Co-Founder @StackOptimise | Everything Sales-Tech ⭐️

StackOptimise ⚙️
GTM Engineering Agency

Check below. 

Resources 📚
1️⃣ GTM Newsletter: https://stackoptimise.beehiiv.com/
2️⃣ eBook Library: stackoptimise.com/free-ebook-library
3️⃣ $1M Messages: stackoptimise.com/1m-messages
4️⃣ No.1 GTM Engineer Course: stackoptimise.com/course
5️⃣ Book in a demo: calendly.com/felixfrank/30min

Socials 📲
1️⃣ Insta: https://www.instagram.com/leadgenpenn
2️⃣ YouTube: https://youtube.com/@stackoptimise

Penn Frank ⚙️

Welcome to the world's first GTM Engineering Feed📱

Unbelievably excited to launch this one. 

All the wisdom from all the great operators centralised into one feed, updated in real-time. 

To name a few: 🦾Eric Nowoslawski, Patrick Spychalski, Nick Abraham, Brandon Charleson, 🤖 Jacob Tuwiner, Josh Whitfield, Enzo Carasso 🧲, Adam Robinson, Kellen Casebeer, Mohan Muthoo, Christian Oland. 

Check it out here: https://lnkd.in/ggw_F6bp

10 lessons for anyone interested in building a business: 

1. You do not need a pioneering business idea/eureka moment. 
2. You do not need genius IQ. It's all about action. 
3. Your ideas, plans, goals, vision etc mean very little. 
4. Find a co-founder. 
5. A sustainable co-founder relationship = healthy competition with the ability to roast each other unapologetically.
6. Make growth plays. Don't coast. 
7. Growth comes from big bets, not polishing the edges. 
8. The arrival fallacy is real; problems never disappear, they just evolve, and become more painful and frequent as the business grows. 
9. Build things with intrinsic value that also reinforce other parts of the business.
10. To reiterate, disciplined action and output is everything. You can't talk, think or feel your way through things - just execute, ship fast, learn and grow.

Hiring 2x GTM Engineers 🚀

Apply here: https://tally.so/r/m6a5rY

** You must be able to speak fluent English.

Felix manages our sales process. 

I genuinely believe his output = typical output of 4-6 human sales reps. 

Why? 

Because we've built an AI-first sales engine. 

Outbound, followup, pre-meeting, post-meeting, proposal creation, nurturing, multi-threading = all handled by AI. 

If AI isn’t deeply embedded across your GTM funnel, you will fall behind. It must become a mission critical priority in 2026. 

---------------

If you want guidance on how to architect this end-to-end (without duct tape or hype), book a call and we’ll walk you through what AI-powered actually looks like: https://lnkd.in/e3qxXKmr

This is the best outreach I've ever received. 

Three months ago, Dan told me we were on his radar.

He was waiting for the right moment, while making sure the outreach strategy didn’t just meet the standards of an outreach guy, but exceeded them.

Safe to say, mission accomplished.

Sometimes the most unscalable strategies are the most effective.

Scaling content for business owners with AI & systems | Co-Founder @ Thakos

How far would you be willing to go to impress just ONE prospect? 

(Most people will say 2-3 hours max) 

Well, I am completely insane and do EVERYTHING to impress prospects. 

Penn Frank ⚙️ & Felix Frank ⚙️announced they were looking for a marketing manager, so I knew it was time to do something absurd for them. 

Below is easily the best outreach they will ever see and no doubt the best outreach anyone will ever see. 

Going above & beyond for people (who aren't even my clients!) is just what we do. 

🚨🚨 THE BEST OUTREACH OF ALL TIME 🚨🚨:

339 positive replies in 1 week. 
33 calls booked. 

We only launched the client last week. 

Stop sleeping on cold email. 

With the right growth partner, it is undoubtedly the most powerful, scalable, outbound channel.

Shout out to our Sr GTM Engineer Done for absolutely crushing the execution on his debut campaign at StackOptimise  💪

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If you wanna see our 6-step methodology to crafting the most powerful outreach in the game and accelerating speed-to-value, book in a call with us here: https://lnkd.in/e3qxXKmr

1000 leads generated. 
100 meetings booked.

And we launched 2 weeks ago. 

Beat that for speed-to-value!

All from cold email. 
No fancy lead magnets. 
Just elegantly personalised copy. 

Beautiful team effort on this one Done, Felix, Aicel, Devrim 👊

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P.S. If you wanna see how we write emails like no one else, and generate these kind of results, book in a call here: https://lnkd.in/e3qxXKmr

More insane results from the team! 

We launched with a new client last week. 

We instantly identified Message Market Fit with not 1 but all 8 strategies. 

Nolan - Bravo! And it was your debut campaign at StackOptimise...phenomenal execution. 

This is what happens when you run a Message–Market-Fit Methodology truly optimised for speed-to-value.

No waiting months to see a return.
No shipping unvalidated messaging.
No dragging out low-performing strategies.

Your cold email = your buyer’s first impression of you. 

Make it count.

Our GTM Engineering team is now a mighty 10.

We’ve split the team into two focused pods. 

Pod 1 - led by Viktor
Featuring: Zahra, Nayab, Parikshyan and Muhammad

Pod 2- led by myself 
Featuring: Done, Nolan, Joy, Georgi

This is how we will scale without losing quality.

Small, autonomous units.
Intra-pod competition.
Stronger team bonds.

View newsletter: The StackOptimise Newsletter 

Go-To Newsletter for GTM Operators. Every week we share 1 template, 1 tutorial, 1 tool, 1 tip and 1 FREE Gift. This exists to be the most value-packed

Open article: Vol 37.  by Penn Frank ⚙️ • 2 min read

Open article: Vol 36.  by Penn Frank ⚙️ • 2 min read

Henry Hayes is a marketer with 9+ years experience and is the current VP of Marketing at Passionfruit.

Passionfruit is the world's fastest growing marketing operations platform. 

As of January 2026, Passionfruit has two core products. The first, an on-demand marketplace connecting the world's leading brands to the very best in freelance marketing talent. The second is the world's first AI-native workspace that helps marketers work smarter, move faster and drive revenue.

Henry may or may not also have an Instagram and TikTok handle called @henryhayescomedy...

Henry Hayes

Batman: The Dark Knight - but for Marketers.

Imagine The Joker as your Creative Director…

He’s destroying your brand with terribly expensive ideas.

WHY SO S…….!?

I do comedy skits on LinkedIn. VP of Marketing at Passionfruit. @henryhayescomedy on Insta & TikTok

I’m happy to share that I’m starting a new position as VP of Marketing at Passionfruit!

Hi I'm Henry.

And I've been a marketer for 9 years.

Here's what's inside a marketer's head after being promoted to VP of Marketing:

- I now build decks on Figma
- I've developed opinions on fonts
- My own opinions are now thought leadership
- Every meeting is now a sync or a touch-base
- I said let's take this offline to my wife last night
- My email signature has 3 lines because 4 would be desperate
- I've Googled what does a VP actually does 246 times and counting
- I now have the authority to approve things I don't fully understand
- I now definitely need and will get a podcast

Big up to everyone who supported the journey on LinkedIn last year. 

I cannot wait to bring more chaos to your feeds. 

We're just getting started.

Brace yourselves!

It’s the January Transfer Window.

Which for Harry Market-Cap can only mean one thing…

Being interviewed from his car window.

Luckily for Harry he’s just brought in Terry Doomscroller who looks like some talent.

Two-year rolling contract. 
Flexible Fridays.
LinkedIn Premium.

And ultimately he never has to use Excel again which he hated at his last firm.

Let’s hope Harry gets the squad firing ahead of Artificio Intelligencio in the Copyright Cup.

Hi my name is Henry and I'm an addict.

It's January, and so what better time to confront one of the biggest taboos in the workplace...

Tupperware hoarders.

If anyone would like to speak to Tupperware's Anonymous we're running classes most weekdays, by communal kitchen drying racks.

Remember, you're not alone.

When your Linkedin post goes viral.

You get a post match interview.

Here's Terry DoomScroller.

1,537 likes. 
55,310 impressions.
34 ICPs engaged.

This is what personal branding looks like.

It’s not pretty. It’s not glamorous.
But when those notifications roll in,
you know the 8:45am posts were worth it.

It's a team game.

Did you know Blue Monday was literally invented by Sky Travel in 2005 to sell package holidays? There's no scientific basis for it whatsoever. A psychologist put his name to a fake equation and everyone just ran with it. It's a masterclass in manipulation, honestly. Which is why I'm not posting about it. I refuse to participate. This is simply a post explaining why I won't be posting about it. I think as marketers we have a responsibility to be better than this. To add value, not just jump on trends. Agree?

All marketers dread this conversation…

The tech stack audit.

And do you know who else dreads this conversation?

Your SaaS account manager.

Someone’s getting fired.

But who will it be?

Here’s my morning for you.

Wake up, go for a run, step in dog poo. 

Have a shower. It was cold.

Do a filming session in Clissold Park. 20 takes later...

Run to a Lime Bike as I have a 9:30, a 10am, and a 10:30 at the office.

The signal in Clissold Park doesn’t allow me to hop on a Lime Bike. 

Run a further half a kilometre to get signal.

Finally get signal and scan a Lime Bike. Hop on the Lime Bike. 

Flat tyre.

Run to another Lime Bike. Another flat tyre.

Look at my watch, it’s 9:15.

Check Citymapper, and run to the nearest bus stop. 

That particular bus stop is going through maintenance.

Run to the next bus stop, the bus I’m trying to get goes past me, and takes away just as I’m arriving to the bus stop.

Find another Lime Bike. Flat tyre. 

It’s now 9:30. 

Find a cafe. 

Get on WiFI. 

The individual I’m trying to speak to doesn’t arrive to our meeting. 

I’m currently stuck in a cafe in Newington Green awaiting for my next block of meetings.

And if you thought there was going to be a punchline, then no, there isn't. 

Today i am that punchline.

So here's how I ended up creating a Brooklyn Beckham sketch on a Tuesday morning.

That's not something you expect to write. 

But there you have it. 

Brooklyn Beckham posts a 6-page Instagram statement airing out his parents. 

The News dropped on Monday night. 
By Tuesday afternoon, I had a sketch out.

Operating at the speed of culture is necessary for the algorithms. 

If you can get there first, you can often get a lot of views. 

Some creators go very lo-fi to get there first. I prefer to make something with a bit more craft, something visually a bit more original. 

The Interstellar meme trend had been floating around for weeks and I wanted to do something with it. 

When the Brooklyn news hit, I immediately thought of the dramatic music, the emotional weight, the absurdity of it all. Perfect dots to connect.
And the most shocking moment of the story was always going to be Victoria dancing on Brooklyn at his own wedding.

You read it and your brain just stops. It's so bizarre, so uncomfortable, so perfectly absurd that it writes itself.

So I thought the Interstellar trend with the dramatic Hans Zimmer score and the emotional gut-punch editing was made for exactly this level of family chaos.

But I needed the right team to collaborate with. 

The legends that are @hollyandbrookedarehooked were up for it as Victoria and Nicola.

And after a brief cry on a IG Stories Urban Pubs and Bars came to the rescue (thank you James Metcalfe!). 

The writing took maybe 30 minutes. 

The performing another 30 odd mins. 

We had an absolute hoot putting this together and edited it inside of 20 minutes. 

I’m very happy with how this came out as typically it’s a labour of love with my work. 

Onto the next!

A founder, a fractional CMO, a brand strategist and a growth hacker walk into a networking event.

It's one person. 

They've changed their title four times this year. 

Please stop asking what they do.

We made an 8 minute video that went viral on Linkedin.

We knew we had to end 2025 in style, and for several months we’d planned to recreate our favourite scenes of Love Actually.

Risky business choosing the most successful Christmas movie of all time (is that a controversial take?) as we weren’t sure if other people would also be thinking of doing the same thing.

Here’s some of the reasons as to why I believe this particular video did well on LinkedIn over the Christmas period.

Also if there's any other questions you have about how we made this, then HMU in the comments! 

Thank you to everyone for the love, more parodies to come around the corner.

When you can’t stop laughing on a live stream.

Let me set the scene.

We’re 20 minutes into a LIVE podcast on LinkedIn.

Throughout the live stream I’m acting as if I’m an utterly useless guest on a ‘marketing tactics’ podcast. 

But the question ‘where does marketing end and product begin?’ got Ian and I in a tailspin.  

We just couldn’t stop corpsing.

No matter how hard you try… sometimes you can’t stop. 

Enjoy.

POV: You just cancelled ChatGPT-5 for Google Gemini

Instagram for TV is bold.

Because if there’s one thing everyone’s been asking for,
it’s more scrolling, but slower, with witnesses.

(Look how happy everyone is watching Hayes Instagram TV.)

taplio

The Battle

Penn Frank ⚙️

Henry Hayes

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Performance ScorePenn Frank ⚙️'s LinkedIn Performance

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taplio

The Battle

Penn Frank ⚙️

Henry Hayes

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Penn Frank ⚙️'s LinkedIn Performance

Performance ScoreHenry Hayes's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScorePenn Frank ⚙️'s LinkedIn Performance