Instrumentum

Changing the surgical landscape by offering reliable and efficient offsite instrument sterilization to Ambulatory Surgery Centers and Hospitals.

Chief Operating/Growth Officer

Cruxible Partners

Finding talent is a full-time job.  The best candidates aren't looking, they're performing somewhere else.  We'll find them. We've never failed to fill a role.  Period.

Chief Executive Officer

www.eatingcrowpodcast.com

If you are a leader or an entrepreneur this podcast will speak to you (well, I guess that's the point). These are stories of amazing people with the courage to lead and often admit they were wrong and challenge long-held beliefs to make change. Many of these everyday heroes have evolved into leaders and entrepreneurs, and most of their stories have never been heard, until now. Pete Durand interviews people from all walks of life - the military, finance, business, sports, government and education. We learn from their challenges, pitfalls, lessons and how, by eating crow, they used an open mind to adjust their way of thinking and lead others, including their families.

Host of the Eating Crow Podcast

Saebo, Inc.

Saebo, Inc. is a medical device company primarily engaged in the discovery, development and commercialization of affordable and novel clinical solutions designed to improve mobility and function in individuals suffering from neurological and orthopedic conditions. With a vast network of Saebo-trained clinicians spanning six continents, Saebo has helped over 100,000 clients around the globe achieve a new level of independence.

Board Advisor

Netsertive

Chief Revenue Officer

RivalHealth

SaaS enterprise exercise and nutrition app.  Merged with gBehaivor to form www.gopivotsolutions.com

Integrian

Digital video solutions for public safety and transportation.  Sold to Catalyst Manufacturing

Entivity, Inc.

PC-based automation and control platform.  Sold to www. phoenixcontact.com

President and COO

Director of E-Business

ObjectAutomation

Director of Marketing

I'm fortunate to lead two great organizations.

After helping many companies scale with great talent, I've joined Instrumentum as their Chief Operating and Growth Officer, it was just too good to pass up.  My task?  Help the company scale profitably.  How?  People, Process, and Culture.  Fortunately, Cruxible Partners has provided the experience to do just that.

Instrumentum is doing great things - and Cruxible Partners is in the hands of an amazing team, so both are thriving.  Stay tuned as I share how Instrumentum is growing and changing the surgical landscape and how the leadership and talent lessons I've observed and shared over the last seven years at Cruxible are being applied.

Remember:

The average cost of hiring the wrong employee can go as high as $240,000, according to 2021 research from the U.S. Department of Labor.

Ouch.  Been there.

On the flip side, McKinsey & Co. states that hiring a ‘top performer’ over an ‘average performer’ yields up to 67% more productivity and profit.  

Been here too.  Much better place to be.

I've spent 30+ years in corporate America, worked at three startups, and founded two companies myself.  Building teams was and is the most challenging part of the job.

For the past five years I've been working with companies in the following areas:

-Product/market fit
-Marketing strategy and content
-Board advisory and consulting
-Attracting and retaining talent

If you'd like to learn more about how we can work together, please DM me or send me an email at

pdurand@cruxiblepartners.com

Pete Durand

Ted McNulty

AdDaptive Intelligence

Hired to build an initial sales team for B2B audience targeting platform.

Grew revenue from zero to $20 million+ in three years utilizing 100% cold outreach techniques in a competitive marketplace.

Created effective comp plans and training strategies to motivate a team of 20 reps to achieve aggressive goals.

Worked with marketing to craft an effective GTM strategy to differentiate offerings in a crowded market.

Met regularly with the Product team to build new features to maintain a competitive advantage.

Vice President Sales

JumpTap

Recruited to build a new sales team responsible for generating revenue from Mobile Performance advertisers.

Hired, trained and motivated team of 15 that grew revenue to $70 million annually within four years.

Personally sold and managed key strategic accounts that generated over $8 million in annual revenue.

Featured presenter at numerous industry events including LeadsCon, Affiliate Summit, New England Direct Marketing Association and AppsWorld London.

Senior Director Performance Advertising Sales

NameMedia

Hired to build a new revenue stream by monetizing premium digital properties including Photo.Net, Davesgarden and Crafster.Com.

Built an initial sales team that grew revenue from zero to $4 million annually by forging partnerships with key brands including Nikon, Olympus, Off! and Brother.

Director Advertising Sales

Lycos

Hired to launch a new "Outbound" sales team to grow advertising revenue through 100% cold outreach 

Grew team to 20 reps and $10 million+ in annual revenue.

Assumed full revenue responsibility for the full suite of Search advertising products for early internet leader.

Represented Lycos as a guest speaker at local universities and trade shows.

Sales Director

Dun & Bradstreet

Hired to start an outbound telesales team to sell a CD-based lead generation tool called "MarketPlace". 

Promoted to "Seminar Sales Executive". Traveled the country presenting Dun & Bradstreet marketing tools to large groups of senior sales and marketing professionals. 

Promoted to National Account Manager. Sold Dun & Bradstreet enterprise marketing tools to Fortune 1000 companies. Successfully penetrated large corporate accounts, including closing the largest sale in company history with Coca-Cola Enterprises.

National Account Manager

Specialize in launching initial sales teams for early stage startups to make the leap from initial concept to $20 MM+ in revenue.

As the VP of Sales at AdDaptive Intelligence, a leading B2B audience targeting platform, I am responsible for building and leading a team of 20 reps that generate over $20 million in annual revenue from 100% cold outreach techniques. I have over 25 years of experience in digital media sales, with a focus on performance advertising and programmatic media.

My mission is to help emerging, high-growth, digital media companies achieve their revenue goals and gain a competitive edge in the market. I have a track record of launching and scaling successful sales teams, creating effective GTM strategies, and forging strategic partnerships with key clients. I am also an accomplished public speaker and a recognized expert in B2B programmatic media.

taplio

The Battle

Pete Durand

Ted McNulty

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