Zennor Robinson 🌸

Calzen Unlimited

Building powerful personal brands for founders and professionals that bring:

Inbound jobs
Inbound clients
Inbound candidates
Inbound opportunities 
Investor interest & potential

Personal branding is going to be the thing of the future.

If you want to start reaping the rewards then you need to get started today.

Building a strong personal brand will take a lot of time.

Now you have two choices:

Invest the time,

Or

Invest in us to do it for you.

PS. remember one key thing: you cannot buy more time but you can make more money!

Co-Founder: Personal Branding Agency

The Personal Branding Strategy Guide

This Personal Branding Strategy Guide can 10x your chances of inbound business opportunities.

This guide is a fully editable document which allows you to use it as you wish. This guide isn't for you if you just want pages and pages of text to read which you will never look at again and forget in 1 day. This guide is a full Personal Branding Marketing Strategy to use on social media for you to fill in.

Only subscribe if you are serious about working on your personal brand or trying to figure out more about what personal branding can do for you.

This Personal Branding Strategy Guide will:

- Help you define your content pillars and your ICP's.
- Help you attract the right audience for your business.
- Establish your credibility by positioning as a Visionary Leader.
- Differentiate you from your competition.
- Give you 5 post templates to use on social media.

The Personal Branding Strategy Guide For LinkedIn & Beyond

The Entrepreneurial Parents Podcast

Podcast Host

Calzen

Proactively engaging in business development and sales calls, I strategically employed various systems to identify top-tier candidates for available positions. 

My role extended to conducting both virtual and face-to-face interviews to ensure the quality of potential hires before submission to clients. 

Orchestrating interview arrangements and negotiating for improved candidate salaries were integral aspects of my responsibilities. 

Emphasising the power of marketing, I executed impactful email marketing campaigns through platforms like Instantly and leveraged the reach of social media channels such as Facebook, Google Shorts, TikTok, Instagram, and LinkedIn. 

Recognising the pivotal role of SEO optimisation, I fine-tuned the agency's website for enhanced visibility. 

Furthermore, I contributed to content marketing through blog writing for the website and LinkedIn newsletter, maintaining and updating the main website to stay current and competitive. 

The extensive focus on marketing insights led to the realisation that organisations could benefit significantly from leveraging marketing in candidate searches, prompting a strategic shift from the recruitment agency to the establishment of a personal branding agency.

Co-Founder

Secondary School

Mathematics Teacher

The only personal branding manager/ coach you'll ever need 💓 Social media & branding specialist, coach and ghostwriter for Founders and C-level execs 💗 We can brand your company too 💞

So you want to generate more leads in your business.
The online world is the way to go, but how do you generate leads online?

Well you could spam cold outreach to everyone, or...

You could invest time into organic marketing and building a reputable personal brand. 

A personal brand is something that isn't going to be a desirable business trait. 

It will become a non-negotiable necessity, for your marketing budget. 

Consistency is the most important thing for building your personal brand.

Show up daily, build that omnipresence and be remembered. 

A strong personal brand can bring:

- inbound leads
- inbound customers
- interest from investors
- networking opportunities 
- ways to collaborate and grow
- desirable exit opportunities for you

Ultimately, if done right a personal brand will become a lifelong asset. 

At Calzen, we build the personal brands of the future.

Offering the following services:

- Personal Brand Strategy Sessions
- Profile Creation & Optimisation
- Personal Brand Management 
- Company Page Management 
- LinkedIn Newsletter Growth
- Social Media Management
- LinkedIn Power Hours

We don't just brand, we PERSONAL BRAND. 

Download our FREE Personal Branding Strategy Guide today - link at the top of my profile (under website)!

Unless, you want to be late to the personal branding party.

Want to chat soon? Send me a message today or email me at info@calzen.co.uk

visible.

Helping founders, executive coaches, and B2B leaders turn LinkedIn into their biggest growth channel.

At visible, we don’t do fluff, templates, or copy-paste “content calendars.”

We ghostwrite for leaders who want their LinkedIn presence to:

- Attract inbound opportunities (clients, investors, speaking gigs)
- Build authority and trust at scale
- Drive pipeline without begging for attention

How we do it:

- Hooks that stop the scroll
- Stories that stick
- Messaging that positions you as the go-to authority in your space

What are the results we deliver, you ask?

Profiles that transform from ghost towns into credibility engines.

Content that sounds human, smart, and bold.

A LinkedIn presence that sells for you while you’re off running the business.

Founder

Mad Marketing Media

Head Of Content

Tonic Worldwide

Copywriter

Copywriting Intern

Personal Branding for CXOs, Founders, and Executives.

LinkedIn is noisy.

Everyone’s posting. Few are remembered. Even fewer convert.

Most feeds look identical.

Buzzwords, recycled advice, and templated content that could’ve been written for anyone.

That sameness is your enemy. It drowns out your voice, your perspective, your credibility.

That’s where I come in.

I run visible, a ghostwriting agency for founders, executive coaches, and B2B leaders who want their LinkedIn presence to:

- Attract opportunities (clients, investors, speaking gigs)
- Build trust at scale
- Drive pipeline without chasing leads


How do I do it?

Through stupid good writing. Writing that actually sounds like you. Writing that makes people stop scrolling, think, and DM.

My approach isn’t templates or gimmicks. It’s:

- Hooks that demand attention
- Stories that stick
- Messaging that positions you as the authority in your space


That’s why my clients, CEOs, coaches, and leaders across industries, see their feeds transform from ghost towns into credibility engines.

If you want LinkedIn content that feels human, sounds smart, and sells for you while you’re off doing actual work…

Let’s talk.

Prakhar Sharma

Them: "We don't use ChatGPT to write LinkedIn posts, nooo, that'd be so lame, come on."

Also them:

"In today's fast-shifting wobbleverse, only the flibberflop can outpace the snizzle.

Because it's not about crinkling the plop. It's about splonking the whizz.

No rizz. No fizz. Just whizz.

Here's the truth:

True leaders don't just bizzle. They full-throttle skadoosh into the wobbleflop."

See the point?

Your reputation is aligned with your content.

And when your posts sound like a custom GPT that decided to have a field day, your reputation will take a beating.

The same holds true for Al-generated comments as well.

Seriously, skip the GPT.

P.S. - If you want your LinkedIn content to ACTUALLY sound like you (and not like some shabby old bot), send me a DM. That's what I do for a living.

P.P.S. - I wrote and published this post 2 months ago and it did fairly well, so yes, this is a shameless repost. Still better than most AI-generated sh*t I see on my feed everyday.

They call me the LinkedIn guy || Building authority & pipeline for founders, execs, & b2b leaders through LinkedIn content

I've been posting on LinkedIn consistently for almost 3 years now, and yet, I still:

- Delete posts
- Edit them after publishing
- Wait for comments to roll in
- Overthink my content sometimes
- Make typos and errors

And a million other things that you're probably going through.

This shit is hard.

I know what it's like to spend hours writing posts only to be ghosted by the entire feed.

I know what it’s like to second-guess every sentence.

To hit publish and instantly regret it.
To wonder if maybe, just maybe, you’re not “cut out” for this platform.

You don’t become consistent after you figure it all out.

You figure it out because you stay consistent.

Every deleted post teaches you something.
Every flop sharpens your instincts.

That’s been my biggest lesson after 3 years:

You don’t need to be perfect. You just need to be here.

They call me the LinkedIn guy || Building authority & pipeline for founders, exec coaches & b2b leaders through LinkedIn content

Thursday is the best day to post on LinkedIn. 


No, wait, was it tuesday?

Okay, monday, final answer.

Seriously, stop guessing your posting routine based on a free pdf guide you downloaded off the internet. 

Post on all days.
Do it for a few weeks.
Collect data, jump into your analytics, and find which days have worked best for you. 

It's thursday for me, it could be saturday for you. The only way to find out is to look at the data.

Trust the numbers. Everything else is bullshit.

I'm doing everything wrong on LinkedIn.


- I don't schedule my posts.
- I hardly ever post pictures or videos.
- I don't even remember the last time I used a hashtag.

My approach goes against every piece of advice shared by the gurus.

That's because I'm holding on to just one piece of advice:
Staying true to myself on LinkedIn.

Social media is noise.

And with ChatGPT and templates, it's ridiculously easy to become a part of that noise.

Your best bet to stand out is to not do what everyone else is doing.

And stick to what works for you.

It's text-based posts for me. It could be pictures for you.

Find what works.
Double down on it.
Rinse and repeat.

That's how you cut through the noise on LinkedIn.

LinkedIn reach is in the toilet right now. Soon, you'll start seeing posts that claim numbers don't matter.

"Oh, the algorithm hates me."

"I'm not focused on the engagement numbers right now."

"I don't really care about impressions, it's more about the substance."

I say bullshit.

Numbers do matter. Impressions, reach, engagement, they all matter.

Because if no one sees your content, no one hears your ideas.

If no one hears your ideas, no one trusts your expertise.

And if no one trusts your expertise, good luck building a pipeline.

Numbers aren't the ultimate goal, sure. But you can't deny the fact that they bring in visibility.

The kind of visibility that warms up a cold audience, opens doors, starts conversations, and shortens sales cycles.

So before you convince yourself that numbers “don’t matter,” ask one simple question:

If your content reached the right 1,000 people every week - how different would your business look in 6 months?

Exactly.

If you want help getting your content actually seen (and not just written), send me a DM.

Nothing to see here. Just a list of 5 things you should do to make your post sound less like AI and more like you.

(Because I know you naughty nancies won't stop using ChatGPT to write LinkedIn content)

1. Stop writing like you're submitting a college essay. Loosen up.

2. Use the words you actually use in real life, not “henceforth” and “thereafter.”

3. Tell one real story per week. Even a tiny one does the job.

4. Cut every sentence that feels like it was written by a corporate handbook.

5. Read your post out loud. If you cringe, rewrite it.


That’s it.

Simple fixes. Huge difference.

Or you could just skip the whole charade and hire me to write your LinkedIn content.

Much simpler, faster, and better.

I was boarding a flight last week when I got a text from a client.

It was a very short message.

Just this:

“Need a post for tomorrow’s keynote. Can you pull it off before takeoff?”

I had 18 minutes before they closed the cabin door.

Opened Notes.
Sketched the angle.
Wrote the post.
Edited twice.
Hit send.

By the time the air hostess walked by saying “phones on airplane mode,” my phone buzzed one last time:

“Brilliant. Invoice settled.”

That was the whole exchange.

No discovery call or approval chain.

When people know your work, trust your process, and like the way you think, the friction disappears.

That’s what a strong LinkedIn presence buys you.

It builds familiarity long before a conversation happens.

It turns cold strangers into warm believers who already trust your judgment.

And when trust is already in the room, everything moves faster - decisions, approvals, payments.

You stop chasing.
People start coming to you pre-sold.

If you want that kind of ease and deal-flow from LinkedIn, send me a DM. 

That's exactly what I do for a living.

Very quick LinkedIn tip that actually works:

Lived experiences have been blowing up here.

My most successful posts lately have mostly been about my own insights and stories that I've drawn from real life.

It’s a pattern I’ve noticed with my clients and other creators too.

So if you’re looking for your next big LinkedIn post:

- Go over your week
- Analyse your sales call transcripts
- Revisit a recent client win or loss
- Think about a conversation that stuck with you
- Look for that moment you felt something; frustration, excitement, clarity


That’s where your best content hides.

You don’t need to do another “10 tips for success” post. You need a real story told with honesty and insight.

That’s what makes people stop scrolling.


And if you’d rather have someone pull those stories out of you and turn them into high-performing posts, that’s literally what I do for a living.

DM me and I’ll show you how it works.

My exec client went to a conference recently. Nothing fancy, he does a lot of conferences. But this time, something felt different.

He had at least 10 people come up to him and introduce themselves.

They said they keep "seeing him on their LinkedIn feed"

A few even referenced certain posts that they really liked.

Usually, he hands out business cards at these conferences, hoping someone would reach out to him. 

This time, he didn't have to pull out those cards.

People already knew him.
People were already interested in him. 
And they wanted to have a conversation with him. 

All because we built a strong LinkedIn presence for him. 

There are a lot of upsides to having a personal brand. But this has got to be one of the best ones: 

It makes networking a piece of cake.

(And as a little side bonus, you feel like a celebrity)

If you’re a corporate leader who still treats LinkedIn like an afterthought, you might be leaving opportunity on the table.

DM me and I’ll show you how to fix that.

Me: 
*writes a rant post about how the LinkedIn reach is in the toilet and it's getting difficult to stack up impressions*

LinkedIn, the next day:

Last week, my client's post did 800+ reactions and 127,000 impressions. That was followed by a ton of connection invites, DMs, and collaboration requests.

All the numbers and applause felt great, I won't lie, but I was excited about something else.

The post was all words.

No pretty pictures, no carefully curated graphics, nothing at all. 

Just. My. Damn. Words.

So if you've been waiting for the perfect pictures to go with your posts, or that profile design revamp that just can't wait, stop kidding yourself. 

It's not waiting, it's glorified procrastination.

Use your words. Use them right. 

That's all you need on LinkedIn.

This might upset a few of my designer friends, but I think the days of raking in impressions and engagement using fancy graphics on LinkedIn are behind us.

They look great. No doubt about that.

All those colors and shapes. Fun.

But the platform has shifted.

People want to read you.
Your perspective.
Your stories.
Your lived experiences.
Your clarity and conviction.

A good graphic might stop the scroll.
A good sentence keeps people there.

And here's what I've noticed after writing hundreds of posts for founders, execs, and B2B teams:

Words outperform design here.
Authenticity outperforms aesthetics.
And consistency outperforms everything.

You don’t need a design team or a “visual identity.”

You just need something to say and the courage to say it well.

If you're struggling with that part, I help founders and executives turn their real experiences into high-performing text-only posts.

DM me and I’ll show you how.

Last year, I met a DJ in Dubai. And he wanted to grow his LinkedIn. (Crazy, I know)

You'd think it's impossible. It isn't.

Here's the strategy I came up with:

1. Talk about the numbers:
No, not the chart numbers. Talk about how his music brings in loyal customers to the club every weekend.

2. Talk about your passion for music:
People like people who are passionate about something. Show it to them.

3. Connect with the right stakeholders:
Restaurant owners, marketing managers of hotel chains, etc.

Before, he was clueless.

He knew LinkedIn had potential, but no idea how to tap into it.

Now, he has direction.

He has a way to stand out on LinkedIn.

Now, he is visible. 

That's what I do at my agency.

More visibility.
More awareness.
More opportunities.

You don't need to be a big shot marketer or a tech founder to make some noise on LinkedIn.

All you need is a story.

Along with the right writer who can turn that story into engaging LinkedIn content.

And I think I might just know someone.

Most of you don't post on LinkedIn because you don't know what to post. Let's fix that today.

Here are 10 questions that will help you write super engaging posts.

(I've created this list from the same questions I ask my ghostwriting clients.)

Use them. Steal them. Do whatever you want to do with them.

1. What's a client question you've answered 50 times this year?

2. What's the biggest misconception about your work?

3. What's a painful mistake you made that your audience can avoid?

4. What do most people in your industry get completely wrong?

5. What's one lesson from outside business (sports, travel, family) that shapes how you work?

6. What was the hardest decision you made this year, and how did you choose?

7. What's one process or system you swear by and why?

8. What's the most underrated skill in your industry right now?

9. What's a belief you had starting out that turned out to be false?

10. What do you want every new client to know before working with you?

Answer these and you'll have 10 posts ready to go.

The truth is you don't need more "content ideas."

You need sharper questions that expose the stories and insights hiding in plain sight.


P.S. If you'd rather focus on running your business and get high-performance LinkedIn posts like these written for you → DM me.

That's what I do for a living

taplio

The Battle

Zennor Robinson 🌸

Prakhar Sharma

Followers

Posts

Engagements

Likes

Performance ScorePrakhar Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Zennor Robinson 🌸

Prakhar Sharma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Prakhar Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePrakhar Sharma's LinkedIn Performance