KPMG France

I develop & execute innovative brand strategies for clients, emphasizing AI-driven marketing and storytelling at KPMG's Customer & Innovation Lab. 

My passion lies in being a creative catalyst, helping brands forge meaningful relationships and spark excitement through cutting-edge solutions.

My purpose? Confronting challenges and empowering people with persuasive marketing strategies and innovative solutions.

 Key Achievements:

* Leveraging trends and insights analysis to boost campaign effectiveness.
* Identifying and decoding societal, technological, and market trends.
* Unearthing valuable insights and opportunities.
* Orchestrating AI-driven marketing campaigns.
* Pioneering brand storytelling initiatives and elevating brand awareness.
* Devising captivating communication plans.
* Conceiving persuasive marketing narratives and storytelling.
* Fortifying B2B communication, fostering partnerships.

Creative Lead

Deloitte France

Creative Team Lead

Publicis.Sapient

Senior Creative

Publicis Groupe

Creative

Leechee Ny LTD

// STUDIO EIS 
http://www.studioeis.com/
Atelier de création et fabrication de sculptures figuratives en bronze, pierre et résine.
Site de marque full Flash administrable XML réalisé en freelance

Art Director

And After - Agence digitale

Clients: Pierre Ricaud, Etam, Daniel Jouvance, Groupe Yves Rocher, Petit Bateau, Hachette Collection, Disney Collections.

Animation des contenus portails.
Bannières, animations & mini-sites Flash.
Réalisation et intégration de newsletters hebdomadaires.

Creative & Brand Strategist | AI-Powered Marketing Enthusiast | Crafting Playful Brand Stories with a Smile

Hey there, thanks for stopping by my profile!

For the TL;DR folks:

Introvert left brainer. 
Your go-to for Copywriting & LinkedIn Engagement.
Trusted by brands like Sanofi, Yves Rocher, Dior, La Poste. 
My forte: Copywriting, Strategy, Generative Content.  Let's e-meet over a cup of creativity!

✷ The In-depth Version: 
Most marketers shy away from AI. I absolutely love it.

The Transformative Power of AI Awaits You.

Do you ensure the essence of « YOU» isn’t lost in the AI algorithm? 
Does your AI-generated content help your brand win hearts?
Ever find yourself drowning in a sea of words?

Your Strategy is Your Words: 
Let’s fight for clarity, purpose & engagement.
Your words articulate strategies that win hearts. 

Together, we will:
* Clarify your LinkedIn objectives.
* Turbocharge your strategy with generative content.
* Craft heartfelt narratives using AI-enhanced brand storytelling.

This isn't theoretical. I’ve got metrics and testimonials to prove it.
So, what sets me apart: I brand people, not businesses. When soft skills thrive, so do businesses.

Thanks for reading up until here. You're remarkable!
Cheers, Aymeric

PS: Your Success, My Mission: #Copywriting, #MarketingStrategy, #AIGenerativeContent

Aymeric Pepin

HONO

Executed content strategy for a group of SaaS products for B2B audience resulting in measurable increase in social engagement, organic  traffic, and qualified leads. 
Orchestrated the redesign of website, development of SEO & content guidelines that improved website ranking and domain authority,  leading to consistent top-tier search engine placements for high Search Volume keywords. 
Owned content marketing across website, social, PR and email, resulting in an increase in lead conversions. 
Led a high-performing content team, achieving a growth in content production efficiency while maintaining top-tier quality standards. 
Managed HubSpot platform and partnered with digital marketing agencies to execute demand generation campaigns, achieving measurable  results in lead acquisition and conversion. 
Successfully planned and aligned country-specific (APAC) marketing campaigns with global marketing strategies and Key Performance  Indicators (KPIs) including MQLs, CAC, ROAS, User & Acquisition Metrics 
Executed diverse marketing activities, including direct marketing, social media campaigns, email campaigns, event marketing towards inbound lead-gen management. 
Collaborated closely with internal teams such as Sales, Tech, Product, and Strategy to align marketing efforts with overall business objectives, driving cross-functional cohesion.

Head of Content & SEO

BYJU'S

As a Content Program Manager for Byju's, I developed and executed content strategies including landing page, blogs, web stories that supported and enhanced student learning outcomes with a focus on SEO. With a focus on delivering innovative, engaging and effective content across a variety of mediums, I worked collaboratively with cross-functional teams including academic, category, tech, SEO, analytics to develop and deliver high-quality learning experiences that met the needs of today's digital learners. Whether it was developing new content, managing content assets, or analyzing content performance, I was dedicated to ensuring that every learner had access to the best possible education experience.

Senior Program Manager - Content

Amazon

Partner and vendor relationship management
Manage and troubleshoot distribution workflows with partners and internal teams, including asset delivery and metadata
Monitor and improve content delivery across endpoints by helping troubleshoot technical issues and using key data to strategize around delivery needs and user experience
Optimize content delivery by working in tandem with partners
Project manage across multiple business units including: Programming, Marketing, Product & Technology, Business Operations, PR

Digital Supply Chain Manager

Times Internet

Managing the editorial and content operations for four South Indian languages - Kannada, Telugu, Tamil and Malayalam.

Senior Editor - South Languages

In the Standards & Practices department, I worked on tracking and updating S&P clearances and communicating with various internal departments, clients and delivery vendors. My responsibilities included tracking and distributing data submitted for clearance efficiently and accurately in a fast-paced environment. I have developed, documented, and assessed measures, metrics, and internal controls related to content compliance.

 Compliance Associate Manager

•	Responsible for teams that support multiple categories that populates/procures content for the Amazon Catalog.
•	Ensure a reliable and operationally effective flow of products
•	Interact directly with Amazon internal customers across the globe (US, Canada, France, Germany, UK, China and Japan) to deliver to their requirements and work directly with the Category team to ensure the overall health of the processes is good. 
•	Planning, organizing and directing the work of subordinates or others, outline procedures and instructions on work received, make time estimates on new jobs received, check accuracy / quality of content creation / population done by others, ensuring records are maintained accurately, ensuring utilization of team is high, mentor and train new team members.

Catalog Manager

Led a 25+ member team to create and optimize product content for the Amazon Retail Catalog, driving discoverability, engagement, and conversion; executed strategic merchandising plans for events and holiday seasons & active representation in the internal branding team. 
Developed and utilized performance dashboards to track content impact on key demand generation metrics (e.g., impressions, click through rates, conversions), enabling data-driven decision-making and team optimization. 
Led optimization project for product listings and implemented targeted promotions for hardlines products, achieving an increase in  conversion rates and a reduction in cart abandonment. Conducted extensive keyword research to identify high-value search terms and  integrated them strategically into content, metadata, and URLs. Optimized on-page elements (title tags, meta descriptions, header tags) to improve search visibility and click-through rates. 
Successfully utilized A/B testing and data analysis to identify high-performing ad creatives and landing pages, leading to an improvement in click-through rates and a decrease in cost per acquisition.

Content Editor

Various

Writer, Editor, Internet Marketing Consultant

With a robust background in digital marketing and content strategy, my work at HONO has focused on elevating SaaS products to new heights through targeted content and SEO initiatives. Our team has driven substantial growth in social engagement, organic traffic, and lead conversions, thanks to a meticulously executed content strategy and the successful redesign of our website.

Previously at BYJU'S, I championed content programs that fused SEO with educational innovation, enhancing the digital learning experience for students worldwide. The collaborative efforts across departments under my guidance ensured high-quality learning materials that not only met but exceeded the needs of the digital learner. In every endeavor, I strive to blend creativity with analytics to deliver content that resonates with audiences and achieves business goals.

taplio

The Battle

Aymeric Pepin

Reethi Rai

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