LinkedIn Top Voice | Marketing @ Clientell | AI-RevOps| Wellbeing partner | Social Eater

Most companies talk about employee wellbeing after burnout has already happened.

By the time surveys show disengagement or attrition increases, the damage is already done.

I believe employee wellbeing should work quietly, daily, and early inside how people actually work.

I am building Wanderfly with a simple but powerful idea.
Understand stress patterns before they turn into burnout.

My work focuses on predictive and everyday wellbeing rather than one off programs, annual surveys, or compliance driven initiatives. Real wellbeing is not an event. It is a system.

Through Wanderfly, I work with organizations to move from reacting to stress to preventing it.
From measuring wellbeing to truly protecting it.
From isolated initiatives to embedded support.

I spend most of my time thinking about

Early signals of burnout that companies miss

How daily work data reflects human stress

How technology can support wellbeing without adding noise

What the future of healthy work should actually look like

If you are an HR leader, founder, or people manager who believes wellbeing should be proactive and practical, we will likely agree on a lot.

Let us build workplaces where people do not have to break down before they get support.

Penchala Tharun 🚀

5 employees on your team are burning out right now.

You just don't know which 5.
Gallup says 76%. WHO calls it an occupational phenomenon. McKinsey puts the global cost at $1 trillion.

But most companies still measure employee wellbeing once a year.

With a survey nobody takes seriously.
That's like checking your bank balance once a year and hoping you're not broke.

I made a video breaking down what burnout actually costs and the 3-step framework to catch it before your best people quietly disappear.

What's one sign of burnout you've seen companies completely ignore?

#EmployeeWellbeing #BurnoutPrevention #WorkplaceWellness #wellbeingmatters #businessmetric #hrleadership #HR

Founder at Wanderfly | Building predictive employee wellbeing to prevent burnout before it starts

At our The Shape of Work awards day, we invited Akshita Tiwari (She/Her) to share a quick perspective on employee wellbeing.

We asked one focused question.

What is the real relationship between employee wellbeing and retention?

Her answer stayed with me.

She said definitely there is a relation and went on to mention something that am going to carry forward is "You need to take care of the employees, for them to take care of company"

What she said next was even more powerful in the context of startups.

In early stage and growth companies, employees are expected to take ownership, move faster, and solve beyond their role. That level of ownership needs support.

That line captures it perfectly. Taking care of people is not separate from building the company. It is how the company is built.

If you are serious about retention, wellbeing cannot be treated as an extra initiative. It has to be part of operating culture.

People leaders and founders how are you linking wellbeing to retention in your teams today?

#employeewellbeing #b2bSaaS #Proactivewellbeing #burnoutprediction #retention 

You don't believe my words, listen from her then

Thank you so much Akshita Tiwari (She/Her) for gracing our booth at TSOW awards.

Sorry for my 123 😁

Your wellness budget just failed.
Again.

You added:
→ Meditation apps
→ EAP programs
→ Mental health webinars
→ Wellness days off
And your best engineer still quit last month.

Here's what the wellness industry won't tell you:
You got sold.
Lie #1: "More programs = Better wellbeing"
False. Access isn't adoption. Your EAP usage is 8%. That's not a wellness program, that's an expensive brochure.
Lie #2: "Employees will speak up when struggling"
False. 80% of burned-out employees stay silent. By the time they ask for help, they already have another offer.
Lie #3: "Apps and resources fix culture"
False. Managers drive 70% of engagement variance. Your toxic manager is undoing every wellness rupee you spend.

The uncomfortable truth?
You can't:

Meditate away 12-hour workdays
EAP away bad management
Wellness-program away burnout culture

What actually works:
❌ More resources
✅ Early detection systems
❌ Waiting for employees to speak up
✅ Proactively measuring team health
❌ Apps that sit unused
✅ Manager accountability for wellbeing

Stop treating symptoms.
Start fixing causes.

Video breaks down all three lies in detail →
(Tag an HR leader who's tired of wellness theater)

#Burnout #EmployeeWellbeing #HRTech #StartupCulture #WorkplaceHealth

Still doing Surveys for wellbeing and culture???

#wellbeing #saas #b2b #HR #humanresources #culture

Jared Robin ⏭

Helping Founders & GTM Leaders Go-to-Market Collaboratively | Founder of RevGenius community of 40k+ GTM leaders | Startup Advisor | “The most important thing you can do in sales and life is be a homie” - Bloomberg

The loudest don't win. The most resonant do.

I help founders turn audiences into movements - not through marketing noise, but through authentic connection that compounds.

I've built this playbook firsthand:
- Grew RevGenius from 0 to 55,000 members and 7-figure revenue in 3 years
- Scaled multiple startups from zero to 7 figures, including 2 exits
- Now advising 12+ SaaS startups on audience-led growth

Here's what I've learned: The companies that create new categories don't compete for attention - they create their own gravity. They build audiences that become movements. That's The Resonance.

I work with founders and GTM leaders to:
- Clarify their POV so it cuts through the noise
- Build audiences and communities that compound over time
- Create category-defining movements, not just marketing campaigns

If you're ready to build through resonance instead of noise, let's connect.

Writer

Launched a newsletter helping Founders, Fractionals and GTM Leaders go-to-market collaboratively.

After 5 years of posting consistently on LinkedIn I finally was recognized as a Legend.

It only took me 2847 posts.

Great hanging with Katie Penner and Nick Bennett at B2BMX.

This is my first year doing the marketing conference circuit and it rocks. 

Best swag and most creative folks in b2b.

Excited to see Leslie Venetz and Devin Reed speak and hang with the homie Aneesh Lal.

Amped for meeting all friends and new.

Thank you Influ2 for the honor :)

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I help founders create markets, not fight for them 🏴‍☠️

Evan Dunn, VP of Marketing at TitanX, has a 42% CRO booking rate.

Not 10%. Not 15%. 42%.

That's not a better sequence. That's not a better opener. That's a massive ICP shift unlock.

Evan stopped trying to create urgency where it didn't exist. Instead he went looking for teams that were structurally required to care about his product.

His signal? Job descriptions.

Not open roles. The actual JDs for people already in-seat. If someone was hired 9 months ago to build an outbound motion, that priority is baked into the business. It doesn't decay in 48 hours like an intent alert.

He pulled JDs for five title sets across 28,000 accounts. Ran AI agents to scan for three signals. Validated against their CRM.

Companies fitting the criteria were 15X more likely to become customers. The pipeline they were actively working? Only 6.5X.

That 9X gap is where their growth was hiding. They weren't even calling their best accounts.

Targeting the wrong cutomers created a 9X opportunity cost. 

This isn't chasing intent signals that tell you someone did something. Job descriptions tell you how a business is built.

Stop convincing people they have a problem. Find the ones who already know.

Full breakdown in this week's Revenue Creator. Link in comments.

Head of Marketing @TitanX. Create Conversations. Always Be Experimenting. AI + human expert on ABM, inbound, demand gen, pipeline creation, cold calling, SEO, paid media.

This table of creators is far more than just influencers. 

They are people of influence. They drive revenue.

Sitting with 🐐s last night at a close to day 1 of b2bmx.

Elfried Samba , Devin Reed , Shali Rana Reed , Katie Penner , Jen Allen-Knuth , and Aneesh Lal.

Aneesh was the first head of community of RevGenius. 

Watching him take that and build the most powerful Influencer agency has been exciting.

There are dozens of influencer agencies.

They’re tactical, transactional, paid-ad like motions. 

Aneesh is out here building the most powerful agency representing people with influence. 

Strategic, growth focused, partners and evangelists. 

The revenue results are the difference.

Proud of him. 

Grateful to be in the room.

March is the worst in NYC, so I'm leaving:

Going to B2BMX in San Diego next week.
Going to Wynter's Spryng conference in Austin in 3 weeks.

RevGenius partnered with B2BMX and is sponsoring the conference.

Amped to hang with friends like Kris who's been absolutely crushing with Sendoso next week.

And then Peep Laja, who's been growing Wynter steadily since we met IRL at SaaStr (and before digitally) a few years ago. 

Texted Ding Zheng and will be visiting his new office in Austin while there and hanging with new friends like Lauren Thompson who's working with David Walker and {Jon} Studham to build a powerhouse with Spara.

I've done the SaaStr and Dreamforce thing and they're great.

But there's something that just hits differently with these marketing focused events for me.

I have a feeling I'm going to love the intimacy of Spryng.

March doesn't have to suck. 

Anyone else going to either?

Met with George Vlasyev yesterday at my new 'co-creating' space The Lighthouse.

Been getting so much life from the space and had the opportunity to use one of their podcast studios to be interviewed on a range of AI GTM topics.

The future of search, Audience Engineering, ads in llms (OpenAI 👀), video and so much more.

George is bullish on video in funnels and has mastered it. 

Even more importantly, he's going to be moving to NYC (putting it out there), to double down on his startup and aspirations.

Video episode dropping soon. 

Thank you for your time homie.

Follow him, he's going to do massive things.

Helping SaaS Get More Users and Reduce Churn with Video

The Lighthouse

OpenAI

About a year ago I met Mike. 

I can't tell you the positive impact he had on my journey. (and he probably doesn't even realize it)

I was burning out fast and felt like I was all alone. Burning out and feeling alone is a really difficult combo.

Even running a 60k+ person community, it's possible to feel alone.

We were speaking about collaborating on a project at the time.

We'd have conversations I'd yearned to have with somebody who's been in my situation. Has been successful.  He gave me space to open up and to not feel so alone.

He became a guide for me over a relatively short period of time. 

Following, I made some tough decisions and placed some bets. Not all of them panned out. 

But that's ok, my sleepless nights became fewer and further between. 

I felt more in control - even with failed bets and through tough times.

The tough times made me a stronger operator. More seasoned.

My love for growing our community grew stronger than ever in the process.

And today, I'm exactly where I need to be.

We caught up last week and snapped this picture. I'm sure he could sense a shift in me.

All because he was a friend before business.

In a world full of ai, taste is still in short supply.

Have you checked out what Relevance AI is building?

Excited about partnering with them at RevGenius. Have some great programming in the community we are rolling out.

They’re crushing it from down under (Australia) and establishing a bigger presence in the states.

Relevance AI allows Ops and Growth teams to build and manage an entire AI workforce in one powerful visual platform. 

This allows you to build custom agents in seconds and manage complex workflows with full context.

More importantly, they’re going to be helping GTM leaders learn how through some killer programming.

Stay tuned!

🤯

Jared Robin

THE GTM ENGINE JUST FOUND ITS TURBO. 🚀

The gap between "having AI" and "scaling AI" is where most GTM teams are getting stuck. We're officially closing that gap today by welcoming Relevance AI to the RevGenius partner ecosystem.

Relevance AI allows Ops and Growth teams to build and manage an entire AI workforce in one powerful visual platform. While most tools give you a single assistant, they provide a team of autonomous agents that deliver human-quality work across your entire engine. This allows you to build custom agents in seconds and manage complex workflows with full context.

We’re obsessed with bringing you the tools that actually move the needle. Relevance AI is a massive addition to how we’ll build the future of GTM together.

 Link in comments!

#GTM #AI #RevOps #Growth #FutureOfWork

If you're just repeating 'congrats on raising a round of funding' you're driving zero connection. And they probably don't even know they have a problem

The problem unaware bucket is where you can drive the most impact to revenue by changing your mindset.

Interviewed Leslie Venetz for our newsletter.

She's been doing signal-based outreach since 2009. Her take: every signal puts your prospect in one of three buckets. And most reps treat them all the same.

In this clip, she discusses the problem unaware one.

They just changed jobs and don't know what's about to hit them. 🤣

Her suggestion is to not pitch and deposit value. Leslie would wait two weeks after a new CPO trigger, then sent a 3-page guide on how to nail the first 100-day internal roadshow. 

Just straight value. 

How are you leveraging nuance with signal-led outreach?

Most reps see a signal and think buying intent. And it's absolutely killing their reply rates.

Leslie Venetz calls it what it actually is: noise you're creating for yourself.

She's been doing signal-based outreach since 2009. Her take: every signal puts your prospect in one of three buckets. And most reps treat them all the same.

Problem Unaware: they just changed jobs. They don't know what's about to hit them. Don't pitch. Deposit value. Leslie waited two weeks after a new CPO trigger, then sent a 3-page guide on how to nail the first 100-day internal roadshow. No ask. Just relevance.

Option Unaware: they're attending webinars, downloading content, figuring out what "good" even looks like. Stop pushing them to a demo. Keep educating. Become the resource they trust before the decision is made.

Vendor Aware: they're on your pricing page. Now get out of the way. Answer the question. Use video. Remove barriers. Stop forcing a 45-minute demo on someone who asked one thing.

The shift: from "what's my in?" to "what do they actually need right now?"

Companies she's seen making this shift went from 0.02% to 20-30% open and reply rates.

Not by sending more. By sending what actually earns the next email.

Read the full drop: https://lnkd.in/gEp589zN

USA Today Bestselling Author | Keynote & SKO Speaker | Sales Strategist for Orgs That Outbound ✨ #EarnTheRight ✨ 2026 Goals: Read More Books & Pet More Dogs

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The Battle

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Jared Robin ⏭

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