I left Carlisle in my early twenties because talent is everywhere, but opportunity isn’t.

That belief has taken me across six continents, leading teams through crisis and transformation at some of the world’s largest organisations. From Switzerland to Korea, one lesson kept repeating: whether in global firms or small towns, people often miss the talent and opportunities right in front of them.

It’s why I founded the Purpose Made Podcast.

A podcast and platform exploring how challenge, change, and growth shape who we are. I sit down with athletes, entrepreneurs, creatives, and leaders to uncover stories that inspire resilience and offer lessons worth sharing.

Because people don’t follow strategies, they follow stories.

Stories that connect, challenge, and create purpose.

Beyond the podcast, I work with governments, charities, Fortune 500s and entertainment bodies to help leaders navigate change via my consultancy Purpose Made. My roots in gaming and transmedia storytelling (from my EA days) continue to fuel this belief: narrative drives behaviour as much as strategy does.

Outside of work, three brilliant kids keep me honest about what really matters and why we do the things we do. 

Kids have a way of doing that, right?

Connect to explore more, I’d love to hear your story too.

#Leadership #Storytelling #Innovation #PurposeMade #Podcast

Peter George Bell

Marko Djurdjevic made 82 Marvel covers in a single year, held a seven-year exclusivity deal with Riot, and survived two heart surgeries mid-production. Now he's betting everything on the one story he's been carrying since he was 22.

#Before5onFriday ﻿#IndependentIP #Transmedia #GameDev #Orken

Purpose Made Founder & Think Tank Co-Founder Leadership & Crisis Management Expert | Gaming & Transmedia

After 30 years making billion-dollar franchises for other companies, Marko Djurdjevic is risking everything on one story of his own. Marko Djurdjevic 

Open article: You Make Them Billions….And You Get A Wet T-Shirt. by Peter George Bell • 6 min read

You Make Them Billions….And You Get A Wet T-Shirt.

At 47, after three decades servicing the biggest franchises on the planet, Marko Djurdjevic decided to finally build the one that was his.

82 Marvel covers in a single year. A seven-year exclusivity deal with Riot on
League of Legends. Concept art feeding the early MCU. His studio Sixmorevodka is one of the most respected in the industry.

But he's been carrying a story since he was 22. Tried to build it four times and
talked himself out of it every time. It sat in his desk for years until Russell Binder
saw it and told him it was the best thing he'd ever made.

Even then he hesitated.

Then one thought landed: "My time is running out."

1,400 pages written. 350+ original illustrations. A video game prototype by Demagog Studio. Six books going to print. 75 major pitches behind him. Two heart surgeries in the middle of production.

The Orken Kickstarter launches today with a free demo on Steam.

We discuss how he went from a kid with no books to one of Marvel's most prolific artists. Working with Marvel and Riot on some of the world's most established franchises. What he learned from giving away his previous IP for free. How his wife thinks he's lost his mind and his son suddenly became his biggest fan. And why at 47 he decided the window doesn't stay open forever.

Clients only ever get "one out of you," he said. "And never the full
package. The full package can only exist if you're doing it yourself."

So, he's doing it himself.

Listen or watch on the Purpose Made Podcast. Comment MARKO and I’ll DM you the links.

﻿#IndependentIP #Transmedia #GameDev #Orken

Drawing for the World's Biggest Franchises | The Full Story.

Marko Djurdjevic is one of the most respected illustrators in the industry.

But where did it all start?

From drawing with just paper and pencil as a kid… to producing 10 covers a month for Marvel Comics.

What looks like an “overnight” viral moment was actually years of obsessive

In this episode, we go deep into: 

• The years before the viral breakthrough
• The reality of drawing covers for Marvel
• Working on the world’s biggest franchises
• Why he never stops reinventing himself
• And the launch of his latest project, Orken on Kickstarter

The full episode is now live on my YouTube channel. 

Comment "MARKO" and I'll send you the direct link.

23 years in the making.

The best projects aren’t rushed.
They grow through doubt, experience, and time.

And sometimes… all it takes is one conversation to reignite the flame that started it all.

I love discovering the behind-the-scenes stories in this podcast.

Comment MARKO and I’ll send you the full conversation.

martijnvanzwieten.com

Independent consultant supporting businesses in the Videogame and Digital Entertainment Industries. Focus on strategy consulting, management consulting, and coaching.

Clients include:
Abbey Games
Codeglue (now Behaviour Rotterdam)
i3D.net
Outfox Games
Paladin Studios
Rusty Lake
StrideQuest
Studio Deloryan

Business Coach and Consultant for Videogames and Digital Entertainment

Vlaams Audiovisueel Fonds

Member of the VAF/Game Fund marketing committee, advising on promotional support for entertainment/artistic videogames and serious/educational videogames.

Advisor

Global Talk NL

As Innovation Consultant, it is my responsibility to keep Global Talk at the forefront of technological developments, and to turn opportunities into solutions that foster understanding across many different languages and cultures.

• Member of the Strategic Core Team, tasked with shaping and advising on the company's long term strategic goals and initiatives
• Co-developed a robust innovation framework to ensure consistency in the management of innovation projects
• Managed the development of several dedicated apps for clients, including Ziekenhuis Netwerk Antwerpen (ZNA) and the International Organization for Migration (IOM)

Business Development & Innovation Consultant

Three Monkeys

Three Monkeys is a pro bono management consulting firm.

We believe every company deserves access to the knowledge and experience they need to take the next step in their development.

To make this possible, we have decided to offer our expertise for free. By accepting only a small number of projects each year, we can keep the price at just that: free.

Founding Partner

Utomik

Responsible for key partner management (e.g. Azerty, Crunchyroll, Hewlett Packard) and new business development.

• Formalized Utomik's partnership program, growing affiliate partnerships' share of paying subscribers from 1.5% to 5.2% in 6 months
• Co-developed a new B2B2C business model as part of a company-wide strategy pivot
• Only non-Director to have a seat on the 6-person Management Team

Partnership Manager

Rangemu  |  蘭ゲーム

Rangemu aims to improve the connection between the Dutch and East Asian videogame industries, focusing primarily on Japan, South Korea and China. We support companies from both territories in making the step to acquire know-how, find partners, and approach new markets.

• Secured €40K+ in government funding and lead a team of 5 in organizing a trade mission to Tokyo for 15 leading Dutch video game companies, laying the groundwork for at least 3 confirmed business deals
• Supported the Dutch Embassy of the Kingdom of the Netherlands in Tokyo in organizing the Holland Pavilion at the Tokyo Game Show 3 years in a row, including hosting workshops to help companies get the most out of their business trip
• Participated in official Dutch trade mission to South Korea with Dutch prime minister Mark Rutte

Co-Founder & Chairman

Cook and Becker

Primarily responsible for:
• Operations management
• Partner management (e.g. Square Enix, CD Projekt RED, Bandai Namco, Atlus, Bethesda)
• Project management
• New business development

• Streamlined and partially automated the pricing model for new prints
• Leveraged company data to vastly improve new product sales forecasting as well as cashflow forecasting accuracy
• Prepared and presented strategy analysis and recommendation for product portfolio
• Facilitated the acquisition of flagship artbook project for major Japanese videogame publisher Square Enix

General Manager

Plan of Attack

Worldwide PR and marketing agency with offices in California, USA; London, UK; and Amsterdam, The Netherlands. 
Responsible for:
• Key account management
• PR consulting
• PR strategy and execution
• New business development

Senior Account Manager

Kirin PR

Boutique video game PR agency offering PR consultancy, PR strategy development and PR execution services.

• Launched Dutch indie game Lethal League to critical international acclaim, contributing to 100.000 units sold in the first 6 months
• Consulted major Dutch videogame company Spil Games on their international marketing and PR strategy for their mobile portfolio

Owner

Brizamila Entertainment BV

Responsible for Marketing & PR strategy and execution for video game labels Capcom, BlackBean Games and 505Games in Belgium, the Netherlands and Luxembourg.

• Reported directly to international game publishing company Capcom's European head office, who asked me to stay on when they transitioned to a different local distribution partner.

Marketing & PR Manager

I help ambitious leaders build better videogame companies.

I have worked in the games industry in various roles for 13 years before becoming a business coach and consultant.

I’ve seen what works and what doesn’t work firsthand. And obtaining an MBA degree and researching the elements that make up good leadership helped me understand why.

Building on these experiences, I’ve developed a framework that will help you lead your company with confidence, and get better results with less hassle.

So far, I have helped 70+ CEO’s, founders and leaders implement meaningful improvements towards the company of their dreams, including:

• i3D.net (Winner, FD Gazellen International 2021, 2022, 2023)
• Codeglue (Winner, "Best Studio", Dutch Game Awards 2022)
• Studio Deloryan (Winner, "Awesome Achievement Award", Dutch Game Awards 2023)
• Rusty Lake (Winner, "Best Indie Developer", Pocket Gamer Mobile Games Awards 2023) 

Whether you want to grow as the CEO through 1-1 coaching, or want to level up your management team through a guided implementation of the full framework - I can help you build a better company.

For each of my services, I aim to deliver results worth at least 3x your initial investment.

If that sounds like an investment worth making, let’s talk!

Email: martijn@martijnvanzwieten.com

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Peter George Bell

Martijn van Zwieten 🔜 Gamescom

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Martijn van Zwieten 🔜 Gamescom

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter George Bell's LinkedIn Performance

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