StackOptimise

Co-Founder

Birdie

Account Executive

Oxwash

Sales Manager

Senior Account Executive

Mallow & Marsh

Selling a premium FMCG product to cafes and convenience stores.

Opened over 30 accounts in 3 months during the hottest summer on record. Exceeded target by 100%.

Field Sales Intern

The Dealer App

Selling a discounter platform that allowed cafes, deli*s and restaurants to sell surplus food, minimising their waste and maximising revenue.

Closed 16 accounts, predominantly independent cafes. Delivered in-person platform demos to ensure a smooth onboard.

Conducted a multi-channel B29 campaign targeting University students, resulting in over 100 sign-ups.

Co-Founder @StackOptimise | Everything Sales-Tech ⭐️

Co-Founder @StackOptimise

A Premium Growth Partner for B2B Companies.  

We combine the latest AI tools & sales-tech with industry-leading copywriting to put your top-of-funnel on autopilot. 

1. Over 15+ years in B2B Sales. 
2. Awarded 2x expert certification in B2B sales-tech (1/6 Clay experts in the UK). 
3. Amassed a community of over 50k sales pro's across all platforms. 
4. Supported over 25+ B2B companies to generate a consistent stream of high-quality leads. 

If you're a B2B business with a total addressable market over 10k, let's have a chat: 

https://calendly.com/d/cqf2-9q8-qty/meeting-with-stackoptimise

Or if you're really serious, call me: 

+447800727673

Email: Penn@stackoptimise.com ✉️
IG: www.instagram.com/sellmethis_penn/ 📷
Newsletter: https://stackoptimise.substack.com/ 🚨
Website: https://stackoptimise.com

Penn Frank ⚙️

Most LinkedIn DMs go nowhere.

Ours booked 756 meetings this year alone, across all clients. 

Here are the 3 message styles that got prospects to actually say “yes.”

1️⃣ The Curious Insider Message
2️⃣ Future Framing
3️⃣ The Gut Check Voice Note

And that’s just a glimpse - these are pulled from our full library of 17 proven outreach templates we use every day to start real conversations.

Want the full list?

Like this post + comment “DM” below, and I’ll send it over. (Must be following to receive.)

11 Cold Emails That Booked Calls at Disney, Apple & Google (and more global brands)

Breaking into enterprise is a different ball game - and these 11 real-email examples show you exactly how we did it.

Inside you’ll find:
 • The full emails that secured meetings at massive companies
 • The exact prompts to replicate these emails for your own business
 • The gatekeeper-friendly trick that got messages forwarded to decision-makers

Want a copy? 

Like this post + comment “ENTERPRISE” below and I’ll send it over. (Must be following to receive.)

Year 2 building StackOptimise 🚀

Here’s what we shipped this year:

1️⃣ Launched the world’s first GTM Engineer course. 
2️⃣ Released the $1M Messages eBook. 
3️⃣ Launched our newsletter - 15k subs in 8 months.
4️⃣ Grew the team from 2 to 17.
5️⃣ Expanded our client base from 8 to 20+.
6️⃣ Rebuilt our website - monthly traffic up from 4k to 30k/month.
7️⃣ Became 3× certified experts in B2B sales-tech.
8️⃣ Expanded service line (LinkedIn outreach & RevOps). 

Year 1 was survival.
Year 2 was systems and scale.
Year 3 is where everything compounds.

Onwards.

Welcome to the team, Viktor. 

He’s only a few weeks in, but we knew straight away he was built for GTM Engineering.

We assigned him three clients on day one.

One of them launched a week after he started. Their target was 28 leads per month. He smashed that target in 3 days. 

Beyond the numbers, his technical depth is insane.

Custom landing pages and AI-generated videos personalised to each lead… fully bespoke GTME workflows that would take most people months to figure out.

This is exactly the level we’re building towards at StackOptimise. Elite operators who ship fast and seriously raise the bar.

If you’re an elite operator who wants to build at this pace, we’re still hiring - come join us: https://tally.so/r/m6a5rY

Cold email and LinkedIn DMs serve the same goal - but they work in slightly different ways.

We’ve run thousands of both everyday, and here’s what we’ve learned 👇

1️⃣ Copy
Cold emails need to sound professional and stripped down.
LinkedIn DMs work best when they sound like something you’d actually say.

2️⃣ Volume
Cold email = scale. 20–30/inbox/day.
LinkedIn = slower pace. Around 200 new connections/week/profile. 

3️⃣ Rules
Email success comes from relevance and proof - direct, simple, and credible.
LinkedIn success comes from consistency - showing up, commenting, and sharing useful content.

4️⃣ Follow-up
Email: 3-5 value-led touchpoints. No empty followups. 
LinkedIn: max 3 messages, spaced out, keep it social.

5️⃣ Tools & Testing
Email: test multiple versions - value, case study, pain question.
LinkedIn: test different DMs at scale, double down on what gets replies.

6️⃣ Results & Setup
Cold email: higher volume, lower reply rate, easy to scale.
LinkedIn: smaller volume, higher engagement, harder to scale.

Both channels work - but for different reasons.
Email is the engine.
LinkedIn is the accelerator.

The best outbound strategies use both — working together, not competing.

Learn how to leverage both at scale in 2025: https://lnkd.in/eN7qinfB

$250k ARR closed this week.

We’re scaling hard. We need more hands.

GTME applications @StackOptimise ⚙️: https://tally.so/r/m6a5rY

You’ll learn GTM Engineering at the highest level - plus a platform to build your brand and establish yourself as a recognised leader.

Felix and I only spotted the opportunity in outbound (AI-driven sales + GTM engineering) because we’d spent 15 years collectively in B2B sales. If we weren’t deep in that world, we wouldn’t have seen it. 

People talk about “eureka moments” like flashes of inspiration. Ideas that magically fall out of the sky. They don’t. As Zuckerberg says, this is a dangerous lie.

Your ideas are a product of your knowledge.
Your knowledge is a product of your experiences.
The deeper your experiences, the better your ideas. 

So don’t get emotionally attached to the first draft of a business idea - it’s just the starting point. Because early on, your business will likely change direction anyway (we've pivoted our model 3 times in 2 years). 

And the deeper you get into your domain, the more opportunities emerge. We’re now seeing entirely new ways to scale the business - ideas we simply couldn’t have accessed without being in the trenches long enough to earn that level of insight.

Don’t refrain from entrepreneurship because you question your initial idea - that idea is the stepping stone to unlocking great ideas. Get started.

How we generated $450k ARR for our agency in the last 3 months:

Cold email.

A 6-step cold email sequence.

Not 2 steps.
Not 3 steps.
Six.

Because when done properly, a longer sequence compounds your credibility.

This is the most powerful sequence I’ve ever created.

Here’s why it works:

1️⃣ We identify 22+ unique personalisation points per lead.
2️⃣ Every email builds on the last. There’s a cohesive narrative. 
3️⃣ Zero reminders. Every step adds new value.
4️⃣ The tone is so human it disarms people.
5️⃣ Lots of pattern disruptors. Copy that makes the reader pause and think: “Ok… this is different.”

When you stack all of that across six well-crafted touches, you create something rare: a sequence that starts conversations with people who normally ignore cold email.

The industry keeps preaching 2 - 3 steps.
But if each step compounds, you can scale it up. 

And if we can make it work pitching outbound service (the hardest, most saturated service to pitch via outbound), we can make it work for your business. 

If you want us to build this exact engine for you -
book a call and I’ll walk you through it step by step: https://lnkd.in/e3qxXKmr

Ok, I'm super biased. 

But I really believe this is the Age of the Outbound Agency.

Let me explain why 👇

1️⃣ Ramp time
SDRs take months to get going. You need to train people, test scripts, build lists, and wait for results. With an agency, you start seeing leads within weeks, sometimes days. 

2️⃣ Experience level
Most SDRs are entry-level. They learn on the job - which usually means learning with your accounts. Agencies are made up of specialists who’ve already run hundreds of campaigns. You skip the learning curve.

3️⃣ Tech stack
In-house teams often use old tools or limited software budgets. Agencies already have the full stack - data tools, enrichment layers, AI personalisation, automation - all integrated.

4️⃣ Data and optimisation
SDR teams often lack the volume or data to learn fast. Agencies run thousands of sends per day across clients, so they can spot patterns instantly and keep improving results.

5️⃣ Risk
Inexperienced SDRs are susceptible to bad practices that can destabilise performance, like burning your domain or TAM. Agencies protect deliverability with domain pools, warm-up systems, and smarter targeting logic.

6️⃣ Experimentation
A/B testing rarely happens consistently in-house. It’s slow, and SDRs don’t always have the time or know-how. Agencies live and breathe iteration. They test constantly - messaging, timing, CTAs - and double down on what works.

7️⃣ Cost
An SDR setup means salary, tools, management, and turnover. An agency gives you a whole team, stack, and strategy for a fraction of the cost.

Right now, agencies have the edge because outbound has become a technology game. The power lies in the tools, data, and automation - and agencies are the ones moving fastest to harness it ⚙️

Book in a call with StackOptimise and see how we can build a fully optimised outbound engine for your business: https://lnkd.in/eg3YnNdR

The StackOptimise mission statement: 

To find the fastest path to ROI in outbound, for B2B companies of all sizes. 

Our process is built around one goal: to scientifically find message-market fit as fast as possible.

Here's how we do it.

1. Create 10+ unique outreach messages  
2. Allocate 1–2k leads to each message. 
3. Scrap the low performers. 
3. Further testing on top performers (subject line, PS line etc). 
4. Merge the top-performing messages into a sequence. 
5. Granular testing on the full sequence (scheduling, length etc). 
6. Allocate 80% of volume to optimised sequence and keep 20% for innovation. 
7. Refresh messaging every 4 months. 

We treat outbound like a product. 

One that should evolve every month based on data, not instinct.

That’s how we find engineer message-market fit faster than anyone else.

Book in call with us to learn more: https://lnkd.in/e3qxXKmr

The 47 Laws of Outreach Copy 📕

Law 1️⃣ Never use the long em dash "—". 
Law 2️⃣ Keep paragraphs to 1-2 lines. 
Law 3️⃣ Emails can be long or short but always trim the fat. 

To access all remaining laws: 

📺 Video breakdown: https://lnkd.in/eN2BGNNr

📕 PDF File: https://lnkd.in/eKmMa8Cr

The most unhinged offer in outbound:

We build you an elite 4-month outbound engine with:

↳ Fully managed infrastructure
↳ AI-powered personalization
↳ Signal-based targeting
↳ Unlimited campaigns & volume
↳ Custom automations
↳ Dynamic lead magnets
↳ Full CRM integration

The guarantee: 50+ positive replies in Month 4 alone, or full refund.

That's it. Give us time to dial it in, then we deliver - or you pay nothing.

All we need? A big enough TAM.

Don't care about your offer, industry, or if you even have customers yet. 

If the market's there, we'll crack it.

Apply: https://tally.so/r/A777po

4 new eBooks released 📚📚

1️⃣ The Secret to Close Outbound Sales Opportunities 
↳ Turn warm replies into signed deals - consistently.

2️⃣ Inbox Engineering 
↳ The 2025 military-grade method to bypassing spam filters. 

3️⃣ 24 Business Learnings in 24 Months 
↳ Real lessons from rapidly scaling to $1.5M ARR. 

4️⃣ Making Cold Outreach Funny 
↳ How to utilise the most underutilised weapon in outbound.

Vol 30 🚀

Email sub here (15k+ subs in 8 months): https://lnkd.in/enBDWP5w

View newsletter: The StackOptimise Newsletter 

Go-To Newsletter for GTM Operators. Every week we share 1 template, 1 tutorial, 1 tool, 1 tip and 1 FREE Gift. This exists to be the most value-packed

Open article: Vol 30.  by Penn Frank ⚙️ • 2 min read

Ex-VP of Sales turned Entrepreneur. I'm Your Partner in Building Trust, Generating Leads, and Closing Deals | Strategic Sales Consulting & Custom Software Solutions.

​My passion is helping organizations transition from complexity to clarity, driving transformation that delivers tangible results, not just technical change.

​As an SAP Transformation Expert with AGCapps, an SAP Gold Partner, I dedicate myself to translating strategic vision into measurable ROI. I specialize in mandating process excellence and architecting the enterprise future state.

​I leverage powerful tools like SAP Signavio (Process Mining) and SAP LeanIX (Enterprise Architecture) to dive deep, uncover process friction, and convert those challenges into clear financial benefits.

My focus is on securing and executing high-value deals by ensuring every digital investment delivers sustained, end-to-end organizational growth and success.

Stephan Koning

Sad I can’t be at UKISUG Connect 2025 this year , a loss for me, but a big win for everyone attending.

Because this lineup is 🔥:
Greig McDonald
David Will
Rahul Kumar
Carl Honer

If you’re there, make sure you catch them. 

Enough said. 🎤 

 #UKISUG #SAP #DigitalTransformation #AG Consultancy & Apps Ltd.

Devraj Bardhan | LinkedIn

li_at

JSESSIONID

Talks about #seo, #coldemail, ##salespro, #digitalmarketing, and #leadgenerationstrategy

Director, Digital Core at AG Consultancy & Apps Ltd.

AI & Automation Solutions Lead

Head of Enterprise Applications at Spirit Energy

AG Consultancy & Apps Ltd.

Turning Operational Chaos into Strategic Clarity | SAP Transformation & Process Excellence | Signavio

Tech ≠ Transformation. 

Here’s What’s Really Holding SAP Projects Back  

Too many organizations kick off their SAP “digital transformation” by rolling out shiny new modules and calling it progress.  

Let’s be real — more software doesn’t guarantee better outcomes.  

True business ROI comes from 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝗰𝗲, not just technology adoption.  

If you don’t understand how your processes actually run — and where they break — no system upgrade will deliver the results you expect.  

That’s why top‑performing teams treat 𝗦𝗔𝗣 𝗦𝗶𝗴𝗻𝗮𝘃𝗶𝗼 and 𝗟𝗲𝗮𝗻𝗜𝗫 as business accelerators, not IT add‑ons.  

They connect your processes, architecture, and strategy into one view so you can:  

-Turn operational data into actionable insights  
-Spot real‑time bottlenecks before they hit your bottom line  
-Link every process improvement to measurable business outcomes  

 Quick Test

Can your CFO see a clear ROI from your SAP rollout today?  
If not, it’s time to re‑evaluate where your transformation is actually creating value. 
 
Ready to see where your SAP investments are paying off (and where they’re not)?  

#DigitalTransformation #SAP #ProcessExcellence #ROI #LeanIX #Signavio #agcao

Most people just let the week happen to them. They show up Monday and react to whatever lands in their inbox.

But that's a fast way to spin your wheels and get nowhere.

I treat Sunday like a reset button. I zero in on what actually matters. What do I want to move the needle on? What can I cut out?

If you don’t do this, you end up working hard... but not getting anywhere. And honestly, that's just wasted effort 😉.

Don’t wait for someone else to set your priorities. Own your week before it even starts.

Take five minutes tonight. Decide how you want your week to go. Then make it happen.


#productivity #mondaymotivation

Who actually enjoys burning 40% of their budget every year? 

I've yet to meet that CFO.

Here's the truth no one likes to admit: Most ERP transformations fail because leaders can't see what's really going on in their business processes.

It's like trying to build a 1000-piece puzzle when all the pieces are face down.

Blind spots lead to:
→ Delays that make teams groan
→ Budgets that explode for no good reason
→ Endless back-and-forth firefighting

Now, SAP Signavio isn't a magic word. But it's pretty close if you care about process transparency.

It doesn't just hand you reports. 
It hands you a flashlight and the map—so you spot waste, enforce real standards, and actually speed up your S/4HANA migration.

Picture this:
→ Costs slashed by 40% and you know exactly where the savings come from
→ Project timelines so short, your team stops betting on over/under delivery dates
→ Freed-up resources actually focused on growth, not patching problems

Sticking with "the old way" isn't being careful. It's actually the most expensive move you can make.

Waiting for a sign? Consider this your billboard.

Ready to see where your money is really going? Send me a message.

#DigitalTransformation

SAP Signavio

Most companies buy AI tools like gadgets, but few orchestrate them.

Without a control layer, AI is just noise. Reactive, disconnected, and hard to scale.

That’s where Digital Adoption Platforms come in.

They connect AI across systems, measure real results, and enforce guardrails.

If your AI isn’t orchestrated, it’s not a strategy—it's chaos.

Stop adding tools that don't talk.

You don't need more AI. You need control.

The chaos stops when you decide to lead it.

Like this post if you agree that orchestration is key to AI success.

Comment your biggest challenge with AI implementation.


#AI #DAP

60% of companies migrating to S/4HANA are ignoring Joule AI.

Why?

Joule is already included in RISE and can automate procurement and finance tasks with minimal risk.

The real challenge isn’t cost it is planning.

If you’re not integrating AI during migration, you’re leaving efficiency gains on the table.

So, why wait?

Skipping it now, means that you’ll pay twice later

Start integrating AI early.

Maximize ROI from day one.

Don’t just migrate -> transform .

Ready for the full potential of your SAP journey?

Let’s talk.

Last week, someone asked me straight up:

"Signavio’s $150k a year, but I still have to pay for SAP consultants? Where’s the payoff?"

Let’s cut through the noise.

Consultants alone? You get opinions and best guesses, based on what people remember in workshops.

Signavio flips it.

	- Your real processes, mapped and measured. No guesswork.
 - Instant x-ray vision for bottlenecks, risks, and waste—stuff you’d never spot in a meeting.
 - Always up to date. Not a one-and-done slide deck.
 - Consultants actually start with facts, not a blank page.
You’re not choosing between tools and people.

You’re choosing between slow, expensive guesswork—or fast, targeted improvements.

Signavio turns “I think” into “I know.”
That’s the difference.

If you care about speed, real savings, and fewer surprises, you need both.

Paying to stay in the dark costs more than any license.

Guess what most S/4HANA migrations get wrong?

They assume ROI, but never bother to see how work actually gets done.  
On paper, everything looks perfect.  

Reality? Whole different story.

There’s always a gap between how you think your process works and what’s actually happening.   

That gap isn’t harmless.  

You can’t fix what you can’t see.  
That’s why process observability isn’t a nice-to-have, it’s make-or-break.

SAP Signavio is like an X-ray for your business.  
It shows you the real process flows—no guessing, no wishful thinking.  
You see:

- Actual workflows, not just what’s in the org chart  
- Where automation would actually move the needle  
- A roadmap that connects the dots for your S/4HANA migration

This isn’t about playing the blame game.  
It’s about making invisible costs visible and turning them into measurable savings.

I’ve seen teams slash cycle times by over 30%.  
I’ve watched overruns drop, just by shining a light on what was hiding in plain sight.

Here’s the uncomfortable truth:  
If your S/4HANA plan skips process intelligence, you’re not planning. You’re gambling.

The data already knows the truth — time to see it.

1 in 3 people trust AI outputs.

Yet, 

adoption is accelerating.

There is a growing risk here: data without context.

Pair this with assumptions. 

this will not only  lead to poor decisions, it amplifies them.

This is why data governance isn't optional in 2026. 

It must work hand-in-hand with data to ensure:

✅ Context is preserved
✅ Assumptions are challenged
✅ Due diligence is embedded in every decision

Because without governance, "data-driven" can quickly become confidence-driven mistakes.

How does your organization safeguard context in its data strategy?

#AI #Governance #SAP #ProcessExcellence

ECC Support Is Ending  

Are You Prepared ?

SAP ECC mainstream maintenance is approaching its end. Migration to S/4HANA is no longer optional it’s a strategic move to protect compliance, security, and profitability.

This transition is an opportunity to

✔ Streamline operations and modernize processes
✔ Reduce costs while boosting performance
✔ Enable real-time insights for smarter decision-making
✔ Leverage AI and automation for future growth

Where does your organization stand today?
✅ Still on ECC
🔄 Planning migration
🏢 S/4HANA On-Prem
☁️ S/4HANA Cloud


Exploring options? Let’s connect. I’ll help turn your migration into a strategic advantage.

#SAP #S4HANA #DigitalTransformation #ERP #CloudMigration #FutureReady

76% of decision makers  agree  bad data leads to bad decisions.

AI needs context.

Joule isn’t just automation it’s like having your own intelligence agency inside SAP, so you always have the most relevant intel.

Finance, procurement, supply chain. 

Every decision gets smarter when data is unified and enriched.

So think twice.

If AI needs clean, contextual data to deliver ROI, here’s what matters:

Don’t wait until after migration. 

Start integrating Joule from the get go. 

Because every day without context is a day of risk.

Time to turn bad data into better decisions in 2026?

Let’s talk.

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