It is actually about:

How much uncertainty you can survive.

Starting a business off the ground feels simple on paper.

In reality, it is months or years of slow progress.

You keep building while asking yourself, 
Is this ever going to work?

That is the real price of freedom.
You pay it with fear.
And you pay it over time.

Fear when you hire your first employee.
Fear when you land your first customer.
Fear when people judge or underestimate what you are building.

The founders who win are the ones who can sit with uncertainty the longest.

They keep moving when nothing is guaranteed.
They build while scared.
They show up anyway.

If you can hold the fear, you give your business room to become something real.

---

For more of my content, check out my newsletter Startup Anatomy.
https://lnkd.in/gCcWi-iw

We break down founders like you who built something real online — how they did it, what worked, and what they’d do differently.

---

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Founders skip updates all the time.

Here’s why it’s a mistake:

Investors notice!

Teams feel the gaps.

Alignment slips quietly.

A consistent monthly update fixes that fast.

The best updates follow a simple, 
structured format:

1️⃣ Highlights
Celebrate wins first.
What moved the needle this month?
New customers, product breakthroughs,
or key milestones.
Set the tone with clear achievements.

2️⃣ Lowlights
Acknowledge what didn’t go as planned.
Transparency builds trust.
Call out the challenges without defensiveness.
It shows you’re in control, not hiding issues.

3️⃣ Key Metrics
Numbers give clarity.
Cash balance, runway, MRR, and total customers.
Month-over-month growth adds crucial context.
Metrics are the real scoreboard of the company.

4️⃣ Help & Requests
Ask for the support needed.
Intros, advice, or resources. Specificity matters.
Investors can only help when you tell them how.
Clarity here creates actionable collaboration.

Structured updates save time, 
build trust, and accelerate growth.

Which section could transform your investor updates today?

---

For more of my content, check out my newsletter Startup Anatomy.
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We break down founders like you who built something real online — how they did it, what worked, and what they’d do differently.

---

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The Perfect Investor Update

Startup Anatomy // Newsletter Edition 6

A founder who built a SaaS, scaled it to $55K a month, and sold it in just two years.

Arvid Kahl

No funding. No team.
No Silicon Valley story arc.

Just a real problem, a tiny niche, and the courage to build fast.

In 2017, Arvid Kahl watched his partner Danielle spend hours writing repetitive student feedback after every online class.

Same structure, same details, same pain.

So they built a tool for it.
A simple web app called FeedbackPanda.

Teachers loved it.
Communities spread it.
MRR climbed to $55K/month.
Two years later, they sold it and bought their freedom.

Arvid didn’t disappear after the exit.

He turned his lessons into The Bootstrapped Founder, wrote Zero to Sold, built Podscan, and kept teaching founders what most playbooks ignore:

You don’t need to build big to build well.

Arvid reminds us that focus is a superpower.

You can build lean, stay small, and still create something life-changing.

You can work quietly and still build a business loud enough to change your future.

That’s the story I unpack in this week’s edition of Startup Anatomy.

How a bootstrapped founder turned a tiny pain point into financial freedom — and why writing in public might be the most underrated growth engine on the internet.

Read the full story here: https://lnkd.in/g38rG88D

Let’s go.

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Security Verification | LinkedIn

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Sales Navigator

li_at

Talks about #startups, #pitchdecks, #fundraising, #inspiration, and #businessmodels

Investors often test your conviction.

They ask: 

Can you survive a big player?

Most founders freeze when a giant enters their space.

It feels impossible to compete.

Yet some startups still thrive despite the giants.

How? 

They focus on what big competitors won’t touch.

And they prove their startup isn’t a blind bet.

Here’s the strategy: 

✅ Acknowledge The Reality:
Yes, big companies have massive resources.
Yes, if they wanted to, they could copy you.
But that doesn’t mean they will.

✅ Show Why It’s Unlikely:
Big companies only pursue massive markets.
If your audience is small or niche, 
you’re invisible to them.
Explain this clearly.

✅ Highlight Their Focus:
Big companies rarely build outside their core strengths.
They stick to what they know.
You stick to what you do best.

✅ Identify Proven Patterns:
Notice how big companies handle gaps in their products.
They often partner, license, 
or adopt instead of building themselves.

If you move fast and execute well,
you can become the obvious solution they rely on.

Worrying about big players is natural.

But showing logic and strategy builds investor confidence.

Are you ready to turn competition into opportunity?

---

For more of my content, check out my newsletter Startup Anatomy.
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We break down founders like you who built something real online — how they did it, what worked, and what they’d do differently.

---

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Outsmart The Titans

You don’t need to fear AI. 

AI isn’t hitting every job the same way.

Some roles are shrinking fast.

Others are growing quietly on the side.

White collar isn’t automatically “safe” anymore,
and blue collar isn’t automatically “replaceable."

The gap between the two keeps widening.

Tasks that live on a screen get automated first.

Tasks that live in the real world take longer to copy.

That’s why plumbers are rising.

And why junior analysts are shrinking.

Not because one job is “better”, 
but because one job is harder to automate.

While full replacement takes time,
task-by-task replacement is already here.

A slice disappears, then another, 
until the role looks nothing like it used to.

The real question becomes:
Are you betting your career on the right side of change?

---

For more of my content, check out my newsletter Startup Anatomy.
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We break down founders like you who built something real online — how they did it, what worked, and what they’d do differently.

---

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The Great AI Job Shift

How do top founders stay resilient?

The secret is . . .

Operating in two modes!

Building a startup means living in two worlds at once.

You’re patching what broke this morning.
You’re designing what could change your whole category.

You’re reviewing a contract that’s due in an hour.
You’re outlining a roadmap that might take three years.

You’re sending late-night emails to keep things moving.
You’re sketching a product that only exists in your head.

It’s chaotic.

It’s unglamorous.

It feels like you’re switching gears every five minutes.

But that’s the real work.

The best founders don’t chase perfect plans.

They move cleanly between now and next.

They zoom in when something needs them.

They zoom out when direction matters.

They shift modes without losing pace.

Scrappy today.
Audacious tomorrow.
Always both.

Because resilience isn’t just endurance.
It’s knowing which mode to be in, and when.

Which mode are you in right now?
---

For more of my content, check out my newsletter Startup Anatomy.
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We break down founders like you who built something real online — how they did it, what worked, and what they’d do differently.

---

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Two Timelines, One Goal

Do you need to nail the idea first?

No! 

Ideas don’t start perfectly.

They evolve.

Most people stall.

They think an idea must be airtight.

But that’s not how real ideas work.

The first version is just a draft.

Not the final design.

The real shape is discovered when it collides with users.

When someone tries it.
Questions it. 
Misuses it.

Pushes it in a direction you never planned.

And that’s when the idea changes. 

Every great product looked different at the beginning.

None of them started polished.

Builders don’t chase “the perfect version.”

They chase the next version.

Small tests. 
Tiny adjustments.
Fast feedback loops.

That’s the real competitive advantage.

Because while everyone else debates, 
you’re learning from real signals.

And every signal pulls your idea forward.

So if your idea feels messy or incomplete right now,
that’s good. That means it’s alive.

The only real mistake is waiting for the perfect moment.

That moment never comes.

What tiny step can you launch today?
---

For more of my content, check out my newsletter Startup Anatomy.
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We break down founders like you who built something real online — how they did it, what worked, and what they’d do differently.

---

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Evolving Ideas Win

How do early founders land big-name investors?

They follow one simple rule:

Find the rooms where capital already flows.

Most founders look everywhere.

But rarely in the spots that actually move fast.

The twist?

There are three channels that quietly work.

1️⃣ Twitter

Investors think out loud there.
You see what excites them in real time.
Reply. Engage. Send short DMs.
Simple messages start real conversations.

2️⃣ Other Founders

Skip random outreach.
Talk to builders in your space.
They know who’s active right now.
Their notes beat any list you could scrape.

3️⃣ Sector Signals

Watch launches in your industry.
Partnerships, hires, 
and updates reveal who’s moving money.
Reach out with clarity, not copy-paste.

Most investors are open to listening.

They just want effort, not templates.

Show them focus, and the door opens faster.

Show them depth, 
and they remember your name.

Are you ready to land your first investor?

---

For more of my content, check out my newsletter Startup Anatomy.
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We break down founders like you who built something real online — how they did it, what worked, and what they’d do differently.

---

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 Investor Access Unlocked

Do you think innovation means inventing something new?

It doesn’t.

Here’s the part nobody talks about:

Most ideas are tiny evolutions of something that already existed.

Nothing crazy.
Nothing groundbreaking.
Just a small twist that makes it better.

The best founders don’t wait for “original.”
They study what already works.
Then improve it by one percent.

That’s it.

Look at the biggest platforms today.

They didn’t create everything they’re known for.

They spotted what people loved.
They rebuilt it.
They did it better.

That’s the real game.

You don’t need a brand-new idea.
You need a sharper version of an existing one.

A small upgrade can become a huge advantage.
Real growth comes from improving, not inventing.

---

For more of my content, check out my newsletter Startup Anatomy.
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We break down founders like you who built something real online — how they did it, what worked, and what they’d do differently.

---

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You don’t need to live in Silicon Valley.

You just need one thing:

International reach.

Most founders get stuck on the same question:
“How do I get customers outside my country?”

The good news is:

You don’t need to relocate, nor do you need investor circles and a network.

You just need smarter launch channels.

Because even if you’re building from a small town,
with zero connections, you can still gain global visibility for your product.

Two platforms to launch a tech startup:

1️⃣ BetaList

A perfect place for early traction.
Simple to submit.
Consistent for quality signups.
And often leads to more exposure than you expect.

2️⃣ Product Hunt

Early adopters scroll it daily.
They’re actively looking for new tools.
A single launch can open global demand.

Your location doesn’t decide your access.

Your launch channels do.

Pick the right platforms and the world becomes your market.

Where are you planning to launch next?

---

For more of my content, check out my newsletter Startup Anatomy.
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We break down founders like you who built something real online — how they did it, what worked, and what they’d do differently.

---

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Startup Anatomy // Newsletter Edition 5

You don’t need fame or a huge following to build a meaningful life.

Sometimes, all you need is two quiet hours a day and the courage to write what you actually think.

Dan Koe was earning fifty-five thousand a year at a corporate desk when he realized something:

He was building someone else’s future, not his own.

So he walked away.

No team.
No office.
No “big break.”

Just writing, thinking, and sharing ideas with people who didn’t want to live life on autopilot.

He didn’t go viral overnight.
He didn’t skip the failures.

He built slowly.
Tweet by tweet.
Thread by thread.
Idea by idea.

Every experiment, even the ones that flopped, sharpened his skills.

And when his audience finally formed, he turned clarity into products that actually helped people:

A planner he needed.
A system he wished he had years ago.
Courses built from his own mistakes.
A business designed on purpose, not pressure.

Dan proves you don’t need a 50-person team to make real money or real impact.

You can build lean.
You can build honestly.
You can build quietly and still move millions of people.

That’s the story I unpack in this week’s edition of Startup Anatomy.

How one creator built a multi-million-dollar business . . .
with a laptop, discipline, and two hours of writing a day.

Read the full story here: https://lnkd.in/g8XhvrVP

Let’s go!

---

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“Follow your passion” is nice advice.

It’s just not enough to build a real business.

Passion is how most founders start.

It’s exciting. It feels good.
It gives you energy in the beginning.

But passion fades the moment things get boring, hard, or repetitive.

That’s where obsession comes in.

Obsession is what keeps you thinking about the problem when everyone else has moved on.

It’s when you keep tweaking, testing, improving, even when there’s no applause or even no traction.

But obsession alone still isn’t enough.

Endurance is the quiet skill nobody talks about.

It’s showing up when progress is slow.

It’s staying in the game after the first launch flops, the second offer underperforms, and the third pivot still isn’t perfect.

Endurance is choosing to keep going longer than most people are willing to.

Passion gets you started.
Obsession gets you improved.

Endurance is what actually gets you across the finish line.

---

For more of my content, check out my newsletter Startup Anatomy.
https://lnkd.in/gCcWi-iw

We break down founders like you who built something real online — how they did it, what worked, and what they’d do differently.

---

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If you’re in Manhattan and looking for a beautiful venue for your company’s holiday party, check out Blender Space at 31st & Madison in NoMad — home of 135 Madison.

They offer:

• Signature cocktails
• Fun entertainment add-ons
• They handle everything, so you don’t have to stress

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Holiday planning mode: ON🎄
If your team group chat is one message away from chaos… we’ve got you.

Blender’s Holiday Reception Packages
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✨ Explore packages: https://hubs.ly/Q03WR-jD0 

#HolidaySeason #BlenderWorkSpace #EventAtBlender #EventPlanning #NYCEvents

Professional Services Connection

Marketing Coach

Marketing Consultant & Coach

New Business Facilitator

Since leaving the practice of law in 1984, I have been involved in helping owners achieve better small business marketing results.

Initially this help took the form of traditional hard copy books or other small business marketing content for publication.

In many cases, this help was in the form of live and in-person small business marketing and educational events.  Lots of traveling...including a grueling cross country speaking tour focused exclusively on small business marketing.  

For the past few years I have shifted to providing online professional service marketing coaching and training.   

Much better...I can now serve a global market from the comfort and convenience of my home work space.  And you can enjoy professional service marketing coaching and training from the convenience of your own computer.

Best-Selling Business Writer; Marketing Consultant & Coach

Lawrence H. Easto, Barrister & Solicitor

Provided legal advice and related services to self-employed people and owners of small business.

Self-Employed Lawyer

I Help Self-Employed Professionals Market & Grow Their Service Businesses | Marketing Coach | Author of 30+ Books & Online Video Courses | Sharing Practical Strategies for Authentic Business Growth |

Hey there! 

Ever felt overwhelmed by the daunting task of marketing your professional services?

I'm Larry Easto, with over 40 years of experience in legal services, consulting, and coaching, 

I've seen it all. 

But here's the twist 

I've always preferred a facilitative approach over an authoritative one. I would rather empower clients to meet and overcome their challenges than tell them what they should do.  I want to equip them with the right tools to make informed decisions.

That's why I embarked on a journey of experiential learning, studying successful professionals' strategies and adapting them to my facilitative approach. 

I've authored over 30 books, eBooks, and video courses since 1993, sharing practical strategies for professional growth.

Ready to ditch the marketing stress and start growing comfortably? 

Let's connect and discuss how you can develop that successful business that you want . . .  and no doubt deserve.

Larry Easto

For most of my career, I believed one lie about marketing.
It held me back more than the work ever did.

I used to think marketing meant noise.
Big claims.
High pressure.
A lot of stress.

So I stayed quiet.
I hoped people would find me on their own.
Many service professionals do the same.

Then I learned a simple truth.
Marketing does not need to feel loud.

It can feel calm.
It can feel kind.
It can feel like a real talk with someone you want to help.

Authentic marketing works in small steps.
A short note.
A warm check in.
A simple way to help someone today.

People feel safe with this.
They feel seen.
And they trust you more.

When you show up as yourself, your practice grows in a steady way.

I want to hear from you.
What part of marketing feels hard for you right now.

Tell me in the comments so I can guide you with the next step.
.
.
Hello, I’m Larry Easto. 

I help service professionals grow thriving practices without overwhelm

Follow me for simple ways to build your business with confidence.

Helping Service Professionals Build Thriving Practices Without Overwhelm | 40+ Yrs Experience & Author of 30+ Books | 139+ Resources + Coaching & Mastermind | Join the Business Accelerator Today

5 Myths about Authentic Marketing 

I spent years billing by the hour until one simple sentence from a client made me stop and think.

There was a time in my legal career when every hour had a price.

And the faster I solved a problem, the less valuable it looked.
 
I never felt good about that.
But I followed the system because everyone else did.

One day, I helped a small business owner fix a problem that had been costing him a lot of money.

It took me a couple of hours.
My fee was about five hundred dollars.
His gain was more than ten thousand.

He looked at me and said,
“Larry, you are charging me for your time.
But I am paying you for your results.”

I still remember that moment.

After that day, I stopped billing only for hours.

I used a simple model.
A flat fee for my time.
A bonus for the results we reached together.

My clients liked it.
It made sense to both of us.

Many service professionals still struggle with this idea.

They think speed means lower value.
But people do not pay for how long something takes.
They pay for the years you spent learning how to solve it so fast.

Your value comes from your experience.
Not from the clock.

And when you stop tying your worth to hours, your business feels lighter.

You think clearly.
You take on better work.
You create space to grow without feeling tired all the time.

If you want help exploring what this could look like in your own practice, you are welcome to book a one to one Clarity Session with me.

We will take a calm look at where you are now and what simple next steps may help you move forward.
.
.
Hello, I’m Larry Easto. 

I help service professionals grow thriving practices without overwhelm

Follow me for simple ways to build your business with confidence.

One short review changed something in me that no ad ever could.

When I published my book How To Succeed In Your Professional Service Business, I felt good about the work.

But like many people who serve others, I still wondered if it would truly help someone.

A few days later, I shared a post on LinkedIn and invited readers to leave a review if they felt comfortable.

One person wrote a kind and honest message.
It was simple and warm.
Nothing fancy.
Just real words from someone who took the time to read my work.

That small message stayed with me for a long time.
It gave me a quiet lift inside.
It softened the self doubt that often shows up in service work.
And it reminded me that our impact is sometimes clearer to others than it is to us.

This is why testimonials have always felt special to me.
Not because they help with marketing, but because they reflect real experiences.
They show how our work lands in someone else’s life.
And for people in service businesses, that kind of clarity can mean more than any paid ad.

I have found that these messages tend to arrive when we share our work with openness and trust.

When we allow people to speak in their own voice.
When we let them share what the experience meant to them.
The most meaningful words often come from the simplest places.

For me, that first review was not just feedback.
It was a gentle reminder that the work mattered.

P.S. What is one kind message from a client that stayed with you?
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Hello, I’m Larry Easto. 

I help service professionals grow thriving practices without overwhelm

Follow me for simple ways to build your business with confidence.

I used to think a positive mindset would fix everything.

Then I learned it was the very thing holding me back.

For a long time, I believed that staying hopeful would somehow move my work forward.
But I was not moving.
I was standing still.

One day it became clear to me.
A growth mindset is only the beginning.
It gives you strength to start, but it does not walk the steps for you.

Here are 3 myths that stop many service professionals from growing.

Myth 1: A positive attitude is all you need.

A good attitude helps you stay open.
But without real action, it becomes daydreaming.
Every coach, therapist and consultant I have worked with grows faster when they mix belief with small daily steps.

Myth 2: A growth mindset brings fast results.

Real growth takes time.
Some days feel slow.
Some days feel confusing.
But small steps build strong habits and give you quiet confidence.

Myth 3: Some people are born with a growth mindset.

No one is born with it. 
We build it as we learn.
My own shift happened when I read The Success Principles.
That is when I learned that my real progress came from faith, steady action, clear focus and simple discipline.

If you are trying to grow your practice without stress, you do not need to be perfect.

You only need to see your next step.

If you want help finding that next step, I offer a gentle 1 to 1 Clarity Session.

Just a calm talk to help you see your path more clearly.

Comment the word clarity and I will send you the details in a DM.
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Hello, I’m Larry Easto. 

I help service professionals grow thriving practices without overwhelm

Follow me for simple ways to build your business with confidence.

I was ready to jump into a new opportunity last week. 

One small pause changed my mind.


A podcast team reached out with a project that sounded very exciting.

New people.
New ideas.
New energy.

For a moment, it felt like something I should say yes to right away.
But I stopped myself.

I took one quiet evening to sit with it.

No pressure.
No decision.
Only space.

The next morning, things looked different.

What felt exciting at first now felt heavy.
The work needed was huge.
The reward was far away.

And the project did not match where I wanted my work to go.

So I thanked them and let it go.

That small pause helped me avoid a choice that would have pulled me off track.
And it reminded me of something I often forget.

Self-reflection is not a long practice.
It is a simple moment of honesty with yourself.

When I feel unsure, I slow down.

Sometimes I walk.
Sometimes I listen to music.
Sometimes I sit in silence.

I choose whatever feels right at that time.
Then I ask myself a clear question.

Which choice helps my long term success and which one is only noise?

Many service professionals feel stuck because life moves too fast.
But when you slow down, you can hear what you truly need.

Reflection leads to insight.
Insight guides better action.

Better action helps your business grow in a healthy way.

P.S. How do you make space to listen to yourself when life feels loud?
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Hello, I’m Larry Easto. 

I help service professionals grow thriving practices without overwhelm

Follow me for simple ways to build your business with confidence.

The biggest risk in growing my business was not money.
It was losing the part of me that built it.

Some time ago, I thought about bringing in a partner to help with marketing.
The idea looked fine on the surface.
But something inside me felt unsure.

That feeling came from an old lesson that still stays with me.

Years ago, when I tried to grow my law practice, I brought in a partner who was smart and good with clients.

But he did not want to look for new clients.
He did not want to do the work that brings people in.
And the plan failed before it even started.

So when the chance to scale came up again, I slowed down and listened to myself.

I used one simple rule.

If something does not feel right, I do not move forward.
No long talks.
No overthinking.
Just trust in that quiet inner voice.

This is the same idea I share with the people I coach.

Growing a business is not only a business choice.
It is a personal choice too.

Your mind speaks.
Your body speaks.
Your spirit speaks.
If one of them pulls back, that is worth paying attention to.

Many coaches, therapists and consultants fear that growth will change who they are.

It does not have to.

You can grow in a way that feels good to you.
You can choose people who match your values.
You can protect the heart of your work as you move forward.

The Business Accelerator follows this idea.
It gives you tools you can shape.
It lets you grow in a way that fits you.

Here is my question for you.
When you think about growing your business, what signs tell you that a choice is right for you?
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Hello, I’m Larry Easto. 

I help service professionals grow thriving practices without overwhelm

Follow me for simple ways to build your business with confidence.

A client once thanked me with a silver goblet. 

Not because of what I sold but because of how I showed up.

It arrived weeks after I had given him some quick free advice.
No bill.
No plan.
Just a small act of support.

I still keep that goblet.
Not for its shine, but for what it reminds me of.

People remember how you make them feel.

Another moment taught me the same lesson.
I was helping a real estate client grow his sales team.
During a simple online chat, I found a training tool that was helping salespeople do better work.

I bought it.
I shared it with him as a gift.
He did not expect it.
His smile told me how much it meant.

Soon after, his sales grew.
But that was not the real win.
The real win was trust.
Trust built through quiet care.

This is what a strong commitment to serving clients looks like to me.
It is not about pressure.
It is not about trying to impress people.
It is about showing up with real interest in their success.

Many service professionals forget this part.

Your service is your promise.
Your steady actions create trust.
Your extra care turns clients into long lasting supporters.

Underpromise and overdeliver sounds simple.
But simple acts can stay with someone for years.

Clients buy when they are ready.
And when they are ready they return to the person who made them feel understood.

If you want help bringing this kind of clarity and care into your own practice, send me a message and we can talk about a one to one Clarity Session.
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Hello, I’m Larry Easto. 

I help service professionals grow thriving practices without overwhelm

Follow me for simple ways to build your business with confidence.

One small mistake in my first book almost convinced me to quit writing forever.

Progress matters more than perfection.
I learned this many years ago when I wrote my first book.

I checked every page again and again.
I wanted the book to be perfect before I sent it to print.

When I finally felt everything was right, I approved the printing of too many copies.

Then the books arrived.
And right at the beginning, I saw a big editing mistake.
Then another one.
My heart sank.

I had tried so hard to make everything perfect.
But it still was not perfect.

At the launch party, I told a friend who is also an author about the mistake.
He smiled and shared something I will never forget.

He told me some artists leave small flaws in their work on purpose.
Because only God makes perfect things.

His words helped me breathe again.

A year later, a major publisher bought the rights to the second edition.
That edition became a best seller.

Same book.
Same lessons.
Just less pressure to be perfect.

Since then, I have looked at my work in a different way.
I try to give my best.
I try not to let perfection take over my peace.

Many service professionals I meet face the same struggle.
Perfection takes time.

It takes energy.
It takes joy.
It slows things down.

Sometimes it even stops work that could help someone.

Only you can decide what feels right for you.
Some people choose perfection.
Some choose progress.

There is room for both.

If you are curious about finding a calmer way to grow your service business, you can message me anytime.

I am happy to walk through things with you.
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Hello, I’m Larry Easto. 

I help service professionals grow thriving practices without overwhelm

Follow me for simple ways to build your business with confidence.

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