StackOptimise

Co-Founder

Birdie

Account Executive

Oxwash

Sales Manager

Senior Account Executive

Mallow & Marsh

Selling a premium FMCG product to cafes and convenience stores.

Opened over 30 accounts in 3 months during the hottest summer on record. Exceeded target by 100%.

Field Sales Intern

The Dealer App

Selling a discounter platform that allowed cafes, deli*s and restaurants to sell surplus food, minimising their waste and maximising revenue.

Closed 16 accounts, predominantly independent cafes. Delivered in-person platform demos to ensure a smooth onboard.

Conducted a multi-channel B29 campaign targeting University students, resulting in over 100 sign-ups.

Co-Founder @StackOptimise | Everything Sales-Tech ⭐️

Co-Founder @StackOptimise

A Premium Growth Partner for B2B Companies.  

We combine the latest AI tools & sales-tech with industry-leading copywriting to put your top-of-funnel on autopilot. 

1. Over 15+ years in B2B Sales. 
2. Awarded 2x expert certification in B2B sales-tech (1/6 Clay experts in the UK). 
3. Amassed a community of over 50k sales pro's across all platforms. 
4. Supported over 25+ B2B companies to generate a consistent stream of high-quality leads. 

If you're a B2B business with a total addressable market over 10k, let's have a chat: 

https://calendly.com/d/cqf2-9q8-qty/meeting-with-stackoptimise

Or if you're really serious, call me: 

+447800727673

Email: Penn@stackoptimise.com ✉️
IG: www.instagram.com/sellmethis_penn/ 📷
Newsletter: https://stackoptimise.substack.com/ 🚨
Website: https://stackoptimise.com

Penn Frank ⚙️

Most LinkedIn DMs go nowhere.

Ours booked 756 meetings this year alone, across all clients. 

Here are the 3 message styles that got prospects to actually say “yes.”

1️⃣ The Curious Insider Message
2️⃣ Future Framing
3️⃣ The Gut Check Voice Note

And that’s just a glimpse - these are pulled from our full library of 17 proven outreach templates we use every day to start real conversations.

Want the full list?

Like this post + comment “DM” below, and I’ll send it over. (Must be following to receive.)

11 Cold Emails That Booked Calls at Disney, Apple & Google (and more global brands)

Breaking into enterprise is a different ball game - and these 11 real-email examples show you exactly how we did it.

Inside you’ll find:
 • The full emails that secured meetings at massive companies
 • The exact prompts to replicate these emails for your own business
 • The gatekeeper-friendly trick that got messages forwarded to decision-makers

Want a copy? 

Like this post + comment “ENTERPRISE” below and I’ll send it over. (Must be following to receive.)

Year 2 building StackOptimise 🚀

Here’s what we shipped this year:

1️⃣ Launched the world’s first GTM Engineer course. 
2️⃣ Released the $1M Messages eBook. 
3️⃣ Launched our newsletter - 15k subs in 8 months.
4️⃣ Grew the team from 2 to 17.
5️⃣ Expanded our client base from 8 to 20+.
6️⃣ Rebuilt our website - monthly traffic up from 4k to 30k/month.
7️⃣ Became 3× certified experts in B2B sales-tech.
8️⃣ Expanded service line (LinkedIn outreach & RevOps). 

Year 1 was survival.
Year 2 was systems and scale.
Year 3 is where everything compounds.

Onwards.

Welcome to the team, Viktor. 

He’s only a few weeks in, but we knew straight away he was built for GTM Engineering.

We assigned him three clients on day one.

One of them launched a week after he started. Their target was 28 leads per month. He smashed that target in 3 days. 

Beyond the numbers, his technical depth is insane.

Custom landing pages and AI-generated videos personalised to each lead… fully bespoke GTME workflows that would take most people months to figure out.

This is exactly the level we’re building towards at StackOptimise. Elite operators who ship fast and seriously raise the bar.

If you’re an elite operator who wants to build at this pace, we’re still hiring - come join us: https://tally.so/r/m6a5rY

Cold email and LinkedIn DMs serve the same goal - but they work in slightly different ways.

We’ve run thousands of both everyday, and here’s what we’ve learned 👇

1️⃣ Copy
Cold emails need to sound professional and stripped down.
LinkedIn DMs work best when they sound like something you’d actually say.

2️⃣ Volume
Cold email = scale. 20–30/inbox/day.
LinkedIn = slower pace. Around 200 new connections/week/profile. 

3️⃣ Rules
Email success comes from relevance and proof - direct, simple, and credible.
LinkedIn success comes from consistency - showing up, commenting, and sharing useful content.

4️⃣ Follow-up
Email: 3-5 value-led touchpoints. No empty followups. 
LinkedIn: max 3 messages, spaced out, keep it social.

5️⃣ Tools & Testing
Email: test multiple versions - value, case study, pain question.
LinkedIn: test different DMs at scale, double down on what gets replies.

6️⃣ Results & Setup
Cold email: higher volume, lower reply rate, easy to scale.
LinkedIn: smaller volume, higher engagement, harder to scale.

Both channels work - but for different reasons.
Email is the engine.
LinkedIn is the accelerator.

The best outbound strategies use both — working together, not competing.

Learn how to leverage both at scale in 2025: https://lnkd.in/eN7qinfB

$250k ARR closed this week.

We’re scaling hard. We need more hands.

GTME applications @StackOptimise ⚙️: https://tally.so/r/m6a5rY

You’ll learn GTM Engineering at the highest level - plus a platform to build your brand and establish yourself as a recognised leader.

Felix and I only spotted the opportunity in outbound (AI-driven sales + GTM engineering) because we’d spent 15 years collectively in B2B sales. If we weren’t deep in that world, we wouldn’t have seen it. 

People talk about “eureka moments” like flashes of inspiration. Ideas that magically fall out of the sky. They don’t. As Zuckerberg says, this is a dangerous lie.

Your ideas are a product of your knowledge.
Your knowledge is a product of your experiences.
The deeper your experiences, the better your ideas. 

So don’t get emotionally attached to the first draft of a business idea - it’s just the starting point. Because early on, your business will likely change direction anyway (we've pivoted our model 3 times in 2 years). 

And the deeper you get into your domain, the more opportunities emerge. We’re now seeing entirely new ways to scale the business - ideas we simply couldn’t have accessed without being in the trenches long enough to earn that level of insight.

Don’t refrain from entrepreneurship because you question your initial idea - that idea is the stepping stone to unlocking great ideas. Get started.

How we generated $450k ARR for our agency in the last 3 months:

Cold email.

A 6-step cold email sequence.

Not 2 steps.
Not 3 steps.
Six.

Because when done properly, a longer sequence compounds your credibility.

This is the most powerful sequence I’ve ever created.

Here’s why it works:

1️⃣ We identify 22+ unique personalisation points per lead.
2️⃣ Every email builds on the last. There’s a cohesive narrative. 
3️⃣ Zero reminders. Every step adds new value.
4️⃣ The tone is so human it disarms people.
5️⃣ Lots of pattern disruptors. Copy that makes the reader pause and think: “Ok… this is different.”

When you stack all of that across six well-crafted touches, you create something rare: a sequence that starts conversations with people who normally ignore cold email.

The industry keeps preaching 2 - 3 steps.
But if each step compounds, you can scale it up. 

And if we can make it work pitching outbound service (the hardest, most saturated service to pitch via outbound), we can make it work for your business. 

If you want us to build this exact engine for you -
book a call and I’ll walk you through it step by step: https://lnkd.in/e3qxXKmr

Ok, I'm super biased. 

But I really believe this is the Age of the Outbound Agency.

Let me explain why 👇

1️⃣ Ramp time
SDRs take months to get going. You need to train people, test scripts, build lists, and wait for results. With an agency, you start seeing leads within weeks, sometimes days. 

2️⃣ Experience level
Most SDRs are entry-level. They learn on the job - which usually means learning with your accounts. Agencies are made up of specialists who’ve already run hundreds of campaigns. You skip the learning curve.

3️⃣ Tech stack
In-house teams often use old tools or limited software budgets. Agencies already have the full stack - data tools, enrichment layers, AI personalisation, automation - all integrated.

4️⃣ Data and optimisation
SDR teams often lack the volume or data to learn fast. Agencies run thousands of sends per day across clients, so they can spot patterns instantly and keep improving results.

5️⃣ Risk
Inexperienced SDRs are susceptible to bad practices that can destabilise performance, like burning your domain or TAM. Agencies protect deliverability with domain pools, warm-up systems, and smarter targeting logic.

6️⃣ Experimentation
A/B testing rarely happens consistently in-house. It’s slow, and SDRs don’t always have the time or know-how. Agencies live and breathe iteration. They test constantly - messaging, timing, CTAs - and double down on what works.

7️⃣ Cost
An SDR setup means salary, tools, management, and turnover. An agency gives you a whole team, stack, and strategy for a fraction of the cost.

Right now, agencies have the edge because outbound has become a technology game. The power lies in the tools, data, and automation - and agencies are the ones moving fastest to harness it ⚙️

Book in a call with StackOptimise and see how we can build a fully optimised outbound engine for your business: https://lnkd.in/eg3YnNdR

The StackOptimise mission statement: 

To find the fastest path to ROI in outbound, for B2B companies of all sizes. 

Our process is built around one goal: to scientifically find message-market fit as fast as possible.

Here's how we do it.

1. Create 10+ unique outreach messages  
2. Allocate 1–2k leads to each message. 
3. Scrap the low performers. 
3. Further testing on top performers (subject line, PS line etc). 
4. Merge the top-performing messages into a sequence. 
5. Granular testing on the full sequence (scheduling, length etc). 
6. Allocate 80% of volume to optimised sequence and keep 20% for innovation. 
7. Refresh messaging every 4 months. 

We treat outbound like a product. 

One that should evolve every month based on data, not instinct.

That’s how we find engineer message-market fit faster than anyone else.

Book in call with us to learn more: https://lnkd.in/e3qxXKmr

The 47 Laws of Outreach Copy 📕

Law 1️⃣ Never use the long em dash "—". 
Law 2️⃣ Keep paragraphs to 1-2 lines. 
Law 3️⃣ Emails can be long or short but always trim the fat. 

To access all remaining laws: 

📺 Video breakdown: https://lnkd.in/eN2BGNNr

📕 PDF File: https://lnkd.in/eKmMa8Cr

The most unhinged offer in outbound:

We build you an elite 4-month outbound engine with:

↳ Fully managed infrastructure
↳ AI-powered personalization
↳ Signal-based targeting
↳ Unlimited campaigns & volume
↳ Custom automations
↳ Dynamic lead magnets
↳ Full CRM integration

The guarantee: 50+ positive replies in Month 4 alone, or full refund.

That's it. Give us time to dial it in, then we deliver - or you pay nothing.

All we need? A big enough TAM.

Don't care about your offer, industry, or if you even have customers yet. 

If the market's there, we'll crack it.

Apply: https://tally.so/r/A777po

4 new eBooks released 📚📚

1️⃣ The Secret to Close Outbound Sales Opportunities 
↳ Turn warm replies into signed deals - consistently.

2️⃣ Inbox Engineering 
↳ The 2025 military-grade method to bypassing spam filters. 

3️⃣ 24 Business Learnings in 24 Months 
↳ Real lessons from rapidly scaling to $1.5M ARR. 

4️⃣ Making Cold Outreach Funny 
↳ How to utilise the most underutilised weapon in outbound.

Vol 30 🚀

Email sub here (15k+ subs in 8 months): https://lnkd.in/enBDWP5w

View newsletter: The StackOptimise Newsletter 

Go-To Newsletter for GTM Operators. Every week we share 1 template, 1 tutorial, 1 tool, 1 tip and 1 FREE Gift. This exists to be the most value-packed

Open article: Vol 30.  by Penn Frank ⚙️ • 2 min read

Passionfruit

Head of Marketing

Say hello to Passionfruit, the modern way for you to plan and resource your Marketing department

Say goodbye to the traditional client-agency model and hello to our curated network of Marketing experts on-demand. 

170+ active customers in the USA and Europe including PepsiCo, Mars, HSBC, ABinBev, Campari, Klaviyo, ADT, Tommy's Car Wash and more!

Marketing Lead

Fully Charged

Internally promoted to lead the marketing division at Fully Charged, The UK's #1 eBike retailer. 

The sole gatekeeper for ensuring the brand identity and omnichannel growth of Fully Charged across an e-commerce website and five stores.

Marketing Director

Oversee the marketing and communications strategy for industry-leading premium electric bike retailer, Fully Charged. 

Fully Charged provides an electric bike solution for three categories, ME, WE and B2B, that is any individual, family or business looking for a greener, cleaner and more efficient form of transport.

A hugely exciting role in a rapidly growing business, I am responsible with implementing and overseeing all digital and direct marketing campaigns, as well as improving our internal and external communications that allow for our brand to develop at a greater rate. This whilst still maintaining our position as the UK's favourite eBike retailer.

As is the nature in all start-up/scale-ups, I have been given access to multiple disciplines within the business, namely Sales, e-Commerce and Operations.

Brand | Content Marketing | Direct | SEM | SEO | META | Paid Search | YouTube | Copywriting

Head of Marketing Communications

Orderu

Co-Founder & Sales Director at Orderu (formerly The Dealer App). Orderu is an award winning software-as-a-service focused on customer data, acquisition and retention in the food and drink industry. It uses white-labelled applications to improve the customer experience and raise revenue for restaurants, leisure spaces and digital brands within the industry.

Prior to becoming a white-labelled solution, Orderu was an aggregator, The Dealer App, which had over 43,000 active users and 250 restaurant partners in London, Oxford, Manchester, and Leeds. Clients included the likes of Pizza Pilgrims, Shoryu Ramen, Island Poké and Patty & Bun.

Orderu's first white-labelled solution was in partnership with @top_london_restaurants in September 2019. The technology is now applied in East-Asia under a joint-venture.

Co-Founder & Sales Director

Red Bull

Marketed and promoted Red Bull to the student community; through on-premise and off-premise sales, communications projects and various event campaigns, both in the UK and globally.

Event Support Specialist & Student Brand Manager

Perfect Scents Limited

I managed 110 independent pharmacies and perfumeries in London & the South West. I was selling  branded perfumes/colognes such as Ted Baker, Orla Keily, 4711 and Tabac.

Area Sales Manager (Internship)

Henry Hayes is a marketer with 8+ years experience and current Marketing Lead at the world’s fastest growing freelance marketing platform, Passionfruit.

Passionfruit provides the modern way to resource and plan your Marketing department. 

Passionfruit provides on-demand access to a network of highly vetted marketing specialists. Our freelancers extend the marketing & creative capabilities of brands enabling them to be more agile and tap into specialised skills across the marketing ecosystem.

Henry may or may not have an Instagram and TikTok handle called @henryhayescomedy ... but this is strictly within a different vertical.

Henry Hayes

POV: You once bought something from Charles Tyrwhitt

I do comedy skits on LinkedIn. Head of Marketing at Passionfruit. @henryhayescomedy on Insta & TikTok

Wow, you brought your dog to work!

Amazing.

We’ll all just rearrange our entire day around him.

Is chocolate banned?
Are we whispering now?
Oh, does he want my seat?

Happy to oblige!

Ps - Why does nobody speak about how stressful it is bringing your dog to work 😅

Hi, I’m Harry Stebbings.

And I am so happy to speak to yet another Tech Founder about all things VC!

We speak about 

1.⁠ ⁠Don’s experience at TechTwat

2.⁠ ⁠My love for acronyms

3.⁠ ⁠The 20VC offsite!

This is not one to be missed.

-

In all seriousness, a huge shoutout to Harry Stebbings and his fund. He’s smashing it with investments in Loveable, FyxerAI and more. 

Kudos, Harry. Let’s hope you don’t attack me if we bump into each other at a Tech conference…

MTV Cribs: WeWork Edition
 
Welcome to the glamorous world of… shared office space.

We’ve got 24/7 access cards, purified water on tap (proper fancy), and the sparkliest little fishbowl offices you’ll ever clap eyes on.

Come have a nose around.

Enjoy it.

Ps - Who else remembers this show? And why was it a bit weird?

Right so the LinkedIn algorithm isn't what it used to be. My carousels that got 400,000 impressions in 2023 are now getting 400. My engagement pod of 47 marketers who all promised to comment within 90 seconds have gone silent. I had a whole Notion database tracking which brand commentary performed best and the one of me commenting about yet another British Airways passenger smiling out of the window got me 2,000 followers. Let that sink in, 2000 followers. Now none of it works. Apparently people want substance, actual original thought. Is it not enough for me to post other people’s work anymore and gain a following from it? Is it not enough to say that AI isn’t going to take your job, someone who knows how to use it will? Is it not enough to ask my dog to endorse me on LinkedIn? So tell me, what would you do?

I hosted an event for The Drum! 

I've been a fan of the global marketing media platform for a long long time. 

And so when Steven Antoniewicz and Richard Draycott reached out to me a couple of months ago and asked if I wanted to host the B2B World Fest I was both surprised and simultaneously elated.

And so I thought, bugger it, why not bring to life some of my sketches I’ve been doing on LinkedIn this past year.

👑 Henry V gave a rallying Q4 B2B cry
📞 CMO Liam Neeson took a call from a budding SDR…
🕺 And there was even a Performance Marketing rendition of Beyonce’s Single Ladies (music video to come)

You know what, I felt entirely out of my comfort zone all day. 

And doing genuine ‘stand-up’, to a B2B marketing audience was pretty alien to everyone. 

But I thoroughly enjoyed myself, despite some shameless moments.

It was a real privilege to introduce and meet some of B2B’s biggest marketing leaders.

A big thank you to all of the team at The Drum, my awesome Co-Host Lynn Lester, Katy Thomson and Global Editor Cameron Clarke for letting me give my spin on the day. 

Here’s to pencil sharpening my live shows in 2026.

We’re just getting started.

I did it again…

I somehow turned headlining an expo into a cheeky bit of stand up.

Here’s a highlight reel of the tech for marketing expo.

WHAT A DAY.

Unlike most, I wasn’t there to pitch a new AI Marketing tool.

I was there to ask the hard questions:

- What is the future of AI in Marketing?
- Why aren't you posting on LinkedIn?
- What is a Fireside Chat? (seriously wtf)

Turns out nobody knows. 
But we all nodded anyway...

Yesterday, I hosted my first ever live comedy piece on LinkedIn Live.

It was one of the most uncomfortable things I’ve done.

Outside of the odd MC slot at marketing expos (and the occasional quiz hosting gig), this was the first time I’d thrown myself into a live performance where anything could go wrong. 

And so we performed a satire of LinkedIn marketing culture… on LinkedIn. Live. How meta do you wanna get?!

From the very first time I met Ian McKenzie, we’ve both been aligned in wanting to push the limits of what’s possible on this platform. 

So why not parody the exact wave of podcasts that flood your LinkedIn feeds every single day?

And that’s exactly what we did. 
We ran a 20-minute pilot. 

We wrote a rough script and after two separate improvised rehearsals we gave it a spin.

And, considering this was a first attempt, I’m incredibly happy with the outcome.

One thing is for certain, I should definitely create a character next time rather than playing myself. More on this to come. 

But beyond the learnings, we had an insane amount of fun, including corpsing at the back end of the video (we genuinely couldn’t help ourselves).

I want to acknowledge Ian for continuing to push me to my limit, as well as Passionfruit superstar Eleanor, our unofficial/official ‘producer’, for keeping the whole thing from descending into chaos.

Most importantly, I think this format, in the fullness of time, will get senior marketers talking on the platform across the globe. And that is our objective.

We’d genuinely love to hear what people want to see from the ‘podcast’ as we look to double down on it in 2026. 

Fresh angles, more nuanced characters, mimicking more of the marketing world, we’re all ears.

Keep an eye out for the short-form cuts dropping in the build up to Christmas.

If you fancy watching the full 20-minute pilot, the link is in the comments.

I have the best marketing insights in the world. 

Bar none. 

No one comes close to me.

Not Mark Ritson. Not Grace Andrews. Not Bryon Sharp.

Why do you think I made Andrew Tindall’s list?

So stop scrolling and read below. 

It WILL change your life.

Next Tuesday the LinkedIn world has the privilege of seeing me give all my marketing knowledge for free.

As I’m being interviewed by Ian McKenzie on the Marketing Tactics podcast.

AND IT’S LIVE. 

Expect the following:

Christmas Ad Breakdowns 
The role of AI being AI and us being able to get our heads around AI. 
Me revealing a secret project

I’m PUMPED for it. So is Ian… can’t you tell?

Sign up, and join 100 other smart people booked on.

https://lnkd.in/ePuiRPRk

BREAKING: I'm going LIVE on the Marketing Tactics podcast.

November 18th. 4:15pm. LinkedIn Live.

And let me tell you something.

I am going to cook so bloody hard Gordon Ramsay will burst through my door and beat me up for outcheffing him.

THINK STORYTELLING MASTERCLASS.
THINK ACTIONABLE MARKETING INSIGHTS.
THINK STRATEGY THAT WINS CONSUMER HEARTS.

This is crucial viewing. 

Set three separate calendar reminders. 

Cancel that 4pm stand up.

Tell your manager you're in a strategy session.

Because this will be the most insightful and reputable Linkedin live there ever was.

BAR NONE. 

See you there.

Retweet to share ♻️

Calling all LinkedIn Marketers 🚨

Your time has come. 

At 4:30pm today I'm on The Marketing Tactics Podcast with Ian McKenzie

AND IT'S LIVE 🔥 

Expect 30 minutes of pure marketing chaos.

Sign up below 

https://lnkd.in/eQ_ZRPRx

We’ve just launched a new product at Passionfruit 🚀

And we did it by creating our first product-led comedy sketch.

So here's the creative process behind the Dodgeball video that launched PIP.

It’s easy to overthink the creative.

So we started with the problem:

Marketers only spend 28% of their time doing actual marketing. 

The rest is admin, reporting, busywork that doesn't move the needle.

PIP fixes that. 

But saying "our AI tool saves you time" is boring. 

Everyone says that.

So in true Passionfruit fashion we made a sketch where a marketer gets inspired by dodging the CFO, nailing briefs blindfolded and getting ridiculous ROI.

The parody does the heavy lifting. It's entertaining, so people actually watch it. 

But underneath, we're making three critical points:

1. This isn't just for marketing managers. CMOs, heads of marketing, directors, anyone on a team of 5-80 seats can use this daily.

2. PIP isn't ChatGPT. It's bespoke, closed-source, built for mid-market to enterprise. It connects any of your proprietary data and gives you intelligence based on our three years of Marketplace data.

3. The blindfold moment is the message. With the right tool, you can do anything. Join the top 1% of marketers in the world.

The core message is that the underdog has now become the hero.

PIP is their secret weapon.

If you’re interested in finding out more about PIP ping me a DM and if you want to see the sketch again, it’s in the comments.

taplio

The Battle

Penn Frank ⚙️

Henry Hayes

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taplio

The Battle

Penn Frank ⚙️

Henry Hayes

Followers

Posts

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Penn Frank ⚙️'s LinkedIn Performance

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