Co-Founder @StackOptimise | Everything Sales-Tech ⭐️

StackOptimise ⚙️
GTM Engineering Agency

Check below. 

Resources 📚
1️⃣ GTM Newsletter: https://stackoptimise.beehiiv.com/
2️⃣ eBook Library: stackoptimise.com/free-ebook-library
3️⃣ $1M Messages: stackoptimise.com/1m-messages
4️⃣ No.1 GTM Engineer Course: stackoptimise.com/course
5️⃣ Book in a demo: calendly.com/felixfrank/30min

Socials 📲
1️⃣ Insta: https://www.instagram.com/leadgenpenn
2️⃣ YouTube: https://youtube.com/@stackoptimise

Penn Frank ⚙️

Welcome to the world's first GTM Engineering Feed📱

Unbelievably excited to launch this one. 

All the wisdom from all the great operators centralised into one feed, updated in real-time. 

To name a few: 🦾Eric Nowoslawski, Patrick Spychalski, Nick Abraham, Brandon Charleson, 🤖 Jacob Tuwiner, Josh Whitfield, Enzo Carasso 🧲, Adam Robinson, Kellen Casebeer, Mohan Muthoo, Christian Oland. 

Check it out here: https://lnkd.in/ggw_F6bp

10 lessons for anyone interested in building a business: 

1. You do not need a pioneering business idea/eureka moment. 
2. You do not need genius IQ. It's all about action. 
3. Your ideas, plans, goals, vision etc mean very little. 
4. Find a co-founder. 
5. A sustainable co-founder relationship = healthy competition with the ability to roast each other unapologetically.
6. Make growth plays. Don't coast. 
7. Growth comes from big bets, not polishing the edges. 
8. The arrival fallacy is real; problems never disappear, they just evolve, and become more painful and frequent as the business grows. 
9. Build things with intrinsic value that also reinforce other parts of the business.
10. To reiterate, disciplined action and output is everything. You can't talk, think or feel your way through things - just execute, ship fast, learn and grow.

Hiring 2x GTM Engineers 🚀

Apply here: https://tally.so/r/m6a5rY

** You must be able to speak fluent English.

Felix manages our sales process. 

I genuinely believe his output = typical output of 4-6 human sales reps. 

Why? 

Because we've built an AI-first sales engine. 

Outbound, followup, pre-meeting, post-meeting, proposal creation, nurturing, multi-threading = all handled by AI. 

If AI isn’t deeply embedded across your GTM funnel, you will fall behind. It must become a mission critical priority in 2026. 

---------------

If you want guidance on how to architect this end-to-end (without duct tape or hype), book a call and we’ll walk you through what AI-powered actually looks like: https://lnkd.in/e3qxXKmr

This is the best outreach I've ever received. 

Three months ago, Dan told me we were on his radar.

He was waiting for the right moment, while making sure the outreach strategy didn’t just meet the standards of an outreach guy, but exceeded them.

Safe to say, mission accomplished.

Sometimes the most unscalable strategies are the most effective.

Scaling content for business owners with AI & systems | Co-Founder @ Thakos

How far would you be willing to go to impress just ONE prospect? 

(Most people will say 2-3 hours max) 

Well, I am completely insane and do EVERYTHING to impress prospects. 

Penn Frank ⚙️ & Felix Frank ⚙️announced they were looking for a marketing manager, so I knew it was time to do something absurd for them. 

Below is easily the best outreach they will ever see and no doubt the best outreach anyone will ever see. 

Going above & beyond for people (who aren't even my clients!) is just what we do. 

🚨🚨 THE BEST OUTREACH OF ALL TIME 🚨🚨:

339 positive replies in 1 week. 
33 calls booked. 

We only launched the client last week. 

Stop sleeping on cold email. 

With the right growth partner, it is undoubtedly the most powerful, scalable, outbound channel.

Shout out to our Sr GTM Engineer Done for absolutely crushing the execution on his debut campaign at StackOptimise  💪

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If you wanna see our 6-step methodology to crafting the most powerful outreach in the game and accelerating speed-to-value, book in a call with us here: https://lnkd.in/e3qxXKmr

1000 leads generated. 
100 meetings booked.

And we launched 2 weeks ago. 

Beat that for speed-to-value!

All from cold email. 
No fancy lead magnets. 
Just elegantly personalised copy. 

Beautiful team effort on this one Done, Felix, Aicel, Devrim 👊

--------

P.S. If you wanna see how we write emails like no one else, and generate these kind of results, book in a call here: https://lnkd.in/e3qxXKmr

More insane results from the team! 

We launched with a new client last week. 

We instantly identified Message Market Fit with not 1 but all 8 strategies. 

Nolan - Bravo! And it was your debut campaign at StackOptimise...phenomenal execution. 

This is what happens when you run a Message–Market-Fit Methodology truly optimised for speed-to-value.

No waiting months to see a return.
No shipping unvalidated messaging.
No dragging out low-performing strategies.

Your cold email = your buyer’s first impression of you. 

Make it count.

Our GTM Engineering team is now a mighty 10.

We’ve split the team into two focused pods. 

Pod 1 - led by Viktor
Featuring: Zahra, Nayab, Parikshyan and Muhammad

Pod 2- led by myself 
Featuring: Done, Nolan, Joy, Georgi

This is how we will scale without losing quality.

Small, autonomous units.
Intra-pod competition.
Stronger team bonds.

View newsletter: The StackOptimise Newsletter 

Go-To Newsletter for GTM Operators. Every week we share 1 template, 1 tutorial, 1 tool, 1 tip and 1 FREE Gift. This exists to be the most value-packed

Open article: Vol 37.  by Penn Frank ⚙️ • 2 min read

Open article: Vol 36.  by Penn Frank ⚙️ • 2 min read

Michael Blakley

Co-founder at Equitas | Interview intelligence software to ensure fair hiring

Founder of Equitas, inclusive interview intelligence software designed for fair hiring and helping companies build diverse teams. 

In a previous life I was a professional interview and assessment expert, designing and delivering recruitment, assessment, and interview campaigns for the likes of BSkyB, Aldi, TfL, and MoJ from entry-level hires through to C-suite. 

After 10,000+ interviews conducted across UK & Ireland, knew there had to be a better way, so set up Equitas. Working with the biggest employer in Ireland (HSE) and some incredible clients who are passionate about fair hiring, decentralised hiring, hybrid interviewing and DEI. 

Outside of work and HR tech startups talk to me about:

🏃‍♂️ Long-distance running

🥋  Brazilian Jiu Jitsu

♟  Chess

🦮  Guide Dogs

Co-Founder

Creating faster, fairer hiring with Equitas. Our inclusive interview software and dynamic interview frameworks allow companies to run their interview and assessment process with a simple, intuitive and structured approach to interviewing, assessing and selecting candidates. 

We are changing the way people assess with a focus on reducing interviewer and assessor bias, improving accuracy and making the assessment process more efficient and cost-effective. Currently working with some of the biggest healthcare providers in Ireland and the UK.

🚨 ACQUISITION ANNOUNCEMENT

What a way to kick off 2026. I’ve tried to keep this as quiet as possible since late December but could not be more excited to announce that Equitas has just acquired Screenloop. 

Screenloop was one of the original founding companies in the interview intelligence space built by a super committed team. 

They have an amazing product, got some absolutely brilliant customers and even though we were competitors in the past I have always had a tonne of respect for Anton Boner, the Screenloop team and everything they’ve done in the TA and Recruitment tech space in the last 4+ years. 

If you speak to any of the customers the two main reasons they choose Screenloop was Product, CS (Customer Success) and a great price point, so it was a match made in heaven for us to acquire them. 

If Equitas hadn’t had a breakout year in 2024/25 and 10x’ed as a company this acquisition could have easily been the other way around.

What we’re building at both Equitas and now with Screenloop is driven by the ambition to make hiring more consistent, fair, and effective with interviews at the heart of it. 

We could not be more excited for what 2026 has in store now that Screenloop is part of Equitas. 

Thanks to an army of folks who made this acquisition possible. 

Kalpesh Baxi, Alex Elliott, Karen Hutchison Adão, Richard Tunney, Kevin Withane  (FRSA), Dovile Hann, Anton Boner, Jessica Silva Carvalho, Nuno Saldanha, Joao Leal, Rodrigo Santos, Lorrie Headley, Merilin Männamäe, Barbara (Varvara) Marinakis, Rachel Okungbowa, Javier Martinez, Victoria Butler, Akbar Karenga, Lisa Kim MacLaren and so many more folks.

Starting a company is ridiculously hard. 

And all will fail if they don't have good people helping them out along the way. 

I don't what our journey would have looked like without Kalpesh Baxi (definitely less successful) and I don't think there is a better person to know in the entire universe for Recruitment, TA, HR tech than Kalpesh. 

If he isn't part of your network definitely reach out. 


🥇 If you work in TA and Recruitment his finger is on the pulse and he'll recommend the best new tech powered by the best people

📈 If you are a founder his coaching, advice and mentorship will help you scale your company

☕️ If you ever need a coffee chat about the whole space - no one is more friendly and genuinely cares


So what better way to kick off the year than an early morning coffee and walk around Hyde Park.

🚨 TA and Recruitment folks... 


Should we get rid of using CVs during interviews? 


Especially now as they are overly ChatGPT'ed and created by AI.


The majority of interviews I've done in the past as a professional interviewer there was no CV to hand and it meant a better experience for HM and candidates. 


And the majority of time a better hiring decision.

Bit late to the party with a year end review but here goes... 

I think it's the most active I've ever been on LI and met some of my best connections through posting on here. 

Finally some big news coming this week... 

So if last week was catch up and frantic planning get ready for the rest of January TA and Recruitment folks - blink twice and it's gone.

TA and Recruitment Folks.... 

This is one not to miss. 

Everyone who came for Part 1 said we had to run a Part 2 - an honest breakdown of AI in the TA and Recruitment space. 

In this one another few bombshells will land on the impact of AI and Fairness in TA and Recruitment. 

Less than 2 weeks to go, could not be more excited to kick the year off with this one. 

Dan Gallagher, Khyati Sundaram, Martyn Redstone, Jamie Betts, Rachel Okungbowa

🚨 TA and Recruitment folks. 

1️⃣ If you can read one thing today make it this: 

https://lnkd.in/eFTTPWjb

Unreal article from Darren Bush one of the most active contributors in the TA and Recruitment space. 

I saw this first hand in my old career as a professional interviewer - interviewers over-indexing on a candidates communication skills rather than the quality of the content. 

Hung Lee, Adam Gordon, Martyn Redstone, Sarah Lane, Kalpesh Baxi

Open article: "Hiring is guessing", but what kind of guessing? by Darren Bush • 4 min read

"Hiring is guessing", but what kind of guessing?

Welcome back TA folks. 

Hope you all had a good break if you managed to get some time off. 

Obligatory poll for the start of the year.... 

Are you: 

1️⃣ Hiring for growth 

2️⃣ Hiring to backfill/static

3️⃣ Not hiring focused on internal talent 

4️⃣ Don't know yet


Hope you have a great kickoff to this week some big things coming in January.

The author can see how you vote. Learn more

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