CFO @ Clover Health | Value Creator | Strategic Finance, IT, Supply Chain & International Leadership | Ex @yahoo @theweathercompany @GE @EY | Business Transformation | Scaling Disruptive Tech Companies | Board Member

As an executive technology leader with over 25 years of experience, Peter Kuipers boasts an impressive track record of driving operational performance, executing business transformations, creating disruptive digital platform companies, and leading global finance teams at scale.

Peter is the Chief Financial Officer of Clover Health (Nasdaq: CLOV) leading all financial aspects of the Company, including budgeting, forecasting, financial reporting, and capital management driving financial performance and implementing strategies to optimize operational efficiency. 

As Executive Vice President and CFO at Omnicell (Nasdaq: OMCL), Peter provided financial leadership and strategic vision, helping the company scale from $480 million to $1.3 billion in revenue. Beyond the CFO mandate, he had direct leadership responsibility leading a team of 1,300+ including the Global Supply Chain & Manufacturing, Information Technology, International Business, Corporate Development and M&A organizations – critical pillars in transforming Omnicell into a cloud based platform and SaaS/Tech Enabled Services market leader.

Recognized with the 2018 SF Bay Area Public Company CFO of the Year award, Peter has a proven model of developing world-class finance organizations. He implemented a strategic, partner-centric operating approach at Omnicell – enabling commercial, operational and technology breakthroughs.

As CFO at The Weather Company and Quantcast, he provided financial leadership driving profitable double digit revenue growth through capital allocation, digital platform development, and global expansion.

In prior divisional CFO and executive FP&A leadership roles at Yahoo!, Altera (acquired by Intel), GE, and Akzo Nobel Peter implemented world class financial management and operating rigor to drive business execution at scale. He started his career at EY in audit, IPO services, and M&A due diligence.

Peter has an extensive M&A background, IPO and fund raising experience – managed over 30 transactions with deal values ranging from $20 million to $70 billion, and raised $2 billion+ in equity, publicly traded debt, and credit facilities. He holds a MBA, is a licensed CPA, and completed executive leadership development courses at GE’s Crotonville and Harvard Business School.

Peter Kuipers

Devyn Wood

LockedIn Labs

As the founder of LockedIn Labs, I lead a talented team of experts dedicated to revolutionizing the way professionals approach LinkedIn. Our mission is to provide comprehensive LinkedIn optimization services that help individuals and businesses unlock their full potential on the platform.

Key responsibilities:

-Developing innovative strategies to elevate clients' LinkedIn presence

-Leading a skilled team to deliver exceptional results

-Collaborating with clients to understand their unique goals

-Staying up-to-date with LinkedIn trends and algorithms

-Building strong relationships with clients, partners, and industry leaders

Our services cater to a wide range of professionals, from executives seeking new opportunities to businesses looking to generate leads. We take a holistic approach, starting with a thorough audit followed by strategic optimization and network expansion.

At LockedIn Labs, we pride ourselves on delivering measurable results. Our clients have experienced significant growth in their LinkedIn presence, leading to increased visibility, engagement, and opportunities.

Founder

Lua Studios Photography

Social Boost

Social Boost is a top marketing agency specialized in helping thought leaders and executives grow their personal brand and credibility on LinkedIn. Our experts will optimize and level up your LinkedIn profile to position you as an industry authority.

We go beyond basic profile updates and leverage our proven framework to showcase your expertise, connect with high-value audiences, and establish trust - helping you become a recognized leader in your niche.

In addition, our talented team designs and develops high-converting websites, landing pages, and sales funnels to attract your ideal clients online. We combine compelling copywriting, user-friendly web design, and leading-edge conversion optimization strategies to create sites that command attention and drive sales.

Whether you need a personal website to highlight your work and credentials, a landing page to convert leads, or a complete sales funnel, we deliver. Our data-driven approach ensures your online properties engage visitors and move them towards action.

VP of Global Media

DogConnectors

Chief Creative Officer (CCO)

Charter X

-Responsible for leading global designers, content writers, web developers, videographers, post-production teams and Facebook advertisers on specific projects aimed at creating SMALIK Enterprises company website, marketing collateral, online presence, social media engagement, brand relevance and innovative marketing campaigns aimed at increasing company sales and visibility.


-Responsible for all audio/video initiatives. Directed pre-production, production and post production of internal and external video content. 

-Grew social media platforms by 102% in 6 months and directed all social media campaigns.

-Responsible for all outreach initiatives and strategies for Podcasts, TV segments and Social Media interviews.

Creative Director

Robert Half - The Creative Group

Recruiting Manager with The Creative Group, which specializes in placing interactive, design and
marketing talent with a variety of firms on a project, contract-to-hire and full-time basis. Headquartered
in Menlo Park, Calif., TCG has offices in major markets across the United States and in Canada.

Recruiting Manager 

Independent Consultant- (Various Clientele International & Domestic)

Creative and dynamic marketing consultant with extensive experience in corporate branding, customer engagement, and strategic and innovative marketing campaigns that transform the way companies do business. As a next-generation visionary that embraces technology, I have a proven track record of driving revenue gains, increasing brand awareness, and implementing and executing marketing strategies utilizing best of breed digital platforms and through the intelligent use social media. I thrive in fast-paced client environments, take challenges head-on and am passionate about collaboration and the use of big data to separate my clients and their brands from the competition.

-Responsible for leading global designers, content writers, web developers, videographers, post-production teams and Facebook advertisers on specific projects aimed at creating new and improved company websites, marketing collateral, online presences, social media engagements, brand relevance and innovation marketing campaigns aimed at increasing company sales and visibility.

-Have accelerated sales growth rates for companies by 30% to 103% by launching optimized paid social and email marketing campaigns.

-Design, create and implement educational and marketing courses (online) designed to heighten awareness in companies perspective industries and areas of focus while producing passive revenue streams.

-Create content (including video production) for corporate websites, sales presentations, email campaigns and corporate sales collateral.

-Develop and present reporting presentations, showcasing results, and recommendations based on past performance and strategy enabling companies to leverage key data and metrics for future growth.

-Integral part of corporate webinars, strategy sessions, assessing the client experience, roadmap efforts and developing special projects with executive teams.

Creative Director & Marketing Manager

Independent Consultant

Business Development Consultant and Strategist who thrives on building strong and dedicated client relationships and partnerships that enable companies to take their organizations to the next level. A passionate business driver that possesses an entrepreneurial spirit who loves to lead companies to growth and market differentiation with a record of generating new business opportunities and developing lucrative partnerships along the way. A lover of technology and innovation, I have a proven track record of implementing the necessary business development strategies to accomplish breakthrough sales objectives while creating unique market-entry strategies, managing business relationships, building credibility, and establishing immediate rapport with potential clients.

-Spearhead efforts with cross-functional teams in delivery, support, and project management to build solid and long lasting relationships with companies clients while delivering complex IT solutions.

-Formulate and implement sales initiatives and marketing strategies for companies as well as new and innovative marketing campaigns, while tracking performance to achieve objectives and enhance organizational effectiveness.

-Have introduced and implemented improvements to clients sales and business strategies resulting in sales increases ranging from 20% to 77% in the quarter following launch.

-Conduct market research and generate leads through industry sources, marketing efforts and partnerships to enhance and improve corporate sales efforts.

-Assist clients with business and sales strategies aimed at taking teams from a start-up to high performing state in a short period of time to produce near-immediate impacts in the field and above quota performance.

Business Development Manager

MalikCo

Responsible for building first-line communication with prospective relationships between MalikCo and the client. Additionally, teamed to market MalikCo's services and capabilities to the global clients. Worked closely with the head of solutions to develop ongoing lead generation campaigns.


❖Developed strategic and tactical online plans to generate revenue.

❖Built relationships with key executives to generate and develop ideas, pursue opportunities and close sales. 

❖Identified and influenced key decision-makers at all levels within the client organization.

❖Assisted the account management team with qualifying, pursuing and closing opportunities.

❖Played a leadership role in the development of customized staffing proposals.

❖Coordinated the efforts of MalikCo’s cross-disciplinary teams during the sales process.

❖Worked closely with MalikCo’s Client Solutions Partner (CSP) to ensure that the client business and financial plan are developed, monitored and that sales processes are consistently executed across the account.

Business Development Alliance Manager

Developed marketing materials for clients (Fortune 100-500) and MalikCo, a global management consulting company specializing in corporate advisory solutions, IT resourcing, and operational support. Perform Events Marketing, Web design and manage social media content. Assessed client needs during meetings and conducted target-market research. Coordinated and plan large events, which include trade shows, workshops, conventions as well as internal events, speaking engagements and wine tastings. Arrange travel details for event attendees, assist with negotiating contracts, vendor selection,  vendor management, and successfully managed event budgets.

❖ Praised for designing innovative website for global audience.

❖ Assisted in client-video production of testimonials and case studies with video-editing and film-cutting.

❖ Designed marketing collateral for all company training, events, and global broadcasts.

❖ Played an integral role in email-marketing and social-media-marketing campaigns, providing survey development, lead generation, social-media-profile creation, and advertisement-layout design.

❖Improved employee engagement by developing advanced internal communications strategy.

Marketing Analyst & Events Lead

Protiviti

Supported Internal Communications Team in conducting daily editorial activities related to company’s intranet site, corporate email, video production, and town hall meetings. Transcribed interviews / video content. Edited and proofread written content. Provided visual / graphic design elements such as photos and email banners.

❖ Wrote articles about company’s awards for internet publication and other articles for internal company use.

❖ Collaborated with Media Team on video development, which included making video-editing recommendations.

Marketing/Marcom- Intern

Entrepreneurs struggle to generate business on LinkedIn. 

They post a new job update, share a random educational post, update their profiles once in a while, and hope for the best.

Meanwhile new opportunities, valuable connections, revenue and more influence passes them by.

At LockedIn Labs, we change that.

We are a ghostwriting agency that helps 7-figure entrepreneurs grow their business on LinkedIn.

As the founder of LockedIn Labs I bring 10 years of experience working with top names in the industry, helping them turn their LinkedIn into a powerful asset that builds authority, attracts clients, and opens doors to high-value opportunities.

Here’s how our team does it.

We focus on three core deliverables.

👉 LinkedIn Ghostwriting - High-impact, authentic content that sounds like you, reaches your ideal client and positions you as an industry leader. Our posts are written so you attract high-net-worth individuals, financial advisors, and tech executives.

👉 Niched Podcast Placement – We find you 10 podcast appearances per quarter with relevant industry leaders that helps you get more deals and bulid your authority. 

👉 Luxury Professional Photography – I am a professional photographer and bring years of experience to crafting your content strategy. Get photos taken 2x a year as our team flys out to you for a luxury shoot. We've had clients featured in Forbes, Inc Magazine and other publications and know how to take photos to make you look good. 

LinkedIn is a gold mine and only 1% of the platform posts regularly. 

Don't just spend your marketing budget on ads, start growing an audience and build a pipeline that keeps leads and opportunities coming to you for years.

If you'd like to get started send me a message to learn more or email me at info@lockedin-labs.com.

Let’s get you more business on LinkedIn.

Here is an enhanced company description for Social Boost focused on LinkedIn profile growth and website/sales page creation:

Social Boost is a top marketing agency specialized in helping thought leaders and executives grow their personal brand and credibility on LinkedIn. Our experts will optimize and level up your LinkedIn profile to position you as an industry authority.

We go beyond basic profile updates and leverage our proven framework to showcase your expertise, connect with high-value audiences, and establish trust - helping you become a recognized leader in your niche.

In addition, our talented team designs and develops high-converting websites, landing pages, and sales funnels to attract your ideal clients online. We combine compelling copywriting, user-friendly web design, and leading-edge conversion optimization strategies to create sites that command attention and drive sales.

Whether you need a personal website to highlight your work and credentials, a landing page to convert leads, or a complete sales funnel, we deliver. Our data-driven approach ensures your online properties engage visitors and move them towards action.

I've shot photos for 100+ founders globally.

(And this week, I'm doing something special)

Art Basel Miami is buzzing with creative energy, and I'm capturing 200+ photos for each of my clients in just 2 hours.

I'm talking about editorial, lifestyle-driven images that become your personal brand. The kind of photos that make people stop scrolling and start engaging.

Your visual brand is the first impression you make before anyone reads a single word about you.

A couple of hours turns into months of scroll-stopping content that positions you as the authority in your space.

⭐️ I have 2 spots available in Miami - December 4-10. 

⭐️ And then next week I'm heading to NY with 2 spots available on December 13 & 14. 

(Tag someone below that needs a photoshoot ♻️)

P.S. DM me if you want to grab one of these spots. These are my last 2 photoshoot locations until March 2026.

I help 7-figure entrepreneurs grow their business on LinkedIn with ghostwriting, niched podcast placements and luxury brand photography that converts

No alternative text description for this image

If I lost 33k followers tomorrow, this is what I would do . . .

(after I threw my matcha across the room)

The blueprint doesn't change. 

The hustle culture peeps want you to think it's complicated. It's not.

It's about being relentlessly you. 

Basically, stop trying to be someone else.

My strategy is simple:

→ Phase 1: Obsessively Serve. Find people in your niche. Answer their questions. No selling. Just pure value.

→ Phase 2: The "Ugly" Post. Share a real, vulnerable story about a failure or a lesson learned. That's where the connection happens. 

→ Phase 3: Double Down. Find the one post that hit, and write 10 more like it.
That's it. No magic formula. Just showing up and being real. 👊

Thoughts?

taplio

The Battle

Peter Kuipers

Devyn Wood

Followers

Posts

Engagements

Likes

Performance ScoreDevyn Wood's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Peter Kuipers

Devyn Wood

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Devyn Wood's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDevyn Wood's LinkedIn Performance