KPMG France

I develop & execute innovative brand strategies for clients, emphasizing AI-driven marketing and storytelling at KPMG's Customer & Innovation Lab. 

My passion lies in being a creative catalyst, helping brands forge meaningful relationships and spark excitement through cutting-edge solutions.

My purpose? Confronting challenges and empowering people with persuasive marketing strategies and innovative solutions.

 Key Achievements:

* Leveraging trends and insights analysis to boost campaign effectiveness.
* Identifying and decoding societal, technological, and market trends.
* Unearthing valuable insights and opportunities.
* Orchestrating AI-driven marketing campaigns.
* Pioneering brand storytelling initiatives and elevating brand awareness.
* Devising captivating communication plans.
* Conceiving persuasive marketing narratives and storytelling.
* Fortifying B2B communication, fostering partnerships.

Creative Lead

Deloitte France

Creative Team Lead

Publicis.Sapient

Senior Creative

Publicis Groupe

Creative

Leechee Ny LTD

// STUDIO EIS 
http://www.studioeis.com/
Atelier de création et fabrication de sculptures figuratives en bronze, pierre et résine.
Site de marque full Flash administrable XML réalisé en freelance

Art Director

And After - Agence digitale

Clients: Pierre Ricaud, Etam, Daniel Jouvance, Groupe Yves Rocher, Petit Bateau, Hachette Collection, Disney Collections.

Animation des contenus portails.
Bannières, animations & mini-sites Flash.
Réalisation et intégration de newsletters hebdomadaires.

Creative & Brand Strategist | AI-Powered Marketing Enthusiast | Crafting Playful Brand Stories with a Smile

Hey there, thanks for stopping by my profile!

For the TL;DR folks:

Introvert left brainer. 
Your go-to for Copywriting & LinkedIn Engagement.
Trusted by brands like Sanofi, Yves Rocher, Dior, La Poste. 
My forte: Copywriting, Strategy, Generative Content.  Let's e-meet over a cup of creativity!

✷ The In-depth Version: 
Most marketers shy away from AI. I absolutely love it.

The Transformative Power of AI Awaits You.

Do you ensure the essence of « YOU» isn’t lost in the AI algorithm? 
Does your AI-generated content help your brand win hearts?
Ever find yourself drowning in a sea of words?

Your Strategy is Your Words: 
Let’s fight for clarity, purpose & engagement.
Your words articulate strategies that win hearts. 

Together, we will:
* Clarify your LinkedIn objectives.
* Turbocharge your strategy with generative content.
* Craft heartfelt narratives using AI-enhanced brand storytelling.

This isn't theoretical. I’ve got metrics and testimonials to prove it.
So, what sets me apart: I brand people, not businesses. When soft skills thrive, so do businesses.

Thanks for reading up until here. You're remarkable!
Cheers, Aymeric

PS: Your Success, My Mission: #Copywriting, #MarketingStrategy, #AIGenerativeContent

Aymeric Pepin

Alira Health

Alira Health is a tech-enabled and patient-centric service provider that provides management consulting real-world and research and clinical development solutions. We serve the healthcare and life sciences market including pharmaceutical companies, medical technology firms, life sciences suppliers, financial sponsors, health tech companies, patient advocacy groups, and healthcare providers. Our firm exists to build patient-centric value. At Alira Health, we bring together the power of empathy and science to humanize healthcare and life sciences, aiming to make a positive impact on the lives of every patient. We firmly believe that in order to genuinely improve and possibly transform patients' lives, profound scientific knowledge must intimately understand and empathize with the emotional and challenging realities patients face while managing their conditions.

Chief Strategy Officer (CSO)

The patient-centric technology BU of Alira Health is on a mission to bridge clinical research with routine medical care, making this process more accessible and human-centered for patients, providers and sponsors. We provide an anthropocentric technology platform, Health Storylines, to humanize the journey from clinical research to routine care. Through Health Storylines we offer decentralized clinical trials, tech-enabled real-world and beyond/around-the-pill solutions

Executive Vice President Patient-Centric Technology BU

Management Consulting solutions for the Healthcare and Life Sciences market serving Pharma, Medtech, and Financial Investors clients

Partner

- Advised a multinational healthcare company in the commercial due diligence of its medical division;
- Advised multiple biotechs active in oncology, CNS, rare diseases, etc. in portfolio planning, prioritization and valuation
- Advised the healthcare division of a multibillion material science company in evaluating its options to become a fully-fledged OR solution provider
- Advised a private equity firm in the assessment of the commercial viability of a target active in medical simulation;
- Advised a private equity firm during the debt restructuring of one of its portfolio company and presented the revised business plan to a pool of banks
- Advised a multinational healthcare company in the vendor due diligence of its medical division for a total transaction value of more than EUR0.5B;
- Valued drug assets using options and rNPV for a target active in the CNS market

Manager

Unifarm S.p.A.

- Strategic and Operating responsibility of the new Unilife Retail Pharmacies Network;
- Worked with several stakeholders to change the role of Retail Pharmacies within Unilife from product/pill delivery to healthcare access points;
- Piloted an initiative to test and scale-up the Retail Clinic/Instant Care model on several Retail Pharmacies;

Head of Marketing and Strategic Innovation

Unifarm is a renowned Healthcare Group that operates several businesses spanning from Pharmaceuticals Distribution, Production of Pharmaceuticals and CMO, Nutraceuticals and Early Childhood Milks, Retail Pharmacies, Financial Services to Health Information Systems. 
 
Reported directly to the C.E.O. and worked side to side with Unifarm Top Management to inform Strategy and Innovation of the whole Group.
-Informed strategy behind M&A initiatives;
-Developed the innovation budgeting and evaluation process currently used by the company;
-Developed a therapy adherence business model in partnership with several big pharma;
-Supervised several business innovation initiatives and developed the business cases;
-Assisted the top management in a transformative turnaround initiative aimed at repositioning the whole group

Innovation Manager

Unihospital, an affiliate of Unifarm S.p.A, is a Healthcare Technology company that operates for the Innovation of Clinical and Management Practices in Healthcare through specialized cloud healthcare information systems designed around patient and its stakeholders.

- Joined Unihospital after a successful consulting engagement to build a restructuring business plan; 
 - Changed the business model of the company implementing PaaS, SaaS and migrated the entire customer base doubling yearly revenue per customer; 
 - Introduced a Cloud Therapy Management System that grew very popular in hospital settings, has a considerable user base and won the POLIMI innovation award

Change Manager

Innogea - where care meets excellence

Innogea is a consultancy focused on the Healthcare Providers Market where a team of highly skilled senior advisors with past experiences in leading multinationals or management consultancies help providers grow through strategic, marketing, management, financial and innovation advisory services. Innogea is also at the forefront of big data analytics for healthcare providers with a platform today installed in 40+ Italian hospitals.

- Analyzed US and EU biotech market for a prominent US biopharma and informed its investment strategy;
- Analyzed and optimized Core Business Processes for the Pharmacy Department of the 5th largest hospital in Europe;
- Developed and implemented market access strategy for a key Big Pharma;

Co-Founder

Serena S.p.A (Hospital)

•Director appointed to Strategic Management, Management Control and public institutions relations.
•Realized economies of scale for more than 300K €;
•Managed a negotiation with the Territorial Healthcare Agency (ASP) and collected receivables for more than 600K €.

Board Member

Roger Williams University

Developed an Intuitive Control for a Remote Robot Using Natural Gestures and presented a research paper at the NEMS annual conference held at Yale University.

Research Scholar

Siemens / University of Genoa

Worked on metaheuristic optimization techniques for advanced logistic applications. Optimized the scheduling of a set of drug delivery vehicles to deliver drugs to patients while fulfilling time, capacity and demand constraints.

Summer Intern

Strategist with extensive experience in the healthcare and life sciences sector with solid knowledge of the biotech, medtech, digital health, and healthcare services markets.

- Performed valuations (NPV, rNPV, Comps, Options, etc.) of multibillions pharmaceutical assets with bottom up models including epidemiology, cost of treatment, market share, etc.
- Built market models from the ground up on behalf of multinational healthcare companies to inform pricing and reimbursement decisions. 
- Conducted strategic due diligences to inform investment decisions of leading Private Equities and Multinationals in multibillions transactions. 
- Managed a diverse international team of junior and senior consultants across different offices under pressing time and business constraints.
- Designed and Deployed an Electronic Medical Record and Electronic Health Record currently used in more than 30 hospitals and incorporated the Joint Commission International Standards in it.
- Built the restructuring plan of a large hospital and negotiated the budget with public payers and reimbursement authorities. 
- Restructured a retail pharmacy network from the ground up by revising the entire organization and introducing a full range of retail and trade marketing initiatives.
  
Strongly interested in Healthcare Strategy and Innovation, deeply analytical and practical, loves solving business problems and leading evolution and change initiatives through organizations. Have a strong attitude for Business Development and Sales of complex value propositions in multi-stakeholder environments with multiple decision makers. In three words: deeply analytical, practical and vanguardist.


Specialties: Strategy, Strategic Management, Innovation, Marketing Strategy, Business Model Generation, Business Planning, Visioning, Financial and Performance Management, Corporate Finance, Business Processes Optimization, Organizational Design, Digital Strategy, Open Enterprise, IT Strategy and Transformation.

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The Battle

Aymeric Pepin

Piergiulio Lauriano

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