KPMG France

I develop & execute innovative brand strategies for clients, emphasizing AI-driven marketing and storytelling at KPMG's Customer & Innovation Lab. 

My passion lies in being a creative catalyst, helping brands forge meaningful relationships and spark excitement through cutting-edge solutions.

My purpose? Confronting challenges and empowering people with persuasive marketing strategies and innovative solutions.

 Key Achievements:

* Leveraging trends and insights analysis to boost campaign effectiveness.
* Identifying and decoding societal, technological, and market trends.
* Unearthing valuable insights and opportunities.
* Orchestrating AI-driven marketing campaigns.
* Pioneering brand storytelling initiatives and elevating brand awareness.
* Devising captivating communication plans.
* Conceiving persuasive marketing narratives and storytelling.
* Fortifying B2B communication, fostering partnerships.

Creative Lead

Deloitte France

Creative Team Lead

Publicis.Sapient

Senior Creative

Publicis Groupe

Creative

Leechee Ny LTD

// STUDIO EIS 
http://www.studioeis.com/
Atelier de création et fabrication de sculptures figuratives en bronze, pierre et résine.
Site de marque full Flash administrable XML réalisé en freelance

Art Director

And After - Agence digitale

Clients: Pierre Ricaud, Etam, Daniel Jouvance, Groupe Yves Rocher, Petit Bateau, Hachette Collection, Disney Collections.

Animation des contenus portails.
Bannières, animations & mini-sites Flash.
Réalisation et intégration de newsletters hebdomadaires.

Creative & Brand Strategist | AI-Powered Marketing Enthusiast | Crafting Playful Brand Stories with a Smile

Hey there, thanks for stopping by my profile!

For the TL;DR folks:

Introvert left brainer. 
Your go-to for Copywriting & LinkedIn Engagement.
Trusted by brands like Sanofi, Yves Rocher, Dior, La Poste. 
My forte: Copywriting, Strategy, Generative Content.  Let's e-meet over a cup of creativity!

✷ The In-depth Version: 
Most marketers shy away from AI. I absolutely love it.

The Transformative Power of AI Awaits You.

Do you ensure the essence of « YOU» isn’t lost in the AI algorithm? 
Does your AI-generated content help your brand win hearts?
Ever find yourself drowning in a sea of words?

Your Strategy is Your Words: 
Let’s fight for clarity, purpose & engagement.
Your words articulate strategies that win hearts. 

Together, we will:
* Clarify your LinkedIn objectives.
* Turbocharge your strategy with generative content.
* Craft heartfelt narratives using AI-enhanced brand storytelling.

This isn't theoretical. I’ve got metrics and testimonials to prove it.
So, what sets me apart: I brand people, not businesses. When soft skills thrive, so do businesses.

Thanks for reading up until here. You're remarkable!
Cheers, Aymeric

PS: Your Success, My Mission: #Copywriting, #MarketingStrategy, #AIGenerativeContent

Aymeric Pepin

CONTENT CLINIQ

Think of us as your trusted Content-as-a-Service (CaaS) partner, providing unparalleled expertise and results-driven solutions in content marketing.

Our specialized services include crafting bespoke written content and conversion-driven copy, developing revenue-generating content marketing and social media strategies, designing high-impact branded video, audio, and visual content for marketing campaigns, and effectively managing entire content marketing mandates.

We are ready to help your brand break free and create digital content that empowers your digital marketing activities to engage, convert, and stand out across your website, social media, and anywhere else. Our proven approach consistently generates 10X ROI for our clients, solidifying our reputation as an industry leader in delivering measurable results.

Our team of experts will make sure your content stands out and tells your unique story. When it comes to content, we run marathons, not sprints.

Our team will audit, refine and refresh your content which will help you establish authority through continuous engagement. Our content strategies grab the attention of your audience with every interaction, engage your customers throughout their journey, and drive conversion.

At CONTENT CLINIQ, we see great content not only as a key building block for success but also as the fundamental way to build authority while fostering a community. Your content is your voice, and we want to make sure it’s heard loud and clear.

Founder & CEO

Securens Systems Pvt. Ltd.

Key Accountability Areas

Spearheaded the Marketing, Branding, Lead Generation, Communications, Media and PR activities of the company.

Implemented a variety of digital and traditional marketing tactics in order to achieve objectives including, but not limited to, presentations, direct mail, email, trade shows & association involvement, advertising, website, webinars, videos, case studies, brochures, sales tools, etc.

Owned strategic direction, implementation, performance measurement & evolution of consumer programs within social & digital channels to incite user acquisition, consumer retention, engagement, win-back & advocacy.

Established a robust digital footprint for growing business segment including web presence, social media, digital advertising and search.

Established a vertical marketing strategy and identify and participate in vertical associations in order to grow brand awareness, thought-leadership and ultimately market share.

Supported the launch of new solutions and the overall development and execution of marketing campaigns. Tactical execution of marketing initiatives to support the B2B/B2C segment.

Developed and executed comprehensive marketing plans and programs, short/long term for all lines of business to support sales and revenue goals of the organization.

Identified opportunities and developed strategies for digital advertising, remarketing and other performance driven campaigns while working closely with a marketing agency.

Created and maintained a content strategy, nurturing customers throughout their journey, and establishing Securens as a thought leader utilizing a variety of content types (infographics, case studies, videos, white papers etc.) and delivery mechanisms (social media, email, website etc.)

Managed the creative process from concept to completion, with an ability to ensure that visual communication and brand standards are met.

Head - Marketing

Euronet Worldwide

Key Accountability Areas 
 
Working with business partners i.e. Google, Paytm, MobiKwik, PhonePe, Freecharge, ICICI Bank, YES Bank etc. to develop a holistic marketing plan to drive sales conversion of Google Play Gift Codes & Recharge Codes on digital platforms.

Mapping customer segmentation, identifying key target audience and insights to develop value proposition along with messaging for desired brand positioning in the market.

Track marketing campaigns performance with Google to generate insights and provide recommendations to business partners.

Sound digital capability including key influencer marketing and targeted thought leadership events to generate leads and sales conversion.

Effectively manage annual marketing communication plan, media advocacy, public relations, advertising & promotions budget to optimize ROI effectiveness and achieve expected branding and business growth.

Implement and effectively manage integrated marketing programs that strategically apply the appropriate mix of tactical elements – including paid, earned and owned digital marketing etc.

Electronic Payment And Services Pvt. Ltd.

Key Accountability Areas

Managing integrated corporate communication programs and driving initiatives for better communication within and outside the organization. Regional accountabilities for the organization cover brand visibility, consistency and market-level Corporate Reputation (Brand & Issue Management), supporting all client facing activities, implementation of group branding and policies, marketing campaign management, product launches, presentations, market research, media relations, internal communications, industry events and management of key stakeholder relations in the market.

Content Management: Writing reports, interviews, speeches and media releases etc. Content creation for EPS annual report, newsletter and for digital media consumption.

Digital Media Management: Building and executing social media strategy through competitive research, platform determination, bench-marking, messaging and audience identification. Attract and interact with targeted virtual communities and networks users. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing road map. Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency. Manage and improve online content, considering SEO/SEM and Google Analytics.

Internal Communications: Cultivate communication channels for employee and management connect, various motivational & positive internal communication media. 

Media Relations: Develop & leverage media relations and position EPS as a thought leader in the industry. Ensure continual media space and presence. Identify and drive the PR agency in a strategic way to get the best result in line with the company marketing objectives.

Associate Vice President - Corporate Communications & Public Relations

Confederation of ATM Industry (CATMi)

"Confederation of ATM Industry (CATMi) is the unified voice of the ATM Industry in India"

CATMi is a registered non-profit trade association representing ATM Manufacturing & Outsourcing Companies, White Label ATM Operators, Payment Services Companies, Cash Replenishment & Cash in Transit Agencies, ATM Security Services & Solutions Companies in India. Headquartered in Mumbai, CATMi was incorporated with a vision to create an environment conducive to the sustainable growth & development of the modern ATM industry in India.

Key Accountability Areas

Translating the association’s objectives and strategies to develop branding and marketing objectives, strategies and plans to facilitate the association’s growth.

Promote the interests of the ATM Industry through combined and concerted efforts of liaison with government organizations, policy makers & regulators, industry associations and financial institutions in India.

Promoting ATM growth, usage & convenience nationally by advocating best industry practices, bringing latest innovations & technologies to the ATM industry; organizing trade events & conferences; creating a central reservoir of information through research; disseminating communication through website, newsletter, publications etc. for the benefit of CATMi members and the ATM industry.

Manage all aspects of marketing & communication, new & existing memberships, administrative and operational activities and functions of the association in India.

Associate Vice President - Marketing & Corporate Communications

Allied Digital Services

Key Accountability Areas

Monitoring & analyzing market trends and customer research while studying competitors' products & services.

Exploring & implementing modern marketing methods to increase brand awareness and sale of existing portfolio of solutions & services.

Responsible for developing creative and editorial content for all forms of media advertisements and advertorials for solutions / service promotions; create, proof read and articulate press releases for the executive management; jointly create advertising and branding concepts for partner campaigns / events & in-charge of internal newsletter and corporate communications globally.

Nurturing and developing business relations with key strategic alliances, producing high quality leads through constant marketing engagements with partners & building a positive rapport with decision makers including those in the executive level.

Organizing joint initiatives with key partners and alliances by developing and executing GTM plans to help define the unique selling points of these strategic alliances.

Liaising with higher management and internal / external departments i.e. Sales, Finance, Media, Advertising, Event agencies etc. to launch partner sales planning efforts and internal marketing campaigns.

Managing a Knowledge Base i.e. create, collate and catalogue information from internal departments and create an online knowledge repository to archive marketing collaterals, presentations, case studies, whitepapers, best practices, market intelligence reports etc.

Organizing Corporate Social Responsibility (CSR) initiatives for the company on a national level.

Asst. Manager - Marketing

Tangerine Human Capital Management

Key Accountability Areas

Responsible for implementing the organization's business development strategy on an international level, identifying new business opportunities, maintaining extensive knowledge of current market conditions & key relationships and negotiating and closing business deals while protecting the company’s business interests in the Oil / Gas / Energy / EPC / Mining sectors in Asia, Africa and the Middle East.

Client servicing and relationship management of new and existing key accounts for increasing business growth and exceeding financial targets set for the organization to meet its projected revenue generation.

Working with hiring managers towards developing national and international recruiting plans, employing traditional sourcing strategies and resources as well as developing new, creative recruiting ideas.

Ability to present tailored business proposals using a range of presentation skills. Aid public relations in establishing a recognizable ‘Recruiter of Choice’ reputation for the company, both nationally and internationally. 

Coordinate with the recruitment managers to efficiently and effectively fill open positions and conduct regular follow-up with clientele to determine the effectiveness of recruiting plans and implementation.

Manager – Global Business Development

Russian Asian Center for University Services (RACUS)

Key Accountability Areas

Brand Management of the company and partners at education exhibitions, seminars, workshops, press releases, media interviews, cultural events at consulates and diplomatic missions while clearly demonstrating in-depth product knowledge, professionalism and expertise.

Present tailored business proposals using a range of presentation skills to recruit students for admission into over 50 international universities.

Identify and develop new business relations building profitability while protecting the company’s business interests globally.

Proficient with in-depth knowledge of Medical Council of India, Ministry of External Affairs and visa application, procedures and regulations at international consulates.

Keeping abreast of the products and services of principal competitors and collecting competitor intelligence in order to analyze competitive advantage in relation to specific customer needs.

Business Development Manager

ABN AMRO Bank N.V.

Key Accountability Areas

Trained new recruits in the Service Quality Department and Consumer Banking Contact Center in maintaining Quality Assurance, Service Level Agreement (SLA) & achieving challenging sales targets.

Managed daily service activities i.e. Reviewed and monitored agent calls / feedback / learning & development and floor operations in the Contact Center & Service Quality departments.

Effectively coordinated with Dubai, Sharjah & Abu Dhabi Branches, Internal Departments and Relationship Managers for the resolution of all levels of complaint escalations while providing personal interaction and solutions to customers’ queries or grievances with the goal of continually enhancing service quality delivery and client retention across the UAE.

Developed and retained highly competent, team and customer-service oriented staff through selection, training and day-to-day management practices that support the framework of the corporate mission as well as compliance values of the bank.

Contributed in developing, implementing and evaluating department plans, work processes, systems and procedures to achieve or exceed monthly and annual goals, objectives and work standards.

Team Leader

Hey - It's Richard.

Creating attention-grabbing copy, revenue-generating content, and branded audiovisual media for your business is mission-critical, but not all brands get it right.

Great content builds trust over time and keeps prospects close to you. 
And trust comes before the sale. 
Without trust, people won't buy from you.

I started 𝗖𝗢𝗡𝗧𝗘𝗡𝗧 𝗖𝗟𝗜𝗡𝗜𝗤 to make high-level organic content marketing services available to businesses of all sizes on a tight budget without sacrificing quality.

Here's how we will help your brand grow online:

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: We'll develop realistic content marketing and social media strategies for your brand that work. No fluff. Zero BS.

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻: Whether it's well-written blogs optimized for humans and SERPs, scroll-stopping infographics for social media, thought leadership content for your LinkedIn company page, a visually-appealing business newsletter, attention-grabbing HTML email designs, conversion-driven copy for your ads and marketing communications or high-impact audiovisual content for your sales campaigns and corporate announcements - we've got you covered.

𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: If you want to reap the dividends of content marketing, you need to dedicate adequate time to creating and publishing valuable content, distributing that content in all the right places at the right time, engaging with your audience to build a community, and monitoring content analytics to learn what's working for you. Don't have the time or resources? We'll do it all for you.

With over 20 years of expertise nurturing 100+ businesses with revenue-generating content, we've earned the trust of Google, Mercedes-Benz, Tanishq, Target, Paytm, KocharTech, Securens Systems, Euronet Worldwide, ICICI Bank, TalaKunchi Networks, Control Print Limited, PhillipCapital and many more global brands.

Whether you want to increase sales, build brand awareness or educate your audience, we will help you do it with our 𝟭𝟬𝟬% 𝗱𝗼𝗻𝗲-𝗳𝗼𝗿-𝘆𝗼𝘂 content marketing services.

Talk soon. 

Richard Canday
Founder - CONTENT CLINIQ

taplio

The Battle

Aymeric Pepin

Richard Canday

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