I left Carlisle in my early twenties because talent is everywhere, but opportunity isn’t.

That belief has taken me across six continents, leading teams through crisis and transformation at some of the world’s largest organisations. From Switzerland to Korea, one lesson kept repeating: whether in global firms or small towns, people often miss the talent and opportunities right in front of them.

It’s why I founded the Purpose Made Podcast.

A podcast and platform exploring how challenge, change, and growth shape who we are. I sit down with athletes, entrepreneurs, creatives, and leaders to uncover stories that inspire resilience and offer lessons worth sharing.

Because people don’t follow strategies, they follow stories.

Stories that connect, challenge, and create purpose.

Beyond the podcast, I work with governments, charities, Fortune 500s and entertainment bodies to help leaders navigate change via my consultancy Purpose Made. My roots in gaming and transmedia storytelling (from my EA days) continue to fuel this belief: narrative drives behaviour as much as strategy does.

Outside of work, three brilliant kids keep me honest about what really matters and why we do the things we do. 

Kids have a way of doing that, right?

Connect to explore more, I’d love to hear your story too.

#Leadership #Storytelling #Innovation #PurposeMade #Podcast

Peter George Bell

Marko Djurdjevic made 82 Marvel covers in a single year, held a seven-year exclusivity deal with Riot, and survived two heart surgeries mid-production. Now he's betting everything on the one story he's been carrying since he was 22.

#Before5onFriday ﻿#IndependentIP #Transmedia #GameDev #Orken

Purpose Made Founder & Think Tank Co-Founder Leadership & Crisis Management Expert | Gaming & Transmedia

After 30 years making billion-dollar franchises for other companies, Marko Djurdjevic is risking everything on one story of his own. Marko Djurdjevic 

Open article: You Make Them Billions….And You Get A Wet T-Shirt. by Peter George Bell • 6 min read

You Make Them Billions….And You Get A Wet T-Shirt.

At 47, after three decades servicing the biggest franchises on the planet, Marko Djurdjevic decided to finally build the one that was his.

82 Marvel covers in a single year. A seven-year exclusivity deal with Riot on
League of Legends. Concept art feeding the early MCU. His studio Sixmorevodka is one of the most respected in the industry.

But he's been carrying a story since he was 22. Tried to build it four times and
talked himself out of it every time. It sat in his desk for years until Russell Binder
saw it and told him it was the best thing he'd ever made.

Even then he hesitated.

Then one thought landed: "My time is running out."

1,400 pages written. 350+ original illustrations. A video game prototype by Demagog Studio. Six books going to print. 75 major pitches behind him. Two heart surgeries in the middle of production.

The Orken Kickstarter launches today with a free demo on Steam.

We discuss how he went from a kid with no books to one of Marvel's most prolific artists. Working with Marvel and Riot on some of the world's most established franchises. What he learned from giving away his previous IP for free. How his wife thinks he's lost his mind and his son suddenly became his biggest fan. And why at 47 he decided the window doesn't stay open forever.

Clients only ever get "one out of you," he said. "And never the full
package. The full package can only exist if you're doing it yourself."

So, he's doing it himself.

Listen or watch on the Purpose Made Podcast. Comment MARKO and I’ll DM you the links.

﻿#IndependentIP #Transmedia #GameDev #Orken

Drawing for the World's Biggest Franchises | The Full Story.

Marko Djurdjevic is one of the most respected illustrators in the industry.

But where did it all start?

From drawing with just paper and pencil as a kid… to producing 10 covers a month for Marvel Comics.

What looks like an “overnight” viral moment was actually years of obsessive

In this episode, we go deep into: 

• The years before the viral breakthrough
• The reality of drawing covers for Marvel
• Working on the world’s biggest franchises
• Why he never stops reinventing himself
• And the launch of his latest project, Orken on Kickstarter

The full episode is now live on my YouTube channel. 

Comment "MARKO" and I'll send you the direct link.

23 years in the making.

The best projects aren’t rushed.
They grow through doubt, experience, and time.

And sometimes… all it takes is one conversation to reignite the flame that started it all.

I love discovering the behind-the-scenes stories in this podcast.

Comment MARKO and I’ll send you the full conversation.

Michael Cawley UX

Working with clients in diverse industries such as Educational Non-Profit, Web3, Workshop platform, Food, and Wellness to help them improve their user experience and connect with their target audience.

Product Discovery & User Experience (UX) Research Consultant

Sphere (Acquired by Twitter) 

Sphere was a group messaging app for communities led by CEO Nick D'Aloisio and venture capital funded ($30M+) by investors including Index Ventures, Horizons Ventures, Mike Moritz and Brian Chesky. It was a community and knowledge-exchange platform with the mission of bonding people online. In October 2021, Sphere was acquired by Twitter.

Product Designer

Pollen

Creating a range of digital design assets for this startup. 

Pollen (formally known as Streetteam) are the global leader in building ambassador programs, working with 200+ of the best live events. Pollen turns your biggest fans into ambassadors who sell tickets to friends in exchange for rewards.

Senior Designer

Willo

Platform to save all your precious memories in one place where you could access and relive them again in the future and share with loved ones.

Co-Founder

SENZO

I designed the branding for this new start-up, complete with brand guidelines. 

Senzo is a tech startup providing a marketplace for activities so people can host workshops and classes in public places as well as their own living rooms.

The University of Law

VPAR Golf

I carried out a UX review of new elements of VPAR's upcoming products. This involved doing an in-depth UX Audit of the current product and doing Usability Testing with the different types of users who would be using the products.

UX Researcher

Bigfoodie.co.uk

Worked as the sole UI/UX Designer on the new mobile website for an online takeaway food platform. This involved creating different concepts, working with the client on iterations and producing clickable prototypes of the app for User Testing. There was also some initial UX at the beginning of the project to establish key user-flows.

BigFoodie were in the process of developing a brand new proposition and wanted a total redesign of the mobile website. They also wanted to establish a fresh new look and feel to the brand and to allow customers to order meals in as little amount of clicks as possible.

UI/UX Designer

General Assembly

Ten week immersive programme, covering an array of UX topics, producing individual and group work including one actual commercial project and presenting to clients.

UX Designer

Senior Designer in a team of designers and artworkers. 
Projects included identity and branding, brochures, digital and print marketing material, PowerPoint presentations and website design concepts.

I'm a Product person driven by a blend of enthusiasm and curiosity in everything I do. 

I help clients de-risk ideas, boost conversion rates, refine digital products efficiently, reduce time to market, and save money by focusing on user needs. 

Engaging in qualitative rapid testing to collect meaningful target audience feedback is key in enabling teams to effectively create, launch, and improve their products. 

My background in Design, Marketing, and User Experience gives me a deep understanding of what audiences want. I have 15+ years experience in Tech, Food, Sport, Web3, Non-Profits, Sustainability, Education, Telecoms, Travel and Social sectors. I started my career in Sustainability, which has shaped my values. I'm deeply interested in health, wellbeing, and tech for good. 

Learn more here:
https://michaelcawleyux.com/

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