KPMG France

I develop & execute innovative brand strategies for clients, emphasizing AI-driven marketing and storytelling at KPMG's Customer & Innovation Lab. 

My passion lies in being a creative catalyst, helping brands forge meaningful relationships and spark excitement through cutting-edge solutions.

My purpose? Confronting challenges and empowering people with persuasive marketing strategies and innovative solutions.

 Key Achievements:

* Leveraging trends and insights analysis to boost campaign effectiveness.
* Identifying and decoding societal, technological, and market trends.
* Unearthing valuable insights and opportunities.
* Orchestrating AI-driven marketing campaigns.
* Pioneering brand storytelling initiatives and elevating brand awareness.
* Devising captivating communication plans.
* Conceiving persuasive marketing narratives and storytelling.
* Fortifying B2B communication, fostering partnerships.

Creative Lead

Deloitte France

Creative Team Lead

Publicis.Sapient

Senior Creative

Publicis Groupe

Creative

Leechee Ny LTD

// STUDIO EIS 
http://www.studioeis.com/
Atelier de création et fabrication de sculptures figuratives en bronze, pierre et résine.
Site de marque full Flash administrable XML réalisé en freelance

Art Director

And After - Agence digitale

Clients: Pierre Ricaud, Etam, Daniel Jouvance, Groupe Yves Rocher, Petit Bateau, Hachette Collection, Disney Collections.

Animation des contenus portails.
Bannières, animations & mini-sites Flash.
Réalisation et intégration de newsletters hebdomadaires.

Creative & Brand Strategist | AI-Powered Marketing Enthusiast | Crafting Playful Brand Stories with a Smile

Hey there, thanks for stopping by my profile!

For the TL;DR folks:

Introvert left brainer. 
Your go-to for Copywriting & LinkedIn Engagement.
Trusted by brands like Sanofi, Yves Rocher, Dior, La Poste. 
My forte: Copywriting, Strategy, Generative Content.  Let's e-meet over a cup of creativity!

✷ The In-depth Version: 
Most marketers shy away from AI. I absolutely love it.

The Transformative Power of AI Awaits You.

Do you ensure the essence of « YOU» isn’t lost in the AI algorithm? 
Does your AI-generated content help your brand win hearts?
Ever find yourself drowning in a sea of words?

Your Strategy is Your Words: 
Let’s fight for clarity, purpose & engagement.
Your words articulate strategies that win hearts. 

Together, we will:
* Clarify your LinkedIn objectives.
* Turbocharge your strategy with generative content.
* Craft heartfelt narratives using AI-enhanced brand storytelling.

This isn't theoretical. I’ve got metrics and testimonials to prove it.
So, what sets me apart: I brand people, not businesses. When soft skills thrive, so do businesses.

Thanks for reading up until here. You're remarkable!
Cheers, Aymeric

PS: Your Success, My Mission: #Copywriting, #MarketingStrategy, #AIGenerativeContent

Aymeric Pepin

ERA Singapore

Product Manager

Unblk Pte Ltd

- Championed digital transformation by leading the full product lifecycle from ideation to launch, ensuring every solution aligned with user needs and market opportunities to maximize business impact.
- Led go-to-market strategy and execution across multiple product lines, partnering with cross-functional teams and owning P&L accountability to drive operational efficiency and scalable, long-term growth.
- Achieved measurable business results, including 7.4% YoY revenue growth and an 8.5% reduction in operational costs, through process automation, continuous improvement, and data-informed decision-making.

Ohmyhome | NASDAQ:OMH

- Designed and launched a digital booking experience, guided by behavioral analytics, that significantly improved user engagement and conversion, delivering a 35.9% uplift in Return on Ad Spend (ROAS).
- Optimized CRM infrastructure and integrations (e.g., HubSpot), enabling API-driven automation to streamline workflows, enhance lead tracking, and strengthen remarketing, improving the end-to-end customer engagement lifecycle.
- Pioneered AI-powered omnichannel marketing strategies, delivering seamless and personalized digital journeys that deepened customer loyalty, engagement, and retention across key segments.
- Drove platformization efforts, identifying reusable components and scalable automation frameworks to improve cross-team efficiency while maintaining a consistent, high-quality UI/UX across products.
- Enhanced the digital experience by leveraging analytics platforms like Amplitude and Mixpanel to uncover user behavior insights and key metrics, guiding continuous, data-driven product improvements.
- Led 0→1 product development of HomerAI from concept and discovery to beta testing, driving strategy, wireframing, and prototyping for launch readiness.

- Led cross-functional collaboration to deliver high-priority product initiatives, resulting in increased conversion rates and improved customer satisfaction across key product journeys.
- Owned the end-to-end product development lifecycle from MVP to full launch, managing go-to-market strategies and successfully revamping legacy mobile app functionalities (native Android & iOS) across Singapore, Malaysia, and the Philippines.
- Drove strong business impact through integration and process automation, including the development of a chatbot for inbound lead qualification, appointment booking, and outbound notifications/updates. This initiative expanded the buyer pool by 20% QoQ and nearly doubled the seller pool (1.9x), contributing to 8% revenue growth from buyer services and 51% YoY growth from seller services—achieved with only one backend Golang developer.
- Took on a dual role across product and operations, translating business requirements into scalable technical solutions, resolving issues with minimal downtime, and leading continuous improvement across both business processes and tech systems.
- Spearheaded workflow redesign and automation, partnering with stakeholders to streamline operations, eliminate inefficiencies, and drive performance improvements.
- Recognized with the 'Product of the Year' award for delivering exceptional product outcomes and measurable business value.

Junior Product Manager

As a Product Manager trainee at Ohmyhome, I played a key role in supporting product development from MVP to launch, aiding in go-to-market strategies and revamp of legacy in-app chat functionalities. Additionally, I utilized Agile and SCRUM methodologies to streamline project workflows and ensure timely delivery of high-impact product features, driving continuous improvement and alignment with business goals.

Product Manager (Traineeship)

RISE by BCG U

An SSG 6-month program leveraging BCG’s industry experts to train & enhance high-demand business and digital skills 

Significant Achievements:
- Graduated the program with a Certificate of Completion Digital Transformation & Change Management Program completed with Merit
- Mastered more than 100 training modules designed by DigitalBCG Academy in business consulting, digital transformation, change management and product development strategy
- Achieved more than 50 LinkedIn Learning certificates.
- Completed 1 Hackathon and 1 Capstone projects designed to help solve digital transformation strategy challenges faced by leading organizations in Singapore.

Key skills learned:
- Business consulting, Problem solving, Design thinking
- Digital transformation roadmap, strategy
- Enterprise Architecture fundamentals
- AWS fundamentals
- Cybersecurity fundamentals
- Project management
- SDLC
- Agile & Scrum

Learner

Roche Singapore Technical Operations

Accomplishments include:
• Lead SAP shopping cart creations supporting Facilities, Utilities & Maintenance & Calibration teams
• Site facility daily operations & Vendor Management (Soft services)
• Facility Fitness Opportunity Assessment
• Lead technical assessments and feasibility study on Continuous Improvement initiative/innovation projects (e.g. Ozone water for cleaning and sanitization, UVC Robot, Drones for building inspection, etc)
• Optimizations through Data analysis
• Drive internal communications
• Stakeholders Management with proven cross-functional collaboration
• Lead Level 1 Change control management in cleaning procedures in accordance with GMP COVID-19 guidance for industry by FDA
• Improve meal's ordering process for dine-in & event orders (Improved employees experience, reduced food wastage)

Facilities Engineer, Projects & Operations (Soft FM Services)

The New Luncher

A passion-driven organization which delivers nutritious lunchboxes to children at school. Through its food, we hope to educate children about the importance of nutrition and how to eat right. 

Accomplishments include:
• Managed the high quality of standard of daily production and delivery. 
• Overseeing the daily distribution of lunchboxes, basic hygiene & cleanliness
• Managed fleet of drivers with logistics partner
• Building and maintaining relationships with the corporate and individual customer base.
• Overseeing & coordinating on-site for corporate customers events, school deliveries and improving customer satisfaction
• Key account management - Established excellent customer relationships, expanded customer base & reduced churn rate
• Piloted the use of reusable lunchboxes

Operations Associate, F&B Startup

Wealth Preservation Strategy, Retirement & Legacy Planning using data-driven and customer-centric approach
• Flooring Strategy
• Retirement Life Insurance 
• Retirement Guaranteed Life Income
• Long Term Care Insurance
• Hospital and Surgical
• Tax and Investment planning 
• Universal Life
• Wealth Distribution 
• LPA, WILL, Trust

Senior Financial Consultant

Amazon

Amazon Prime Now (Singapore) Fulfilment Centre
Adopting customer obsession and bias for action principles
Accomplishments include:
Excelled in various job functions, including receiving, stocking, packing and problem solving of customer orders and deliveries.

Fulfillment Center Associate

CaterSpot

CaterSpot is a leading platform for catering around Asia, currently being present in Singapore and Hong Kong.
Accomplishments include:
• Managing all CaterSpot (SG&HK) delivery orders
• Managing fleet of drivers
• Maintaining a high rate of on-time deliveries
• Ensuring sufficient delivery capacity on daily basis
• Trouble-shooting real-time major problems for deliveries with respect to customers, drivers & restaurant operations
• Real-time monitoring of customers' inquiries, new orders, deliveries for SG & HK
• Ensuring the best experiences & satisfaction for customer

Customer Success Specialist

Great Eastern Financial Advisers Private Limited

Great Eastern Financial Advisers (GEFA) is a financial advisory firm wholly owned by Great Eastern Holdings Limited. We are licensed by the Monetary Authority of Singapore (MAS) to offer financial advisory services. The range of products that we can advise on includes life policies, general insurance and collective investment schemes. GEFA is also the exclusive financial advisory firm distributing Great Eastern Life products as no other financial advisory company in Singapore carries them.

Whether you need personal financial planning or business protection, we ensure that your needs are fully met. Our wide range of products provides both individual and corporate clients with a complete suite of risk and wealth management solutions.

Premier Client Group
As your wealth management partner, the PCG offers a wide range of personalised insurance and investment solutions to ensure your financial future, backed by the resources and reputation of our parent companies of OCBC and Great Eastern.

We will work with you to protect, accumulate and distribute your wealth so that it can be enjoyed by you and future generations to come.

We believe financial planning isn't about executing a service, but delivering an experience.

Executive Financial Consultant

I Build Products That Solve Real Problems | Product Management Strategist Driving Innovation and Operations Transformation | BCG RISE Alumni (Digital Transformation & Change Management) | Venture Capital | Generalist

Hello! I'm Bryson (Chong Soon), a strategic product manager with over 8 years of experience driving digital transformation and building innovative solutions across diverse industries. I specialize in platform integration and leveraging data-driven insights to develop customer-centric products.

In my previous roles, I lead the digital transformation efforts and drive the digital experience for both internal users and end users. I have successfully launched and revamped digital booking experiences, improving user experience and conversion-related metrics. My expertise extends to building consumer-facing features as well as internal tools that optimize business processes and enhance overall efficiency.

I thrive in fast-paced, collaborative environments where I can apply my strategic mindset to effect meaningful change. My knack for translating complex ideas into actionable plans has enabled me to lead successful product launches, drive revenue growth, and align teams around shared goals. Embracing a culture of continuous improvement, I’m passionate about driving change through technology and pushing the boundaries of what's possible.

With a proven track record of identifying growth opportunities and delivering innovative solutions, I bring a unique blend of vision and execution to every project. Committed to lifelong learning, I immerse myself in the latest technological advancements, perpetually seeking new challenges and opportunities to expand my horizons.

I'm eager to explore opportunities where I can contribute to building and growing transformative startups and ideas. Feel free to connect via LinkedIn or contact me directly at chongsoon.tham@gmail.com.

taplio

The Battle

Aymeric Pepin

Chong Soon (CS) T.

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