I left Carlisle in my early twenties because talent is everywhere, but opportunity isn’t.

That belief has taken me across six continents, leading teams through crisis and transformation at some of the world’s largest organisations. From Switzerland to Korea, one lesson kept repeating: whether in global firms or small towns, people often miss the talent and opportunities right in front of them.

It’s why I founded the Purpose Made Podcast.

A podcast and platform exploring how challenge, change, and growth shape who we are. I sit down with athletes, entrepreneurs, creatives, and leaders to uncover stories that inspire resilience and offer lessons worth sharing.

Because people don’t follow strategies, they follow stories.

Stories that connect, challenge, and create purpose.

Beyond the podcast, I work with governments, charities, Fortune 500s and entertainment bodies to help leaders navigate change via my consultancy Purpose Made. My roots in gaming and transmedia storytelling (from my EA days) continue to fuel this belief: narrative drives behaviour as much as strategy does.

Outside of work, three brilliant kids keep me honest about what really matters and why we do the things we do. 

Kids have a way of doing that, right?

Connect to explore more, I’d love to hear your story too.

#Leadership #Storytelling #Innovation #PurposeMade #Podcast

Peter George Bell

Marko Djurdjevic made 82 Marvel covers in a single year, held a seven-year exclusivity deal with Riot, and survived two heart surgeries mid-production. Now he's betting everything on the one story he's been carrying since he was 22.

#Before5onFriday ﻿#IndependentIP #Transmedia #GameDev #Orken

Purpose Made Founder & Think Tank Co-Founder Leadership & Crisis Management Expert | Gaming & Transmedia

After 30 years making billion-dollar franchises for other companies, Marko Djurdjevic is risking everything on one story of his own. Marko Djurdjevic 

Open article: You Make Them Billions….And You Get A Wet T-Shirt. by Peter George Bell • 6 min read

You Make Them Billions….And You Get A Wet T-Shirt.

At 47, after three decades servicing the biggest franchises on the planet, Marko Djurdjevic decided to finally build the one that was his.

82 Marvel covers in a single year. A seven-year exclusivity deal with Riot on
League of Legends. Concept art feeding the early MCU. His studio Sixmorevodka is one of the most respected in the industry.

But he's been carrying a story since he was 22. Tried to build it four times and
talked himself out of it every time. It sat in his desk for years until Russell Binder
saw it and told him it was the best thing he'd ever made.

Even then he hesitated.

Then one thought landed: "My time is running out."

1,400 pages written. 350+ original illustrations. A video game prototype by Demagog Studio. Six books going to print. 75 major pitches behind him. Two heart surgeries in the middle of production.

The Orken Kickstarter launches today with a free demo on Steam.

We discuss how he went from a kid with no books to one of Marvel's most prolific artists. Working with Marvel and Riot on some of the world's most established franchises. What he learned from giving away his previous IP for free. How his wife thinks he's lost his mind and his son suddenly became his biggest fan. And why at 47 he decided the window doesn't stay open forever.

Clients only ever get "one out of you," he said. "And never the full
package. The full package can only exist if you're doing it yourself."

So, he's doing it himself.

Listen or watch on the Purpose Made Podcast. Comment MARKO and I’ll DM you the links.

﻿#IndependentIP #Transmedia #GameDev #Orken

Drawing for the World's Biggest Franchises | The Full Story.

Marko Djurdjevic is one of the most respected illustrators in the industry.

But where did it all start?

From drawing with just paper and pencil as a kid… to producing 10 covers a month for Marvel Comics.

What looks like an “overnight” viral moment was actually years of obsessive

In this episode, we go deep into: 

• The years before the viral breakthrough
• The reality of drawing covers for Marvel
• Working on the world’s biggest franchises
• Why he never stops reinventing himself
• And the launch of his latest project, Orken on Kickstarter

The full episode is now live on my YouTube channel. 

Comment "MARKO" and I'll send you the direct link.

23 years in the making.

The best projects aren’t rushed.
They grow through doubt, experience, and time.

And sometimes… all it takes is one conversation to reignite the flame that started it all.

I love discovering the behind-the-scenes stories in this podcast.

Comment MARKO and I’ll send you the full conversation.

Richard Hernandez

Senior Global Product & Partner Marketer | Empathetic Leader | Creative Problem-Solver | Apple & Microsoft-Xbox | 20+ Years Nurturing Key Relationships in the Videogame Industry

Senior Global Product & Partner Marketer | Empathetic Leader and Mentor | Creative Problem-Solver

With extensive experience driving innovation and growth across the gaming ecosystem, I specialize in building trusted, high-impact partnerships—from indie developers to AAA publishers. My journey spans iconic brands like Marvel, Apple, and Microsoft Xbox, where I've led global go-to-market strategies, played a role in launching hundreds of games, and shaped platform adoption across retail, digital, subscription, and cloud.

I thrive at the intersection of creativity and strategy—whether it's orchestrating multi-channel campaigns, managing complex portfolios, or leading cross-functional teams. My approach is rooted in empathy, collaboration, and a relentless pursuit of excellence. I believe in creating environments where people feel empowered to do their best work and where partnerships flourish through trust and shared vision.

Key strengths:
    • Global partner marketing & portfolio management
    • Platform evangelism & lifecycle strategy
    • Crisis navigation & strategic planning
    • Co-marketing & digital monetization
    • Team leadership & stakeholder engagement

Let’s connect if you’re looking for someone who is passionate about gaming, storytelling, marketing, and building meaningful relationships that move the industry forward.

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Richard Hernandez

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The Battle

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