I left Carlisle in my early twenties because talent is everywhere, but opportunity isn’t.

That belief has taken me across six continents, leading teams through crisis and transformation at some of the world’s largest organisations. From Switzerland to Korea, one lesson kept repeating: whether in global firms or small towns, people often miss the talent and opportunities right in front of them.

It’s why I founded the Purpose Made Podcast.

A podcast and platform exploring how challenge, change, and growth shape who we are. I sit down with athletes, entrepreneurs, creatives, and leaders to uncover stories that inspire resilience and offer lessons worth sharing.

Because people don’t follow strategies, they follow stories.

Stories that connect, challenge, and create purpose.

Beyond the podcast, I work with governments, charities, Fortune 500s and entertainment bodies to help leaders navigate change via my consultancy Purpose Made. My roots in gaming and transmedia storytelling (from my EA days) continue to fuel this belief: narrative drives behaviour as much as strategy does.

Outside of work, three brilliant kids keep me honest about what really matters and why we do the things we do. 

Kids have a way of doing that, right?

Connect to explore more, I’d love to hear your story too.

#Leadership #Storytelling #Innovation #PurposeMade #Podcast

Peter George Bell

The man behind Marvel & Spider Man transmedia universe, Jeff Gomez, shares eye opening insights about out “superpositioned” digital identities existing simultaneously across platforms and how this fundamentally transforms narrative itself. 

You don’t need to adapt big franchises to use this concept, anyone creating any form of content should understand this. 

This is a great archive episode. Comment “JEFF” and I’ll send you the link to this masterclass in transmedia narrative.

Purpose Made Founder & Think Tank Co-Founder Leadership & Crisis Management Expert | Gaming & Transmedia

Tim Cain, best known as the producer, lead programmer and one of the designers of Fallout 1997, has a fascinating approach on how to develop great games. 

In this archive episode, he breaks down how cross-disciplinary thinking shaped Fallout’s success and why the best work rarely comes from staying in one lane.

This mindset isn’t just for game design.
It applies to any creative industry where systems, people, and ideas collide.

🎧 The full episode is available on my YouTube channel.
Comment “TIM” and I’ll send you the direct link.

If you haven’t already, check out Purpose Made Podcast where I speak with industry leaders to understand what it really takes to produce great things.
Join 28,000+ subscribers as we build something bigger heading into 2026.

Fallout (1997) didn’t succeed by accident.

A big part of its success came from a team building the same game, each person contributing in the area they were best at, with a shared vision.

Tim Cain’s take on collaboration and creative ownership is incredibly relevant far beyond games.

Comment below if you want the full behind-the-scenes episode, I’ll send you the link.

Images credit: Tim Cain’s personal YouTube channel.

I've spent years speaking with the people who build the world's biggest IPs.

Gaming visionaries. Merchandising masterminds. Adaptation architects.

They've shared their playbooks, their pivots, and where transmedia is headed next.

Every conversation is live on YouTube. Comment "LINK" and I'll send it your way.

Masters of the Universe trailer has just landed and it looks epic!

Am I biased?

Possibly.

For so many of us, it was our childhood.

Will it trump the mess that was the ‘87 Masters?

Damn right.

I love Dolph Lundgren (don’t we all – Universal Soldier, Rocky, et al.)

But that 1987 film was a mess.

Can’t wait for this one.

#IHaveThePower 🗡️⚔️

Transmedia ≠ direct adaptation.

Mario 1993 ❌
Mario 2023 ✅

The difference?
World-building.
Audience experience.
Attention to detail (yes, especially music).

Storytelling isn’t copying.
It’s creating a universe people want to live in.

On the Purpose Made Podcast, I’ve been lucky to sit down with some of the leading minds in transmedia — unpacking their journeys, what actually worked, and where the industry is heading next.

It’s a true masterclass for anyone interested in narrative, IP, and world-building.
Comment below and I’ll send you the link.

Join 27,000+ subscribers staying ahead of the latest conversations in storytelling.

Terry Dixon

Director, Sparck at CGI

LEAP Digital Health Hub

Advisory role for the UKRI funded LEAP Digital Health Hub. LEAP brings together Universities, NHS Trusts, LAs, the private and 3rd sector to cultivate a Digital Health innovation ecosystem in the South West and Wales. The hub aims to:
1. Elevate digital health capability across the region
2. Create new opportunities for training, research, innovation and collaboration
3. Address unmet health and social care needs across South West England and Wales

My role includes:
- Advising on the strategic direction of the Hub
- Bringing to bear our digital, data and technology expertise in healthcare 
- Creating connections and building the Hub's network

Advisory Board Member

SPARCK

SPARCK is the human-centred design & innovation heart of leading technology consultancy BJSS. 

As part of my role on the leadership team  I've developed our design and innovation capability and go-to-market offerings, growing the design team from 8 people to 180 people. I lead our business development and growth efforts, winning work with leading public and private sector organisations and championing the role of design in delivering people-centred technology.

Most recently I've focussed on incubating and growing our latest innovation services, expanding left into futures thinking and strategic innovation, bring the value of design to the c-suite.

Head of Growth + Innovation, SPARCK Leadership Team

I joined SPARCK in the start-up phase to help shape the brand + client offers, build a fully-fledged design and innovation capability and transform how BJSS delivers people-centric technology solutions.

Senior Digital Consultant + Head of Business Development

Teleperformance

At TP I held full P&L and business development responsibility for a portfolio of strategic clients. This included global brands such as Apple, Intel, Nespresso, M&S, Volvo, Peugeot, HP, Sony and the UK Government.

I ensured we delivered outstanding CX for our client's customers, bringing to bear the latest thinking, technology and human-centred delivery. Through this, I grew single country teams into global operations and delivered consistent year-on-year sustainable revenue growth for the company.

Additional responsibilities included line management of the client service teams, CX industry thought leadership and bid/pitching for new work/logos.

Client Services Director

MM Goup (acquired by TP)

Account Director & Development Director

Brann Worldwide

Key Account Manager

Golley Slater

Account Manager

I passionately believe in the role of design to solve the biggest challenges we, society, and our planet face today. At SPARCK, we use human-centred design to help our clients develop future thinking strategies and deliver innovative experiences with technology. Increasingly our role is to help our clients think longer-term about the systems and impacts of their products and services, playing a part in building a better world today.

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Terry Dixon

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter George Bell's LinkedIn Performance

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