Peter Lisoskie

Markets don’t collapse all at once.

They narrow.
Attention narrows.
Trust narrows.
Revenue narrows.

Options remain visible.

But decisions compress.

Over time, comparison becomes inefficient.

And when comparison becomes inefficient, markets stop exploring.

They settle.

They move toward a default.

This isn’t persuasion.

It’s consolidation.

The brain conserves energy.
Effort compounds.
Friction accumulates.

When choosing feels heavy, momentum slows.
When clarity compounds, choice stabilizes.

Eventually, the decision no longer feels like a decision.

It feels obvious.

That pattern has always existed.

What’s changed is velocity.

In a saturated environment, consolidation happens faster.
Noise accelerates narrowing.
Volume increases compression.

Defaults form quietly.

And once formed, they rarely reverse.

I learned that long before I had language for it.

Building waterfront homes with my dad, clarity wasn’t preference.
It was structural.
If something wasn’t clear, it failed.

Later, in technology and product strategy — from early programming to patents embedded in everyday products — the same law kept repeating:

The best ideas didn’t win because they were better.

They won because they required less effort to choose.

Years later, working alongside neuroscientists studying decision formation through fMRI and EEG, the mechanism became visible.

Belief strengthens through repetition.
Trust forms as cognitive load drops.
Certainty stabilizes when comparison disappears.

Applied correctly, this shift compounds.

In my own construction company, it produced $5M in new annual revenue in 22 months.

Not through persuasion.

Through inevitability.

That observation became a category:

Cognitive Economics™.

And eventually, an architecture:

Default™.

Connection → Engagement → Belief → Trust → Cognitive Default.

Markets move toward default.
They always have.

If it isn’t you, it will be someone else.

The architecture exists.
https://defaulteffect.com

Founder, CEO

iProelio is on a mission to innovate rapidly and think smart, united by the vision of creating Human Connected Movements. These movements aim to establish new software categories that leverage technology to foster personalized experiences in the digital age.

In our innovation labs, we're crafting software movements to address a seismic clash in the digital realm – a faceoff between Native Analogs, entrenched in traditional ways, and Native Digitals, the new-age nomads embracing the digital era.

The Native Analogs, pioneers of the internet, relied on old-school marketing vibes, while the digital landscape evolved into a content-filtered realm dominated by algorithms, soulless email marketing, and profit-driven funnels.

Now, over 50% of the global population falls into the Native Digitals category, unimpressed by outdated marketing tactics. The traditional digital empire is crumbling, evident in soaring ad costs and declining email and funnel conversions.

Enter the era of Native Digitals, where iProelio is making its mark. In this era, interaction and community are the cornerstones of successful business strategies. iProelio's focus is on creating movements through genuine interaction and community building.

Our first movement, Relatable, has just launched, and we invite you to explore it above. Brace yourself for more groundbreaking movements in 2024 and 2025, as iProelio strives to change the world for the better by fostering meaningful human connections. Join us on this exciting journey!

Planet Wealth

Customer and product led experiences & outcomes are my jam in my role as Chief Customer Experience Officer for Planet Wealth. Leading an engaged and dynamic team to create and deliver the highest customer experience for this FinTech Startup is my privilege.

Planet Wealth is spearheading the “Closing the Wealth Gap” Movement by democratizing access to capital and high-quality investment opportunities. Our mission is to empower every American to participate in the economy and build wealth on their own terms. 

This dynamic team and company are dedicated to creating a future where financial freedom is a genuine possibility for everyone.

CEO M.I.S.C.H.I.E.F. Maker

Become a CEO M.I.S.C.H.I.E.F. Maker, and join me as I have inspirational, actionable conversations about Mindset, Impact & Innovation, and Strategy & Tactics for entrepreneurial success with Pat Flynn of SmartPassiveIncome.com John Lee Dumas of EntrepreneusrOnFire.com, Michael Port, NYT Bestselling Author of Steal the Show, and fast approaching 400 other successful 7 - 9 figure entrepreneurs. 

https://ceomischiefmaker.com
https://callmemkj.com

Enjoy the Journey!

Founder & Podcast Host

iProelio

Get Relatable Interactive Video to produce a steady stream of potential buyers that create predictable revenue for your business. Relationships fuel this predictability, and interactive video fuels relationship building at scale. Visit https://home.relatable.pro to start your free trial.

If you have a membership, student base, audience or community that would jump at the chance to create interactive videos to engage their potential buyers, I would love to chat with you. As the Partnership Manager, I can provide a free demo account of Relatable, and walk you through everything you need to be successful with our interactive video framework in 2 weeks. One customer saw an increase in her blog traffic by 200%, and an increase in time spent on her blog by 1,000%. I'd love to help you take your passive videos, and make them interactive to rocket engagement. Just reach out.

Marketing Director

The Most Amazing Marketing Book Ever

Mark Schaefer asked 35 of his marketing friends to help him write "The Most Amazing Marketing Book Ever" with over 350 tips, and more than 750 years of accumulated experience poured into it. 

I was privileged to write Chapter 32 "Marketing AI is Anything But Artificial" as my experience as a Conversational Designer and Strategist perfectly aligns with that topic.

Co-Author

Bot Academy

I took over Andrew Warner's Bot Academy as one of his first successful students, and am excited to bring this amazing program into the future of conversational design and marketing.
- After graduating in 2017, and creating success with the knowledge gained, I purchased this training and coaching company.
- Create, record and spearhead the delivery of coaching and training programs for freelancers and entrepreneurs on the mindset, copywriting, technical and entrepreneurial skills required to start and grow a business around Building Omni-channel Tools (B.O.T.).
- Create, adapt and coach the 8 week program and 12 month membership to the changing landscape in marketing and technology.
- Lead mentor for all live training calls, and oversee the delivery of all accountability calls conducted by graduate trainers.
- Recruit, interview, hire and train all coaches, leaders and trainers.
- Support certified graduates in the launch and growth of their business by sitting in on sales calls, or reviewing recordings of such, and providing feedback.
- Build credibility, establish rapport and maintain communication with strategic partners to provide specialized training for students.
- Develop and maintain 33,000+ subscriber email and chatbot copy and automation using website SEO, lead magnets, social media live videos and content to nurture leads to become students, trainers and ambassadors.
- Develop and grow 23,000+ member private FB Group to nurture new students to join 2,000+ existing students in program.

Conversational Educator & Advocate

Messenger Funnels

- Outbound lead generation for niche specific conversational marketing services (health coaches, entrepreneurial course creators, e-commerce product sellers, brand developers, webinars, challenges, online & in person summits etc.).
- Strategize, create and deliver marketing campaigns using SEO, ad, email, chatbot, and sms copy, flows and automation for increased conversions for clients.
- Develop and create lead, prospect, customer and candidate journeys, demographics, personas, competitive analysis, and messaging.
- Work directly with decision maker, usually the CEO or Owner, and team to extract information to develop conversational strategy.
- Iterate all aspects of marketing campaigns toward better performance toward established KPI’s.
Managing reporting metrics and campaign operations for each client.
- Direct and coordinate internal team to provide deliverables and KPI’s for clients.
- Generate $1,000,000 in 99 days for one client, and millions more for several clients in a variety of industries.

CEO and Founder

MommyLoves.com

MommyLoves helps your family wear its personality out loud with our unique, fun family of products available at MommyLoves.com.  MommyLoves Publishing will put the same love and attention toward the story or copywriting project you want to bring to the world, and we set up HelpMeSelfPublish.com to do just that!

President and Founder, Author and Publisher

Blue Ribbon Personnel

Head Hunter for Full Time Executives and Technologists

Executive Recruiter

InfoSys

HeadHunter for Information Technology Professionals

Information Technology Executive Recruiter

On a warm Fall day in 2001, I was 8 months pregnant, and I fell and broke both my legs.

Did you gasp?

Yeah, me too.

Then I got depressed.

Then I started laughing when I saw the bedside commode my husband had to clean twice a day.

I gave birth to a happy, healthy boy three weeks later, so all good.

Without that event, I would not have started my first business in 2003, and created a LinkedIn account in 2009.

The intervening years have seen me:
- Grow the first novelty maternity company online to double revenue year after year
- Crash that company in 2010 resulting in my biggest lesson and mindset shift to date
- Write my first non-fiction book which detailed that adventure and lesson
- Start the first parenting & entrepreneurship Podcast in 2013 with the Pat Flynn before Poke’mon as my first guest on Parent Entrepreneur Power
- Spend several years chasing squirrels, and freelancing my skills, experience & podcast
- Take my first no-code course, and start my first profitable automation business in 2017
- Start my speaking career with Conversations Conference, and Social Media Marketing World in 2019
- Finally embrace what I love to do - Create CEO M.I.S.C.H.I.E.F., and reject all other requests

Everything I listed above required one thing to allow me to grow to the next level… Curiosity.

Through that curiosity, I’ve finally realized that I’m a Mindset Impact Strategic Catalyst Helping Innovative Entrepreneurs Focus… that’s my brand of MISCHIEF.

And, I’ve helped some pretty amazing companies in this way.

The biggest impact I'm making now is to help everyday people gain access to wealth-building opportunities they didn't know they had access to by inviting them to join me on Planet Wealth.

Discover your wealth building power.

https://planetwealth.com

All Social: @callmemkj

Mary Kathryn Johnson

I know for a fact that the only reason I haven't started and exited multiple successful companies in IPO, M&A or multiple Reg A's is because of my own mental model limitations based on all the crap I have told myself over the years.

The person I needed to become who is capable of those multiple exits didn't exist until now. 

And, she currently knows that NOW is the time for her to emerge and GSD.

If you aren't creating net new value by becoming a Creator Capitalist, you will be left behind over the next 24 months and be on the wrong side of the door to this party.

Get on the list to read Creator Capitalist now, and dive into Perplexity Computer.

And, if you need to do the work to become the person you need to be to take advantage of this amazing entrepreneurial time, hang tight. I got you.

Christopher Lochhead 🇺🇸🇮🇱🏴‍☠️
Eddie Yoon
Bri Clark 🏴‍☠️

Join Me for Your MIST Raise - CXO & MISCHIEF Maker | Wrote A.I. Chapter in The Most Amazing Marketing Book Ever | Fell into entrepreneurship with 2 broken legs.

I'm a Digital Creator Capitalist.

Can I actually say that with a straight face full of beautifully earned wrinkles?

Abso-Flippin-Lutely I can!

I'm actively working to become an AI Creator Capitalist.

How do I know this?
How can I work to belong to a group of capitalists who didn't exist 5 years ago?
How can I create net-new value and knowledge in business?

Read Creator Capitalist, and find out.
Read Creator Capitalist, and join me.
Read Creator Capitalist, and move quickly along the right path in the K-shaped economy.

And you don't need to say ARRRRRR! 🏴‍☠️ when you read it, but you'll join the cool kids if you do.

Eddie Yoon
Christopher Lochhead 🇺🇸🇮🇱🏴‍☠️
Bri Clark 🏴‍☠️

Join Me On Planet Wealth - CXO & Chief MISCHIEF Maker | Wrote A.I. Chapter in The Most Amazing Marketing Book Ever | Fell into entrepreneurship with 2 broken legs.

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Peter Lisoskie

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