StackOptimise

Co-Founder

Birdie

Account Executive

Oxwash

Sales Manager

Senior Account Executive

Mallow & Marsh

Selling a premium FMCG product to cafes and convenience stores.

Opened over 30 accounts in 3 months during the hottest summer on record. Exceeded target by 100%.

Field Sales Intern

The Dealer App

Selling a discounter platform that allowed cafes, deli*s and restaurants to sell surplus food, minimising their waste and maximising revenue.

Closed 16 accounts, predominantly independent cafes. Delivered in-person platform demos to ensure a smooth onboard.

Conducted a multi-channel B29 campaign targeting University students, resulting in over 100 sign-ups.

Co-Founder @StackOptimise | Everything Sales-Tech ⭐️

Co-Founder @StackOptimise

A Premium Growth Partner for B2B Companies.  

We combine the latest AI tools & sales-tech with industry-leading copywriting to put your top-of-funnel on autopilot. 

1. Over 15+ years in B2B Sales. 
2. Awarded 2x expert certification in B2B sales-tech (1/6 Clay experts in the UK). 
3. Amassed a community of over 50k sales pro's across all platforms. 
4. Supported over 25+ B2B companies to generate a consistent stream of high-quality leads. 

If you're a B2B business with a total addressable market over 10k, let's have a chat: 

https://calendly.com/d/cqf2-9q8-qty/meeting-with-stackoptimise

Or if you're really serious, call me: 

+447800727673

Email: Penn@stackoptimise.com ✉️
IG: www.instagram.com/sellmethis_penn/ 📷
Newsletter: https://stackoptimise.substack.com/ 🚨
Website: https://stackoptimise.com

Penn Frank ⚙️

Most LinkedIn DMs go nowhere.

Ours booked 756 meetings this year alone, across all clients. 

Here are the 3 message styles that got prospects to actually say “yes.”

1️⃣ The Curious Insider Message
2️⃣ Future Framing
3️⃣ The Gut Check Voice Note

And that’s just a glimpse - these are pulled from our full library of 17 proven outreach templates we use every day to start real conversations.

Want the full list?

Like this post + comment “DM” below, and I’ll send it over. (Must be following to receive.)

11 Cold Emails That Booked Calls at Disney, Apple & Google (and more global brands)

Breaking into enterprise is a different ball game - and these 11 real-email examples show you exactly how we did it.

Inside you’ll find:
 • The full emails that secured meetings at massive companies
 • The exact prompts to replicate these emails for your own business
 • The gatekeeper-friendly trick that got messages forwarded to decision-makers

Want a copy? 

Like this post + comment “ENTERPRISE” below and I’ll send it over. (Must be following to receive.)

Year 2 building StackOptimise 🚀

Here’s what we shipped this year:

1️⃣ Launched the world’s first GTM Engineer course. 
2️⃣ Released the $1M Messages eBook. 
3️⃣ Launched our newsletter - 15k subs in 8 months.
4️⃣ Grew the team from 2 to 17.
5️⃣ Expanded our client base from 8 to 20+.
6️⃣ Rebuilt our website - monthly traffic up from 4k to 30k/month.
7️⃣ Became 3× certified experts in B2B sales-tech.
8️⃣ Expanded service line (LinkedIn outreach & RevOps). 

Year 1 was survival.
Year 2 was systems and scale.
Year 3 is where everything compounds.

Onwards.

Welcome to the team, Viktor. 

He’s only a few weeks in, but we knew straight away he was built for GTM Engineering.

We assigned him three clients on day one.

One of them launched a week after he started. Their target was 28 leads per month. He smashed that target in 3 days. 

Beyond the numbers, his technical depth is insane.

Custom landing pages and AI-generated videos personalised to each lead… fully bespoke GTME workflows that would take most people months to figure out.

This is exactly the level we’re building towards at StackOptimise. Elite operators who ship fast and seriously raise the bar.

If you’re an elite operator who wants to build at this pace, we’re still hiring - come join us: https://tally.so/r/m6a5rY

Cold email and LinkedIn DMs serve the same goal - but they work in slightly different ways.

We’ve run thousands of both everyday, and here’s what we’ve learned 👇

1️⃣ Copy
Cold emails need to sound professional and stripped down.
LinkedIn DMs work best when they sound like something you’d actually say.

2️⃣ Volume
Cold email = scale. 20–30/inbox/day.
LinkedIn = slower pace. Around 200 new connections/week/profile. 

3️⃣ Rules
Email success comes from relevance and proof - direct, simple, and credible.
LinkedIn success comes from consistency - showing up, commenting, and sharing useful content.

4️⃣ Follow-up
Email: 3-5 value-led touchpoints. No empty followups. 
LinkedIn: max 3 messages, spaced out, keep it social.

5️⃣ Tools & Testing
Email: test multiple versions - value, case study, pain question.
LinkedIn: test different DMs at scale, double down on what gets replies.

6️⃣ Results & Setup
Cold email: higher volume, lower reply rate, easy to scale.
LinkedIn: smaller volume, higher engagement, harder to scale.

Both channels work - but for different reasons.
Email is the engine.
LinkedIn is the accelerator.

The best outbound strategies use both — working together, not competing.

Learn how to leverage both at scale in 2025: https://lnkd.in/eN7qinfB

$250k ARR closed this week.

We’re scaling hard. We need more hands.

GTME applications @StackOptimise ⚙️: https://tally.so/r/m6a5rY

You’ll learn GTM Engineering at the highest level - plus a platform to build your brand and establish yourself as a recognised leader.

Felix and I only spotted the opportunity in outbound (AI-driven sales + GTM engineering) because we’d spent 15 years collectively in B2B sales. If we weren’t deep in that world, we wouldn’t have seen it. 

People talk about “eureka moments” like flashes of inspiration. Ideas that magically fall out of the sky. They don’t. As Zuckerberg says, this is a dangerous lie.

Your ideas are a product of your knowledge.
Your knowledge is a product of your experiences.
The deeper your experiences, the better your ideas. 

So don’t get emotionally attached to the first draft of a business idea - it’s just the starting point. Because early on, your business will likely change direction anyway (we've pivoted our model 3 times in 2 years). 

And the deeper you get into your domain, the more opportunities emerge. We’re now seeing entirely new ways to scale the business - ideas we simply couldn’t have accessed without being in the trenches long enough to earn that level of insight.

Don’t refrain from entrepreneurship because you question your initial idea - that idea is the stepping stone to unlocking great ideas. Get started.

How we generated $450k ARR for our agency in the last 3 months:

Cold email.

A 6-step cold email sequence.

Not 2 steps.
Not 3 steps.
Six.

Because when done properly, a longer sequence compounds your credibility.

This is the most powerful sequence I’ve ever created.

Here’s why it works:

1️⃣ We identify 22+ unique personalisation points per lead.
2️⃣ Every email builds on the last. There’s a cohesive narrative. 
3️⃣ Zero reminders. Every step adds new value.
4️⃣ The tone is so human it disarms people.
5️⃣ Lots of pattern disruptors. Copy that makes the reader pause and think: “Ok… this is different.”

When you stack all of that across six well-crafted touches, you create something rare: a sequence that starts conversations with people who normally ignore cold email.

The industry keeps preaching 2 - 3 steps.
But if each step compounds, you can scale it up. 

And if we can make it work pitching outbound service (the hardest, most saturated service to pitch via outbound), we can make it work for your business. 

If you want us to build this exact engine for you -
book a call and I’ll walk you through it step by step: https://lnkd.in/e3qxXKmr

Ok, I'm super biased. 

But I really believe this is the Age of the Outbound Agency.

Let me explain why 👇

1️⃣ Ramp time
SDRs take months to get going. You need to train people, test scripts, build lists, and wait for results. With an agency, you start seeing leads within weeks, sometimes days. 

2️⃣ Experience level
Most SDRs are entry-level. They learn on the job - which usually means learning with your accounts. Agencies are made up of specialists who’ve already run hundreds of campaigns. You skip the learning curve.

3️⃣ Tech stack
In-house teams often use old tools or limited software budgets. Agencies already have the full stack - data tools, enrichment layers, AI personalisation, automation - all integrated.

4️⃣ Data and optimisation
SDR teams often lack the volume or data to learn fast. Agencies run thousands of sends per day across clients, so they can spot patterns instantly and keep improving results.

5️⃣ Risk
Inexperienced SDRs are susceptible to bad practices that can destabilise performance, like burning your domain or TAM. Agencies protect deliverability with domain pools, warm-up systems, and smarter targeting logic.

6️⃣ Experimentation
A/B testing rarely happens consistently in-house. It’s slow, and SDRs don’t always have the time or know-how. Agencies live and breathe iteration. They test constantly - messaging, timing, CTAs - and double down on what works.

7️⃣ Cost
An SDR setup means salary, tools, management, and turnover. An agency gives you a whole team, stack, and strategy for a fraction of the cost.

Right now, agencies have the edge because outbound has become a technology game. The power lies in the tools, data, and automation - and agencies are the ones moving fastest to harness it ⚙️

Book in a call with StackOptimise and see how we can build a fully optimised outbound engine for your business: https://lnkd.in/eg3YnNdR

The StackOptimise mission statement: 

To find the fastest path to ROI in outbound, for B2B companies of all sizes. 

Our process is built around one goal: to scientifically find message-market fit as fast as possible.

Here's how we do it.

1. Create 10+ unique outreach messages  
2. Allocate 1–2k leads to each message. 
3. Scrap the low performers. 
3. Further testing on top performers (subject line, PS line etc). 
4. Merge the top-performing messages into a sequence. 
5. Granular testing on the full sequence (scheduling, length etc). 
6. Allocate 80% of volume to optimised sequence and keep 20% for innovation. 
7. Refresh messaging every 4 months. 

We treat outbound like a product. 

One that should evolve every month based on data, not instinct.

That’s how we find engineer message-market fit faster than anyone else.

Book in call with us to learn more: https://lnkd.in/e3qxXKmr

The 47 Laws of Outreach Copy 📕

Law 1️⃣ Never use the long em dash "—". 
Law 2️⃣ Keep paragraphs to 1-2 lines. 
Law 3️⃣ Emails can be long or short but always trim the fat. 

To access all remaining laws: 

📺 Video breakdown: https://lnkd.in/eN2BGNNr

📕 PDF File: https://lnkd.in/eKmMa8Cr

The most unhinged offer in outbound:

We build you an elite 4-month outbound engine with:

↳ Fully managed infrastructure
↳ AI-powered personalization
↳ Signal-based targeting
↳ Unlimited campaigns & volume
↳ Custom automations
↳ Dynamic lead magnets
↳ Full CRM integration

The guarantee: 50+ positive replies in Month 4 alone, or full refund.

That's it. Give us time to dial it in, then we deliver - or you pay nothing.

All we need? A big enough TAM.

Don't care about your offer, industry, or if you even have customers yet. 

If the market's there, we'll crack it.

Apply: https://tally.so/r/A777po

4 new eBooks released 📚📚

1️⃣ The Secret to Close Outbound Sales Opportunities 
↳ Turn warm replies into signed deals - consistently.

2️⃣ Inbox Engineering 
↳ The 2025 military-grade method to bypassing spam filters. 

3️⃣ 24 Business Learnings in 24 Months 
↳ Real lessons from rapidly scaling to $1.5M ARR. 

4️⃣ Making Cold Outreach Funny 
↳ How to utilise the most underutilised weapon in outbound.

Vol 30 🚀

Email sub here (15k+ subs in 8 months): https://lnkd.in/enBDWP5w

View newsletter: The StackOptimise Newsletter 

Go-To Newsletter for GTM Operators. Every week we share 1 template, 1 tutorial, 1 tool, 1 tip and 1 FREE Gift. This exists to be the most value-packed

Open article: Vol 30.  by Penn Frank ⚙️ • 2 min read

Sales Upskill

Founder

Creator

Ρrοѕреο

Partner & Growth Lead

Head of Growth

Founder Led Sales

meritt.

Ambassador

Strategic Launch

Advisor

Twain

Supporting the Twain community to book more meetings, get better replies and build more pipeline.

Community & Growth

Product Advisor

Thomas

Director, Global Sales Development

Global App Testing

SDR Manager

Plant an App

Working on Growth initiatives with Sales, Partnership & Marketing.

Leading the sales effort with outbound and inbound. Focusing on Go-To-Market strategies and building out the playbook.

Sales Leader

Founder @ Sales Upskill & Founder Led Sales | Head of Growth @ Prospeo.io

Matthew Putnam

Outbound Personalisation has entered a new realm...

What do you rate this out of ten? 

Some ideas to try next time you are struggling with an email opener:

1.) Hows your mother doing?
2.) Say hello your father for me, he will know what I mean...
3.) Love that new front doormat btw. Its real cute
4.) Tell Mike he still owes me money.
5.) Omg miss you so much xx. Anyway reason for the email...
6.) (Your turn 🫵 )

---

What I would really do instead:

Make it personal by making it relevant. Look for signals that show intent, not trivia:

1.) New leadership in the department you sell to
2.) Multiple open roles titled like the problem you solve
3.) Fresh funding or a hiring spike in a specific function
4.) Public signs of tool consolidation or replacement
5.) Turn the signal into a clear hypothesis about their current priorities, then outreach.

Fire up lemlist 

List: one ICP, one department, one signal

Step 1 - email: observation, 1 line outcome, 1 soft CTA
Step 2 - LinkedIn connect referencing the same observation
Step 3 - Create AI voicenotes in lemlist that restates the outcome in plain English(this feature is wild)
Step 4 - reply bump asking if timing is off
Step 5 - Value step with a one-pager or loom under 60 seconds

Matthew Putnam 🔵

Helping Reps book 20+ Meetings per month by targeting contact data that’s valid | Head of Sales | Prospeo.io | Co-Founder of Growth Magnet, Sales Upskill & Founder Lead Sales

120 meetings later. Over 80% of my pipeline and revenue comes from Linkedin.

You just need to stop sending email looking messages as DMs

I spent 2 months creating 2 guides to help you book some darn good meetings on Linkedin. 

➡️  Like, and comment LI and I'll send it your way!  ⬅️ 

Covers a few things: 
- How to get your Linkedin to look cool AF(from your prospects perspective)
- How to grow your audience so you are surrounded by your ICP
- How to write effective DMs 
- Ive even added a posting guide if you want to go to the next level. 

This is also about experimenting so you know what works with your audience. These guides will take you through all that.

This means when you are ready to scale, you can do it with confidence 👍 

You then take your message, use Snov.io 

Target your ICP, let it handle your LinkedIn outreach on autopilot  

Linkedin is a very powerful sales channel. 


Soooo. Like, and comment LI and I'll send it your way!

This is one of the biggest unsolved human behaviour mysteries 👇 


Your prospect is in big trouble. You are the way out...

Yet:

They do nothing?

My advice: 

1) Go back through your calls and see where you may have missed opportunities to go deeper into the pain. Could be useful for other calls, plus their contract will finish at some point.

2) On the contract ending topic. Get the date, nurture them, position yourself so you speak as they begin new buying process. 

3) Look at your other closed won deals, how similar are they? Are they your actual ICP?

Use all this information. 

Refine your ICP, understand timings and signals of that persona, use Prospeo.io (The best quality contact data out there of course). Reach out accordingly. 

PS......

We have some huge news coming soon from Prospeo 👀 It will be exciting.

You’re stuck, and your manager shows up only to spit out some legendary bullshit instead of support. Here are some of my favourites 👇 

1. “Back in my day, I had to cold call out of the Yellow Pages. No CRM, no internet, just grit.”
 
Translation: Yes...I believe you

2. “If you want the deal enough, you’ll make it happen. Simple.”

Translation: Ah yes, the magical universe powers of wanting, will give them new budget. 

3. “I closed million-dollar accounts using nothing but a phone and a smile.”
 
Also: forgot to mention that they worked at Microsoft in 1988

4. “You think your territory is tough? Mine was full of people who didn’t even speak my language.”

Thank you. That helps I will go hit target now. 

Sneaky Bonus Quote:

“We never discounted. Ever. Customers just paid what I told them to.”

Lol, okay. 

Surely I am not the only one who has experience this kind of overconfident delusion. 

What ridiculous stuff have you heard before?

Lies that Sales Managers Tell

Sales people. Has Chat-GPT cooked with this email? Or am I screwed?

Here is the thing if you are using Chat-GPT or anything for outbound 👇 

Context is everything. These tools now have memory sooooooo.....

Give it the good sh*t.  

Prompt it with your rules. Give it good rules and it will output something amazing. Like in the image. 

Stop with the: Write me a cold email for Head of Bakery persona. 

If you need help with prompt writing, me and a few others have worked with lemlist to build an ever growing prompt list. 

It has everything for so many personas, lots of different situations. 

We have a total of 297 prompts so far. 

Let us know if you want them an I can share the link 🤙

27 Lead Magnets = 19,000 Leads. I've put all the lessons into a full guide. 

→ How to get it:

1.) Like post
2.) Comment Magnet or 🧲

Me, Seth DeHart 🧲, Himani Sheth and GrowthMagnet.io, have been studying & creating lead magnets for our own communities, our sponsors, and clients. 

The stats are ridiculous:

Communities grew from 800 to 5,000+ people in one quarter. 

1,000s of leads for our sponsors, creating value-first educational resources.

I have broken down all the steps so you can do the same thing. 

1) Where to Start.
2) Assess your ICP, Their Problem, your Solution.
3) How to draft Value-first Ideas your prospects want.
4) Guide Format selection to best suit your topic ideas
5) Design checklist

Comment Magnet or 🧲 ill send it your way. 

----------------------------

Also in the works right now is a distribution guide on how to leverage every channel with these resources.

The only way to get your email response rate over 5%:

Your cold email copy is useless if your data is wrong. I learned this the hard way-don’t repeat my mistake.

You can write the most clever email ever.

But if your data sucks? You’re in spam jail.

Send to many to quickly? You’re in spam jail.

Happened to me. Sent 300 “bangers” to a list-half the emails bounced. Google got mad. Deliverability tanked. I got one reply (and it was a “please stop”).

Painful.

Here’s what keeps you out of spam jail:

- Infrastructure
- Data
- Copy

Miss one, everything collapses.

Let’s break it down.

Infrastructure

- Use multiple domains (e.g. trysalesupskill(dot)com, trialsalesupskill(dot)com)
- Three mailboxes per domain (mattp@, matt@, mp@)
- Warm up mailboxes for 30 days before sending
- Max 30 emails per mailbox per day

Data

- Target only people who actually buy from you (your real ICP)
- Always verify emails first (bounces = pain)
- Only send to verified addresses

Copy

- Under 90 words
- F-shape formatting (make it skimmable)
- Write like you’re 13
- No spammy words
- Make it about them, not you

Here’s the formula: 3 mailboxes x 4 domains x 30 emails = 360/day. No spam jail (if your message doesn’t suck).

But don’t scale this until you know your email works. Otherwise you’re just automating failure.

Sadly Salesloft doesnt even allow for multiple mailboxes, Outreach allows for max 2. 

Big MEh 💩 

Snov.io however are leaning into this hard! More deliverability, More Opens...

More Replies!
Your document has finished loading

Email Set up

Nothing like a slap in the face to get me interested in your service.

Come on Larry. This is a fantastic example of lazy outreach. Lets dive in. 

The filters and outreach rules Larry has used for this: 

- Founder: If Yes → Send Generic message

What I would suggest: 

1st, create three messages: 

1) For Founders not posting much
- We can suggest that we can create tailored posts for them and their ICP using best practises. Done for you blah blah blah. Focus being on getting more eyes on them and their services. 

2) For Founders who post but low engagement. 
- We suggest that we optimise what they are already doing to get more engagement and in turn more eyes on them. 

3) For Founders who post and have high engagement(My arrogant ego puts me here lol) 
- We suggest that we have studied all your posts and have created look a-like variations of those that have worked, saving you a tonne of time.

And then....
I would pull a list of Founders, use the filter on Sales Nav for posting = Yes/No

Then I would put the tiniest amount of effort into putting them into these three buckets.

What I would also do is practise what I preach so if someone looked at my profile it would reassure them.

Larry hasnt posted in 6 months. 

Yes I am taking the piss here but, think about how you reach out. 

Have you put effort into tailoring it to them? 

Do you have the info available to back up your claims once you've peaked their interest. 

If No then stop and work on the above. 

Happy Friday Legends, finish the week strong and have a nice weekend.

taplio

The Battle

Penn Frank ⚙️

Matthew Putnam

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Performance ScorePenn Frank ⚙️'s LinkedIn Performance

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taplio

The Battle

Penn Frank ⚙️

Matthew Putnam

Followers

Posts

Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Penn Frank ⚙️'s LinkedIn Performance

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Performance ScorePenn Frank ⚙️'s LinkedIn Performance