KPMG France

I develop & execute innovative brand strategies for clients, emphasizing AI-driven marketing and storytelling at KPMG's Customer & Innovation Lab. 

My passion lies in being a creative catalyst, helping brands forge meaningful relationships and spark excitement through cutting-edge solutions.

My purpose? Confronting challenges and empowering people with persuasive marketing strategies and innovative solutions.

 Key Achievements:

* Leveraging trends and insights analysis to boost campaign effectiveness.
* Identifying and decoding societal, technological, and market trends.
* Unearthing valuable insights and opportunities.
* Orchestrating AI-driven marketing campaigns.
* Pioneering brand storytelling initiatives and elevating brand awareness.
* Devising captivating communication plans.
* Conceiving persuasive marketing narratives and storytelling.
* Fortifying B2B communication, fostering partnerships.

Creative Lead

Deloitte France

Creative Team Lead

Publicis.Sapient

Senior Creative

Publicis Groupe

Creative

Leechee Ny LTD

// STUDIO EIS 
http://www.studioeis.com/
Atelier de création et fabrication de sculptures figuratives en bronze, pierre et résine.
Site de marque full Flash administrable XML réalisé en freelance

Art Director

And After - Agence digitale

Clients: Pierre Ricaud, Etam, Daniel Jouvance, Groupe Yves Rocher, Petit Bateau, Hachette Collection, Disney Collections.

Animation des contenus portails.
Bannières, animations & mini-sites Flash.
Réalisation et intégration de newsletters hebdomadaires.

Creative & Brand Strategist | AI-Powered Marketing Enthusiast | Crafting Playful Brand Stories with a Smile

Hey there, thanks for stopping by my profile!

For the TL;DR folks:

Introvert left brainer. 
Your go-to for Copywriting & LinkedIn Engagement.
Trusted by brands like Sanofi, Yves Rocher, Dior, La Poste. 
My forte: Copywriting, Strategy, Generative Content.  Let's e-meet over a cup of creativity!

✷ The In-depth Version: 
Most marketers shy away from AI. I absolutely love it.

The Transformative Power of AI Awaits You.

Do you ensure the essence of « YOU» isn’t lost in the AI algorithm? 
Does your AI-generated content help your brand win hearts?
Ever find yourself drowning in a sea of words?

Your Strategy is Your Words: 
Let’s fight for clarity, purpose & engagement.
Your words articulate strategies that win hearts. 

Together, we will:
* Clarify your LinkedIn objectives.
* Turbocharge your strategy with generative content.
* Craft heartfelt narratives using AI-enhanced brand storytelling.

This isn't theoretical. I’ve got metrics and testimonials to prove it.
So, what sets me apart: I brand people, not businesses. When soft skills thrive, so do businesses.

Thanks for reading up until here. You're remarkable!
Cheers, Aymeric

PS: Your Success, My Mission: #Copywriting, #MarketingStrategy, #AIGenerativeContent

Aymeric Pepin

Audrey Chia 🚀

Close With Copy

The hybrid human X AI copywriting consultancy 
that specialises in building brands that drive revenue. 

As a strategic growth partner, we specialise in: 

👉 Conversion Copywriting: Crafting landing pages, email funnels, and sales copy that convert traffic into paying customers, boosting growth without extra ad spend.

👉  Personal Branding: Helping founders build authority and trust with their target audience through organic content that converts. Think: more sales, more inbound leads, more visibility.

👉  AI Workshops: Advising teams on how to use AI tools to streamline marketing processes, enhance productivity, and grow smarter, not harder.

Copywriting | AI | Brand Strategy 
Apply to work with us: www.closewithcopy.co

Founder

The AI Marketer's Playbook

In this podcast, we speak with AI-first founders, consultants and coaches who are paving the future of marketing. 

From automating content workflows and generating plug-and-play visuals, to rethinking team structures and navigating what’s next in marketing—we unpack it all.

Tune in for weekly drops on spotify, youtube and all your favourite platforms.

Podcast Host

Ordinary Folk

Go-To-Market lead for new market launch in Hong Kong
Led customer acquisition efforts via paid, organic, SEO, email, affiliate and partnership channels 
Increased revenue by 6.2X while decreasing CAC by 8X in the span of 8 months 
Achieved an average month-on-month growth of subscribers by 35%

About the company:
Noah is Singapore's leading discreet digital men's telehealth platform. 
And yes, I help men stand tall & proud.

Growth (Noah HK) 

BBH Asia Pacific (Singapore)

Work: 
Nike, IKEA, Income, Sentosa, Samsung, Singtel, UOB, Fringe World, FairPrice, Codashop 
Visit: www.audreychia.work

Passion: 
Young Glory 2019/2020 Global Runner-Up 
Launched ArtDirecther.com / Copywrither.com for International Women's Day
Apiary #ForTheBees Social Good Campaign

Copywriter

Scale Smarter with AI-Supercharged Copy | 💛 Copywriting + AI + Personal Branding

You've 2 options in today's AI landscape.

Wing it and hope your content keeps up.
Leverage AI with human strategy.

99% of businesses are stuck in lane one. 
But that 1%? They're sprinting — fast.

You don't need a NASA team to compete. 

What you need is someone who can blend copywriting, strategy, and AI.

There are two ways I can help.

☝️
Copywriting & brand strategy 
10X the impact of your landing pages, ads and funnels with AI-driven copy that converts.

✌️
Bespoke Workshops 
AI, copywriting and personal branding workshops for businesses that want to stay ahead. 

Why work with me?
 
↳ I have a unicorn background in copywriting, AI & growth. 
↳ I use AI in my workflows to get you faster results.
↳ I only work with a select 3-5 clients. 

Apply to work with me: 
www.closewithcopy.co

___

“To do good works.” - Ephesians 2:10

I run a hybrid human X AI copywriting consultancy. 

The goal is simple — to help you find smarter ways to scale. 

How? By combining the best of human strategy with AI execution. 

There are 2 ways I can help.

AI: 
Bespoke AI content systems that save you 70% more time with a 3X increase in ROI.

Human: 
Done-for-you copywriting to 10x conversion rates of your landing pages, ads and funnels. 

Drop me a DM with "copywriting services". 

Or visit: www.closewithcopy.co

Audrey Chia

5 years ago, I had a dream.
4 years ago, I started side hustling.
3 years ago, I quit my job and went all in.
2 years ago, I decided to show up on LinkedIn.
1 year ago, I gave my first global keynote on stage.

Today, I’m working with my dream clients at Close With Copy.

Running a business I love.
Collaborating with people I admire.
Living the story I once only imagined.

None of this came easy.

In fear.
In failure.
In faith.

There were countless moments I wanted to quit.

When results didn’t show.
When doubt screamed louder than belief.
When the fear of being judged felt too overwhelming.

But every time, I chose to keep going.
One pitch. One LinkedIn post.
One step forward at a time.

It was choosing to bet on myself, again and again.

And somewhere along the way,
the small wins started to compound.
The right people began to notice.

And the dream that once felt far away started to take shape.

Because one day, you’ll look back and realise — the nights that felt the darkest were the ones that made you shine bright. ✨

…..
P.S. If you’re on this LinkedIn journey, you don’t have to do it alone. 

I’d love to show you everything I have learnt, so you too can build your forever brand. 

🎟️Join me live at The LinkedIn Inbound training on 30th Oct: https://lnkd.in/gXiz5JJ3

Building Brands That Convert | Copywriting + AI + Content Strategy | Founder of Close with Copy | Your Growth Partner 💛

No alternative text description for this image

Everyone says “write better copy.”
 But nobody tells you how to think better about it.

It’s not always about the words,
but the structure behind it that sells.

After writing for 100+ businesses globally 
and generating hundreds of thousands in revenue, 
I can tell you the best copywriters don’t wing it.

They engineer action through frameworks that 
move readers from curiosity → conviction → click.

Behind every high-performing ad, email, or landing page…
there’s a formula quietly doing the heavy lifting.

Here are 5 cheat codes most foundersoverlook 👇

1️⃣ AIDA: Attention → Interest → Desire → Action
 Hook fast. Build intrigue. Make them feel. Then, give them the next step.

2️⃣ BAB: Before–After–Bridge
 Show the pain, paint the dream, and build the bridge that gets them there.

3️⃣ PAS: Problem–Agitate–Solve
 Make the pain impossible to ignore—then position your solution as relief.

4️⃣ 4Ps: Promise–Picture–Proof–Push
 Blend emotion and logic. Paint the vision, show receipts, and push for action.

5️⃣ FAB: Features–Advantages–Benefits
 Turn specs into stories. Translate features into felt value.

These aren’t hacks, they’re mental shortcuts that double conversions.

 When your structure works, your words flow.
 When your words flow, your reader buys.

Start small: pick one formula per project.
 Write messy → shape with structure → polish with clarity.

That’s how my clients have gone from 
zero to 5-6× revenue growth.

Not with fancier words.
But with better copy systems, 
combined with sharper audience insights.

Because copywriting (and business) is like a 
game of chess. Know what your clients are
thinking, and you can get them to a "YES."

📌 Save this post for later (3 Buttons, Top right corner)
P.S. If you’re ready to make your copy actually convert,
DM me “COPY” and let’s turn your words into a system that sells.

5 Copywriting Cheat Codes Nobody Tells You About 

If your marketing isn’t working, this might be why.
It’s not your product.

It’s not your audience.
It’s the outdated ideas running your strategy.

Here are 6 marketing myths I still hear every week and what’s actually true 👇 
 
❌ “A great product will market itself.”
✅  Even the best product needs visibility and storytelling to thrive.

❌ “Marketing brings instant results.”
✅  Long-term consistency beats one-hit campaigns every time.

❌ “Everyone is our customer.”
✅  Speak to someone specific - or you’ll resonate with no one.

❌ “Marketing is just creativity.”
✅  Combine creativity with data. That’s where smart decisions happen.

❌ “Email is outdated.”
✅ It still delivers the highest ROI of any channel. Ignore it at your own cost.

❌ “More followers = more sales.”
✅ Engagement > vanity metrics. Community builds conversion.

Marketing isn’t magic, it’s a system.
One built on clarity, data, and consistency.

If your marketing feels stuck, don’t add noise. Ditch the myths.
Rebuild the system.
Then watch your growth compound.

💭  If this hit close to home and you want clarity on what’s holding your marketing back, DM me "fix".
And let’s fix the foundation together.

6 Marketing Myths You’re Falling For

“AI makes content faster but faster doesn’t mean better.”

As a fellow copywriter, content strategist and AI enthusiast,
I was super excited to chat with the one & only, Matt Barker.

Matt Barker has written thousands of high-performing LinkedIn posts,
built a 7-figure solo business, and now teaches CEOs how to do the same.

In this episode of The AI Marketer's Playbook, Matt and I dive deep into: 
👉  His exact frameworks for writing fast, strategic content
👉  Why great copy still starts with you, not the AI
 👉  How tools like Magic Post speed up (but don’t replace) good thinking
 👉  The systems behind his million-dollar personal brand
👉  And why lived experience is your unfair advantage in an AI-saturated feed

If you want your content to convert, with & without AI, this one’s for you.

Listen to the full episode →
Audio - https://lnkd.in/dG_dvUqJ
YouTube - https://lnkd.in/dCJFbr7N

“We post all the time but nothing converts." 
 If that sounds familiar, you’re not alone.

99% of LinkedIn posts flop, not because the algorithm hates you,
 but because the strategy behind them is broken.

I’ve reviewed 1000+ posts from founders 
and teams this year alone, and these same 
mistakes show up every time.

If your posts aren’t converting, it’s probably because:

 🚫 You talk about yourself, not your reader
 🚫 Your hook doesn’t earn the next line
 🚫 There’s no clear takeaway or CTA
 🚫 You’re posting without a content funnel
 🚫 The structure is unreadable
 🚫 You’re attracting the wrong audience
 🚫 You’re stuck recycling the same format

The good news? 
Fixing it is easier (and faster) than you think.

One of my clients went from zero inbound after 
posting for 1+ years to getting leads within 2 weeks. 

In my upcoming LIVE training, I’ll show you:

 ✅ How to create funnel-based content that drives conversions
 ✅ The simple structure that gets people to stop, scroll, and sign up
 ✅ What you need to build an AI content system that works while you sleep

Because you don’t need more posts.
You need more posts with purpose.

📅 Join me LIVE on 30 October
🎟️ https://lnkd.in/gXiz5JJ3 

P.S. This is my final workshop of 2025 and I’m not sure when (or if) I’ll host another.

If you’re serious about building pipeline for 2026, I’ll see you on the 30th.

Why 99% of Linkedin Content Fails 

While most teams are still figuring out how to use ChatGPT…
The top 1% are already building systems around it.

That's why I produced an actionable blueprint to guide teams that are still getting there.

🔥 The Business Growth Playbook 🔥
How to Turn Custom GPTs into Your Brand’s Growth Engine

This guide is designed for:
→ Business leaders who want to move from AI curiosity to competence
→ Marketers and founders tired of generic outputs
→ Teams looking to streamline ops and scale without extra headcount

Inside, you'll find:
✅ 6 pillars of high-performing GPTs
✅ The blueprint for building your first GPT (without technical overwhelm)
✅ Real-world use cases and client-tested workflows
✅ How to avoid the #1 mistakes that kill AI momentum
✅ Case study: How one charity scaled campaigns with zero new hires

These are actionable frameworks that you can apply
instantly to save 70% more time and make your teams 3X more productive.

Because let’s be honest, it's not about how many tools you have.
It’s how you use it that counts.

Produced by Vertical Institute and I, we will be giving away this playbook for free for the next 48h.

1. Like this post & Comment "GPT"
2. Save this post for later (Top right 3 buttons)

P.S. Huge shoutout to Vertical Institute, Singapore’s #1 institute for future-ready skills for working with me to bring this playbook to life!

Turn Your CustomGPT into Your Brand Growth's Engine

If posting every day actually worked, your pipeline would be full by now.
But instead, your DMs are quiet.

You get likes but not leads.
And you’re wondering, what am I doing wrong?

This is not a content problem.
It’s a positioning problem.

Without positioning, content is just noise.
It doesn’t convert. It doesn’t build trust.
And it surely doesn’t drive revenue.

When I first started building Close With Copy,
I used to scroll LinkedIn every morning,
hoping I’d see a new inbound.

I was posting consistently. Showing up. Doing the work. But still… crickets.

Then I realized, I had to work on my positioning.
I needed to be known for something in the crowded marketplace.

I went from being “just another copywriter” to being a “content strategist who builds brands that convert through human X AI workflows.”

This pivot changed everything:
 → 0-60K followers
 → Top creator in Singapore
 → 3x my consultancy revenue

All with ZERO dollars in ad spend.

That’s why I’m running a LinkedIn Inbound Playbook LIVE training to help you do the same.

Here’s what we’ll cover:
✅  Strategic Positioning: Nail your unique value prop so clients choose you
✅  Content Strategy: A 90-day roadmap to turn posts into pipeline
✅  AI Copywriting: Use AI to pre-sell your offer (without sounding salesy)

This is the exact framework I use to generate inbound leads on demand.

For myself. For clients. For founders who want to stop relying on referrals.

It’s a 90 minute LIVE training that also includes my:
 → LinkedIn Post GPT
 → My 2026 Personal Branding Guide
 → AI Prompt Swipe File
 → Lifetime Access

All for $49.

Because I don’t believe in gatekeeping what actually works.
I believe in giving you the system that will set your business free.

So if you’re tired of:
 → Posting without results
 → Relying on referrals
 → Feeling unsure what to say or how to stand out

Join me on 30th October and let’s get it fixed.

📥  Secure your spot: https://lnkd.in/gXiz5JJ3
🎁  P.S. First 10 sign ups get 2 exclusive bonuses including my custom LinkedIn GPT that writes high-converting posts.

Most posts die in 5 seconds.
But the right hook stops the scroll.

In this guide, I cover how you can do so with:
✅  5 proven hook types that work across any niche
✅  How to use psychological tactics when you write
✅  Bonus: Hook GPT trained on viral LinkedIn posts

If you're writing copy, you want to spend
80% of your time perfecting your hook.

Creators like Jasmin Alić, Lara Acosta, Nick Broekema., Dan Koe and Chase Dimond are masters at this.

Tell me, what's your favourite hook format?

__

P.S. We're counting down to the LinkedIn INBOUND Webinar, happening 30/10.

It's a 90mins LIVE workshop where I'll be giving away my hook GPT + other surprise bonuses.

Secure your seat: 🎟️ Join me LIVE on 30th October: https://lnkd.in/gXiz5JJ3

 How to Write LinkedIn Hooks That Grab Attention

“Start as a human. Then bring in AI.” — Carolina Posma

Meet Carolina Posma Posner, the systems thinker behind Postiv AI 

From legal tech to lead gen DMs,
Carolina’s been building practical AI agents 
long before it was cool.And now, she’s helping B2B teams scale LinkedIn content with Postiv AI.

In this episode of The AI Marketer's Playbook, we dive into:
 ↳ What makes an AI agent actually agentic
 ↳ How to turn internal knowledge into high-converting posts
 ↳ The difference between content that gets likes vs. content that gets leads
 ↳ Why even the best AI still needs a human in the loop

 Podcast:  https://lnkd.in/gYvDGNu4
 YouTube: https://lnkd.in/g5ajy7CS

Carolina, thanks for showing us how to think in systems and not just in tools.
We’re all better builders because of it. 💛

Posting content without positioning is like
driving a Ferrari in circles. 🏎️

You’re moving fast. You’re burning fuel.
But you’re not actually getting anywhere.

Every week, I meet founders who say:
“We’re posting daily.”
“We’ve got great engagement.”
“Our content looks amazing.”

Yet, their pipeline? Still flat.

It’s not the content.
It’s the lack of direction.

They built the Ferrari (their brand).
But forgot the Map (their positioning). Content alone creates motion.
Positioning drives the motion in the right direction.

Without positioning (how you stand out in a crowded marketplace),
your content just loops around in vanity metrics.

Likes ≠ leads.
Reach ≠ revenue.

One client has been posting for 2+ years with 0 inbound.
But once we clarified his narrative & nailed his positioning,
he got his FIRST inbound within weeks.

Same effort. Different direction. Instant results.

Here’s how to add direction to your content: 
1️⃣  Think about "What makes us the obvious choice?”
2️⃣ Anchor every post to one pain point your ICP feels daily.
3️⃣  Repeat the same message consistently, over & over again.

When your audience can explain your offer to you,
that's when you know you've nailed your positioning.

Do you agree?

__
P.S. If you want to stop driving in circles &
start building content that converts, DM me 🏎️

“LinkedIn doesn’t work for my business.”I hear that line every week from business owners who’ve “tried everything.”

They’re posting consistently…
 But missing the one thing that changes everything — positioning.

One of my clients had been posting for over 2 years.

He even hired a ghostwriting agency.
His posts performed well, some even went viral.

But he got zero inbound leads. Why?
Because none of his content answered the one question that matters:
 
👉  Why should someone work with you?

After just one strategy session, we rewired his positioning and content flow.
Two weeks later, his first inbound lead came in.

No paid ads.
No cold DMs.
Just a system that sells for you while you sleep.

LinkedIn doesn’t reward consistency.
It rewards clarity.

When your profile, content, and copy all tell one story, you stop chasing clients and start attracting them.

That’s what I’ll be teaching live in: 

🎯 The LinkedIn Inbound Playbook: How to Turn Your Profile into a Lead Machine

This is the exact system that took me:
• from 0 → 60K followers
• to consistent inbound clients every month
• without a single ad dollar spent

Here’s a sneak peek of what you’ll learn:
1️⃣ Strategic Positioning — make your profile do the selling
2️⃣ Content Systems — post 10 minutes a day and still win inbound
3️⃣ AI Conversion Copywriting — sound human while scaling content fast

If you’re a founder, coach, or business owner tired of “posting and praying,” this session will change how you use LinkedIn forever.

📅 October 30th, 2025
🕙 10 AM EST | 10 PM SGT
🎟️ $49 investment
🔗 Link in comments

P.S. The first 10 sign-ups get early-bird bonuses I usually reserve exclusively for private clients. Fastest fingers.

View event: The LinkedIn Inbound Playbook: How to Turn LinkedIn into Lead Generation

The LinkedIn Inbound Playbook: How to Turn LinkedIn into Lead Generation

taplio

The Battle

Aymeric Pepin

Audrey Chia

Followers

Posts

Engagements

Likes

Performance ScoreAudrey Chia's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Aymeric Pepin

Audrey Chia

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Audrey Chia's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAudrey Chia's LinkedIn Performance