I left Carlisle in my early twenties because talent is everywhere, but opportunity isn’t.

That belief has taken me across six continents, leading teams through crisis and transformation at some of the world’s largest organisations. From Switzerland to Korea, one lesson kept repeating: whether in global firms or small towns, people often miss the talent and opportunities right in front of them.

It’s why I founded the Purpose Made Podcast.

A podcast and platform exploring how challenge, change, and growth shape who we are. I sit down with athletes, entrepreneurs, creatives, and leaders to uncover stories that inspire resilience and offer lessons worth sharing.

Because people don’t follow strategies, they follow stories.

Stories that connect, challenge, and create purpose.

Beyond the podcast, I work with governments, charities, Fortune 500s and entertainment bodies to help leaders navigate change via my consultancy Purpose Made. My roots in gaming and transmedia storytelling (from my EA days) continue to fuel this belief: narrative drives behaviour as much as strategy does.

Outside of work, three brilliant kids keep me honest about what really matters and why we do the things we do. 

Kids have a way of doing that, right?

Connect to explore more, I’d love to hear your story too.

#Leadership #Storytelling #Innovation #PurposeMade #Podcast

Peter George Bell

The man behind Marvel & Spider Man transmedia universe, Jeff Gomez, shares eye opening insights about out “superpositioned” digital identities existing simultaneously across platforms and how this fundamentally transforms narrative itself. 

You don’t need to adapt big franchises to use this concept, anyone creating any form of content should understand this. 

This is a great archive episode. Comment “JEFF” and I’ll send you the link to this masterclass in transmedia narrative.

Purpose Made Founder & Think Tank Co-Founder Leadership & Crisis Management Expert | Gaming & Transmedia

Tim Cain, best known as the producer, lead programmer and one of the designers of Fallout 1997, has a fascinating approach on how to develop great games. 

In this archive episode, he breaks down how cross-disciplinary thinking shaped Fallout’s success and why the best work rarely comes from staying in one lane.

This mindset isn’t just for game design.
It applies to any creative industry where systems, people, and ideas collide.

🎧 The full episode is available on my YouTube channel.
Comment “TIM” and I’ll send you the direct link.

If you haven’t already, check out Purpose Made Podcast where I speak with industry leaders to understand what it really takes to produce great things.
Join 28,000+ subscribers as we build something bigger heading into 2026.

Fallout (1997) didn’t succeed by accident.

A big part of its success came from a team building the same game, each person contributing in the area they were best at, with a shared vision.

Tim Cain’s take on collaboration and creative ownership is incredibly relevant far beyond games.

Comment below if you want the full behind-the-scenes episode, I’ll send you the link.

Images credit: Tim Cain’s personal YouTube channel.

I've spent years speaking with the people who build the world's biggest IPs.

Gaming visionaries. Merchandising masterminds. Adaptation architects.

They've shared their playbooks, their pivots, and where transmedia is headed next.

Every conversation is live on YouTube. Comment "LINK" and I'll send it your way.

Masters of the Universe trailer has just landed and it looks epic!

Am I biased?

Possibly.

For so many of us, it was our childhood.

Will it trump the mess that was the ‘87 Masters?

Damn right.

I love Dolph Lundgren (don’t we all – Universal Soldier, Rocky, et al.)

But that 1987 film was a mess.

Can’t wait for this one.

#IHaveThePower 🗡️⚔️

Transmedia ≠ direct adaptation.

Mario 1993 ❌
Mario 2023 ✅

The difference?
World-building.
Audience experience.
Attention to detail (yes, especially music).

Storytelling isn’t copying.
It’s creating a universe people want to live in.

On the Purpose Made Podcast, I’ve been lucky to sit down with some of the leading minds in transmedia — unpacking their journeys, what actually worked, and where the industry is heading next.

It’s a true masterclass for anyone interested in narrative, IP, and world-building.
Comment below and I’ll send you the link.

Join 27,000+ subscribers staying ahead of the latest conversations in storytelling.

Music in storytelling is still too often treated as an afterthought: a layer added on top of the “real” work.

But that framing fundamentally misses the point.

Music doesn’t support emotion. 
It is the emotional experience. It speaks directly to the nervous system, bypassing analysis and language, shaping how we feel before we consciously understand why.

In games especially, music becomes the connective tissue; the element that binds mechanics, worlds, and moments into something cohesive and meaningful. 

There is so much more to say on the matter that I'll share a part 2 soon. 

But I'm curious to hear your thoughts: what place does music play in storytelling for you?

I focus on early-stage companies building applied physical AI—particularly at the intersection of machine perception, computer vision, and graphics for industrial use cases.

I started my career deep in the technology itself, leading engineering teams working on sensing, real-time visualization, and 3D systems for complex production environments. That work shaped early graphics and vision workflows and was presented at global industry conferences. I later moved into product and corporate development roles, including as Vice President at a public company building computer vision hardware and software, where I worked across product strategy, partnerships, and market expansion.

As an entrepreneur, I’ve founded and scaled multiple companies applying AI, computer vision, and 3D technologies across enterprise and creative markets. Across those efforts, I grew organizations from inception to more than 250 people, was awarded over a dozen patents, and achieved three successful exits, including acquisitions by Apple and Roblox.

Today, I’m the General Partner at Spatial Capital, an early-stage venture firm focused on applied physical AI, primarily in industrial technology. We invest at pre-seed and seed, primarily in North America with occasional investments in the EU and UK. My role is to help founders translate deep technical advantage into durable, real-world businesses.

Founders interested in Spatial Capital should apply directly here:
https://www.spatial.capital/application

Doug Griffin

The unsung heroes of any venture capital firm are the people in the background keeping it organized, compliant, and running efficiently. Our heroes, Decile Group, are a remote bunch of experts from all corners of the globe. It was great catching up in person with the entire group over the weekend. 

Quick shout-outs to:
- Adeo Ressi and Mike S. for building this amazing team
- Frank Garcia and Laura Lake for helping us build and grow Spatial Capital
- Neal Strickberger and Connor Sattely for the thorough deal reviews and feedback
- Travis Giggy, Austin Ambrose, and the team for building an incredible AI-enable back office tool
- Sarah Lacy for the constant stream of enlightened educational material

And so many others! We couldn't do it without you!

ConeLabs is tackling one of the biggest headaches in infrastructure inspections ... endless piles of disconnected 2D photos. Their platform pulls in data from drones, phones, and more, turning it into engineering-grade reality capture. That’s a solid step up from manual  reviews and helps make our physical infrastructure safer.

#ConstructionTech #PhysicalAI #Infrastructure

We have a massive data problem in our built environment.

Every day, thousands of gigabytes of inspection data are captured—mostly as disconnected 2D photos. Engineers are forced to sift through them manually, trying to piece together the structural health of a bridge or building.

It’s slow. It’s dangerous. And frankly, it’s subjective.

At ConeLabs, we decided that "good enough" wasn’t acceptable when public safety is on the line.

We aren't just taking photos; we are building engineering-grade reality capture.

Here is what our platform actually does:

Ingests raw data from any source (drones, phones, commercial cameras).

Reconstructs reality into high-fidelity 3D models with sub-millimeter accuracy.

Applies Semantic Segmentation to automatically detect, classify, and measure defects (cracks, spalls, corrosion) in three dimensions.

We are moving the industry from subjective observation to objective data.

The result?

Inspectors stay safe on the ground. Asset owners get a "single source of truth" model. And the Intelligence catches what the human eye might miss after an 8-hour shift.

We are currently deploying this technology with forward-thinking municipalities and partners like the City of Kitchener — but we are just scratching the surface.

The next 18 months are going to be pivotal as we scale our capabilities and our team. We are building the intelligent infrastructure platform of the future.

If you are an engineer who wants to solve hard problems in the physical world, or a partner ready to modernize your assets—let’s talk.

#AI #Infrastructure #ConstructionTech #CivilEngineering #ConeLabs #PropTech

I’ve had the opportunity to wear different hats in Europe - including executive roles at both a public company and startup. I’ve also been VC partner in both a European and US fund.

Over the course of two decades I’ve seen first-hand the massive difference in how each side of the pond views risk and opportunity. Neither are inherently wrong, but certainly require a different perspective, pitch, and company building style. 

I’m looking forward to sharing that perspective at SF Tech Weekend.

Coming up at Tech Weekend January 2026

Panel: Cross-Border Fundraising — How International Founders Can Win U.S. Capital in 2026

A practical conversation for founders entering the U.S. fundraising landscape for the first time.

Raising capital in the U.S. requires a different playbook than in Europe or Asia. This session covers the tactical shifts international founders must make to compete for top-tier American capital.

We will cover:
✅ U.S. legal structures (Delaware C-Corp, red flags to avoid)
✅ How international teams should tell their story for U.S. investors
✅ Matching with the right VC for geography, stage, and sector
✅ Market-entry timing and GTM strategy
✅ Visa, relocation, and operational considerations founders overlook

Meet the Speakers:
🎤 Doug Griffin — Managing Partner, Spatial Capital
With 25 years in computer vision and AI, Doug has founded four companies and achieved three exits. Now investing in Applied Physical AI, he offers deep operator feedback on how international founders—particularly those from Europe—need to shift their perspective and narrative when talking to U.S. investors.

🎤 Olga Chumanskaya — Vice President, Khosla Ventures Olga helps lead investment at Khosla Ventures—the firm known for early bets on OpenAI, Square, and Stripe. Before the U.S., she deployed capital across Japan, Germany, and Australia. Olga actively mentors international founders on how to make their pitch resonate with American investors and supports portfolio companies in navigating complex visa strategies.

🎤 Jay Kim — Partner, GS Futures Jay is an early-stage investor in Physical AI and Deep Tech. He specializes in bridging the gap between Silicon Valley startups and the Asian industrial ecosystem, helping companies scale their operations and partnerships globally.

Moderator:
Ivan Tan — Co-Founder & CSO at Odyssea AI
Originally from Singapore, now based in NYC, Ivan brings deep global experience to the conversation. He has spent 4+ years leading GTM Strategy & Operations for Google Cloud and Ads globally and has advised Fortune 500s and Deep Tech startups for over 8 years. He now partners with founders to shape vision and capital strategy, making him an expert in bridging strategy with execution.

📅 Date & Time: Friday, January 23, 2026 | 11:00 AM – 11:45 AM
📍 Location: 103 Montgomery, Presidio, San Francisco, 94129

What is Tech Weekend? A 48-hour fundraising sprint by Founders Village where pre-seed to Series A founders meet dozens of investors in back-to-back sessions to accelerate fundraising and decision-making.

Sign up for Tech Weekend: techweekend.org

Finally met Laura Lake in person at Decile Group’s #VentureUnderground event last week. Laura and I have been meeting every few weeks for the past year and a half—always on video. (Who knew she was so tall?!!!)

My background was building companies and technology; I didn’t make the jump from founder to funder to fill out compliance forms. Laura’s been keeping us on track with filings, taxes, and the realities of running a fund. A godsend!

The event itself was a great reminder of the depth behind Decile. A team of experts coming together from all corners to share context, pattern recognition, and the kind of hard-earned insight you only get by doing this work across many funds. 

Thanks for bringing the team together Adeo and Mike!

taplio

The Battle

Peter George Bell

Doug Griffin

Followers

Posts

Engagements

Likes

Performance ScorePeter George Bell's LinkedIn Performance

Performance ScoreDoug Griffin's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Peter George Bell

Doug Griffin

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Peter George Bell's LinkedIn Performance

Performance ScoreDoug Griffin's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePeter George Bell's LinkedIn Performance